Blog

Whether you're brand new to food blogging or a seasoned pro, we're here to help you with proven tips and strategies for growing your blog. Here on the Food Blogger Pro blog, you'll learn about building traffic, food blog SEO, social media tips, and more. Keep an eye out for a new post every week!

How we increased our blog’s monthly income by over $1,500 without increasing traffic

Bjork
by Bjork on Mar 12, 2014 in ,

Traffic represents tangible numbers that allow you to easily see how your blog is performing, but it’s only half the battle when it comes to monetizing your blog.

Yes, you need to be smart about ways to increase traffic to your blog. You also need to be smart about ways to increase your effectiveness at monetizing the traffic that is already coming to your blog.

The good news is that this doesn’t require you to squeeze every last penny from your blog readers by showing more ads or pitching more products. Quite the opposite, actually. You want to be squeezing every last penny from the advertisers and affiliates you work with so you don’t have to show more ads and pitch more products to your readers.

In this post I’m going to share an example of a change we made with Pinch of Yum to increase our monthly income by over $1,500. I'll also share how this information impacted the way we structure payments for Food Blogger Pro affiliate program.

Keep Reading

5 ways to make more money from your food blog

Bjork
by Bjork on Feb 19, 2014 in ,

{image5}If you’re making a dollar from your food blog, you could probably be making two. If you’re making $100, you could probably be making $200. If you’re making $1,000, you could probably be making $2,000. I could keep going with that, but I’m guessing you get the point: you’re probably not maximizing the earning potential from your blog.

It’s easy to increase your blog’s income by adding additional ad units, writing spammy posts with lots of affiliate links, or pitching unrelated or untested products to your readers. That might get you a short-term income boost, but it will also zap any trust that you’ve established with your readers and crush the quality that you’ve worked so hard to establish with your brand. Not a good long-term plan.

The focus with increasing the money you make from your blog should be on finding ways to increase your income without degrading the quality of your site, which is what we’re going to focus on in this post.

Keep Reading

Don’t Track Yourself: How to Block Yourself from Google Analytics

Bjork
by Bjork on Feb 12, 2014 in

{image1}

Google Analytics is an awesome tool for bloggers. Here are three reasons why:

  1. It’s free.
  2. It’s packed with a ton of useful information.
  3. It’s fun to look at (especially if you ♥ data).

Here’s the thing though: Google Analytics isn’t so awesome if the data it provides is inaccurate. If your Google Analytics data is inaccurate it’s usually because (1) something is off with the tracking code, as FBP member Rachel recently shared on the community forum, or because (2) you haven’t taken measures to make sure that you’re not tracking yourself.

We’re going to talk about that second issue in today’s blog post.

Keep Reading

A Huge SEO Tip That Most Food Bloggers Miss

Bjork
by Bjork on Feb 5, 2014 in ,

Search engine optimization (SEO) is an important concept to understand as you grow your food blog. Many people understand the basic concept of SEO and are applying those basic ideas to their blog, so the challenge for bloggers is finding tips and tricks that are specific to their niche that other people aren't already doing. These niche specific SEO tips are what help give one blog an edge over another blog when it comes to ranking high in search engines.

Today I'd like to share one of those niche specific, high impact SEO tips with you. The content that I'm writing about today will be specific to food blogs, but the general process could be used by other types of blogs.

The screenshot below shows the point where we started using this SEO tip with Pinch of Yum (August 15th, 2013) and the growth of organic search traffic that has happened since that date.

The direct effect from one SEO change is hard to track, but I’m confident that the tip I’ll share today will positively impact the overall SEO of your food blog.

Before I share the tip I want to talk about a general business concept. In order to do so we’ll need to reflect back to the music scene in the year 2000.

Keep Reading

7 Simple Advertising Terms Every Food Blogger Should Understand

Bjork
by Bjork on Jan 29, 2014 in ,

Especially if you're one of those “i’d-rather-poke-myself-in-the-eye-than-do-anything-that-has-to-with-math” kind of people.

But if you’re looking to turn your food blog into your career (or even just your mocha money) then it’s important that you have a solid understanding of advertising terminology.

The good news is that the most common advertising terms are fairly simple to understand, especially if you have examples to look at. In this post we’re going to look at seven different advertising terms and explain them using simple and easy to understand examples. The advertising terms we’ll be looking at today are:

  1. Impression
  2. Fill rate
  3. CPM
  4. CPC
  5. CTR
  6. CPA
  7. RPM

Keep Reading

The Food Blogger Pro Affiliate Program

Bjork
by Bjork on Jul 18, 2013 in ,

We're beyond excited to let you know that the Food Blogger Pro affiliate program has officially launched! Before I explain more about the program I wanted to say a big thanks to the team that helped make sure that every pixel was in place and every line of code written perfectly.

These were really incredible people to work with and we couldn't have done it without them.

Keep Reading

Member Survey and the FBP Forum

Bjork
by Bjork on Mar 19, 2013 in ,

Good news from Food Blogger Pro! We're almost ready to launch the FBP forum.

Before we launch the forum, we want to get to know you a little bit better and give you an opportunity to get to know other members, so we put together a simple get-to-know-you survey.

Keep Reading

Tips for using Food Blogger Pro

Bjork
by Bjork on Feb 14, 2013 in ,

Food Blogger Pro is officially two weeks old!

Over the past 14 days, videos on Food Blogger Pro have been played over 4,000 times by 175 different members in 26 different countries. Pretty cool.

In order to celebrate our two week birthday we put together some simple tips to help you maximize your Food Blogger Pro membership.

Keep Reading

Welcome to Food Blogger Pro

Bjork
by Bjork on Jan 30, 2013 in ,

Hello there. Welcome to Food Blogger Pro!

Over the past three months Lindsay and I have planned, outlined, recorded, edited, uploaded and embedded over 250 videos covering the most important things a food blogger needs to know to start and grow a food blog. Needless to say, we're really excited to finally share these videos with you. If you're brand new to blogging, we hope these videos help you to feel confident with getting your blog setup and running. If you've been blogging for a while, we hope these videos offer some insight that will help boost your blog to the next level.

Here's a video explaining the sign up process for members that purchased an early bird membership.

Keep Reading