When you think about SEO, how do you feel?
D. All of the above
It’s 100% okay and normal to pick any of these options (especially the last one). But it really doesn’t have to be that way.
As you probably know, “SEO” stands for search engine optimization. That means that there are things you can be doing to your posts to optimize them for search results. So if a post is optimized better, there’s a greater chance for it to show up higher in search results.
SEO isn’t a one-and-done kind of thing though; there are a ton of different tips and tweaks that you can apply to your blog posts to help you get more traffic (and in turn more email subscribers, higher revenue, additional social media followers, and all of the other positive outcomes that can result from more people visiting your site).
And I’m not just talking about new posts; you can actually improve the existing posts on your site. We like to call this “juicing the low-hanging fruit” because you’re addressing content you’ve already created and just making it a tiny bit better. And that’s what we’re focusing on today.