Schema. It’s a tough word to say, isn’t it?
It’s kind of like Bjork. You think you know how to pronounce it, but the first time you speak it out loud you find yourself doing the ole’ name + mumble combo in an effort to conceal the fact that you’re not 100% sure how to say it.
For a long time I felt the same way with my general understanding of schema. I felt like I kind of understood it, but I wasn’t 100% sure. After realizing that I wasn’t 100% sure how schema markup worked I decided to go on a schema research frenzy (like I do…).
This post is a condensed review of that research, written from a food blogging perspective.
That being said, if you’re not a food blogger you should still keep reading. Schema markup is a concept that all bloggers and website owners should understand (and implement)!
I know that a lot of you read the words “schema” and “markup” and you think “really complicated.” Thankfully that’s not the case. The good news with running a food blog is that there usually isn’t any manual coding you have to do to use schema markup on your blog.