If you’re a food blogger, you’ve probably heard SEO Experts emphasize the importance of creating ‘high-quality content.’ But what, exactly, does high-quality content mean? Well… lots of things! But one of the best ways to ensure that you’re consistently creating high-quality content as a food blogger is by aiming for content that exemplifies E-E-A-T, or Experience, Expertise, Authoritativeness, and Trustworthiness.
E-E-A-T is a brainchild of Google (which should get your SEO senses tingling!) and is part of Google’s Search Quality Evaluator Guidelines.
At the end of 2022, Google made a change to how it rates and ranks the quality of content (as part of its Search Quality Rater Guidelines), which influences where that content appears in the Search Engine Results Pages, or SERPS. This change expanded the initial concept of E-A-T, to include another E — Experience.
Creating content that exemplifies E-E-A-T ensures that you’re creating content first and foremost for your readers, that is high-quality (yes, there I said it again!), thorough, and future-proofed.