As you’ve probably heard, Google Analytics is changing… and soon!
Universal Analytics (the Google Analytics property you’re probably already familiar with) will stop collecting data on July 1, 2023, and a new analytics property called Google Analytics 4 (or GA4) will be the default for all Google Analytics accounts.
Luckily, GA4 is already available, meaning you can set it up today! And the sooner you set it up, the sooner you can have data in your GA4 property, as it will only start collecting data from the date you’ve set it up.
The setup can be broken into two parts (which we’re breaking into two blog posts):
- Creating a GA4 property (this blog post)
- Connecting GA4 to your site (tomorrow’s blog post)
Even if you’re not a techy person, we know these blog posts will help you get up and running with this new version of Google Analytics!