How to Set Up Google Analytics 4: Connecting GA4 to Your Site

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If you missed part 1 of this two-part series about setting up GA4, be sure to click here. You’ll need to create a GA4 property before you can connect it to your site!

In today’s blog post, we’re going to cover three different ways to connect your new GA4 property to your site. You don’t need to do all three; just pick the one you’re most comfortable with and the one that will give you the features you need.

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How to Set Up Google Analytics 4: Creating a GA4 Property

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As you’ve probably heard, Google Analytics is changing… and soon!

Universal Analytics (the Google Analytics property you’re probably already familiar with) will stop collecting data on July 1, 2023, and a new analytics property called Google Analytics 4 (or GA4) will be the default for all Google Analytics accounts.

Luckily, GA4 is already available, meaning you can set it up today! And the sooner you set it up, the sooner you can have data in your GA4 property, as it will only start collecting data from the date you’ve set it up.

The setup can be broken into two parts (which we’re breaking into two blog posts):

  1. Creating a GA4 property (this blog post)
  2. Connecting GA4 to your site (tomorrow’s blog post)

Even if you’re not a techy person, we know these blog posts will help you get up and running with this new version of Google Analytics!

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How to Add a Table of Contents to Your WordPress Blog Post (with Plugins and with Code)

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In our member-only Live Q&A a few months ago, we got a question about how to add a table of contents to a blog post.

And it was a great question!

And, speaking personally, I love when table of contents are included in the articles and posts I’m reading because it allows me to understand the structure of a post while giving me direct links to sections within that blog post that I can easily jump to.

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4 Ways to Backup Your Computer and Blog

Most people are pretty good at protecting the physical products in their lives. We put insurance on our cars, cases on our phones, and locks on our bikes. But bloggers live in a world where they also need to protect their digital products. Things like blog posts, eBooks, photos, and videos represent huge investments of time and money.

Can you imagine if you woke up tomorrow, typed in the URL of your blog, pressed return, and saw a white screen? Then, in a moment of panic you looked in your computer’s photos folder, only to find that your pictures were missing as well? It’s rare, but it happens. Hence the reason for a blog backup!

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The IMG Tag and How it Can Super Power Your Food Blog

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Do you have a favorite super hero? I have always been fascinated with Mighty Mouse. I love the idea of a tiny little mouse that has a really big impact.

Do you have a favorite super hero? I have always been fascinated with Mighty Mouse. I love the idea of a tiny little mouse that has a really big impact.

There are a lot of different “Mighty Mouse” elements that exist when you’re growing a blog. These are seemingly small or unknown things that in actuality have a big impact on the success of your blog. One of these “Mighty Mouse” elements is the img tag. In today’s post we’re going to dissect the img tag and explain how it can super power your food blog.

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