If you’ve ever had a paid partnership with a brand, you know that contracts come with the territory. And if you haven’t done any sponsored content yet, now is the time to brush up on your negotiating skills and contract terminology.
We’ve reviewed the MAGIC Framework for negotiating with brands in the past, but we wanted to dive deeper into the most common areas for negotiation within contracts.
I know, I know, I can almost hear the snores through the computer screen. But learning the language of contracts can empower you to be a much stronger negotiator and can mean a difference of thousands of dollars in payment.
We’ve broken down six clauses of a sponsored content contract that often lead to negotiations between a brand and a content creator. Within each section, we’ll chat about the most important things to look out for and prioritize. Let’s dig in!