Welcome to episode 112 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Taylor Mathis from Photographing FOOD about lighting, consistency, and his go-to equipment.
Photography is one of the most important aspects of food blogging. We’re always told that people eat with their eyes, and that couldn’t be more true when trying to gain a following as a blogger.
While Taylor started his photography career as a wedding photographer, his interests quickly settled on food photography. He has devoted his career to perfecting the art of food photography, and now he’s sharing what he has learned with you. His composition, lighting, and gear tips will give new insights into your photography setup and planning.
It’s new course day! And we are seriously excited.
New course days are always exciting for us at FBP HQ. We love sharing new courses that can help you grow your following, monetize your blog, and build your business.
But today, we’re even more excited about our new course because we’re rolling out a brand new type of course: Mini Courses.
Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your “rat people.”
Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses.
And he wrote a vegan cookbook along the way.
While he built his business, he learned what it means to own, run, and grow a “company of one.” Paul’s experiences and advice will inspire you to think about your own business in exciting and unconventional ways.
Welcome to episode 110 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about 10 habits that can help your business grow long-term.
Forming habits can have an exponential affect on your business’ growth, and Bjork has seen that first-hand as he built Food Blogger Pro.
Bjork talks about 10 habits that have had a huge impact on his productivity and on Food Blogger Pro’s growth. He recommends apps, systems, philosophies, and practices that you can implement today into your business today to see growth long-term.
Lindsay and I have started to shoot videos for Pinch of Yum's YouTube channel. It has been a fun challenge for us. We love the fact that we're starting from scratch and building the channel from the ground up. You know that point in growing your blog when you do a little dance every time you get a new subscriber? We're at that point with our YouTube channel.
We've had a handful of people email (and post to the FBP forum) asking us what equipment we're using to shoot these videos. Here's the list of what we're using and some basic examples of how we use it.
Welcome to episode 109 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business.
Shifting the focus in your business might be a scary step. But for Greg, shifting his business focus came via a challenge, and he learned that it was a necessary step for growing his business.
He went from focusing on mobile marketing to automation and marketing funnels. Now he helps other businesses narrow down their offerings and use trends to build out their systems. He talks about finding the right product to sell, tools he recommends for marketers, and how you can give your audience value.
Hello, friends! It’s that time again when we take a look at what’s trending in the food blogging space next month. These posts are designed to outline some of the trending ingredients and search terms in the following month so that you’re all prepped and ready to create awesome, click-worthy content on your blog.
You’ll notice that there’s a very strong theme to the searches happening in August, so this is a really great opportunity to curate content that resonates with those searchers. Any ideas what it might be?
Ready to find out? Let’s jump in.
Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success.
“If you build it, they will come.” That’s what Natalie thought of her audience when she first built her podcast back in 2014.
While that wasn’t exactly the case, Natalie started to understand her audience and quickly grew her struggling podcast, The Biz Chix Podcast, to a six-figure business.
Along the way, Natalie has coached many different types of women entrepreneurs, and she has learned about their struggles, issues, and tools for success. The lessons she has learned helps her educate, encourage and promote entrepreneurial women looking to grow their businesses.
Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why “going viral” quickly might not be the best thing for everyone.
Going viral. It’s the dream for all bloggers, right?
Sarah Wu experienced what it’s like to have a viral blog early in her blogging career. She was featured on news outlets like Good Morning America, AOL, and Yahoo, saw her page views quickly grow, and started getting more comments. However, going viral wasn’t what was best for Sarah and her blog about school lunches.
Welcome to episode 106 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Carol Cox about refining your brand and sharing your story.
How would you define your brand?
It’s an interesting and important question to answer about your business. Carol, however, thinks its even more important to gauge how your audience defines your brand.
Once you understand that, you can then refine your brand and use your expertise to support your audience. Carol’s advice will show you how you can help your readers by choosing the stories you share and the niche you pick.
Welcome to episode 105 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Randle Browning about creating courses to generate income and leads.
What are you an expert at? Maybe it’s cake decorating. Or maybe it’s vegan cooking. Or perhaps it’s cooking with the ever-so popular Instant Pot.
Regardless, you can make a course about it. And building that course is a great way to build your online presence and business.
Randle Browning works for Teachable, a site that helps you build and sell your own online courses. She has so many tips that will help you pick the perfect course topic, create your course, and then successfully launch your course.
Exciting news, friends! It’s the one year anniversary of these “Trending Now in Food Blogging” articles!
I’ve loved writing these articles over the past year. I’ve learned a lot about trending searches and, more importantly, how important it is to keep up on all of the trending searches within the food arena so that we can give our readers what they’re interested in and ultimately get our recipes seen.
I gave last July’s Trending Now article a little bit of a facelift to include some 2017-specific trends, and I hope it’s helpful for you.
Here's what's trending in July!
Welcome to episode 104 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Cathy Derus about tax advice for bloggers.
Photographing, cooking, connecting, writing…these are typically the aspects of blogging we all love. Cathy, on the other hand, loves spreadsheets, tracking expenses, and talking to other bloggers about taxes.
Cathy started her businesses, Brightwater Financial and Brightwater Accounting, as a way to help small business owners like bloggers navigate the confusing tax side of their businesses. It’s a topic that is incredibly important for all bloggers to understand, and Cathy’s goal is to make the process a little easier. From setting up a bank account for your business to tracking expenses, this episode is a crash-course to understanding taxes and accounting.
Welcome to episode 103 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Lindsay and Alana from Pinch of Yum about creating awesome recipe videos.
Spend five minutes on Facebook or Instagram, and I bet you’ll see at least one or two recipe videos in your feed.
Recipe videos are the thing for food bloggers right now, and we always get questions from bloggers about how they can make viral food videos that will help deliver value, boost engagement, and grow followings on social media.
That’s exactly what Alana, Bjork, and Lindsay talk about today.
Today we’re sharing the Q&A session from our recent One-Day Recipe Video Bootcamp event. Alana, Bjork, and Lindsay answer some of your questions about gear, lighting, writing engaging captions, and their personal success with recipe videos in this Q&A.
Hiya! And Happy Friday, friends!
This week has been an exciting one over here at FBP HQ. We held an awesome event called the Recipe Video Bootcamp, we started revving up for our open enrollment period next week (!!!), and…
We published a new course!
For those of who missed the Bootcamp, or for those who loved it and want to watch it again, I have some good news: we uploaded the session videos as our new course this month!
Excited? We are too!