190: Push Notifications for Bloggers with Josh Wetzel


by Alexa on Feb 19, 2019 in Podcast

How notifications work, how to create a customer journey strategy, and writing engaging notifications with Josh Wetzel from OneSignal.

Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog.

Chances are that you’ve seen a prompt on a blog that says something like, “Do you want to opt-in to browser notifications?” Pinch of Yum might be one of them!

Those are called push notifications, and OneSignal is a company that helps you create those push notifications to increase user engagement on your site.

Josh Wetzel, OneSignal’s Chief Revenue Officer, is here today to talk about the benefits of using push notifications on your blog and the results that you may see after enabling them for your website.

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New Course: WordPress Deep Dive (Gutenberg!)


by Alexa on Feb 15, 2019 in Course Updates, New Courses

Learn about our updated WordPress Deep Dive course - it now includes Gutenberg editor information and tips!

Hey hey!

We updated one of our courses this week, and we can’t wait to tell you about it!

But first, remember this? WordPress released their infamous Gutenberg update a few months ago, and it changed the way that bloggers compose posts on their sites.

Because of this update, we decided to also update something: our WordPress Deep Dive course!

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189: Make Less Work with Blake Bailey


by Alexa on Feb 12, 2019 in Podcast

Why you should build your processes, how to create a more valuable business, and prioritizing your tasks with Blake Bailey.

Welcome to episode 189 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Blake Bailey from Process Street about the importance of documenting your processes.

Whether you know it or not, there are a lot of processes that go into creating blog content. Photographing a recipe, publishing a post, sharing that post on social media, reaching out to sponsors, adding ads to your site.

Blake from Process Street is here to talk about why you might to document these processes and how to get started documenting these processes.

He’ll help you save time and work smarter by automating some of your most common to-dos and prioritizing your tasks.

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188: Optimizing Your Website’s Images with Simon Duduica


by Alexa on Feb 05, 2019 in Podcast

Retina images, how to start optimizing your site, and the different levels of image optimization with Simon Duduica.

Welcome to episode 188 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Simon Duduica about optimizing images on your website.

We know that optimization is important when it comes to building a website, so today’s interview focuses on optimizing images.

Optimizing images on food blogs is especially important. Food blogs are typically heavy-handed with their use of images, and for good reason: people eat with their eyes. That said, it’s just as important that your images look good as it is to optimize them for site performance and speed.

That’s where ShortPixel comes in. They help you optimize your images in a way that doesn’t compromise quality or that “drool-worthiness” we all want to see in our images.

ShortPixel’s Head of Technology, Simon, is here to chat through what optimizing your images means and how you can make sure the images on your site are optimized.

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Trending Now in Food Blogging - February


by Alexa on Jan 31, 2019 in Trending Now

Find out what's trending in searches in February - Valentine's Day, chocolate, vitamins, & more!

Hello, friends! How’s it going? Can you believe January is already almost done?!

It’s amazing how fast time flies, especially when you’re planning your yearly goals for your blog. Page views, social shares, content management…it can all be a bit difficult to manage.

But, I’m here to help you out a bit with another Trending Now in Food Blogging post! For those of you who are just tuning in for the first time, these articles are designed to help you figure out what your readers want to see in the upcoming month so that you can get ahead and plan out your editorial calendar for the month.

Here’s what’s trending in February:

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187: How to Self-Publish Your Own Cookbook with Chelsea Cole


by Alexa on Jan 29, 2019 in Podcast

What self-publishing is, how much you can expect to spend, and enlisting the help of others with Chelsea Cole.

Welcome to episode 187 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck’s Oven about the process of self-publishing a cookbook.

It’s time for part 2 of our two-part publishing series!

This week, we’re chatting with Chelsea Cole, sous vide master, all about the steps she took to self-publish her very own cookbook.

Self-publishing is certainly different from traditional publishing, so this episode focuses on the nuances that make self-publishing so accessible and exciting for bloggers.

You’ll learn how she found her topic, how much you should expect to spend if you’re self-publishing a book, and more. Enjoy!

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186: How to Become a Published Author with Lindsey Smith


by Alexa on Jan 22, 2019 in Podcast

Fine-tuning your book idea, book proposals, and understanding your reader with Lindsey Smith.

Welcome to episode 186 of the Food Blogger Pro podcast! This week on the podcast, Alexa interviews Lindsey Smith, aka. The Food Mood Girl, about the traditional publishing process.

You have an awesome book idea, but you have no idea what to do with it. If this sounds like you, then this episode is for you!

Lindsey Smith is a publishing pro; she has gone through the self-publishing process in addition to working with a traditional publishing house. This episode, however, is focused on the latter–getting an agent, going through a publisher, and writing a book proposal. She also talks about how she started her own press and developed a conference for aspiring authors.

The publishing process may seem a bit daunting, but you’ll learn a ton of helpful tips in this interview like how to set your pitch apart, how your pitches will change based on the type of book you’re writing, and how you can fine-tune your book idea and proposal. Enjoy!

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185: Darkness and Light: A Photographer’s Journey from Addiction to Success with Joanie Simon


by Alexa on Jan 15, 2019 in Podcast

Flash photography, the road to recovery, and building a business with Joanie Simon.

Welcome to episode 185 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Joanie Simon about using flash photography and recovering from addiction.

We typically talk about the benefits of shooting food photos with natural light - namely, it’s an easy way to make sure your photos look natural.

But if you take a quick peek over at Joanie’s Instagram profile (@thebiteshot), you’ll see that she’s getting beautiful, natural-looking photos using flash.

That’s right! Joanie has figured out a way to make flash photography the foundation of her successful YouTube channel, brand partnerships, and more.

But that’s not the only reason you’ll love this episode. Joanie’s journey to food blogging and photography wasn’t an easy one, and you’ll hear about her road to recovery and her story of how she got to where she is today.

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184: Build Better, Not Bigger, Businesses with Paul Jarvis


by Alexa on Jan 08, 2019 in Podcast

Defining growth, figuring out your definition of success, and learning from those who are paying attention with Paul Jarvis.

Welcome to episode 184 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Paul Jarvis about his new book, “Company of One,” and building better businesses.

Paul is back on the Food Blogger Pro Podcast to chat about his new book, how to define growth, and so much more.

Paul understands business in a pretty unique way. His ideologies of starting small, defining growth, and continual learning will help you evaluate your blog or business and challenge you to find your own definition of success.

Plus, his new book, “Company of One,” will be out next week, so be sure to pre-order if you’re interested!

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What is recipe schema and how does it impact my food blog?


by Bjork on Jan 04, 2019 in Food Blog SEO

Confused about recipe schema? This post provides simple answers to the most common questions about how schema markup impacts a food blog.

Schema. It’s a tough word to say, isn’t it?

It’s kind of like Bjork. You think you know how to pronounce it, but the first time you speak it out loud you find yourself doing the ole’ name + mumble combo in an effort to conceal the fact that you’re not 100% sure how to say it.

For a long time I felt the same way with my general understanding of schema. I felt like I kind of understood it, but I wasn’t 100% sure. After realizing that I wasn’t 100% sure how schema markup worked I decided to go on a schema research frenzy (like I do…).

This post is a condensed review of that research, written from a food blogging perspective.

That being said, if you’re not a food blogger you should still keep reading. Schema markup is a concept that all bloggers and website owners should understand (and implement)!

I know that a lot of you read the words “schema” and “markup” and you think “really complicated.” Thankfully that’s not the case. The good news with running a food blog is that there usually isn’t any manual coding you have to do to use schema markup on your blog.

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183: FBP Rewind: How to Keep Going with Bjork Ostrom


by Alexa on Jan 01, 2019 in Podcast

Intentional effort, going by stopping, and finding the good with Bjork Ostrom.

Welcome to episode 183 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to a Bjork solo episode where he talks about how to keep going when you’re not sure you can continue.

Happy 2019! For today’s podcast episode, we’re rewinding back to a solo Bjork episode called, “How to Keep Going.”

This episode was originally published in August 2017, but the strategies, advice, and techniques Bjork shares will help you stay motivated in the new year.

It’s tough to keep going, keep doing, and keep creating, especially when you’re trying to balance it with the other aspects of your life. The tips Bjork shares in this episode will help you get up each and every day to do the work.

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New Course: Food Sharing Sites


by Alexa on Dec 28, 2018 in Course Updates

Learn how to maximize your time spent on food sharing sites with our new course! Oh hey! Guess what? You’re getting a belated holiday gift from us today: an updated course!

One of the questions we get asked the most is, “How do I get more traffic to my blog?”

And it makes sense. Traffic is one of the core elements to building a successful, profitable blog. With traffic comes ad revenue, pageviews, sponsorships, and more, so we wanted to update one of our oldest courses to help you get a traffic boost.

That course, dear friend, is our course on Food Sharing Sites!

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Trending Now in Food Blogging - January


by Alexa on Dec 27, 2018 in Trending Now

Find out what trending in food blogging in the month of December - healthy ingredients, challenges, & more!

Happy [almost] January, friends! The month of fresh starts, new goals, and nutritious foods will be upon us before we know it, so it’s important to start planning now and head into the “Season of Healthy” strong.

Lucky for you, I’ve gathered some food-related searches that are popular in the month of January to help you plan out that editorial calendar and hit the ground running in the new year. Here are some of the topics your readers might be searching for in January:

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182: FBP Rewind: How Finding a Niche Transformed a Business with Meggan Hill


by Alexa on Dec 25, 2018 in Podcast

Narrowing your niche, increasing your traffic, and finding a business coach with Meggan Hill.

Welcome to episode 182 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with Meggan Hill from Culinary Hill.

Today we’re rewinding back to one of our most popular podcast episodes ever with Meggan Hill from the blog Culinary Hill.

Meggan has a firm understanding of her brand, her audience, and her niche, and that deep understanding helps drive her content creation and direction. And that’s exactly what Meggan talks about in this interview.

You’ll learn how she defined her niche, how that then increased her traffic, how she just finds the time to do what she does, and so much more. Enjoy this rewind episode!

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181: The Year of the Pivot with Melissa Coleman


by Alexa on Dec 18, 2018 in Podcast

How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman.

Welcome to episode 181 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Melissa Coleman from The Faux Martha about the things she learned about herself this year.

Melissa Coleman of The Faux Martha had a big year. Not only does she run a successful blog, she also published her first book, The Minimalist Kitchen, this April.

But they aren’t the only reasons she had a good year: she called this year The Year of the Pivot. She knew something needed to change, and she set out on a journey this year to make it happen.

Without revealing too much, she learned quite a bit from this experiential year, and the lessons she learned serve as a powerful message to all bloggers in this episode.

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