137: One Million App Downloads in One Year with Trey George


by Alexa on Feb 13, 2018 in Podcast

How to build a self-promoting app, how to find a developer, and what to look for in an agency.

Welcome to episode 137 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Trey George about building, developing, and managing apps.

Building an app can be an exciting addition to your online business, and Trey is a pro at managing apps at A Color Story.

Trey has had a hand in building four apps for the A Beautiful Mess brand (the A Beautiful Mess app, Party Party, A Color Story, and A Design Kit), and he has quickly learned what works, what doesn’t, and what’s important to consider when building an app. If you’ve ever thought about building an app for your blog, this episode is for you!

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WP Tasty is Hiring a Customer Success Agent!


by Raquel on Feb 07, 2018 in News

It’s a really exciting day here at FBP & WP Tasty HQ: we’re hiring!

Our new Customer Success Agent will be joining the Food Blogger Pro / Pinch of Yum / WP Tasty family. We’re a tight-knit group that works from all across the US (and Canada!).

We’re now looking to add to our little work family again – this time to help support our WP Tasty customers.

The Customer Success Agent will own our customer service process by:

  • Responding to support requests
  • Helping our customers utilize our products to their maximum potential
  • Reporting on common issues
  • Keeping track of feature requests for our products
  • Improving our customer service process

If the above sounds like something you’d love to do, you can learn more about the position and submit an application here: https://www.wptasty.com/job

Applications are due Sunday, February 18, 2018!

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We Bought Pro Food Blogger!


by Alexa on Feb 07, 2018 in News

Why we bought Pro Food Blogger and what's next for the site.

Back in 2013 when we first opened the doors to Food Blogger Pro, another website was also getting its start: Pro Food Blogger.

Since then, Food Blogger Pro grew into a thriving membership site full of passionate, driven, and hard-working food bloggers, and Pro Food Blogger flourished into a go-to resource for food blogging, photography, and traffic tips.

See any similarities? We did, too.

We realized there was a need to simplify the branding of our membership site and Pro Food Blogger’s resource. It didn’t make sense to have two brands with similar names doing similar things.

That’s why we’re excited to announce that we recently acquired Pro Food Blogger!

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136: Optimizing for Search Results on Google and Pinterest with Raquel Smith


by Alexa on Feb 06, 2018 in Podcast

How to run ads on a recipe print page, optimize images for search results, and set Pinterest descriptions with Raquel Smith.

Welcome to episode 136 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Raquel Smith about how optimize search results on Google and Pinterest.

Structured data, optimization, and rich snippets are common things for bloggers to think about, but just because they’re common doesn’t mean they’re easy to understand.

If SEO talk is enough to make your head spin, you’re not alone, so Raquel is here to make recipe SEO much more approachable and understandable. She has managed the development of WP Tasty’s two WordPress plugins, Tasty Recipes and Tasty Pins, and you’ll learn how these plugins can have a major impact on your recipes.

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135: Bjork Gets Interviewed: Making a Living from Blogging from the Dishing with Delishes Podcast


by Alexa on Jan 30, 2018 in Podcast

How to launch a membership site, name a blog, and hire a team with Bjork Ostrom.

Welcome to episode 135 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Dishing with Delishes podcast.

In this episode, Bjork chats with Elaine about starting Pinch of Yum and Food Blogger Pro, building a team, and developing plugins. You will also learn how Lindsay and Bjork met. Spoiler alert: they're high school sweethearts!

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Trending Now in Food Blogging - February


by Alexa on Jan 25, 2018 in Trending Now

Find out what's trending in searches in February - Valentine's Day, chocolate, vitamins, & more!

Hello, friends! How’s it going? Can you believe January is already almost done?!

It’s amazing how fast time flies, especially when you’re planning your yearly goals for your blog. Page views, social shares, content management…it can all be a bit difficult to manage.

But, I’m here to help you out a bit with another Trending Now in Food Blogging post! For those of you who are just tuning in for the first time, these articles are designed to help you figure out what your readers want to see in the upcoming month so that you can get ahead and plan out your editorial calendar for the month.

Here’s what’s trending in February:

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134: FBP Rewind: Creating Success with Sally McKenney


by Alexa on Jan 23, 2018 in Podcast

Comparison, how to juggle a blog and a full-time job, and cookbook deals with Sally McKenney.

Welcome to episode 134 of the Food Blogger Pro podcast! This episode is a special FBP Rewind episode where we’re rewinding to one of our first and most popular episodes with Sally McKenney from Sally’s Baking Addiction.

If you haven’t been over to Sally’s Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She’s also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of three cookbooks, Sally’s Baking Addiction, Sally’s Candy Addiction, and Sally’s Cookie Addiction.

If you dream of taking your hobby blog to full-time status, this episode is not to be missed!

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133: Optimizing Your Food Blog’s SEO with Casey Markee


by Alexa on Jan 16, 2018 in Podcast

Voice searches, nofollow links, featured snippet mismatches, and on-page optimization with Casey Markee.

Welcome to episode 133 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Casey Markee about the changing landscape for online searches, recipe cards, and more.

We’re so excited to welcome FBP SEO Expert, Casey Markee, back to the podcast today! At his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, and unnatural link issues for food blogs, and he is one of our go-to resources for all things recipe SEO.

SEO can be confusing, but this episode will help you understand nofollow links, optimization (both on-page and off-page), the mobile-first index, and more. So grab a pencil and paper, and let’s jump in!

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New Course: Inbox Zero


by Alexa on Jan 11, 2018 in New Courses

Learn how to reach Inbox Zero in our new mini course!

It’s the first new course of 2018, and everyone here at FBP HQ is super excited about it!

Is one of your new year goals about organization and productivity? Maybe your goal is to tackle an editorial calendar, or perhaps it’s to keep all of your invoices organized in a new way.

Or maybe it’s to reach the holy grail of email organization: Inbox Zero.

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132: Perfecting Your Story and Your Brand with Laurie Buckle


by Alexa on Jan 09, 2018 in Podcast

Why your story is important to your brand, how to figure out your brand position, and how to find information about your audience with Laurie Buckle.

Welcome to episode 132 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Laurie Buckle from CookIt Media about the importance of the story behind your brand.

Laurie has an acute understanding of the power of story. Your brand’s story is the reason why your brand exists, and it helps facilitate a connection with your readers that creates loyalty throughout your blogging career.

Over at CookIt Media, Laurie helps bloggers solidify their stories and brands. She believes that story is the best communication tool that you can use, and she’s here to speak about how you can discover and perfect your own brand’s story.

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131: Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom


by Alexa on Jan 02, 2018 in Podcast

Clarifying your why, finding gratitude in all things, and knowing it's possible with Bjork Ostrom.

Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about setting goals for the new year.

Have you ever set a goal for the new year and not followed through? We’ve all been there.

Bjork is here to help you with three mental frameworks that will help you make smarter goals and keep you motivated in the new year. Between understanding why you’re setting a specific goal to why it’s important to practice gratitude, this episode will help you strategically and intentionally create goals to help you and your business grow.

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Trending Now in Food Blogging - January


by Alexa on Dec 28, 2017 in Trending Now

Find out what trending in food blogging in the month of December - healthy ingredients, challenges, & more!

Happy [almost] January, friends! The month of fresh starts, new goals, and nutritious foods will be upon us before we know it, so it’s important to start planning now and head into the “Season of Healthy” strong.

Lucky for you, I’ve gathered some food-related searches that are popular in the month of January to help you plan out that editorial calendar and hit the ground running in the new year. Here are some of the topics your readers might be searching for in January:

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130: Creating a Full-Time Income from Sponsored Content with Jenny Melrose


by Alexa on Dec 26, 2017 in Podcast

Creating an avatar, securing brand sponsorships, and why you should follow-up with brands after a campaign with Jenny Melrose.

Welcome to episode 130 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jenny Melrose about making the transition to being an entrepreneur, connecting with brands online, and using a website that helps you price your sponsored content.

Sponsored content is a popular way for bloggers to monetize their businesses. You partner with a brand, create posts promoting their products, and then you’re paid based on a rate you negotiate.

If it seems like a lot of work, it is. But on top of that work, how do you make sure that you’re producing content that’s of value to the brands you’re working with?

That’s where Jenny’s expertise comes in. She has cracked the code on creating awesome sponsored content that is both on-brand and useful to the companies you’re working with. Her tips on creating an avatar, staying true to your voice, and pitching the right people can all help you earn an income from sponsored content work.

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129: Forging Your Own Path with David Lebovitz


by Alexa on Dec 19, 2017 in Podcast

How to blog while writing a cookbook, the importance of user experience, and how to approach your brand and business with David Lebovitz.

Welcome to episode 129 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with David Lebovitz about how to develop the ability to stick with it, a lesson that helped him build his brand, and his a-typical approach to blogging analytics.

1999 was a big year for David; he left his job as a pastry chef to write his first cookbook, Room for Dessert and started a recipe blog. Little did he know that he was becoming one of the pioneers of the food blogging industry!

From there, David moved to Paris, wrote a few more cookbooks, and learned how to do what he loves while providing value to his readers. You’ll learn about his philosophy on email etiquette, his favorite social media platform, and why his blog is so important to his cookbook-writing process.

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128: Maximizing Your Blog’s Potential with Katy Widrick


by Alexa on Dec 12, 2017 in Podcast

Important Google tools, switching to https, and how to perform effective keyword research with Katy Widrick.

Welcome to episode 128 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Katy Widrick from Make Media Over about marketing strategies, search engine optimization, and Google tools that can help you refine your blog.

Katy got her start in television news, but she realized that her love was actually behind-the-scenes. Content creation, writing an email newsletter, consulting, and helping others start their blogs - that’s where Katy thrives.

She started her business, Make Media Over, a managed services and consulting business, to help start-ups and developed brands with online and influencer marketing. She helps her clients understand and use marketing funnels, SEO tools, and social media platforms to grow their following and increase engagement. Learn some of her tips and tricks in this interview!

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