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Many food bloggers would like to “go pro” and turn their blog into a business that can generate a full-time income. It’s possible, but it takes a lot of hard work, dedication, luck, and diversification. That last one, diversification, is a concept that people don’t often think about when they consider creating a full-time income from their blog.

People often use the phrase “don’t put all your eggs in one basket” when referring to diversification, but that phrase doesn’t really work for what I’m trying to communicate in this post. I like this phrase better:

Fill your empty egg carton.

People often use the phrase “don’t put all your eggs in one basket” when referring to diversification, but that phrase doesn’t really work for what I’m trying to communicate in this post. I like this phrase better:

Fill your empty egg carton.

Okay, I’ll be the first to admit that it’s not as catchy, but the visual of the egg carton helps to communicate the point that I’m hoping to make, which is this:

If you have a blog, chances are that your egg carton is pretty close to empty. In other words, there are income streams (openings in the egg carton) that are not being filled (with eggs).

It’s really hard to create a full-income from just one income source (i.e. one egg), but when you fill all of the possible income sources (i.e. openings in the egg carton), it becomes much easier to create a full-time income from your blog.

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