Oh hey! Guess what? It’s New Course Day!

Well, it’s Updated Course Day. But New Course Day just rolls off the tongue so much easier, right?

Regardless! We’re so super duper excited to let you know that we’ve updated our SEO for Food Blogs course, and we can’t wait for you to check it out.

Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.

Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential.

This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic.

You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more.

Let’s dive in!

Hope you’re having a rockin’ Tuesday.

We wanted to send you a quick email because we got some news from WordPress HQ today: WordPress 5.0 (aka. the Gutenberg release) will be live this Thursday, December 6.

Because most of our members are using WordPress and because this is a sizable update, we wanted to send you a couple FAQs and some quick resources that will help you out with this transition:

Welcome to episode 179 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Hunt about the process of buying and selling websites.

If you want to secure a place on the internet with a website, you don’t always need to start it from scratch. Instead, you can buy a pre-existing website.

Why would you want to buy rather than start? Well, that’s a good question, and the exact reason why Jeff is here today. He’ll talk about his decision to purchase his first website, how you can make smart buying decisions, how to avoid spammy links, and so much more.

If you’re looking for ways to diversify your income, or perhaps start a new site, I think you’re really going to learn a lot from this interview.

Let’s jump in.

Happy “Most Wonderful Time of the Year!”

I just adore December for two specific reasons: it’s almost always the month where we see the first snowfall of the season and it’s the month I get to eat my weight in Christmas cookies. December. Is. Perfect.

This is the time of year when searches for recipes go through the roof, so it’s the perfect opportunity to plan out that editorial calendar in preparation for a successful end to 2018. Here are some topics you can focus on in December:

Welcome to episode 178 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sonja and Alex Overhiser about balancing content, working together, and podcasting.

Sonja and Alex seem to be doing it all: publishing consistent quality blog content, focusing on SEO, sharing their content on social media, publishing a cookbook, and producing a podcast.

How do they balance it all? That’s a good question. And that’s the exact topic of this episode.

They cover their typical day-to-day, small changes that helped them find balance, and more. Let’s dive in.

Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum’s Video Specialist, as part of our recent Video in 2019 Summit.

We recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year.

Our last session of the day was a Q&A with Pinch of Yum’s Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more.

Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you’re producing videos without a fancy studio, you’ll find this episode inspirational, motivational, and full of helpful tips!

Welcome to episode 176 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chris Guthrie about making affiliate marketing work for you.

This is the greatest time of year. No, not because of the holidays…because it’s gift guide season!

Joking aside, gift guides are just one of the many ways that you can make affiliate marketing work for you, and that’s exactly why Chris is here.

He’s sharing some unique strategies for affiliate marketing, and he chats about important keywords for affiliate marketing, optimization, and more.

If you’re looking for ways to up your affiliate income game, this episode is for you!

Welcome to episode 175 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to episode #24 with Ali Martin from Gimme Some Oven.

Every once in a while, we like to rewind back to a past episode of the Food Blogger Pro Podcast, and this one is a good one. It’s one of our most popular episodes, and while a lot has changed since this episode aired in December 2015, a lot of what Ali talks about is as important as ever.

We’re so excited about this FBP Rewind episode because the advice that Ali gives in this interview is timeless. She talks about important self-care tips, following your passions, and how she grows her blog every day.

Welcome to episode 174 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the ways that you can practice 1% infinity with your blog or business.

If you’ve been around Food Blogger Pro for a while, chances are that you’ve heard of 1% infinity.

It means making a little bit of progress, every single day, forever, and it’s our philosophy here at FBP HQ.

But how do you actually practice 1% infinity in your own life? That’s the question Bjork is answering in today’s episode.

And we’d love to know: what’s the #1 way you practice 1% infinity in your business? Let us know in the comments!

Hey hey, friend!

This month was an exciting one at FBP HQ. Why? Because we published not one…but two new courses for you!

Well, newish. We refreshed two older courses: Google Analytics and Caching!

As I’m sure you’re aware, the internet changes constantly. That means our courses about blogging tools, software, and sites get out-of-date every once in a while.

We’re so excited to be updating some of those old courses to make them more helpful and current.

Do you smell that? I smell cinnamon and nutmeg and mashed potatoes and pie and cookies and happiness. Okay, maybe not that last one, but the other ones for sure!

We’re coming up on the second to last month of the year. Can you believe that?! I surely can’t.

But with a new month comes new trends. And as we’re nearing the holidays, searches for food-related entertaining are spiking.

That being said, this is the perfect opportunity to start promoting your holiday-themed content, and here are a few trends to help get you started:

Welcome to episode 173 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sven Raphael Schneider from Gentleman’s Gazette about starting and growing his business by fulfilling a need.

Sven Raphael Schneider started his business, Gentleman’s Gazette, out of a need. He was looking for information on men’s fashion, and he couldn’t find it.

So he fulfilled the need he saw and created the content himself.

From there, he learned a lot about running a business, from diversifying his income to understanding the correlation between quality and sales. You’ll learn all about his strategies for growth in this episode.

Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog.

Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena’s journey is a great example of that. You’ll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time.

Olena is living the dream, and she talks all about how she did it in this episode!

Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business.

Let’s talk about podcasting and how it can be an awesome opportunity to get your content seen and heard.

Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers.

You’ll learn how she started her podcast, how she decides on topics, and so much more. If you’ve ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast.