155: Keeping it Fresh and Avoiding Burnout with Bjork Ostrom


by Alexa on Jun 19, 2018 in Podcast

Keeping a long-term mindset,

Welcome to episode 155 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about important ways to overcome blogger burnout.

Burnout happens to everyone, so it’s helpful to have a few tips and tricks in your back pocket for when that feeling strikes.

That’s why Bjork’s here today. He’s talking about the seven burnout-fighting tips he implements in his own life. Between an efficient way to take a weekend trip to finding the perfect coffee shop when you want to switch up your work environment, this episode will equip you tools to knock out your blogger burnout.

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154: 5 Tips to Improve Your Food Photography with Rachel Korinek


by Alexa on Jun 12, 2018 in Podcast

The subtleties of still life photography, the importance of textures, and how to layer with Rachel Korinek.

Welcome to episode 154 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Rachel Korinek from Two Loves Studio about improving your food photography with five powerful tips.

Spend five seconds on Rachel’s photography site, Two Loves Studio, and you’ll know that she knows photography.

Rachel understands the important role food photography plays in the growth of any kind of food-based business. The saying, “Eat with your eyes” is much more true when your colors look real-to-life, your composition is authentic, and your prop choices make sense.

From lighting to editing to color theory, Rachel explains these principles in detail on her blog, and she’s here today to share five important tips that can improve your food photography.

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153: Playing the Game of Business with Kevin Waldron


by Alexa on Jun 05, 2018 in Podcast

Evaluating your current reality, examining your past work, and becoming an effective leader with Kevin Waldron.

Welcome to episode 153 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Kevin Waldron about being an effective business owner and achieving the life you want.

Kevin isn’t just a business coach, he’s Bjork’s business coach! He’s in the business of helping people evaluate their current business situation and giving them actionable ways to get to where they want to be.

In this episode, Kevin talks about how you can play the game of business to get what you want. You’ll learn how to evaluate what you should be doing more of and, more importantly, what you shouldn’t be doing as you grow into an effective leader and business owner.

Let’s dive in!

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Trending Now in Food Blogging - June


by Alexa on May 31, 2018 in

Find out what's trending in searches in June - the Summer Slump, salsa, and more!

Friends! It’s officially summer!

Well, sort of. The official first day of summer isn’t until June 21, but in my eyes, the start of June always signifies the beginning of copious amounts of summer produce, bottomless tropical cocktails, and long and sunny pool days.

Does it get any better?!

But you know what a new month means: new trends in the food blogosphere! Here’s what is happening in June:

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152: 6 Blogging Mistakes Made By a Veteran Food Blogger with Carrie Forrest


by Alexa on May 29, 2018 in Podcast

Dealing with burnout, making the tough decisions, and generating income your way with Carrie Forrest.

Welcome to episode 152 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Food Blogger Pro member, Carrie Forrest, about 6 big mistakes that she made over her 9 years of blogging.

Today’s podcast is extra special because we’re featuring a Food Blogger Pro member, Carrie from Clean Eating Kitchen!

Carrie has been blogging for nine years, and as you can imagine, she has learned a lot about her readers, the blogging industry, and herself in that time.

And that’s why she’s here today. Between learning the hard truth about what happens when you change your URLs to alienating her audience, she’s sharing the top 6 mistakes she made and how you can avoid making them yourself.

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151: Designing Your Lifestyle with Stephanie Wise


by Alexa on May 22, 2018 in Podcast

When it's time to take a break, how to change your mindset, and what's next for her blog with Stephanie Wise.

Welcome to episode 151 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Stephanie Wise from Girl Versus Dough about stepping away from blogging and pivoting her focus.

When running a business online, it’s easy to experience burnout. Stephanie is familiar with the feeling; she actually stopped blogging at Girl Versus Dough for the majority of last year.

In that time, she focused on her family and reevaluated what made her love blogging in the first place.

Now that she’s back to blogging, she views the process of producing content in a new light. She’ll talk about what’s next for her and her blog, as well as her advice for others who are thinking about pivoting.

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150: Get to Know Bjork Ostrom


by Alexa on May 15, 2018 in Podcast

We're celebrating our 150th episode with a fun Q&A with Bjork. You'll learn about his management style, why he loves Minnesota, how they're A/B testing on Pinch of Yum, and more.

Welcome to episode 150 of the Food Blogger Pro podcast! This week on the podcast, Bjork is in the hot seat, and he chats about his favorite music, how he formed his management style, and his favorite Pinch of Yum recipe.

Happy 150th episode day!! We’re so honored and thrilled to have you listening along to the Food Blogger Pro Podcast each week, so to celebrate, we’re publishing a fun Q&A episode with our fearless leader, Bjork Ostrom.

We’ll focus on some business and blogging questions, and then dig into the personal stuff and discover more about Bjork’s music career (!!!) and his unconventional favorite Pinch of Yum recipe.

This interview was a lot of fun, and we really hope you enjoy it!

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149: How to Get Your Content to Stand Out on Pinterest with Yuka Ohishi


by Alexa on May 08, 2018 in Podcast

How SEO works on Pinterest, how often you should be pinning, and the optimum size for pins with Yuka Ohishi.

Welcome to episode 149 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Yuka Ohishi about optimizing your posts for Pinterest.

Pinterest can be one of the biggest sources of traffic for food bloggers, so it’s important to optimize your posts, descriptions, and photos for Pinterest success.

That’s why Yuka is here today. She has worked at Pinterest for a few years, and she knows the ins and outs of the platform. She’ll answer some of our members’ most common Pinterest questions like how big your pins should be, how hashtags work, how to optimize Pinterest descriptions, and so much more.

If you’re looking for ways to improve your Pinterest efforts, this episode is for you!

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148: Pivoting to Find Success with Steph Jones


by Alexa on May 01, 2018 in Podcast

How to craft your ideal day, why you should beta test your idea, and how to launch a course with Steph Jones.

Welcome to episode 148 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Steph Jones from Steph Yoga about realizing there needed to be a change in her career and how she made that change happen.

Sometimes we think we know exactly what we want to be doing in life, only to learn that it’s not as fulfilling as we had hoped.

That’s the exact situation that Steph found herself in when she realized that there needed to be a change. She decided to become a yoga instructor and wanted to take her passions to an online platform.

Fast forward through a lot of work, testing her idea, and building her site, she now has a thriving yoga membership workout site that helps its members transform their health and bodies through yoga. You’ll learn all about how she found her passions and built her business in this interview.

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Trending Now in Food Blogging - May


by Alexa on Apr 26, 2018 in Trending Now

Find out what's trending in searches in May - spring holidays, graduation, strawberries, & more!

Can someone please tell me how in the world it’s May already?! I feel like I was just writing about Thanksgiving, Christmas, and New Year’s Resolution trends.

2018 is certainly chugging along, and I couldn't be more excited about these late spring / early summer trends! The sun is shining, summer is coming, and life is good. Here are some trending searches you can focus on in May:

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147: GDPR for Influencers with Danielle Liss


by Alexa on Apr 24, 2018 in Podcast

What GDPR is, why it's important, and how to implement GDPR-compliant changes on your site with Danielle Liss.

Welcome to episode 147 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal and Businessese about understanding GDPR.

Have you heard of GDPR? It’s a regulation in the EU about data protection, and it affects everyone with readers in the EU.

These four letters are causing a lot of confusion and raising questions in our niche, so Danielle is here today to help us all understand its impact.

It’s important to understand the rules and regulations of GDPR so that we can protect ourselves as bloggers and business owners, but it’s also important so that we can protect the privacy of our readers. You’ll learn how to audit your site for compliance, the difference between different types of data, and how you might be collecting data on your site visitors without knowing it.

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146: $75,000 in Year 2 with Kate Kordsmeier


by Alexa on Apr 17, 2018 in Podcast

How to view your blog as a business from day 1, better serve your email subscribers, and hire help with Kate Kordsmeier.

Welcome to episode 146 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kate Kordsmeier from Root & Revel about how she generated a full-time income from her blog in just two years.

One of the most common questions we get on Food Blogger Pro is when bloggers should start monetizing.

What do you think?

6 months? A year? 1,000 followers on Instagram? 10,000 page views per month?

Kate believes you should start monetizing as soon as possible (as in day one), and in this interview, you’ll learn all about the ways she has monetized and grown her blog over the past two years.

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New Course: Made by FBP


by Alexa on Apr 12, 2018 in New Courses

Learn about our newest course: Made by FBP!

Happy New Course Day! aka. one of my favorite days of the month.

If you’re new ’round these parts, welcome! We publish a brand new course for our members every single month, and this month’s new course is kinda special.

It’s a Made by FBP course where four of our team members unpacked some of the biggest questions you had about blogging. Here were the results:

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145: Present Over Perfect with Shauna Niequist


by Alexa on Apr 10, 2018 in Podcast

How to live with intention, say no, and seek silence with Shauna Niequist.

Welcome to episode 145 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Shauna Niequist about inspiration, knowing when to disconnect, and living with intention.

Shauna understands how important it is to live a life full of meaningful choices and intentional seasons, but she didn’t always live this way. It took her coming to a breaking point to really evaluate her choices and understand what’s really important.

As bloggers and entrepreneurs, we tend to feel the need to constantly be connected to social media, responding to comments, and answering emails. But while those things are important, it’s also important to recognize when you should disconnect, say no, and seek silence for a bit. You’ll learn how to live “Present Over Perfect” in this episode!

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144: Netflix, Everybody Loves Raymond, and Somebody Feed Phil with Phil Rosenthal


by Alexa on Apr 03, 2018 in Podcast

How to implement a

Welcome to episode 144 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Rosenthal about building his career and his new Netflix-original show, “Somebody Feed Phil.”

This is a bit of an unconventional interview for the Food Blogger Pro Podcast, but if you’re a food fan, we think you’re really going to enjoy it.

You may have heard of Phil Rosenthal. He’s the creator and executive producer of “Everybody Loves Raymond,” an actor, an author, and most recently, the star of the Netflix-original food and travel documentary, “Somebody Feed Phil.”

Phil is a die-hard food lover, and he shares that love as he travels across the globe and makes connections with locals. Building his career wasn’t always easy, but his “yes and…” attitude, fearless personality, and “never give up” outlook are all principles that you can apply to running your own blog and business.

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