Welcome to episode 120 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Dorie Clark about her new book, Entrepreneurial You.
Becoming an entrepreneur and working on your side gig can be tough, but by understanding and applying a few different strategies, you can build the business you dream of.
Dorie’s new book Entrepreneurial You is a “blueprint for professional independence.” In it, she talks about just how important it is to have a strong brand when you’re building a business, how to become an expert and be trusted, and how that can help you sell your products and services. This podcast episode dives deep into the principles Dorie teaches in her book and shows you how you can take action on developing your business today.
Why I’m excited today:
- It’s almost Friday
- It’s new course day!
That’s right! There’s a brand new course hot off the presses on Food Blogger Pro, and we think you’re really going to love it.
But first, a riddle.
What do microphones, pop filters, editing software, interview guests, and scheduling apps all have in common?
They’re all essential to the podcast making process! And that’s exactly what our new course is about: recording and editing a podcast.
Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism.
Brian was the pioneer of premium WordPress themes, and it happened a bit by accident. He was balancing a full-time job and his WordPress theme business at the same time. But once he realized that it would be “financially irresponsible” to work both jobs, he decided to jump head-first into his WordPress business.
From there Brian built StudioPress, which powers over 500,000 WordPress sites with its Genesis Framework. Learn how he dealt with competition, how he built his business, and why it’s helpful to use a framework and child theme for your blog.
Welcome to episode 118 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Gaby Dalkin from What’s Gaby Cooking about understanding your brand, developing a product line, and working with a team.
Gaby’s blogging story isn’t the typical blogging story. She started as a private chef for Jessica Simpson, built a team, and even worked with Williams Sonoma on a product line. Oh, and she also managed to build a hugely successful food blog, What’s Gaby Cooking.
But all of her success is rooted in a strong understanding of her personal and blog brand. She has an acute understanding of her audiences across all of her platforms, and that understanding influences how she interacts with those audiences.
Happy almost October, friends! Can you believe it? We’re in full-on fall mode, and I’m just so darn happy about it. I know I’m not unique by saying that fall is my favorite time of year. The cooler weather, the changing leaves, the cinnamon-spiked food; this time of year just screams “comfort” to me.
As you probably know, readers are starting to search for some fall-centric recipes and ideas to help them embrace autumn and the upcoming holidays. Luckily, this is the perfect opportunity for influencers to give these readers some inspiration for the season. Here’s what readers are searching for in October:
Welcome to episode 117 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Lichty from Two Peas and Their Pod about how blogging has changed in the past 10 years.
When Maria started blogging at Two Peas and Their Pod, the food blogging industry looked quite different.
Instagram, Snapchat, and Pinterest weren’t around, videos weren’t as popular, and the industry as a whole was much smaller.
But Maria has learned to adapt to this quick-changing world and to work to her strengths while growing her blog. She has hired a team to help her manage her social media and video work while she focuses on the work she loves like recipe testing, photography, and more.
Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from the Sponsored Content Bootcamp. You’ll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands.
Sponsored content is a great way to generate income for your blog and make connections with brands you really love.
At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content.
We’re sharing that Q&A with our podcast family today, and we couldn’t be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content.
This week has been a bit of a whirlwind over here at FBP HQ. A super fun whirlwind.
We hosted our free One-Day Sponsored Content Bootcamp, and it gave us the opportunity to connect with bloggers who were so enthusiastic about creating awesome sponsored content.
The Bootcamp was only available to the public for 24 hours. That being said, I just published the session videos to Food Blogger Pro as our new September course!
Can I get a woot woot?
Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her advice for future cookbook authors.
While Kathryne’s blog Cookie & Kate didn’t start out as a food blog, she transitioned to sharing healthy, whole food recipes. From there, Cookie & Kate became her full-time job, and she quickly learned the ins and outs of blogging, web development, and design.
Just a few months ago, Kathryne released her first cookbook, Love Real Food, which has gained a ton of praise (including nearly 200 5-star reviews on Amazon). She learned a lot from the cookbook publishing process, and she has a few tips that will help aspiring cookbook authors turn their ideas to realities.
Welcome to episode 114 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Polly Conner and Rachel Tiemeyer from Thriving Home Blog about working as a partnership on their blog.
A blog is typically started as a sole venture, but Polly and Rachel decided to start their blog, Thriving Home, as a team.
While they both have different personalities, they use those differences to their advantage to divide tasks and grow their business. But even though they’re running their blog as a team, anyone can take lessons away from the way they treat their blog as a business. You’ll learn how they made their first $1, the most important thing that makes their partnership work, and the intentional way they invest back into their business, and more.
Can you believe it’s nearly September?! The temperatures are starting to dip, the leaves are starting to turn, school has started back up, and the Pumpkin Spice Latte will be starting to make it’s way into the hearts and stomachs of many.
As with the change of any season, fall brings a whole gaggle of new trending search items. In-season produce, upcoming holidays, and popular fall pastimes all influence readers’ searches in September.
Ready to jump in? Let’s do it.
Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years.
Yep, that says 90K. In two years!
If you’re anything like me, you randomly post to Instagram whenever you remember to in hopes of gaining followers and getting some click-throughs to your website.
But Ashley’s social media success is proof that it’s helpful to have a strategy when growing your social media presence. Posting at the right times every day, engaging with comments, and sharing the right recipes all play into growing your Instagram account.
Ashley has cracked the code on Instagram growth and engagement, and she’s sharing how she managed to grow her two-year-old blog, Fit Mitten Kitchen, into a full-time job.
Welcome to episode 112 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Taylor Mathis from Photographing FOOD about lighting, consistency, and his go-to equipment.
Photography is one of the most important aspects of food blogging. We’re always told that people eat with their eyes, and that couldn’t be more true when trying to gain a following as a blogger.
While Taylor started his photography career as a wedding photographer, his interests quickly settled on food photography. He has devoted his career to perfecting the art of food photography, and now he’s sharing what he has learned with you. His composition, lighting, and gear tips will give new insights into your photography setup and planning.
It’s new course day! And we are seriously excited.
New course days are always exciting for us at FBP HQ. We love sharing new courses that can help you grow your following, monetize your blog, and build your business.
But today, we’re even more excited about our new course because we’re rolling out a brand new type of course: Mini Courses.
Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your “rat people.”
Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses.
And he wrote a vegan cookbook along the way.
While he built his business, he learned what it means to own, run, and grow a “company of one.” Paul’s experiences and advice will inspire you to think about your own business in exciting and unconventional ways.