Foods Trending This Winter

Iced gingerbread cookies and the title of this blog post, 'Foods Trending This Winter'

Oh, the weather outside is frightful… but the food is so delightful! ❄️

It’s almost wintertime here in the Northern hemisphere, and that means it’s time to snuggle up by the fire with a warm, comforting meal. Or a steaming mug of hot chocolate and a cookie or two. Honestly, both scenarios sound pretty wonderful to me!

And if you’re trying to brainstorm some fresh new recipes to share on your blog or social media this upcoming season, we’ve got you covered. In this post, we’re sharing a roundup of foods that will be trending this winter to help give you some inspo for your content calendar!

Looking for more specific ideas for each month? You can check out our monthly food content trends posts here:

Let’s get right into it, shall we?

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How to Set Up Google Analytics 4: Connecting GA4 to Your Site

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If you missed part 1 of this two-part series about setting up GA4, be sure to click here. You’ll need to create a GA4 property before you can connect it to your site!

In today’s blog post, we’re going to cover three different ways to connect your new GA4 property to your site. You don’t need to do all three; just pick the one you’re most comfortable with and the one that will give you the features you need.

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How to Set Up Google Analytics 4: Creating a GA4 Property

a photo of Google Analytics on a laptop and the title of this article 'how to set up google analytics 4, creating a ga4 property'

As you’ve probably heard, Google Analytics is changing… and soon!

Universal Analytics (the Google Analytics property you’re probably already familiar with) will stop collecting data on July 1, 2023, and a new analytics property called Google Analytics 4 (or GA4) will be the default for all Google Analytics accounts.

Luckily, GA4 is already available, meaning you can set it up today! And the sooner you set it up, the sooner you can have data in your GA4 property, as it will only start collecting data from the date you’ve set it up.

The setup can be broken into two parts (which we’re breaking into two blog posts):

  1. Creating a GA4 property (this blog post)
  2. Connecting GA4 to your site (tomorrow’s blog post)

Even if you’re not a techy person, we know these blog posts will help you get up and running with this new version of Google Analytics!

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How to Reduce Food Waste as a Food Blogger

That #recipefail you made last week that ended up in the trash? The potato peels that were uneaten and discarded? The suspicious, unmarked leftovers in the back of the fridge? Sound familiar? All of these are examples of sources of food waste in the home. Many of us don’t even realize how much food we waste every single day – it’s just habitual.

But we can change that! Making small tweaks to our routines in the kitchen to reduce our food waste is one of the simplest ways we can diminish our negative impact on the environment.

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Tips for Hiring a Virtual Assistant as a Food Blogger

When you are ready to start growing your business, you will inevitably encounter the need to hire some help and build a team. For a food creator, hiring a virtual assistant (or VA) can be a great place to start. 

“Virtual assistant” can mean a lot of different things. You might be looking for a generalized VA to manage emails, schedule your calendar, and handle other administrative tasks. Or perhaps a more specialized VA could be a better fit (think social media manager or email marketing manager)?

If done strategically, hiring a virtual assistant to add to your team can take certain tasks off of your plate and allow you to focus on the responsibilities that you enjoy, and that benefit your business the most.

If you think you might be ready to hire a new team member, we’ve put together a handy, step-by-step guide to get started!

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New Course: Google Analytics

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Hello, hello all you wonderful FBPers! Are you ready for a brand-new Google Analytics course with info on how to set up Google Analytics 4?!

We hope you are because it’s officially live on Food Blogger Pro today! We’ve been working on this ✨ new and improved ✨ course for a few months now, and we’re so excited to share it with you.

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Recipe Testing 101

Picture this: You had a brilliant idea for a brand-new recipe, whipped it up in your kitchen, and now you’re ready to share the recipe with the world on your food blog. But wait! You forgot a critical step – recipe testing! 

Recipe testing is one of the most important parts of recipe development. While it may sometimes feel tedious, frustrating, or repetitive, it is necessary to produce high-quality, consistent, trustworthy recipes.

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Best Photography Backdrops for Food Bloggers

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A few months ago, we chatted all about the best props for food photography, and now we want to turn our attention to another important photography element: backdrops!

When it comes to taking mouthwatering food photos, it’s really important to create a compelling visual scene, and a great backdrop can make a huge difference.

There are many types of backdrops you can use for your food photos, and we wanted to highlight a few of our favorites, as well as where you can buy them, in this post. Alternatively, you could also consider making your own backdrops, so we’ll share all our best tips and tricks on how to do that as well!

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The Best Strategy for Getting More Saves on Instagram

Instagram algorithm. Those two words might fill you with dread, or they might ignite your competitive spirit. Whichever team you’re on, Instagram saves are a critical, yet often overlooked, part of the elusive Instagram algorithm.

And that’s what we’re here to help you navigate… everything you would ever need to know about Instagram saves!

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