120: How to Shape Your Own Career Destiny with Dorie Clark

Alexa

by Alexa on Oct 17, 2017 in Podcast

How to reinvent yourself, become an authority figure, and invest in your business with Dorie Clark.

Welcome to episode 120 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Dorie Clark about her new book, Entrepreneurial You.

Becoming an entrepreneur and working on your side gig can be tough, but by understanding and applying a few different strategies, you can build the business you dream of.

Dorie’s new book Entrepreneurial You is a “blueprint for professional independence.” In it, she talks about just how important it is to have a strong brand when you’re building a business, how to become an expert and be trusted, and how that can help you sell your products and services. This podcast episode dives deep into the principles Dorie teaches in her book and shows you how you can take action on developing your business today.

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New Course: Record and Edit a Podcast

Alexa

by Alexa on Oct 12, 2017 in New Courses

Learn how to record and edit a podcast in this new Food Blogger Pro course!

Why I’m excited today:

  1. It’s almost Friday
  2. It’s new course day!

That’s right! There’s a brand new course hot off the presses on Food Blogger Pro, and we think you’re really going to love it.

But first, a riddle.

What do microphones, pop filters, editing software, interview guests, and scheduling apps all have in common?

They’re all essential to the podcast making process! And that’s exactly what our new course is about: recording and editing a podcast.

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119: How an Accidental Entrepreneur went from $0 to $80,000 in Five Months with Brian Gardner

Alexa

by Alexa on Oct 10, 2017 in Podcast

How to deal with competition, the benefits of using a framework, and how to practice minimalism with Brian Gardner.

Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism.

Brian was the pioneer of premium WordPress themes, and it happened a bit by accident. He was balancing a full-time job and his WordPress theme business at the same time. But once he realized that it would be “financially irresponsible” to work both jobs, he decided to jump head-first into his WordPress business.

From there Brian built StudioPress, which powers over 500,000 WordPress sites with its Genesis Framework. Learn how he dealt with competition, how he built his business, and why it’s helpful to use a framework and child theme for your blog.

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118: How Discovering Your Brand Can Help You Grow with Gaby Dalkin

Alexa

by Alexa on Oct 03, 2017 in Podcast

How to understand your brand, adapt for your different audiences, and develop a product line with Gaby Dalkin.

Welcome to episode 118 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Gaby Dalkin from What’s Gaby Cooking about understanding your brand, developing a product line, and working with a team.

Gaby’s blogging story isn’t the typical blogging story. She started as a private chef for Jessica Simpson, built a team, and even worked with Williams Sonoma on a product line. Oh, and she also managed to build a hugely successful food blog, What’s Gaby Cooking.

But all of her success is rooted in a strong understanding of her personal and blog brand. She has an acute understanding of her audiences across all of her platforms, and that understanding influences how she interacts with those audiences.

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Trending Now in Food Blogging - October

Alexa

by Alexa on Sep 28, 2017 in Trending Now

Find out what trending in food blogging in the month of October - Halloween, caramel, & more!

Happy almost October, friends! Can you believe it? We’re in full-on fall mode, and I’m just so darn happy about it. I know I’m not unique by saying that fall is my favorite time of year. The cooler weather, the changing leaves, the cinnamon-spiked food; this time of year just screams “comfort” to me.

As you probably know, readers are starting to search for some fall-centric recipes and ideas to help them embrace autumn and the upcoming holidays. Luckily, this is the perfect opportunity for influencers to give these readers some inspiration for the season. Here’s what readers are searching for in October:

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117: How to Sustain a Successful Blog for 10+ Years with Maria Lichty

Alexa

by Alexa on Sep 26, 2017 in Podcast

Launching a meal planning site, learning how to adapt with a changing industry, and working with brands with Maria Lichty.

Welcome to episode 117 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Lichty from Two Peas and Their Pod about how blogging has changed in the past 10 years.

When Maria started blogging at Two Peas and Their Pod, the food blogging industry looked quite different.

Instagram, Snapchat, and Pinterest weren’t around, videos weren’t as popular, and the industry as a whole was much smaller.

But Maria has learned to adapt to this quick-changing world and to work to her strengths while growing her blog. She has hired a team to help her manage her social media and video work while she focuses on the work she loves like recipe testing, photography, and more.

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116: Answering Questions about Sponsored Content with Danielle Liss and the Pinch of Yum Team

Alexa

by Alexa on Sep 19, 2017 in Podcast

How to start sponsored content, how to price your work, and how to reach out to brands with Danielle Liss and the Pinch of Yum team.

Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from the Sponsored Content Bootcamp. You’ll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands.

Sponsored content is a great way to generate income for your blog and make connections with brands you really love.

At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content.

We’re sharing that Q&A with our podcast family today, and we couldn’t be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content.

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New Course: Sponsored Content Bootcamp

Alexa

by Alexa on Sep 14, 2017 in New Courses

Learn how to create awesome sponsored content with Bjork, Danielle Liss, and the Pinch of Yum team!

Hello, friends!

This week has been a bit of a whirlwind over here at FBP HQ. A super fun whirlwind. wink

We hosted our free One-Day Sponsored Content Bootcamp, and it gave us the opportunity to connect with bloggers who were so enthusiastic about creating awesome sponsored content.

The Bootcamp was only available to the public for 24 hours. That being said, I just published the session videos to Food Blogger Pro as our new September course!

Can I get a woot woot?

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115: How to Write a 5-Star Cookbook with Kathryne Taylor

Alexa

by Alexa on Sep 12, 2017 in Podcast

Advice for future cookbook authors, how to decide when it's the right time to make your first hire, and choosing a focus for your blog with Kathryne Taylor.

Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her advice for future cookbook authors.

While Kathryne’s blog Cookie & Kate didn’t start out as a food blog, she transitioned to sharing healthy, whole food recipes. From there, Cookie & Kate became her full-time job, and she quickly learned the ins and outs of blogging, web development, and design.

Just a few months ago, Kathryne released her first cookbook, Love Real Food, which has gained a ton of praise (including nearly 200 5-star reviews on Amazon). She learned a lot from the cookbook publishing process, and she has a few tips that will help aspiring cookbook authors turn their ideas to realities.

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114: How to Run a Successful Blog as a Partnership with Polly Conner and Rachel Tiemeyer

Alexa

by Alexa on Sep 05, 2017 in Podcast

How to work with different personalities, divide responsibilities, and split your income with Polly Conner and Rachel Tiemeyer

Welcome to episode 114 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Polly Conner and Rachel Tiemeyer from Thriving Home Blog about working as a partnership on their blog.

A blog is typically started as a sole venture, but Polly and Rachel decided to start their blog, Thriving Home, as a team.

While they both have different personalities, they use those differences to their advantage to divide tasks and grow their business. But even though they’re running their blog as a team, anyone can take lessons away from the way they treat their blog as a business. You’ll learn how they made their first $1, the most important thing that makes their partnership work, and the intentional way they invest back into their business, and more.

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Trending Now in Food Blogging - September

Alexa

by Alexa on Aug 31, 2017 in Trending Now

Find out what trending in food blogging in the month of September - apples, trail mix, fall holidays, & more!

Can you believe it’s nearly September?! The temperatures are starting to dip, the leaves are starting to turn, school has started back up, and the Pumpkin Spice Latte will be starting to make it’s way into the hearts and stomachs of many.

As with the change of any season, fall brings a whole gaggle of new trending search items. In-season produce, upcoming holidays, and popular fall pastimes all influence readers’ searches in September.

Ready to jump in? Let’s do it.

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113: How to Gain 90K Instagram Followers in 2 Years with Ashley Walterhouse

Alexa

by Alexa on Aug 29, 2017 in Podcast

How to use an Instagram strategy, get involved in blogging groups, and get advice from other bloggers with Ashley Walterhouse.

Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years.

Yep, that says 90K. In two years!

If you’re anything like me, you randomly post to Instagram whenever you remember to in hopes of gaining followers and getting some click-throughs to your website.

But Ashley’s social media success is proof that it’s helpful to have a strategy when growing your social media presence. Posting at the right times every day, engaging with comments, and sharing the right recipes all play into growing your Instagram account.

Ashley has cracked the code on Instagram growth and engagement, and she’s sharing how she managed to grow her two-year-old blog, Fit Mitten Kitchen, into a full-time job.

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112: Perfecting the Art of Food Photography with Taylor Mathis

Alexa

by Alexa on Aug 22, 2017 in Podcast

How to get perfect lighting and a consistent style with Taylor Mathis.

Welcome to episode 112 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Taylor Mathis from Photographing FOOD about lighting, consistency, and his go-to equipment.

Photography is one of the most important aspects of food blogging. We’re always told that people eat with their eyes, and that couldn’t be more true when trying to gain a following as a blogger.

While Taylor started his photography career as a wedding photographer, his interests quickly settled on food photography. He has devoted his career to perfecting the art of food photography, and now he’s sharing what he has learned with you. His composition, lighting, and gear tips will give new insights into your photography setup and planning.

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New Course: How to Use Facebook Groups

Alexa

by Alexa on Aug 18, 2017 in New Courses

Learn about our new Mini Course: How to Use Facebook Groups!

It’s new course day! And we are seriously excited.

New course days are always exciting for us at FBP HQ. We love sharing new courses that can help you grow your following, monetize your blog, and build your business.

But today, we’re even more excited about our new course because we’re rolling out a brand new type of course: Mini Courses.

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111: How to Build a Company of One with Paul Jarvis

Alexa

by Alexa on Aug 15, 2017 in Podcast

Why engagement is more important than numbers, how to run a business that doesn't require growth, and how to find your rat people with Paul Jarvis.

Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your “rat people.”

Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses.

And he wrote a vegan cookbook along the way.

While he built his business, he learned what it means to own, run, and grow a “company of one.” Paul’s experiences and advice will inspire you to think about your own business in exciting and unconventional ways.

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