081: The Mistake that Bloggers Make that Hinders Success from Martin Luenendonk

Raquel

by Raquel on Jan 17, 2017 in Podcast

The thing that can hinder you from blogging success, what keeps Pinch of Yum running, and why they create digital products instead of physical ones.

Welcome to episode 81 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Cleverism podcast with Martin Luenendonk.

In this episode, Martin goes over the beginning story of Pinch of Yum with Bjork, and then they dive into some quick but targeted questions about what keeps Pinch of Yum running. My personal favorite: Bjork divulges the #1 mistake he sees bloggers make that can hinder their success.

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New Course: Food Video: Editing in iMovie

Alexa

by Alexa on Jan 12, 2017 in New Courses

Learn how to edit your food videos with iMovie with our new course!

Hey hey, friends! Guess what day it is?

It’s NEW COURSE DAY! Woot woot!

We’re really excited about this new course, because it’s a continuation of our Food Video series.

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080: Biz Planning for the Long Haul from Kirsten Oliphant

Raquel

by Raquel on Jan 10, 2017 in Podcast

What it means to practice 1% infinity, how business investment priorities change over time, and why perfecting the small things can hinder progress.

Welcome to episode 80 of the Food Blogger Pro podcast. This week, Kirsten Oliphant interview Bjork about practicing 1%∞ through the different phases of business.

As many of you may have heard, Bjork and Lindsay recently suffered a loss, which you can read a bit more about on Pinch of Yum here.

While Bjork takes some time off to grieve their loss and to celebrate Afton’s short life, we’re bringing in a couple interviews that Bjork did with other podcasters.

This week’s podcaster is Kirsten Oliphant, author and podcaster at Create If Writing. She interviewed Bjork about a year and a half ago and they talked a lot about what it takes to run a business for the long haul. Bjork chalked a lot of this up to practicing 1%∞, a concept that he put a name to a long time ago and tries to practice every day.

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079: How Finding a Unique Niche Led to YouTube Success with Lauren Toyota from Hot For Food

Raquel

by Raquel on Dec 27, 2016 in Podcast

Achieving career dreams, moving to YouTube, finding a niche, and working with multichannel networks with Lauren Toyota from Hot for Food.

Welcome to episode 79 of the Food Blogger Pro podcast! This week, Bjork interviews Lauren Toyota from Hot for Food about how she grew her YouTube following.

When starting (or running) a business, it can be tempting to look at what other successful people have done and try to do the same thing. If they were successful doing this, then you should be, too, right?

While that scenario sometimes plays out, oftentimes you just become another fish in a sea of fish that are all doing the same thing. Lauren Toyota from Hot for Food found her success by diving into a newer niche and producing content in a way that no one else had done before. And it worked - she amassed just about 200k followers in just one year on YouTube. Today she’s here to talk about how it all went down.

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Trending Now in Food Blogging - January

Alexa

by Alexa on Dec 22, 2016 in Trending Now

Find out what trending in food blogging in the month of December - healthy ingredients, challenges, & more!

Happy [almost] January, friends! The month of fresh starts, new goals, and nutritious foods will be upon us before we know it, so it’s important to start planning now and head into the “Season of Healthy” strong.

Lucky for you, I’ve gathered some food-related searches that are popular in the month of January to help you plan out that editorial calendar and hit the ground running in the new year. Here are some of the topics your readers might be searching for in January:

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078: How to Build a Sales Funnel with Chris Davis from Automation Bridge

Raquel

by Raquel on Dec 20, 2016 in Podcast

What marketing automation is, why funnels will help you sell, and what email and automation platforms you should be using for your business with Chris Davis from Automation Bridge.

Welcome to episode 78 of the Food Blogger Pro podcast! This week, Bjork interviews Chris Davis from Automation Bridge and ActiveCampaign about using marketing funnels to drive sales for your business.

When most people have a new product for their business, the first thing they want to do is go tell the world how amazing it is and try to get people to buy. That’s the point of creating a product, right?

Not so fast, says Chris Davis from Automation Bridge. The sale starts way before you every publish your product or need people to start buying. The sale starts with your first interaction with your potential customer - and that interaction should be friendly, helpful, and interesting to the customer. This is the start of your sales funnel, and in this episode Chris talks about what to do next.

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077: How To Stay Inspired by Using New Tech with Joel Comm

Raquel

by Raquel on Dec 13, 2016 in Podcast

Which social platforms serve what purpose, why live video is so important, the next big thing, and sticking with your business.

Welcome to episode 77 of the Food Blogger Pro podcast! This week, Bjork interviews Joel Comm about how embracing trending technologies has kept his business fresh.

In the internet world, things move at a very fast pace and new technology - think social platforms, media, and gadgets - come out all the time. So do you jump on the bandwagon and try these new technologies, or wait until they’re vetted by others?

Joel Comm has found that trying new technologies not only increases your chance of success (just think about his iPhone app that went to the top!), but that it can also help you stay inspired with your business.

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New Course: Food Video: Putting It All Together

Alexa

by Alexa on Dec 08, 2016 in New Courses

Learn how to use your pre-production planning by completing an entire video shoot from start to finish!

Give me an N! Give me an E! Give me a W!

What does that spell?! New!

Yep, it’s NEW course day, and we’re just a little excited about it over here at FBP HQ (could you tell?).

Today marks the release of our third food video course, but this course is a little special. You’ve already learned about the equipment the Pinch of Yum team uses for their food videos, and you’ve learned how to fill out a pre-production planning form to use during your final shoot. But are you wondering how to bring those two elements together in order to create a viral food video?

Well friends, here’s your chance.

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076: Using Analytics to Build Your Blog with Jeff Sauer from Jeffalytics

Raquel

by Raquel on Dec 06, 2016 in Podcast

Using analytics to help you generate ideas for content, show you what's really working, and help you guide your business overall with Jeff Sauer from Jeffalytics.

Welcome to episode 76 of the Food Blogger Pro podcast! This week, Bjork chats with Jeff Saur from Jeffalytics.com about how you can use Analytics to increase your chances for blog success.

Oftentimes, when new bloggers start blogging, the only stat they really care about is whether or not their content is being seen by someone.It’s satisfying to see the first day we get 50 pageviews, or 100, or even 1,000. We check our analytics to make sure our content is getting seen.

However, Analytics can be much more powerful than this. Used correctly, they can help you generate ideas for content, show you what’s really working, and help you guide your business overall. In short, proper use of Analytics can really help you accelerate your blog and business.

Jeff Sauer has made his career out of helping people use Google Analytics. Today, he’s here to give us some of his best tips.

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075: How To Effectively Share Your Content on Social with Garrett Moon from CoSchedule

Raquel

by Raquel on Nov 29, 2016 in Podcast

How many times to share each piece of content, planning ahead, and their long road to overnight success with Garrett Moon from CoSchedule.

Welcome to episode 75 of the Food Blogger Pro podcast! This week, Bjork chats with Garrett Moon, cofounder of the popular social media and editorial planning tool CoSchedule.

When it comes to blogging, there is a lot more to do than it would initially appear. Not only do you have to create content, you have to plan it out (preferably well in advance) and promote it after it’s done (preferably for a long time after).

Keeping tabs on everything you need to do - including promoting it now, in a couple weeks, and around those holidays when it would make good shareable content - can be really tough. So, Garrett and his cofounder Justin created CoSchedule to make this process easier. Along the way, they discovered some unique insights into the world of social sharing.

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Trending Now in Food Blogging - December

Alexa

by Alexa on Nov 22, 2016 in Trending Now

Find out what trending in food blogging in the month of December - cookies, stress, & more!

Happy “Most Wonderful Time of the Year!”

I just adore December. It’s my birthday month, it’s almost always the month where we see the first snowfall of the season, and it’s the month I get to eat my weight in Christmas cookies. December. Is. Perfect.

This is the time of year when searches for recipes go through the roof, so it’s the perfect opportunity to plan out that editorial calendar in preparation for a successful end to 2016. Here are some topics you can focus on in December:

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074: How to Use Your DSLR Camera to Make Awesome Videos with Caleb Pike from DSLR Video Shooter

Raquel

by Raquel on Nov 22, 2016 in Podcast

What kinds of file backups you should have, why DSLRs make good video cameras, and what camera settings to use.

Welcome to episode 74 of the Food Blogger Pro podcast! This week, Bjork chats with Caleb Pike from DSLR Video Shooter about how you can use your DSLR camera to make great food videos.

By now, it’s pretty apparent how powerful food videos can be for a brand. They’re awesome! However, there are a lot of technical things to know when it comes to using your DSLR camera as a video camera.

Caleb Pike has made his name by helping people learn how to use their DSLR cameras for shooting video. In this episode, he not only talks about important settings you need to pay attention to, but he also talks about how to make sure none of your video ever gets accidentally deleted.

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073: How to Publish Consistent and Quality Content with Jessica Merchant from How Sweet It Is

Raquel

by Raquel on Nov 15, 2016 in Podcast

What it takes to publish often, why she doesn't do much sponsored content, and why she only does exactly what she wants with Jessica Merchant from How Sweet It Is.

Welcome to episode 73 of the Food Blogger Pro podcast! This week, Bjork chats with Jessica Merchant from the blog How Sweet It Is about consistently creating great content.

In blogging, content is huge. It’s not the only important thing, but it’s the foundation of your business. Creating great content is really important.

Just as important is creating content often. A blog needs fresh, exciting ideas to thrive. new content is what your existing readers want to see.

However, doing both those things - creating really great content on a consistent basis - can be really tough. It definitely involves dedication and skill to do right. Jessica Merchant from How Sweet It Is definitely has that dedication and skill, and today she’s here to tell us just how she manages to make consistent and quality content every single week.

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New Course: Food Video: Pre-Production

Alexa

by Alexa on Nov 10, 2016 in New Courses


072: FBP Member Spotlight: Sam Turnbull from It Doesn’t Taste Like Chicken

Alexa

by Alexa on Nov 08, 2016 in Podcast

Food Blogger Pro Member Spotlight: Sam Turnbull from It Doesn't Taste Like Chicken

Welcome to episode 72 of the Food Blogger Pro podcast! This week on the podcast, Bjork is talking with Sam Turnbull from It Doesn’t Taste Like Chicken in our first ever Member Spotlight episode!

Many FBP members dream of leaving their full-time jobs in order to put all of their time and effort into their blog; Sam was able to do that very thing.

Since leaving her job last year, Sam has experienced some great successes with her blog - including landing a book deal. In order to get there, however, Sam had to learn how to relate to her readers and publish content they love.

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