185: Darkness and Light: A Photographer’s Journey from Addiction to Success with Joanie Simon


by Alexa on Jan 15, 2019 in Podcast

Flash photography, the road to recovery, and building a business with Joanie Simon.

Welcome to episode 185 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Joanie Simon about using flash photography and recovering from addiction.

We typically talk about the benefits of shooting food photos with natural light - namely, it’s an easy way to make sure your photos look natural.

But if you take a quick peek over at Joanie’s Instagram profile (@thebiteshot), you’ll see that she’s getting beautiful, natural-looking photos using flash.

That’s right! Joanie has figured out a way to make flash photography the foundation of her successful YouTube channel, brand partnerships, and more.

But that’s not the only reason you’ll love this episode. Joanie’s journey to food blogging and photography wasn’t an easy one, and you’ll hear about her road to recovery and her story of how she got to where she is today.

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184: Build Better, Not Bigger, Businesses with Paul Jarvis


by Alexa on Jan 08, 2019 in Podcast

Defining growth, figuring out your definition of success, and learning from those who are paying attention with Paul Jarvis.

Welcome to episode 184 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Paul Jarvis about his new book, “Company of One,” and building better businesses.

Paul is back on the Food Blogger Pro Podcast to chat about his new book, how to define growth, and so much more.

Paul understands business in a pretty unique way. His ideologies of starting small, defining growth, and continual learning will help you evaluate your blog or business and challenge you to find your own definition of success.

Plus, his new book, “Company of One,” will be out next week, so be sure to pre-order if you’re interested!

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What is recipe schema and how does it impact my food blog?


by Bjork on Jan 04, 2019 in Food Blog SEO

Confused about recipe schema? This post provides simple answers to the most common questions about how schema markup impacts a food blog.

Schema. It’s a tough word to say, isn’t it?

It’s kind of like Bjork. You think you know how to pronounce it, but the first time you speak it out loud you find yourself doing the ole’ name + mumble combo in an effort to conceal the fact that you’re not 100% sure how to say it.

For a long time I felt the same way with my general understanding of schema. I felt like I kind of understood it, but I wasn’t 100% sure. After realizing that I wasn’t 100% sure how schema markup worked I decided to go on a schema research frenzy (like I do…).

This post is a condensed review of that research, written from a food blogging perspective.

That being said, if you’re not a food blogger you should still keep reading. Schema markup is a concept that all bloggers and website owners should understand (and implement)!

I know that a lot of you read the words “schema” and “markup” and you think “really complicated.” Thankfully that’s not the case. The good news with running a food blog is that there usually isn’t any manual coding you have to do to use schema markup on your blog.

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183: FBP Rewind: How to Keep Going with Bjork Ostrom


by Alexa on Jan 01, 2019 in Podcast

Intentional effort, going by stopping, and finding the good with Bjork Ostrom.

Welcome to episode 183 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to a Bjork solo episode where he talks about how to keep going when you’re not sure you can continue.

Happy 2019! For today’s podcast episode, we’re rewinding back to a solo Bjork episode called, “How to Keep Going.”

This episode was originally published in August 2017, but the strategies, advice, and techniques Bjork shares will help you stay motivated in the new year.

It’s tough to keep going, keep doing, and keep creating, especially when you’re trying to balance it with the other aspects of your life. The tips Bjork shares in this episode will help you get up each and every day to do the work.

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New Course: Food Sharing Sites


by Alexa on Dec 28, 2018 in Course Updates

Learn how to maximize your time spent on food sharing sites with our new course! Oh hey! Guess what? You’re getting a belated holiday gift from us today: an updated course!

One of the questions we get asked the most is, “How do I get more traffic to my blog?”

And it makes sense. Traffic is one of the core elements to building a successful, profitable blog. With traffic comes ad revenue, pageviews, sponsorships, and more, so we wanted to update one of our oldest courses to help you get a traffic boost.

That course, dear friend, is our course on Food Sharing Sites!

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Trending Now in Food Blogging - January


by Alexa on Dec 27, 2018 in Trending Now

Find out what trending in food blogging in the month of December - healthy ingredients, challenges, & more!

Happy [almost] January, friends! The month of fresh starts, new goals, and nutritious foods will be upon us before we know it, so it’s important to start planning now and head into the “Season of Healthy” strong.

Lucky for you, I’ve gathered some food-related searches that are popular in the month of January to help you plan out that editorial calendar and hit the ground running in the new year. Here are some of the topics your readers might be searching for in January:

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182: FBP Rewind: How Finding a Niche Transformed a Business with Meggan Hill


by Alexa on Dec 25, 2018 in Podcast

Narrowing your niche, increasing your traffic, and finding a business coach with Meggan Hill.

Welcome to episode 182 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with Meggan Hill from Culinary Hill.

Today we’re rewinding back to one of our most popular podcast episodes ever with Meggan Hill from the blog Culinary Hill.

Meggan has a firm understanding of her brand, her audience, and her niche, and that deep understanding helps drive her content creation and direction. And that’s exactly what Meggan talks about in this interview.

You’ll learn how she defined her niche, how that then increased her traffic, how she just finds the time to do what she does, and so much more. Enjoy this rewind episode!

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181: The Year of the Pivot with Melissa Coleman


by Alexa on Dec 18, 2018 in Podcast

How to navigate the fall, the importance of play, and protecting the everyday with Melissa Coleman.

Welcome to episode 181 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Melissa Coleman from The Faux Martha about the things she learned about herself this year.

Melissa Coleman of The Faux Martha had a big year. Not only does she run a successful blog, she also published her first book, The Minimalist Kitchen, this April.

But they aren’t the only reasons she had a good year: she called this year The Year of the Pivot. She knew something needed to change, and she set out on a journey this year to make it happen.

Without revealing too much, she learned quite a bit from this experiential year, and the lessons she learned serve as a powerful message to all bloggers in this episode.

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New Course: SEO for Food Blogs


by Alexa on Dec 11, 2018 in Course Updates, New Courses

Learn about our new course: SEO for Food Blogs! Newly updated to teach you about keyword research, ranking factors, and more.

Oh hey! Guess what? It’s New Course Day!

Well, it’s Updated Course Day. But New Course Day just rolls off the tongue so much easier, right?

Regardless! We’re so super duper excited to let you know that we’ve updated our SEO for Food Blogs course, and we can’t wait for you to check it out. smile

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180: Establishing Your Expertise with Jeff Coyle


by Alexa on Dec 11, 2018 in Podcast

Quality content, becoming a subject matter expert, and finding connections in your content with Jeff Coyle.

Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.

Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential.

This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic.

You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more.

Let’s dive in!

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WordPress 5.0 Gutenberg Release - What It Means for Bloggers


by Alexa on Dec 04, 2018 in Growing Your Food Blog, News

What you can expect with Thursday's WordPress 5.0 Gutenberg update as a blogger.

Hope you’re having a rockin’ Tuesday.

We wanted to send you a quick email because we got some news from WordPress HQ today: WordPress 5.0 (aka. the Gutenberg release) will be live this Thursday, December 6.

Because most of our members are using WordPress and because this is a sizable update, we wanted to send you a couple FAQs and some quick resources that will help you out with this transition:

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179: The Art of Buying Websites with Jeff Hunt


by Alexa on Dec 04, 2018 in Podcast

Why you might want to purchase a website, how to make smart buying decisions, and how to buy a process with Jeff Hunt.

Welcome to episode 179 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Hunt about the process of buying and selling websites.

If you want to secure a place on the internet with a website, you don’t always need to start it from scratch. Instead, you can buy a pre-existing website.

Why would you want to buy rather than start? Well, that’s a good question, and the exact reason why Jeff is here today. He’ll talk about his decision to purchase his first website, how you can make smart buying decisions, how to avoid spammy links, and so much more.

If you’re looking for ways to diversify your income, or perhaps start a new site, I think you’re really going to learn a lot from this interview.

Let’s jump in.

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Trending Now in Food Blogging - December


by Alexa on Nov 29, 2018 in Trending Now

Find out what trending in food blogging in the month of December - cookies, stress, & more!

Happy “Most Wonderful Time of the Year!”

I just adore December for two specific reasons: it’s almost always the month where we see the first snowfall of the season and it’s the month I get to eat my weight in Christmas cookies. December. Is. Perfect.

This is the time of year when searches for recipes go through the roof, so it’s the perfect opportunity to plan out that editorial calendar in preparation for a successful end to 2018. Here are some topics you can focus on in December:

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178: Life, Podcasting, Blogging, and Cookbook Writing with Sonja and Alex Overhiser


by Alexa on Nov 27, 2018 in Podcast

Consistent quality content, working together, and improving the process with Sonja and Alex Overhiser from A Couple Cooks.

Welcome to episode 178 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sonja and Alex Overhiser about balancing content, working together, and podcasting.

Sonja and Alex seem to be doing it all: publishing consistent quality blog content, focusing on SEO, sharing their content on social media, publishing a cookbook, and producing a podcast.

How do they balance it all? That’s a good question. And that’s the exact topic of this episode.

They cover their typical day-to-day, small changes that helped them find balance, and more. Let’s dive in.

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177: A Video in 2019 Q&A with Emily Caruso


by Alexa on Nov 20, 2018 in Podcast

Lighting for recipe videos, different videos for different platforms, and finding your video style with Emily Caruso.

Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum’s Video Specialist, as part of our recent Video in 2019 Summit.

We recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year.

Our last session of the day was a Q&A with Pinch of Yum’s Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more.

Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you’re producing videos without a fancy studio, you’ll find this episode inspirational, motivational, and full of helpful tips!

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