Welcome to episode 85 of the Food Blogger Pro podcast! This week, Bjork chats with Leslie Means, cofounder of Her View From Home, about scaling her website to over 450 contributors and 9 million visitors per month.
Leslie Means started her website just like many of us did - with a passion and a dream. However, instead of the typical create-publish-promote-repeat agenda, she took a bit of a different path: she wanted to publish articles from contributors and pay those authors based on article performance.
Today, Her View From Home has over 9 million monthly visitors and pulls from a pool of 450 contributors. The business is thriving, and Leslie is here to tell us all about it.
Do you hear that?
That’s the sound of a viral recipe video, perfectly fitted for Instagram and Facebook, flawlessly edited, getting liked, commented on, and shared by the minute!
Pretty much the dream for a food blogger, right?
But it doesn’t need to be a dream anymore; it’s time for our brand new food video course, Editing in Adobe Premiere Pro!
Welcome to episode 84 of the Food Blogger Pro podcast! This week, Bjork talks about gratitude, constant growth, and keeping blog overwhelm at bay.
Welcome to episode 83 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Chopped Podcast with Marly McMillen.
In this episode, Marly covers a lot of ground with Bjork and Lindsay. They talk about how Lindsay organizes her days, what it means to practice 1% infinity every day, and, my personal favorite, she asks them some random questions that were really fun to hear their answers to, like where Bjork’s name came from.
Hello, friends! How’s it going? Can you believe January is already almost done?!
It’s amazing how fast time flies, especially when you’re planning your yearly goals for your blog. Page views, social shares, content management…it can all be a bit difficult to manage.
But, I’m here to help you out a bit with another Trending Now in Food Blogging post! For those of you who are just tuning in for the first time, these articles are designed to help you figure out what your readers want to see in the upcoming month so that you can get ahead and plan out your editorial calendar for the month.
Here’s what’s trending in February:
Welcome to episode 82 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Mixergy podcast with Andrew Warner.
In this episode, Andrew chats with Lindsay about Pinch of Yum’s history and where they are today. Andrew takes the time to dig deep and ask some really interesting questions that wouldn’t normally get asked, and Lindsay’s answers might just help you understand what’s going on with your blog a bit better.
Welcome to episode 81 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Cleverism podcast with Martin Luenendonk.
In this episode, Martin goes over the beginning story of Pinch of Yum with Bjork, and then they dive into some quick but targeted questions about what keeps Pinch of Yum running. My personal favorite: Bjork divulges the #1 mistake he sees bloggers make that can hinder their success.
Hey hey, friends! Guess what day it is?
It’s NEW COURSE DAY! Woot woot!
We’re really excited about this new course, because it’s a continuation of our Food Video series.
Welcome to episode 80 of the Food Blogger Pro podcast. This week, Kirsten Oliphant interview Bjork about practicing 1%∞ through the different phases of business.
As many of you may have heard, Bjork and Lindsay recently suffered a loss, which you can read a bit more about on Pinch of Yum here.
While Bjork takes some time off to grieve their loss and to celebrate Afton’s short life, we’re bringing in a couple interviews that Bjork did with other podcasters.
This week’s podcaster is Kirsten Oliphant, author and podcaster at Create If Writing. She interviewed Bjork about a year and a half ago and they talked a lot about what it takes to run a business for the long haul. Bjork chalked a lot of this up to practicing 1%∞, a concept that he put a name to a long time ago and tries to practice every day.
Welcome to episode 79 of the Food Blogger Pro podcast! This week, Bjork interviews Lauren Toyota from Hot for Food about how she grew her YouTube following.
When starting (or running) a business, it can be tempting to look at what other successful people have done and try to do the same thing. If they were successful doing this, then you should be, too, right?
While that scenario sometimes plays out, oftentimes you just become another fish in a sea of fish that are all doing the same thing. Lauren Toyota from Hot for Food found her success by diving into a newer niche and producing content in a way that no one else had done before. And it worked - she amassed just about 200k followers in just one year on YouTube. Today she’s here to talk about how it all went down.
Happy [almost] January, friends! The month of fresh starts, new goals, and nutritious foods will be upon us before we know it, so it’s important to start planning now and head into the “Season of Healthy” strong.
Lucky for you, I’ve gathered some food-related searches that are popular in the month of January to help you plan out that editorial calendar and hit the ground running in the new year. Here are some of the topics your readers might be searching for in January:
Welcome to episode 78 of the Food Blogger Pro podcast! This week, Bjork interviews Chris Davis from Automation Bridge and ActiveCampaign about using marketing funnels to drive sales for your business.
When most people have a new product for their business, the first thing they want to do is go tell the world how amazing it is and try to get people to buy. That’s the point of creating a product, right?
Not so fast, says Chris Davis from Automation Bridge. The sale starts way before you every publish your product or need people to start buying. The sale starts with your first interaction with your potential customer - and that interaction should be friendly, helpful, and interesting to the customer. This is the start of your sales funnel, and in this episode Chris talks about what to do next.
Welcome to episode 77 of the Food Blogger Pro podcast! This week, Bjork interviews Joel Comm about how embracing trending technologies has kept his business fresh.
In the internet world, things move at a very fast pace and new technology - think social platforms, media, and gadgets - come out all the time. So do you jump on the bandwagon and try these new technologies, or wait until they’re vetted by others?
Joel Comm has found that trying new technologies not only increases your chance of success (just think about his iPhone app that went to the top!), but that it can also help you stay inspired with your business.
Give me an N! Give me an E! Give me a W!
What does that spell?! New!
Yep, it’s NEW course day, and we’re just a little excited about it over here at FBP HQ (could you tell?).
Today marks the release of our third food video course, but this course is a little special. You’ve already learned about the equipment the Pinch of Yum team uses for their food videos, and you’ve learned how to fill out a pre-production planning form to use during your final shoot. But are you wondering how to bring those two elements together in order to create a viral food video?
Well friends, here’s your chance.
Welcome to episode 76 of the Food Blogger Pro podcast! This week, Bjork chats with Jeff Saur from Jeffalytics.com about how you can use Analytics to increase your chances for blog success.
Oftentimes, when new bloggers start blogging, the only stat they really care about is whether or not their content is being seen by someone.It’s satisfying to see the first day we get 50 pageviews, or 100, or even 1,000. We check our analytics to make sure our content is getting seen.
However, Analytics can be much more powerful than this. Used correctly, they can help you generate ideas for content, show you what’s really working, and help you guide your business overall. In short, proper use of Analytics can really help you accelerate your blog and business.
Jeff Sauer has made his career out of helping people use Google Analytics. Today, he’s here to give us some of his best tips.