095: How Embracing the Mess Propelled a Career with Jillian Tohber Leslie from MiloTree

Raquel

by Raquel on Apr 25, 2017 in Podcast

How she started Catch My Party, what problem MiloTree solved for their business, and using popups on mobile.

Welcome to episode 95 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jillian Tohber Leslie from Catch My Party and MiloTree about making successful career changes by embracing the mess.

Last week, Bjork talked about 5 techniques you can use to keep gooing when you’re feeling overwhelmed with your blog. To go back and listen to that episode, click here.

Embrace The Mess

As with life, business isn’t always pretty. No matter how put-together someone’s business looks from the outside, you can bet your bottom dollar that they’ve had their own fair share of messy affairs to deal with in their business.

Jillian Tohber Leslie learned early in her career that the key to moving forward was embracing this messiness and using it to help propel her career and her businesses forward. She and her husband started Catch My Party, the largest party ideas site on the web, and went on to found MiloTree, a social and email growth popup that’s perfect for bloggers.

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094: How to Keep Going with Bjork Ostrom

Raquel

by Raquel on Apr 18, 2017 in Podcast

How finding the right path for you can help you keep going with your blog.

Welcome to episode 94 of the Food Blogger Pro podcast! In this episode, Bjork talks about how to keep going when you're not sure you can continue.

Whether you’ve been blogging for a few months or a few years, you’ve no doubt had the thought at some point or another: How do I keep going?

Blogging can be tough. You might be fitting it in after your regular full-time job hours. You might be running your blog as a business with not enough hours in the day. You might be juggling it on the side while trying to raise a family. Whatever your situation, you’ve likely found out that blogging isn’t easy, and on some days it’s tough to imagine how you’ll keep it up.

Today, Bjork talks about some techniques that he and Lindsay have used in their businesses to help them get up in the morning and do The Work.

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New Course: Understanding Recipe Plugins

Alexa

by Alexa on Apr 13, 2017 in New Courses

Learn all about recipe plugins in this course! You'll learn how Google views recipes in recipe plugins, why we recommend you use a recipe plugin, and so much more!

Happy new course day, friends!

We couldn’t be more excited about this course because it’s all about maneuvering the crazy, confusing, wonderful world of recipe plugins. Woo hoo!

We are huge fans of recipe plugins over here at FBP HQ. Not only do they help your recipes stand out and look beautiful on your posts, they also help Google understand the recipes on your site.

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093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill

Raquel

by Raquel on Apr 11, 2017 in Podcast

How finding a niche can be freeing and how proper branding skyrocketed her traffic with Meggan Hill from Culinary Hill.

Welcome to episode 93 of the Food Blogger Pro podcast! In this episode, Bjork chats with Meggan Hill from Culinary Hill about how finding a niche transformed her business.

As an internet entrepreneur, it can be tempting to try to appeal to everyone. You don’t want to send potential traffic away from your website, right?

However, successful bloggers have said time and again that a big contributor to success is finding a specific audience and sharing only content that fits that audience perfectly. In other words, finding a niche.

Meggan Hill started her blog, Culinary Hill, with an aim of pleasing everyone. And… it didn’t work out so well. Her blog did okay, but she ended up feeling discouraged and gave it up for a while. A couple years ago, though, she decided it was time to make some changes and make this blogging thing work for her. With the help of a branding agency, she was able to find a niche, free up her creativity by sticking to that niche, and nearly triple her traffic in just one year. Today, she’s here to tell us all about it.

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092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea’s Messy Apron

Raquel

by Raquel on Apr 04, 2017 in Podcast

The thing she did when starting her blog, where her first year income came from, and what she would do differently now.

Welcome to episode 92 of the Food Blogger Pro podcast! This week, Bjork talks with Chelsea Lords from Chelsea’s Messy Apron about making $40,000 in her first year of blogging.

Most bloggers start out with the long-term plan in mind: they probably won’t make much money in the first year or two, but it’ll pay off in the end. And while this path works for a lot of people (Bjork and Lindsay included!), other bloggers decide to do it a bit differently.

Chelsea Lords from Chelsea’s Messy Apron hit the ground running with her blog and ended up making $40,000 in just the first year. Today, she talks about the first steps she took on her path to success, how today is different than that first year, and what she would have done differently looking back.

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Trending Now in Food Blogging - April

Alexa

by Alexa on Mar 30, 2017 in Trending Now

Find out what's trending in food blogging in April - cake, allergies, spring holidays, & more!

Hello, and happy spring!

As I’m typing this, all of the windows in my apartment are open, birds are chirping, the sun is shining, and I am one happy lady. #winterisnotcoming

With a new season comes new trending searches, and boy oh boy are they just delightful. It’s going to be an awesome springtime, friends. smile Here’s what trending in April:

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091: Optimizing Recipes for SEO with Joost De Valk from Yoast SEO

Raquel

by Raquel on Mar 28, 2017 in Podcast

Should you delete old content, SEO in other languages, structured data for recipes, and repurposing old content with Joost de Valk from Yoast SEO.

Welcome to episode 91 of the Food Blogger Pro podcast! This week, Bjork interviews Joost de Valk, the founder of Yoast SEO, about optimizing SEO for your food blog.

SEO is something we bloggers hear a LOT about. It’s so important! But it can also be really confusing, even with the abundance of information out there.

Fortunately, there are tools such as the Yoast SEO plugin to help us navigate this often confusing landscape. Yoast SEO was founded by Joost de Valk and is one of the most popular WordPress plugins in use today. That’s… kind of a big deal. Joost met with Bjork for this interview to discuss a wide range of SEO topics, including why SEO matters for your recipes and how you can optimize it.

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090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell

Raquel

by Raquel on Mar 21, 2017 in Podcast

Making money outside of your blog, quitting your job, and finding a service in demand with Brita Britnell.

Welcome to episode 90 of the Food Blogger Pro podcast! This week, Bjork chats with Brita Britnell about how she stepped off the beaten blogging path and found a new way to work for herself.

Most bloggers start on their blogging journey hoping to eventually work full-time for themselves on their blog. While this is definitely an admirable and achievable goal, some bloggers have found that this is not the only way.

Brita started making videos for her blog about a year ago and unexpectedly found that she absolutely loved it. She knew there was demand for bloggers to create video, but she also knew that most bloggers just didn’t have the time to learn a new skill. So, she started making videos for other bloggers and found the demand so great that she had to start a waitlist for clients. In just a few months she was able to leave her job and work for herself doing something that she loved. Today, she’s here to share her story.

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New Course: Food Video: Editing in Final Cut Pro X

Alexa

by Alexa on Mar 16, 2017 in New Courses

Learn how to edit your food videos with Final Cut Pro X with our new course! || foodbloggerpro.com

Hi, friends! Guess what?

It’s new course day! Can I get a woot woot?

If you’ve been following along, you know that food video has been a huge focus for us in the past few months. We’ve covered the tools you’ll need, we’ve showed you how to plan your shoot, and we’ve taken you behind the scenes of a Pinch of Yum shoot.

Next comes editing. We’ve covered editing in iMovie and in Adobe Premiere Pro, but today we’re covering the editing software that the Pinch of Yum team uses every week to make their awesome recipe videos: Final Cut Pro X.

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089: How to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger Pro

Raquel

by Raquel on Mar 14, 2017 in Podcast

Our best advice for new (or experienced) bloggers, how to manage an affiliate program, and where you can find what to blog about in the coming month.

Welcome to episode 89 of the Food Blogger Pro podcast! This week, Bjork interviews FBP team members Alexa, Jasmine, and Raquel about what goes on behind the scenes, and what they’ve learned about blogging during their time as FBP employees.

Alright, alright. This episode is not really about building a plane. Not a real one, at least! But “building a plane” is an analogy we use nearing the end of the episode when we talk about the most important advice we would give to new (or experienced) bloggers. This advice is so important, in my humble opinion, that I’m wiling to give you a free pass and tell you to skip right to the end if you only have 5 minutes to listen.

If you’ve got more than 5 minutes, settle on in for a listen about how we run Food Blogger Pro behind the scenes, and how you can use the same tools, processes, and techniques as we do to take your blog to the next level.

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088: How We Run Pinch of Yum with Alana Woolley & Jenna Arend

Raquel

by Raquel on Mar 07, 2017 in Podcast

How Pinch of Yum employs full-time workers, communicating on a remote team, finding what works with video, and tips for working remotely.

Welcome to episode 88 of the Food Blogger Pro podcast! This week, Bjork interviews two key Pinch of Yum employees, Alana Woolley and Jenna Arend, about what goes on behind the scenes of Pinch of Yum.

If you’re not a food blogger, it might seem like it’s a job that would be easy to do in your free time. If you are a food blogger, you know that there’s way more time that goes into it than that!

Many people are surprised to hear that Pinch of Yum employs a team of people, 3 of whom work full-time, to keep the blog up and running. Alana and Jenna are two of those people - Alana is the Pinch of Yum Video Specialist, and Jenna is the Pinch of Yum Office Manager. Today, they’re here to break it down for us and talk about how it all works.

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087: How to Take Permission and Grow Your Business with Andy Traub

Raquel

by Raquel on Feb 28, 2017 in Podcast

What it means to take permission, the ugly truth about online marketing, and how to genuinely connect with influencers with Andy Traub.

Welcome to episode 87 of the Food Blogger Pro podcast! This week, Bjork chats with Andy Traub, a business coach who specializes in helping you take permission in your career.

The phrase “take permission” might settle a bit weird in your brain. Don’t you ask for permission?

That’s exactly what Andy’s all about. He feels that for your business to really thrive, you have to be comfortable with simply taking permission. Take permission to start. Take permission to invest. Take permission to learn. This mindset is crucial to not only finding success as an entrepreneur, but also finding out what your best, most useful skills and roles are in your business. With this mindset, you can really see your business grow.

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Trending Now in Food Blogging - March

Alexa

by Alexa on Feb 23, 2017 in Trending Now

Find out what's trending in searches in March - St. Patrick's Day, yoga, cake, & more!

Hello, friends! Happy [almost] March!

Can you believe it? <– I feel like I start all of these posts with this line. But I feel like 2017 is flying by.

March is an interesting month for search trends. It seems like there really is no rhyme or reason for some of the recipes readers are searching for in March, but with a little creativity, you can serve your readers some mouthwatering eats that are perfect for this time of year.

Ready? Let’s dive in.

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086: How to Make a Successful Career Change with Jon Acuff

Raquel

by Raquel on Feb 21, 2017 in Podcast

Reinvent your Mondays, transition to a new career, and start Do Overs in all areas of life with Jon Acuff.

Welcome to episode 86 of the Food Blogger Pro podcast! This week, Bjork chats with Jon Acuff, a New York Times bestselling author who helps you work a job you love.

While many entrepreneur-motivators will promote the strategy of quitting your job first, then figuring your new career out later, Jon Acuff takes a different stance. In his most recent book, Do Over, Jon talks about preparing yourself for a new career well before you ever need to actually start one.

Jon’s books have helped thousands of people reinvent their Mondays, transition to a new career, and start Do Overs in all areas of life.

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085: 9 million visitors & 450 contributors: the Story of Her View From Home with Leslie Means

Raquel

by Raquel on Feb 14, 2017 in Podcast

Working with contributors, monetizing from day 1, and finding your support person with Leslie Means from Her View From Home

Welcome to episode 85 of the Food Blogger Pro podcast! This week, Bjork chats with Leslie Means, cofounder of Her View From Home, about scaling her website to over 450 contributors and 9 million visitors per month.

Leslie Means started her website just like many of us did - with a passion and a dream. However, instead of the typical create-publish-promote-repeat agenda, she took a bit of a different path: she wanted to publish articles from contributors and pay those authors based on article performance.

Today, Her View From Home has over 9 million monthly visitors and pulls from a pool of 450 contributors. The business is thriving, and Leslie is here to tell us all about it.

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