172: Dreaming Big with Olena Osipov


by Alexa on Oct 16, 2018 in Podcast

Staying motivated, avoiding mistakes, and refreshing old content with Olena Osipov.

Welcome to episode 172 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Olena Osipov from iFOODreal about the importance of dreaming big in order to grow your blog.

Your goals, dreams, and aspirations shape the direction in which you take your business and blog, and Olena’s journey is a great example of that. You’ll learn how she stayed motivated and encouraged through all of the ups and downs of blogging and how she managed to take her blog full-time.

Olena is living the dream, and she talks all about how she did it in this episode!

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171: The Business of Podcasting with Noelle Tarr


by Alexa on Oct 09, 2018 in Podcast

How to keep creating content, stay relevant, and get sponsors with Noelle Tarr.

Welcome to episode 171 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Noelle Tarr from Coconuts & Kettlebells about strategically using a podcast to build a business.

Let’s talk about podcasting and how it can be an awesome opportunity to get your content seen and heard.

Noelle has a blog, a cookbook, and a podcast, and she finds that the podcast is a great way to reach her audience on a deeper level and create a community with her followers.

You’ll learn how she started her podcast, how she decides on topics, and so much more. If you’ve ever wondered if starting a podcast is right for you, this episode will help you understand the benefits and opportunities behind building your brand with a podcast.

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170: What’s Working and What’s Not with the FBP Community


by Alexa on Oct 02, 2018 in Podcast

How to get your content seen, use other medias to share your content, and finding the time to get through your to-dos.

Welcome to episode 170 of the Food Blogger Pro podcast! This week on the podcast, we hear from three Food Blogger Pro members about what’s working to help them grow their blogs and what’s not.

We’re so excited to share this new episode with you today because it’s definitely a bit different from the episodes we’ve shared in the past.

We’re highlighting three Food Blogger Pro members, Katie, Mary, and Sarah, as they talk about the things that really help their blog growth, and the things that they’ve been struggling with.

Then Bjork responds and offers some ideas and encouragement to work through those tough situations. He talks about finding the time to work through your to-dos, tips for social media, and more.

It’s a really fun episode, and we’d love to hear what you think in the comments!

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Trending Now in Food Blogging - October


by Alexa on Sep 27, 2018 in

Find out what trending in food blogging in the month of October - Halloween, caramel, & more!

Happy almost October, friends! Can you believe it? We’re in full-on fall mode, and I’m just so darn happy about it. I know I’m not unique by saying that fall is my favorite time of year. The cooler weather, the changing leaves, the cinnamon-spiked food; this time of year just screams “comfort” to me.

As you probably know, readers are starting to search for some fall-centric recipes and ideas to help them embrace autumn and the upcoming holidays. Luckily, this is the perfect opportunity for influencers to give these readers some inspiration for the season. Here’s what readers are searching for in October:

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169: Insights and Observations on Starting a Business with Josh Pigford


by Alexa on Sep 25, 2018 in Podcast

Caring for yourself as an entrepreneur, ignoring data, and being a painkiller with Josh Pigford.

Welcome to episode 169 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Josh Pigford from Baremetrics about the lessons he has learned in the 15+ years he’s been building businesses.

The life of an entrepreneur is always changing, but after 15+ years in the business, you can expect to learn a thing or two.

Josh is a self-proclaimed “maker” who “can’t stop making things.” As a blogger, you can probably relate. You can’t stop posting, stop photographing, stop social media-ing.

Josh has 50+ projects and businesses under his belt, and he’s here today to share a few of the insights and observations he has learned along the way. From advice about whether you should have a painkiller or a vitamin business to whether or not it makes sense to strive towards perfection, you’ll learn all about the lessons Josh has learned to help him build a $1M+/year business.

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168: How to Add More Value to Your Sponsored Content with Mandi Gubler


by Alexa on Sep 18, 2018 in Podcast

Why metrics are important, advice for growing your sponsored content, and how to stand out to brands with Mandi Gubler.

Welcome to episode 168 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Mandi Gubler from Vintage Revivals about a new way to organize and report on sponsored content.

Let’s face it: sponsored content is tough. Determining your work’s value, fostering a relationship with a brand, and actually creating valuable content is certainly not the easiest way to monetize your blog.

That said, it can be an extremely profitable way to monetize your site, and Mandi is here today to chat all about it.

The majority of her blogging income comes from sponsored content, so she understands how the process works and how to deliver the most valuable content possible to the brands she’s working with.

She wants to help you refine your sponsored content process and add more value to your campaigns. She’ll give you advice for standing out to a brand, choosing a project management tool, and more!

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New Course: Social Media Strategy


by Alexa on Sep 13, 2018 in New Courses

Learn the tools you can use for managing your social media platforms, how to create a style guide, and more in our new course!

It’s a beautiful day in the FBP neighborhood, friends!

And that’s because…it’s new course day. smile

Today’s new course is an exciting one because it was your most requested course topic: Social Media Strategy!

Social media can be tough. It sometimes seems like you have to be on Instagram, Facebook, Pinterest, and Twitter all the time, every day.

But a little strategy goes a long way. This course is structured to teach you how to create a sustainable social media strategy that keeps you and your content visible to your followers.

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167: The Importance of Investing in Yourself with Jessica Gavin


by Alexa on Sep 11, 2018 in Podcast

How to manage your time, reinvest in your blog, and invest in yourself with Jessica Gavin.

Welcome to episode 167 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jessica Gavin about investing in your blog and yourself.

Jessica’s career has taken her to a lot of different places: attending culinary school, becoming a food scientist, writing a cookbook, creating an app, working with her husband, learning photography, and meeting other bloggers at conferences and workshops.

And even with all of that going on, Jessica understands a lesson that’s sometimes tough to grasp: the importance of investing in yourself. Sometimes it’s necessary to buy that extra lens, attend that workshop, or join that group because you’ll grow through that situation.

You’ll hear her talk about how she manages her time, how she formed her posting strategy, and why she chooses to reinvest in her blog and herself in this episode. Enjoy!

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166: Answering Your Questions about Pinterest with Kate Ahl


by Alexa on Sep 04, 2018 in Podcast

When you can expect a burst of Pinterest traffic, the ideal number of boards, and how to disclose sponsored links with Kate Ahl.

Welcome to episode 166 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from our recent Pinterest Traffic Bootcamp.

Pinterest is a complex social media that requires time and a solid strategy to see success.

That’s exactly why we held a Pinterest Traffic Bootcamp! We invited Kate Ahl, our FBP Pinterest Expert and the owner of the Pinterest management company, Simple Pin Media, to speak about strategies, building traffic, tools, and more.

We hosted a Q&A with Kate at the end of the Pinterest Traffic Bootcamp, and she answered a ton of your most important Pinterest questions around topics like hashtag best practices, board management, and the highs and lows of Pinterest traffic.

After listening to this episode, you’ll be equipped with knowledge to help you form your own successful Pinterest strategy. Enjoy!

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Trending Now in Food Blogging - September


by Alexa on Aug 30, 2018 in Trending Now

Find out what trending in food blogging in the month of September - apples, trail mix, fall holidays, & more!

Can you believe it’s nearly September?! The temperatures are starting to dip, the leaves are starting to turn, school has started back up, and the Pumpkin Spice Latte will be starting to make it’s way into the hearts and stomachs of many.

As with the change of any season, fall brings a whole gaggle of new trending search items. In-season produce, upcoming holidays, and popular fall pastimes all influence readers’ searches in September.

Ready to jump in? Let’s do it.

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165: Getting Things Done with David Allen


by Alexa on Aug 28, 2018 in Podcast

Creating a trusted system, creating a weekly review, and getting clearer with David Allen.

Welcome to episode 165 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with David Allen about his Getting Things Done Methodology.

Blogging comes with a never-ending to-do list. Reach out to that sponsor! Send so-and-so an invoice! Look into why my site is slow! Come up with an editorial calendar for next month!

How do you ensure that you stay productive and on top of all of your to-dos? You have a set system of principles to keep you organized and motivated.

That’s what Getting Things Done is all about. You’ll learn all about David’s productivity tips that will help you create order out of chaos in this episode!

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164: Bjork Gets Interviewed: How to Level-Up Your Food Blog


by Alexa on Aug 21, 2018 in Podcast

Advice for bloggers, starting a business, and publicizing income with Bjork Ostrom.

Welcome to episode 164 of the Food Blogger Pro podcast! This week, we’re playing an episode from The Businessese Influencer Marketing Podcast.

In this episode, Bjork chats with Danielle Liss about trends in blogging, how they started all of their businesses, why they decided to write about their income on Pinch of Yum, and so much more! You’ll also learn about his favorite books and whether he’s a Mac or PC guy.

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163: What WordPress’ Gutenberg Update Means for You with Raquel Smith


by Alexa on Aug 14, 2018 in Podcast

When Gutenberg is coming and how you can prepare for this WordPress update with Raquel Smith.

Welcome to episode 163 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Raquel Smith from WP Tasty about WordPress’ new Gutenberg update.

If you’re running your blog on WordPress, chances are you’ve heard of Gutenberg. Gutenberg is WordPress’ new WYSIWYG post editor, and it’ll be a part of WordPress core before we know it.

But will this new way of editing impact you and your posts? You betcha. And Raquel is here to talk all about what you can expect once Gutenberg is live on your site.

Between setting up a staging site to test your plugins to understanding what blocks are, this episode will get you prepared for the Gutenberg release later this year!

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162: The Power of Masterminds with Andy Traub


by Alexa on Aug 07, 2018 in Podcast

Being Spock, understanding masterminds, and charging to facilitate a mastermind group with Andy Traub.

Welcome to episode 162 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Andy Traub about masterminds.

A “mastermind group” might be one of those “buzz-terms” for influencers, but they can be a powerful way to build a community, collaborate with like-minded entrepreneurs, and even contribute to your income stream.

Andy is here today to chat about how to acquire committed members to your mastermind group, how to provide what your group needs, and how to develop deep and meaningful relationships with your group. Plus, he’s sharing the details about his new mastermind course and podcast!

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161: Blog Business 101: Understanding Your Accounting with Ben Sutton


by Alexa on Jul 31, 2018 in Podcast

Opening a business bank account, learning from profit and losses, and what the new US tax law means for you with Ben Sutton.

Welcome to episode 161 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Ben Sutton from Mazuma about bookkeeping and taxes for bloggers.

I know. Accounting, bookkeeping, and taxes aren’t the most exciting topics.

That said, they’re necessary to understand if you’re running your own business. And Ben is here to make it all way more approachable.

By tracking your expenses, profits, and losses, you can understand more about what’s working for your business and alleviate stress come tax season. You’ll learn why having a separate bank account for your business is helpful, how to start separating your expenses, and more!

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