If you’ve been blogging for longer than two days you’ve probably noticed something:
This thing works, then it doesn’t. That thing paid really well now pays pennies. This thing doesn’t send you much traffic, then it does.
It’s overwhelming to keep up with it all. I know from experience.
I also know that overwhelm is almost always a negative emotion that breeds inaction, either through giving up (“I’ll do it tomorrow”) or diving head-first into learning but never actually implementing (“I’ll move forward once I understand it a little bit better”).
It can feel like the sky is falling when you build momentum in a certain direction only to have that momentum squashed by a change in the advertising industry (I’m looking at you, banner ads), a change in your ability to connect with fans (I’m looking at you, Facebook), or a change in an algorithm (I’m looking at you, Google).
But it’s also really important to remember that there are things that will always stay the same with blogging or building a presence online.