238: Understanding Ads – How to Increase Your Earnings from Ads with Bjork Ostrom

An image of a computer and the title of the 238th episode on the Food Blogger Pro Podcast, 'Understanding Ads.'

Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site.

Ads can be an effective way to earn money from blogging, but how do you know you’re making the most out of your ad placements?

That’s what Bjork is here to talk about today! He’s sharing seven tips to help you increase the earnings you’re receiving from the ads you’re running on your site without having to increase your pageviews.

From understanding viewability and impressions to encouraging your readers to stick around on your site, this episode of the podcast will help you make sense of the wonderful world of ad revenue!

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237: The One Thing – What We’re Excited to Focus On in 2020

An image of glasses and the title of the 237th episode on the Food Blogger Pro Podcast, 'The One Thing.'

Welcome to episode 237 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about the “one thing” they’re excited to accomplish in 2020.

This is a different kind of podcast episode, but we think you’re really going to like it.

Heading into a new year can feel a bit overwhelming, but it sometimes helps to narrow-down your focus and think through that “one thing” you’re excited to accomplish this year.

And that’s exactly what we’re doing in this interview! Alexa, Bjork, and Emily each share the one thing they’re excited to tackle in 2020, and we hope that it encourages you to figure out your “one thing” as well.

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236: Themes – Performance-Focused Designs with Bill Erickson

An image of a computer screen and the title of the 236th episode on the Food Blogger Pro Podcast, 'Themes.'

Welcome to episode 236 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bill Erickson about the impact your design can have on your blog.

Bill is a WordPress developer, and he’s here today to chat about the impact your site’s design can have on performance and user experience.

Bill works with food blogs quite a bit (Pinch of Yum included), so you’ll really appreciate the advice he gives from a food blogging perspective. From figuring out what fonts to use to understanding how themes and design can impact site speed, this episode is packed with easy-to-understand tips and advice about design.

It’s a really cool interview, kind of different from our norm, but we hope you enjoy it and learn something if you’re pursuing a site redesign this year.

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235: FBP Rewind – Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom

An image of a cassette and the title of the 235th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 235 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can set better goals in the new year.

Tomorrow we welcome a new year and a new decade (depending on who you ask). And that’s why we thought it was important to rewind back to our 131st episode, Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom.

We all know how new years resolutions or goals typically go: we’re ambitious and make a ton of changes, and we slowly but surely fall out of those habits we once wanted to strengthen.

If you’ve experienced this with your new years goals, you’re not alone. And if you have some goals or resolutions you wish to keep this year, we think you’re really going to love this episode. Bjork’s tips will help you create goals that will last and help you accomplish those goals with the right mindset.

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234: FBP Rewind – How to Level Up Your Life with UJ Ramdas

An image of a casette and the title of the 234th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 234 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews UJ Ramdas from Intelligent Change about gratitude, journaling, and meditation.

For today’s FBP Rewind episode, we’re rewinding back to episode 124 – How to Level Up Your Life with UJ Ramdas.

UJ is the co-creator of The Five Minute Journal and the co-founder of a company called Intelligent Change, and I thought this was a particularly fitting episode to reshare at the end of the year because we all like to review each year and make goals or resolutions for the new year.

And our hope is that some of the principles and tools that UJ and Bjork talk about in this episode can make a positive impact in your new year.

So if you’re looking for a little accountability and actionable ways you can accomplish those goals next year, I think you’re really going to enjoy this episode.

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233: 7 Questions – Ask Yourself These Questions at the End of the Year with Bjork Ostrom

An image of question marks and the title of the 233rd episode on the Food Blogger Pro Podcast, '7 Questions.'

Welcome to episode 233 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through seven questions to ask yourself as you look to the new year.

At the end of each year, we all get a little retrospective. How did this year go? Was it a good year or a not-so-great year? What can I do differently next year?

This episode will help you evaluate the current year in anticipation for the year ahead. Bjork outlines the seven questions you should ask yourself to help you assess, plan, and adjust the way you tackle your business each year.

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232: Repurposing Video – Maximizing the Impact of Recipe Videos with Brita Britnell

An image of a camera with food on it and the title of the 232rd episode on the Food Blogger Pro Podcast, 'Repurposing Video.'

Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos.

If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever.

Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience.

You’re doing all that work; don’t just archive that video content and forget about it. Repurpose it. And today, you’ll learn how. Enjoy!

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231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie

An image of a person using a laptop and the title of the 231st episode on the Food Blogger Pro Podcast, 'A Better Experience.'

Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites.

If you’ve been around the food blogging industry for the past few years, you’ve probably heard the word “engagement” more than any other metric. And that’s because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers.

And that’s why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers’ sites. And if you’ve visited our sister site, Pinch of Yum, lately, chances are you’ve seen Slickstream in action. Heck, you might have even used Slickstream without even knowing.

This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy!

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230: Membership Sites – How to Gain and Retain Members with Mike Morrison

An image of ‘all-in’ hands and the title of the 230th episode on the Food Blogger Pro Podcast, 'Membership Sites.'

Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience.

You’re an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience?

That’s where Mike comes in. He’s here today to talk to you about not only how you can *gain members* and grow your membership site, but also how you can *retain* and support your current members.

And even if you *don’t* have a membership site, you’ll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy!

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229: Email Marketing – Strategies for Bloggers with Allea Grummert

An image of a computer and a camera and the title of the 229th episode on the Food Blogger Pro Podcast, 'Email Marketing.'

Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing.

What comes to mind when you hear the words, “email marketing”? Is it something you’re excited about? Or is it “yet another thing” you have to figure out?

Whatever your relationship with email is, you’ll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy.

We’re so excited for you to check out this episode, and if you listen all the way through, you’ll find out how you can schedule a free 30-minute strategy call with Allea!

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