The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

401: Habits for Creators: Why You Should Start a Monthly Review of Your Business

Emily
by Emily on Mar 21, 2023 in

Welcome to episode 401 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is kicking off the Habits Series on the podcast with a discussion about monthly reviews.

This solo episode with Bjork is the first in our Habits Series, in which Bjork will dive into simple, but effective habits that you can (and should!) incorporate into your business.

Bjork explains the concept of a monthly review of your business’s finances and analytics, and how it can benefit your business and help you think more strategically about growth.

It’s a really informative listen, and we hope you’ll take away some helpful tips and tricks that you can incorporate into your business moving forward!

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400: 4 Takeaways from 400 Episodes of The Food Blogger Pro Podcast

Emily
by Emily on Mar 14, 2023 in
An image of a mug of coffee on a table and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, '400 Episodes.'

Welcome to episode 400 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is chatting about four takeaways that he has observed during his interviews with experts, food creators, and friends over the last 400 podcast episodes.

In this episode, Bjork reflects on conversations from the last few years and discusses four themes that came up time and time again in these interviews, and in some way contributed to the success of the guests.

Over the course of the episode, Bjork unpacks each of these themes and provides examples and takeaways to help listeners apply these themes to their own businesses.

As we celebrate 400 episodes, we wanted to thank YOU for listening to The Food Blogger Pro Podcast – we couldn’t do it without you!

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399: E-E-A-T, Static Homepages, AI, and More Food Blog SEO Advice with Casey Markee

Alexa @ FBP
by Alexa @ FBP on Mar 7, 2023 in
An image of a computer screen and the title of Casey Markee's episode on the Food Blogger Pro Podcast, 'Food Blog SEO Advice.'

Welcome to episode 399 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing a few recipe SEO takeaways from a Q&A we had for our members with Casey Markee.

We host Live Q&As every month for our Food Blogger Pro members, and one of our most recent Q&As was with our SEO Expert, Casey Markee.

In today’s episode, we’re re-sharing five major takeaways from that conversation and giving you a bit more information about how you can implement his advice, where you can go to see examples, and where you can go to learn more.

It’s a new “style” of episode for us, and we hope you enjoy it! And if you’re interested in getting access to the full SEO Q&A with Casey and you’re not already a Food Blogger Pro member, listen to the end for a discount code to join!

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398: The Importance of Surveying Your Audience with Email with Allea Grummert

Emily
by Emily on Feb 28, 2023 in

Welcome to episode 398 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from duett about email marketing.

There are many different reasons that email marketing is a valuable tool for food creators. Having an email list can help with SEO, provide a reliable means of communicating your content, and build relationships with your readers.

And that’s what Allea Grummert is talking about with Bjork on the podcast today! Allea is an email marketing strategist and conversion copywriter at duett, and the Food Blogger Pro Email Marketing Expert!

In this episode, you’ll hear about developing a rock-solid email marketing strategy, surveying your readers, and building brand loyalty.

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397: Demystifying Finances and Taxes as a Food Creator with Amy Northard

Emily
by Emily on Feb 21, 2023 in

Welcome to episode 397 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Northard from Amy Northard, CPA about accounting for food creators.

Taxes and bookkeeping can be a major source of anxiety for anyone, but especially anyone who is self-employed… like many food creators! It can be difficult to know where to get started with managing your business finances, or how you might be able to improve your accounting processes!

Luckily, that’s what Bjork is chatting with Amy Northard about in today’s podcast episode! Amy is a CPA and Partner at Amy Northard, CPA (“The Accountants for Creatives”) and is an expert at setting up bookkeeping systems and navigating taxes for business owners in the creative space.

In this episode, you’ll hear more about when and how to start bookkeeping for your business, the best ways to prepare for tax season, when you might want to outsource your accounting needs, and more.

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396: The Business of Sprinkles with Sweetapolita’s Rosie Alyea

Alexa @ FBP
by Alexa @ FBP on Feb 14, 2023 in , ,
An image of sprinkles and cake and the title of Rosie Alyea's episode on the Food Blogger Pro Podcast, 'The Business of Sprinkles.'

Welcome to episode 396 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosie Alyea from Sweetapolita about serving your audience and transitioning from blogger to shop owner.

This episode with Rosie is full of inspiration, and we’re so excited to be talking to her this week about the way she transitioned from blogging to running a multi-million dollar product-based business!

A common theme in this episode is the importance of serving your audience, and you’ll learn how Rosie did that as a blogger and now as a sprinkle business owner.

It’s a super entertaining interview, and we hope the conversation opens you up to other ideas and ways that you can be supporting your audience where they need it most!

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395: Scaling Your Business (and Your Revenue) with Chad Cannon

Alexa @ FBP
by Alexa @ FBP on Feb 7, 2023 in
An image of a computer desk and the title of Chad Cannon's episode on the Food Blogger Pro Podcast, 'Scaling Your Business.'

Welcome to episode 395 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chad Cannon to chat about strategically growing your business through understanding your audience and selling products.

This episode is all about the importance of having a deep understanding of what your business does and how it helps your audience in order to scale and grow.

Chad Cannon is from ScaleFactor, a company focused on building and scaling businesses through their 7 Factors of Scale. You’ll learn about three of the seven factors in this episode: Find Your Buyer, Align Your Brand, and Create Products.

Our hope is that you’ll be able to think through new ways to monetize as you’re listening to this interview!

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394: How Leslie Stephens Grew Her Substack Newsletter to Thousands of Paid Subscribers

Emily
by Emily on Jan 31, 2023 in

Welcome to episode 395 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Leslie Stephens from the morning person newsletter about social media addiction and launching her Substack newsletter.

As content creators, many of us have a love/hate relationship with social media, and know just how addicting it can be. At the same time, social media is a great tool for sharing content and growing your audience! And that’s what we’re chatting about today with Leslie Stephens.

Leslie is the writer behind morning person newsletter, which has thousands of paid subscribers. She joined Bjork on the podcast to talk about her career path before starting her popular Substack newsletter, her decision to study social media addiction, and how her studies have influenced the choices she has made with her newsletter.

In this episode, you’ll hear more about being intentional with your social media use, navigating vulnerability in the online space, and why you might consider launching a newsletter on Substack.

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393: How Passion and Sourdough Feed a 9 Million Pageview Food Blog with Maurizio Leo

Alexa @ FBP
by Alexa @ FBP on Jan 24, 2023 in ,
An image of bread and the title of Maurizio Leo's episode on the Food Blogger Pro Podcast, 'Passion and Sourdough.'

Welcome to episode 393 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maurizio Leo from The Perfect Loaf about business growth through passion.

From co-founding and running a popular phone app to starting a sourdough blog that now gets 9 million pageviews a year, Maurizio Leo is a busy guy.

But everything he does is deeply rooted in passion, and you’ll hear why forming businesses around that passion has been crucial for his business growth and consistency in this conversation today.

If you’re looking for ways to diversify your income, growth strategies, or simply some inspiration to help you work towards your goals, you’ll get it all in this episode!

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392: How Pinch of Yum’s 1.1 Million Follower Instagram Account Got Hacked (and Recovered!)

Leslie Jeon
by Leslie Jeon on Jan 17, 2023 in ,
A phone opened to the Instagram login page and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, 'Hacked Instagram Account.'

Welcome to episode 392 of The Food Blogger Pro Podcast! This week on the podcast, Bjork explains how the Pinch of Yum Instagram account got hacked and eventually recovered.

Last month, Bjork and Lindsay went through something we all fear as content creators: they completely lost access to the Pinch of Yum Instagram account after Lindsay’s Facebook account got hacked. Talk about a scary situation!

They were eventually able to get the accounts recovered, but they went through a few very stressful days trying to get everything sorted out. In this episode, Bjork shares the entire story of how this happened, how they were able to recover the accounts, and what measures they’re taking to prevent this from happening in the future.

Last but not least, Bjork also provides some tips for how you can secure your own social media accounts to hopefully avoid a situation like this.

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