Podcasts Archive

How Amy Bakes Bread Grew from 500K to 11 Million Pageviews in Just Two Years

by Emily @ FBP on Jul 8, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 526 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Coyne from Amy Bakes Bread.

Amy Coyne first started her blog in 2020 as a hobby. She’s always had a passion for sourdough and, combined with her background as teacher, felt like a food blog teaching others to bake sourdough and solve their baking problems was a perfect fit.

In this episode, Amy discusses the evolution of her blog from hobby to full-blown business (with over 11 million pageviews in the first half of 2025!), the inflection points that led to significant growth, and the importance of community building on platforms like Instagram. She also shares insights on her business revenue streams, the challenges of work-life balance as a creator, and her strategies for continued growth and engagement with her audience.

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Unlocking the Hidden Value of Your Recipe Content with Sandie Markle of Blueberri

by Ann @ Food Blogger Pro on Jul 1, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 525 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sandie Markle from Blueberri.

In this episode, Sandie Markle shares her journey from working at SideChef to launching her own venture, Blueberri. She and Bjork dive into the evolving world of food content creation, especially how creators can structure their content to boost visibility, make it more discoverable on different platforms, and turn old recipes into new revenue. Sandie also sheds light on the unique value that nano and micro influencers bring to brand partnerships.

They also unpack how creators can tap into licensing opportunities, work with tech companies, and even use overlooked platforms like LinkedIn to find new gigs. Whether it’s understanding the worth of a single recipe or building smart, non-traditional income streams, this episode is full of practical advice for creators who want to make more from the content they already have.

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How Mary Smith Uses Her 500k Instagram Followers to Monetize Across Platforms

by Emily @ FBP on Jun 24, 2025 in Monetizing an Online Food Business

Welcome to episode 524 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Smith from Mary’s Whole Life.

This week is our third (and final!) episode in our mini-series with Grocers List. In this episode, we chat with a gluten-free food creator who’s built an incredible business by staying consistent, continually learning, and always looking for new ways to serve her audience.

Today, Mary gets over 600,000 monthly blog page views and brings in revenue through ads, affiliate links, and brand partnerships. She shares more about her Instagram strategy (with over 500k followers), including her tips for viral Reels, how she uses Grocers List to capture emails, make deep links, and customize meal plans, and how working with a management company has transformed her brand partnerships.

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Turning Followers into Revenue with Ben Jabbawy from Grocers List

by Ann @ Food Blogger Pro on Jun 17, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 523 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Jabbawy from Grocers List.

In this week’s episode, we’re continuing with our Grocers List mini-series with Ben Jabbawy, the founder of Grocers List! He’ll dive deep into how creators can truly leverage social media — not just for likes, but for real, tangible growth. The key is to shift your mindset from surface-level content to strategic storytelling that drives your business forward.

You’ll also hear about why email lists are a creator’s secret weapon. While algorithms change, your direct connection with your audience shouldn’t. Building a list gives you control over your communication and creates consistent revenue opportunities. Plus, he’ll unpack how to make your content work smarter by using automation, repurposing assets, and minimizing the busywork that slows creators down. You won’t want to miss this episode!

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How Pinch of Yum Uses Instagram to Grow Their Email List

by Emily @ FBP on Jun 10, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 522 of The Food Blogger Pro Podcast! This week, Bjork interviews Lindsay Ostrom from Pinch of Yum.

Welcome to the kickoff episode of our new mini-series, sponsored by Grocers List! In this conversation, Bjork and Lindsay are diving into how Pinch of Yum is rethinking its Instagram strategy, especially when it comes to using Reels, DM automation tools, and driving email list growth. They chat about how to balance creativity with conversion, and Lindsay shares why her opinion of DM automation tools has completely changed over time.

Lindsay also gets into the nitty-gritty of repurposing blog content and using Grocers List as a strategic bridge to get Instagram followers into the email ecosystem. If you’re looking to work smarter with your content and make Instagram actually work for your business, this episode is for you!

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Joanie Simon of The Bite Shot on Scaling, Burnout, and Finding Joy Again

by Ann @ Food Blogger Pro on Jun 3, 2025 in Running an Online Business

Welcome to episode 521 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon from The Bite Shot.

In this week’s episode, Joanie gets real about the not-so-glamorous side of turning a creative passion into a full-on business. She shares how her love for food photography grew into something much bigger (and messier!) than she expected, from hiring a team to navigating the financial and emotional rollercoaster that comes with scaling. Spoiler: it wasn’t always smooth sailing, but it was 100% worth the ride!

We also explore the tricky balance between staying creative and keeping up with the structure a business demands. Joanie opens up about burnout, the pressure to please everyone, and how she lost touch with her audience along the way. Through mentoring, self-care, and redefining what success actually looks like, she’s found her way back to her “why” — and she’s sharing what that process really looked like.

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What It Really Takes to Publish a Cookbook with Erin Clarke from Well Plated by Erin

by Emily @ FBP on May 27, 2025 in Food Writing

Welcome to episode 520 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Clarke from Well Plated by Erin.

In this episode, we are thrilled to welcome back Erin Clarke (after 9 years!!!) to dive into the behind-the-scenes journey of traditionally publishing a cookbook — from developing the recipes and managing timelines to copy-editing and more. Erin opens up about how she balanced her cookbook projects with her ongoing blog work, as well as the challenges and rewards of publishing a cookbook.

Bjork and Erin also chat about the marketing side of cookbook creation — how Erin mapped out the social media strategy for her cookbook promotion, why she crafted all of her captions in advance, and how she documented the entire cookbook process on social media to create excitement and drive sales. Erin emphasizes that cookbook writing shouldn’t be motivated by money but by a passion for cookbooks and the long-term brand legitimacy and awareness that these books help build.

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How Christina Leopold of Addicted to Dates Turned Content into Community and Hit 550K Followers

by Ann @ Food Blogger Pro on May 20, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 519 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Christina Leopold from Addicted to Dates.

This week’s episode dives deep into the journey of food blogger Christina Leopold, who built and scaled her brand, Addicted to Dates. Her story is packed with gold for anyone looking to grow their online gig. One of the biggest takeaways? Consistency is key, but working smarter with your content is essential for staying sane.

Christina also spills the tea on turning her passion into a full-time hustle. She had to get down to business with things like SEO and figuring out how to make money. Plus, she emphasizes the power of knowing your worth and when to bring in some extra hands. Finally, we chat about the importance of connecting with your community and fellow creators. It’s all about building those authentic relationships and learning from each other!

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How Molly Thompson Grew Her Email List from 15K to 100K

by Emily @ FBP on May 13, 2025 in Building Traffic and Growing Your Audience

Welcome to episode 518 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Molly Thompson from What Molly Made.

Tired of the ever-changing Google algorithms, Molly Thompson decided to lean into email marketing a few years ago and has since developed a super effective four-part system for growing her email list.

In this episode, Bjork and Molly delve into Molly’s strategies for growing her email list from 15,000 to 100,000 subscribers within a year (and how that has led to an increase of 300,000 pageviews every month!). Molly shares her insights on repurposing content across platforms, surveying her audience for pain points, using her website as a central hub, and her strategies for driving traffic back to her site.

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Preserving Tradition While Scaling a Modern Business with Shen Chen from Just One Cookbook

by Ann @ Food Blogger Pro on May 6, 2025 in Food Blogger Stories

Welcome to episode 517 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shen Chen, who jointly runs the English-language Japanese food blog Just One Cookbook with his wife Namiko Hirasawa Chen.

This week on the podcast, Bjork sits down with Shen Chen — one-half of the powerhouse duo behind Just One Cookbook. Shen shares the behind-the-scenes story of how a humble food blog grew into a multifaceted business, spanning YouTube, e-commerce, and digital memberships. He talks about the impact of shifting traffic trends, how COVID–19 changed the game, and why sometimes a business pivot isn’t just smart—it’s necessary.

Shen also opens up about his newest venture: a brand inspired by Japanese craftsmanship and cultural preservation. From navigating the complexities of physical products to using social media and SEO to fuel organic growth, this episode is packed with practical tips and thoughtful insights for anyone looking to build a meaningful, resilient business. You won’t want to miss this episode!

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