224: 5 Routines – Adding Structure to Your Day with Bjork Ostrom

An image of a desk with papers and a computer and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, '5 Routines.'

Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused.

Routines can help you establish habits in your work and personal lives, and in this episode, Bjork covers some of the routines that have been the most impactful in his life.

While you’re listening, we encourage you to take a look at your day to see where it might benefit from a routine. Maybe you can establish a new morning routine, or maybe you can find a way to make your inbox more manageable.

We hope this episode gets you excited about the wonderful world of routines!

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223: Full Potential – Extracting All of the Juice from Your Content with Bjork Ostrom

An image of oranges and the title of the 223rd episode on the Food Blogger Pro Podcast, 'Full Potential.'

Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog.

As bloggers, we’re creating new content all the time. But what about your older content, the unsung heroes of your content catalog? Are you getting all of the “juice” out of them that you possibly can?

This episode focuses on juicing your older content for all that it’s worth, and one of the ways to do that is by having a post log. Pinch of Yum uses their post log to track and document specific post updates, and you’ll learn how you can make one for your own blog.

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222: All In – Leaving a Full-Time Job to Work on a Side Gig with Tommy Griffith

An image of poker chips and the title of Tommy Griffith's episode on the Food Blogger Pro Podcast, 'All-In.'

Welcome to episode 222 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tommy Griffith from ClickMinded about his decision to turn his side gig into his full-time job.

Today’s guest is Tommy Griffith, the man behind ClickMinded, the site that helps businesses learn more about SEO.

But that’s not the entire focus of today’s episode. In fact, it’s about leaving his stable full-time job to pursue his side-gig. He talks about the importance of finding your unfair advantage, why you’re the most important part of your business, and how to build a successful sales funnel.

Tommy has such an interesting story, and we hope you enjoy this episode!

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221: Live – Bjork Goes Live to Answer Your Blogging Questions

An image of a computer and the title of Bjork Ostrom’s Instagram Live episode on the Food Blogger Pro Podcast, 'Live.'

Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging.

One of our favorite things about working with a community for food bloggers is connecting with that community.

When we were thinking about ways we could connect with our podcast community, we quickly figured out that it’s difficult to connect with your podcast listeners. Podcast episodes are typically made up of two distinct “sides” — a recording happening on one side, and then the listening happening on the other. Rarely do those sides meet in the middle.

That is, of course, until today. 😉

Bjork went live on Instagram yesterday to connect with our community and answer their blogging questions, and we turned it into today’s podcast episode! He answers questions SEO, keywords, podcasting, monetization, and more, and all of the questions you’ll hear are sourced from our incredible community. Enjoy!

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220: Grow – Finding Your Tribe, Growing Your Social Media Reach, and Tools to Measure Growth

An image of plants growing in pots and the title of the 220 episode on the Food Blogger Pro Podcast, 'Grow.'

Welcome to episode 220 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on growth, and you’ll learn about tribes, growing your social following, and tracking your growth with different tools.

If you have a blog, chances are you’re interested in extending your reach and growing your audience. Luckily for you, that’s exactly what this episode of the Food Blogger Pro Podcast is all about!

First, Lindsay will talk about finding the Pinch of Yum “tribe” and publishing content specifically *for* that group of people. Finding your tribe is an important part of the growth puzzle because they’re the people who are your “super fans” of you and your content.

Then, Abby, our Social Media Manager, talks about social media growth. She talks about how your growth strategies can differ from social media platform to social media platform, and she’ll walk you through some of the growth strategies that have worked for us on Instagram, Pinterest, and Facebook.

And last, Bjork talks about tracking your growth and understanding how your content is performing. It’s important to understand where you’re starting and how far you’ve come, and these tools make tracking your progress super simple.

Excited for you to dive into this episode and implement some of these growth strategies – enjoy!

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219: Start – Blogging Misconceptions, How to Choose a Host, and Why WordPress

An image of a starting line for a race and the title of the 219 episode on the Food Blogger Pro Podcast, 'Start.'

Welcome to episode 219 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on things you might believe when you first start your blog, how to choose a solid host, and why we recommend WordPress for food bloggers.

We’re going back to basics today and focusing on *starting*. If you have an idea for a blog, business, series, post, or product, we hope this episode will help give you a bit of a push to actually start.

First, we’ll hear from Bjork. He covers three of the most common blogging misconceptions we hear from new bloggers and how you can switch your thought processes around them.

Next up: Andrew, our Site Speed Expert here at Food Blogger Pro. In his section, he’s talking all about hosting. For instance, did you know he recommends changing hosts every few years?!

Last, WP Tasty Lead, Raquel. She’s talking all about WordPress and why it’s the CMS we recommend for food bloggers.

We think you’ll have a lot of great takeaways from this episode, regardless of whether your blog is brand new or if you’ve been blogging for years. Enjoy!

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218: Monetization: Display Ad Strategy, Finding Your Sponsored Content Rate, and Affiliate Marketing for Bloggers

An image of money and the title of the 218 episode on the Food Blogger Pro Podcast, 'Monetization.'

Welcome to episode 218 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on monetization and chatting through display ads, sponsored content, and affiliate marketing.

It’s time to tackle one of the most popular topics we get asked about: monetization! We focus on three different ways that you can be monetizing your blog in this episode.

First, you’ll hear from Bjork as he talks about display ads and how to evaluate their success. He also talks about why it’s important to consider your user experience when it comes to ad placement.

Then, Danielle! She’s here to talk all about sponsored content. She focuses on how to find your rate, how to work with brands, and how to approach brands for future deals.

Last, Alexa and Bjork talk about affiliate marketing. While we’re in the process of removing affiliate links from Food Blogger Pro, affiliate marketing can still be an effective way to generate income as a blogger.

It’s a great episode, and we can’t wait for you to dive in. Enjoy!

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217: Processes – Storing Video Files, Producing a Podcast, and Managing Sponsored Content

An image of gears and the title of the 217 episode on the Food Blogger Pro Podcast, 'Processes.'

Welcome to episode 217 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how we store large video files, produce the podcast, and manage Pinch of Yum’s sponsored content.

Today’s episode is focused around processes, and while that may not sound all that exciting, processes are essential for our work. We use processes every day at Food Blogger Pro and Pinch of Yum, and you’ll learn what we do and how we stick to these processes in this episode,

First up is Emily, Pinch of Yum’s Video Specialist. Video files are huge, so the processes she follows to compress and store her video files helps keep her computer tidy and her content organized.

Next, Alexa talks all about…the podcast! She walks you through the entire podcasting process – from scheduling interviews, to recording episode, to editing, to publishing, and beyond.

And last, Pinch of Yum’s Communications Manager, Jenna, talks all about the way that Pinch of Yum manages their sponsored content work. From reviewing contracts to evaluating sponsors to getting paid, Jenna will teach you the ins and outs of making sure Pinch of Yum’s sponsored content work gets done.

While you’re listening, we encourage you to think about some of the things you do every day or every week that could benefit from a formalized process. Enjoy!

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216: Content – Are Recipes Copyrightable, Layers in Food Photography, and New Resources for Food Bloggers

An image of table with food on it and a girl taking a picture of it and the title of the 216 episode on the Food Blogger Pro Podcast, 'Content.'

Welcome to episode 216 of The Food Blogger Pro Podcast! This week on the podcast, we talk about whether or not recipes are copyrightable, how to incorporate layers into your food photography, and some of the new resources we have for food bloggers on Food Blogger Pro.

We’d go so far to say that content is the bread and butter of food blogs. If you look at all the techy stuff, the SEO, the plugins, the monetization…content is at the core of it all. And that’s our focus for today!

First, you’ll hear from Danielle, our incredible Legal Expert here at Food Blogger Pro, and she talks all about recipe copyrighting and how to properly give credit to other content creators. We get asked questions about this all the time in the Food Blogger Pro forums, and Danielle makes it easy to understand and implement.

Next up: Lindsay! And because we focus on *food* and we eat with our eyes, photography is a huge, important part of the content creation equation. She talks about styling, layering, and her approach to photography in this episode.

And last: Alexa. You’ll hear a quick update about some of the new content we’ve recently published to Food Blogger Pro for our members. We talk about a recent Q&A, new tools we’re using, new courses we’re planning, and more.

It’s a great episode, and our goal is that it helps you streamline your content creation process and helps eliminate some questions you might have around creating content for your food blog. Enjoy!

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215: Share – Encouraging Others to Pin Your Content, Creating an Instagram Story Series, and Understanding Engagement

An image of a phone with an Instagram feed on the screen and the title of the 215 episode on the Food Blogger Pro Podcast, 'Share.'

Welcome to episode 215 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how to optimize the time you spend on Pinterest, how to establish an Instagram Story series, how to calculate engagement, and more.

Let’s talk sharing content! In this episode, we’re focusing on sharing content on social media. There are so many social media platforms and strategies, and this episode will help you create those processes to help you increase followers and engagement.

First, you’ll hear from Kate Ahl, who is one of our Food Blogger Pro experts and who owns a Pinterest management company called Simple Pin Media. She’s here to share information about common traits of successful pinners, how to encourage readers to pin your content, and how to control what your readers share on Pinterest.

Then Abby, the Social Media Manager for all of our brands, talks about how we’re using Instagram Stories for Food Blogger Pro. We use recurring series to engage our followers and constantly deliver value.

And last, Bjork talks through what engagement actually is and how you measure it. We’re always talking about how important engagement is, and he’ll help you understand why that is.

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