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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

How to Keep Creating Without Burning Out with Ashlea Carver from All the Healthy Things

Emily @ FBP
by Emily @ FBP on Apr 7, 2026 in

Welcome to episode 565 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashlea Carver from All the Healthy Things.

Ashlea Carver has been creating food content for ten years, and in that time she’s built a well-rounded and financially diversified businesses. But longevity in this industry isn’t just about strategy — it’s about learning how to navigate the harder parts of being a creator online.

In this episode, Ashlea and Bjork dig into the mindset shifts that have kept her going — how she handles comparison and how she’s made a deliberate choice to lead with joy in her business decisions to avoid burnout.

They also get into the practical side of her business — why her blog is still her most valuable platform and biggest revenue driver, why she’s prioritizing email, and how she thinks about Instagram in an era where personality-forward content is so important. It’s an honest conversation about building a business that lasts — one that doesn’t burn you out, doesn’t make you dependent on any single platform, and actually feels good to run.

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Reinventing a Food Blog After an 80% Traffic Drop with Carrie Forrest from Clean Eating Kitchen

Emily @ FBP
by Emily @ FBP on Mar 31, 2026 in ,

Welcome to episode 564 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest from Clean Eating Kitchen.

Carrie Forrest has been blogging since 2009 and has experienced the full range of highs and lows that come with building an online business. When Bjork first interviewed her in 2018, she was already growing Clean Eating Kitchen with simple, healthy recipes and a strong foundation in SEO and keyword research.

Between 2022 and 2024, that strategy paid off in a big way — Carrie grew her site from a few hundred thousand monthly pageviews to nearly one million. But with the rollout of AI Overviews, many of the keyword-driven and how-to posts she relied on were hit hard, leading to an 80% traffic drop almost overnight.

In this episode, Carrie shares how she’s navigating this rebuild season — from leaning into her email list and YouTube to focusing on what AI can’t replicate: human connection, empathy, and transformation. It’s an honest conversation about the shifting landscape for online creators and what reinvention can look like after years of success.

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The Road to 1 Million Pageviews with Rachel Kirk from Laughing Spatula

Emily @ FBP
by Emily @ FBP on Mar 17, 2026 in

Welcome to episode 562 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Kirk from Laughing Spatula.

Rachel’s mom, Kathi, started Laughing Spatula 20 years ago, and it has now grown into a full-time business for both women. In this interview, Bjork and Rachel talk through the changing search landscape, the challenges of the last few years as food creators, and what is keeping them going.

Rachel is working towards a goal of 1 million monthly pageviews (they’re currently around 300,000 – 500,000 pageviews a month) and Bjork provides his advice on what changes he would recommend to move the needle. If you’re looking to increase your pageviews or revenue this year (hello, who isn’t?) and want to join Rachel in her challenge, don’t miss this episode!

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How Food Dolls Turned Facebook Into Their Top Traffic Source

Emily @ FBP
by Emily @ FBP on Mar 10, 2026 in

Welcome to episode 561 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alia and Radwa Elkaffas from Food Dolls.

Alia and Radwa, the sisters behind Food Dolls, join us on the podcast to discuss how they built a thriving food business with a Facebook-first strategy.

With over 5 million followers on Facebook, Food Dolls has become a case study in adapting to platforms, navigating algorithm changes, and continuously evolving content formats. In this episode, Alia and Radwa share how they got started, how they divide responsibilities today, and how they think about analytics, monetization, recipe development, and platform-specific strategies in 2026.

Whether you’re just beginning on Facebook or looking to rethink your traffic mix, this episode is filled with actionable insights and tips to get you started on the right foot.

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Strategically Launching a Food Blog with Jessica Wine

Emily @ FBP
by Emily @ FBP on Mar 3, 2026 in

Welcome to episode 560 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Wine.

In this episode, we’re chatting with Jessica Wine about what it really takes to launch a food blog from the ground up. Drawing from her background in the tech start-up world, Jessica shares all of the details about her launch process and why she intentionally built in a learning and development phase before ever hitting publish.

From branding and backend tech to time management and AI, this conversation is packed with practical insights for anyone preparing to start — or restart — a food blog the right way.

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Food Blogging News Roundtable: Debunking SEO Myths, AI Frankenstein Recipes, and Paid Newsletters

Emily @ FBP
by Emily @ FBP on Feb 24, 2026 in ,

Welcome to episode 559 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is sitting down to chat with Emily Walker from the Food Blogger Pro team!

Welcome back to another Food Blogging News Roundtable! In this episode, we’re diving into the biggest stories impacting food creators right now.

Bjork and Emily discuss everything from the “SEO is dead” panic to AI-generated Frankenstein recipes, smarter email automations, paid newsletters, and what’s actually working on Pinterest in 2026.

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Trusting Your Creative Instincts to Build a Million Follower Food Brand with Claire Dinhut

Emily @ FBP
by Emily @ FBP on Feb 17, 2026 in

Welcome to episode 558 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Claire Dinhut from Condiment Claire.

Claire Dinhut first started sharing food content on TikTok when she lost her job working on a food and travel docuseries during the pandemic. Since then, she has grown to over 1 million followers on TikTok, published a cookbook, and started a Substack blending food, travel, and history into a cohesive content brand. Claire’s journey is a good reminder that you don’t need to follow a rigid formula to succeed online. By leaning into what felt natural — documenting her interests, telling stories she genuinely cared about, and creating without overthinking — she built a business that feels aligned, sustainable, and creatively fulfilling.

Whether you’re curious about Substack, growing on TikTok, or finding your own creative rhythm, this episode is packed with insight and encouragement to trust the way you create best.

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Infusing Your Culture into Your Brand and Launching a Digital Zine with Krista Linares

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Feb 10, 2026 in

Welcome to episode 557 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Krista Linares of Nutrition Con Sabor. 

In this episode, Bjork is sitting down with Krista Linares, a dietitian who made the bold choice to transition back to a full-time job to reclaim her mental bandwidth (and yes, solve the health insurance nightmare). It’s a refreshing look at why stability might actually be the secret ingredient to better creative work.

She didn’t just change her job, though! She completely overhauled how she shows up online. With the nutrition space getting flooded by generic AI content, Krista realized standard blogging wasn’t cutting it anymore. She opens up about her pivot to a “digital zine” — a mix of recipes, hot takes, and cultural deep dives — and why leaning into your specific, un-copyable voice is the only way to make it in today’s digital landscape.

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The Reality of Career Pivots and Building an Authentic Brand with Tanya Harris

Ann @ Food Blogger Pro
by Ann @ Food Blogger Pro on Feb 3, 2026 in

Welcome to episode 556 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tanya Harris of My Forking Life. 

Have you ever wondered what it takes to walk away from a “prestigious” career to chase a creative dream? In this episode, former attorney turned food blogger Tanya Harris gets real about the guilt, identity shifts, and mental hurdles of trading in the courtroom for the kitchen. She opens up about the challenge of redefining success on her own terms and why aligning your work with your personal values is the secret to longevity.

Tanya also touches on the business side of full-time blogging — from the dynamics of working with her spouse to using AI tools to avoid burnout, she shares practical strategies for building a sustainable brand. We think you’ll find this episode really insightful as you think about how you can be your authentic self online and grow your blog.

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