Podcasts Archive

The Secret to Generating Recurring Revenue with Bjork Ostrom

by Ann @ Food Blogger Pro on Sep 19, 2024 in Monetizing an Online Food Business

Welcome to episode 480 of The Food Blogger Pro Podcast! This week, we’re excited to air the second episode of our mini-series with Memberful, in which Bjork discusses the ins and outs of membership sites and the power of recurring revenue.

Tired of chasing after millions of followers? In this week’s podcast, Bjork spills the beans on how you can build a thriving business with just a small but dedicated community. He discusses the power of recurring revenue and how that can translate into stability for your business. He also breaks down some key business metrics that can help you track your progress and make smart decisions.

Let’s face it: Building a sustainable business isn’t about getting everyone on board. It’s about finding your tribe and serving them really well. This episode is a must-listen if you’re looking to grow your business in a more sustainable way!

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The Art of Cookbook Publishing with Danielle Walker

by Ann @ Food Blogger Pro on Sep 17, 2024 in Food Blogger Stories

Welcome to episode 479 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Walker.

Danielle’s journey to becoming a cookbook author is anything but ordinary! From a chance encounter with a publisher to releasing her seventh (!!!) cookbook, “Make It Easy,” she’s learned so many valuable lessons along the way that have propelled her into the successful cookbook author she is today.

In this episode, Danielle shares her insights on building a strong community, understanding your audience, and prioritizing mental health and work-life balance. You’ll discover how these strategies have helped her create successful cookbooks and maintain a fulfilling career. For aspiring cookbook authors and anyone looking to build a successful online community, this episode is for you!

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A Common Problem with Food Blogs (and How to Fix It)

by Ann @ Food Blogger Pro on Sep 10, 2024 in Monetizing an Online Food Business

Welcome to episode 478 of The Food Blogger Pro Podcast! This week, we’re launching the first episode of our three-episode mini-series with Memberful, in which our very own Bjork Ostrom talks about the power of community and memberships.

Let’s face it: most food bloggers are stuck in a rut when it comes to making money. They’re relying on one source of income (usually ads), and that’s a bit of a risky game. If Google or Pinterest decides to change their algorithms, your traffic and income could take a nosedive.

So, what’s the solution? Diversification! Instead of squeezing the same old orange, look for other juicy options. Affiliate marketing and sponsored content can be great ways to boost your income, but if you’re looking to bring in recurring income, you may want to consider membership sites. They let you build on what you’re already good at: creating awesome content and connecting with your audience. We hope you enjoy this episode — be sure to tune in to the second part of the mini-series next week!

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Leveraging Reddit as a Traffic Source

by Ann @ Food Blogger Pro on Sep 3, 2024 in Building Traffic and Growing Your Audience

Welcome to episode 477 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media.

In this episode, Bjork sits down with Ewen Finser to discuss the evolving landscape of digital content creation. With algorithm changes impacting traffic, Ewen emphasizes the importance of diversifying your audience reach beyond Google. He shares insights on building a strong presence on Reddit, while also highlighting the power of community-building as a cornerstone for long-term success.

Ewen also delves into the art of platform-specific content creation. He explains how understanding and catering to the unique preferences of each platform is essential for maximizing your impact. Get ready to gain valuable insights into expanding your online reach and building a sustainable digital business!

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Advanced SEO Q&A with Casey Markee

by Emily @ FBP on Aug 27, 2024 in Food Blog SEO

A graphic that contains the headshots of Bjork Ostrom and Casey Markee with the title of their podcast episode, “Advanced SEO Q&A."

Welcome to episode 476 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee from Media Wyse.

This is the third and final episode of our Summer Membership Spotlight, in which we have been sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast.

We are finishing the series with a replay of our Advanced SEO Live Q&A with Casey Markee! Food Blogger Pro members submitted many questions all about SEO — Helpful Content Updates, SEO best practices, topic clusters, AI, and more!

We hope you learn a lot from this Q&A (we always do!) and that you enjoyed this special series on the podcast.

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Grow Your Email List and Connect with Your Audience with Allea Grummert

by Ann @ Food Blogger Pro on Aug 20, 2024 in Building Traffic and Growing Your Audience

Welcome to episode 475 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett.

Email marketing expert Allea Grummert founded her agency, Duett, in 2018 with the goal of helping content creators improve their email marketing. She’s been an invaluable resource for the Food Blogger Pro and Pinch of Yum teams and is also an industry expert in the Food Blogger Pro community, so you may have seen her around the forum!

In this episode, Allea spills the tea on growing your email list and building deeper connections with your audience. She’ll also talk about why email is a must-have for content creators and how to turn it into a profitable asset. From crafting irresistible welcome sequences to landing brand sponsorships, Allea shares her proven strategies for email success. Get ready to level up your email game!

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How Caroline Chambers Grew Her Substack Newsletter Into a 7-Figure Business

by Emily @ FBP on Aug 13, 2024 in Food Writing, Monetizing an Online Food Business

Welcome to episode 474 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caroline Chambers from What To Cook When You Don’t Feel Like Cooking.

Caroline Chambers is not (and does not identify as) a food blogger. But she does happen to write the #1 Food & Drink newsletter on Substack with one of the most loyal communities around (myself included!).

In this interview, Bjork and Caroline chat more about Caroline’s early days running her own catering business, how she transitioned into freelance recipe development, and then eventually took the leap into starting her Substack newsletter.

She shares her strategies for growing her following, converting subscribers to paid subscribers, providing value to her readers, and why she shares more than just food on her platforms. Oh, AND, she shares the details about her brand-new cookbook (What To Cook When You Don’t Feel Like Cooking).

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Future-Proofing Your Content with Andrew Wilder and Colin Devroe

by Ann @ Food Blogger Pro on Aug 6, 2024 in Building Traffic and Growing Your Audience

Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder and Colin Devroe from NerdPress.

We were so thrilled to have Bjork sit down with Andrew Wilder and Colin Devroe for this episode! Andrew is the CEO of NerdPress and one of our Food Blogger Pro experts, so you may have seen him around the forum breaking down all things WordPress for our members! Colin Devroe is also on the NerdPress team—he’s a Senior Product Manager currently working on SaveThis and Hubbub, NerdPress’s very own social sharing plugin (previously Grow Social Pro and Social Pug before that).

This episode has been an affirmation for us all that to keep your content flourishing, you’ll want to dig deep to build a community and form lasting relationships with your readers. We hope you enjoy the episode as much as we did!

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472: Coaching Call: Increasing Search Traffic, Determining What to Prioritize, and Strategizing for Business Growth with Cameron Crawley and Sarah Cobacho from plantbaes

by Emily @ FBP on Jul 30, 2024 in Monetizing an Online Food Business

Welcome to episode 472 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cameron Crawley and Sarah Cobacho from plantbaes.

This is a super special episode of the podcast, as it is part 2 (of 3) of our Summer Membership Spotlight. As part of this special podcast series, we are sharing a piece of content that is normally exclusive to Food Blogger Pro members here on the podcast on the last Tuesday of the month.

This month we are excited to share an audio version of a Coaching Call! Every month, Bjork does a Coaching Call with a Food Blogger Pro member to go over three (or more!) questions that they have about their blog, social media, or business. This Coaching Call is with the delightful Cameron Crawley and Sarah Cobacho from plantbaes!

We’re so excited to share this Coaching Call with you and hope you’ll tune in next month for our last membership spotlight episode of the summer!

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471: Unlocking Success through Strategic Goal-Planning, Partnerships, and Providing Services with Matthew Gartland

by Ann @ Food Blogger Pro on Jul 23, 2024 in Running an Online Business

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Welcome to episode 473 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Gartland from SPI Media.

Matthew Gartland is the CEO of SPI Media. The SPI (aka Smart Passive Income) Media community is full of online entrepreneurs who have come together to build their online businesses through SPI’s wealth of educational content, community-building opportunities, and training experiences.

In this interview, Matthew shares the story behind his own entrepreneurial journey, which led him to start SPI Media along with Pat Flynn. They also talk about the benefits of offering services and leaning into the skills you already have, and how you can solve real-life problems by doing so. They round out the interview by discussing the importance of strategic goal-planning, the power of community, and how building partnerships earlier in your career can help to not only build an audience but to sell to them.

Whether you’re just starting out or years into your business venture, we think this will be a really insightful episode and hope you enjoy it!

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