314: Creative Food Photography — How Kimberly Espinel Teaches and Inspires Food Photographers

An image of hands holding a camera and the title of Kimberly Espinel's episode on the Food Blogger Pro Podcast, 'Creative Food Photography.'

Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style.

When you’re just starting out as a food blogger, it can be hard to find your personal style as a photographer. You might find yourself emulating the style of other creatives and struggle to find a rhythm that works best for you. And that’s where Kimberly comes in!

Kimberly is an award-winning food photographer, blogger, teacher, and author who helps food photographers find their unique style. She talks about how she grew her business, how she is able to create content that serves her community, and why she thinks focusing on your mindset is so important when working as a creative.

Her passion for her work shines through in this episode, and her story will leave you feeling inspired and motivated to continue creating meaningful content for your audience.

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313: Side Hustle Income – How Charli Prangley Doubled Her Side Hustle Income in One Year

An image of a paper planner and the title of Charli Prangley's episode on the Food Blogger Pro Podcast, 'Side Hustle Income.'

Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves.

Charli is the Creative Director at ConvertKit, but she also does a ton of work on her side hustle. So much so, she was actually able to double her side hustle income in just a year!

This episode is jam-packed with advice for people who are trying to grow their businesses while working full-time jobs. Charli talks about how she views branding, how she hires help for the things she doesn’t like to do, and how she has diversified her income.

Charli’s advice will be a great reminder of why it’s important to really hone in on what you’re actually trying to accomplish when you’re creating content online and what it takes to get there. We hope you enjoy this episode!

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312: FBP Rewind – How Pinch of Yum Works with Brands with Jenna Arend

An image of a cassette and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 312 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Jenna Arend from the Pinch of Yum where she talks about some of the systems they use to manage their sponsored content work.

It’s another FBP Rewind episode today, and we’re so excited to revisit our July 2020 interview with Jenna Arend from the Pinch of Yum team today!

Jenna is the General Manager at Pinch of Yum and in this episode, she gives you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work.

Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

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311: Finding Your Why – Creating Intentional Content as a Creative Outlet with Katie Olsen

An image of a compass and the title of Katie Olsen's episode on the Food Blogger Pro Podcast, 'Finding Your Why.'

Welcome to episode 311 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Olsen from Katiebird Bakes about how she has grown her blog by focusing on creating intentional content.

Katie is a full-time attorney and food blogger, and she’s here on the podcast today to talk about her blogging journey and philosophy when it comes to sharing content online.

She talks about how starting a blog is inherently vulnerable, why she likes balancing both her blog and her full-time job, and how she has shifted her content strategy over the years.

As her blog Katiebird Bakes has grown over time, Katie has found a sense of purpose and enjoyment in blogging as a creative outlet, and you’ll learn more about her mindset in this episode.

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310: The Confident Pitch – How to Naturally Build Relationships with Brands with Candice Ward

An image of someone speaking in front of a computer and the title of Candice Ward's episode on the Food Blogger Pro Podcast, 'The Confident Pitch.'

Welcome to episode 310 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Candice Ward about pitching brands and monetizing food photography.

Working with brands can be a great way to monetize a blog or food business, but the process of pitching brands and fostering a relationship with those brands can be a bit intimidating.

Enter: Candice! She’s on the podcast today to talk about working with clients, getting paid, and reaching a successful stage in her business in a short period of time. In this interview, Candice talks about how she pitches brands, monetizes her food photography skills, and finds the right brands to work with.

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309: Create with Intention – $130,000 in the First Week by Creating Premium Offerings for Your Audience with Shawn Blanc

An image of a computer and a mug on a desk and the title of Shawn Blanc's episode on the Food Blogger Pro Podcast, 'Create with Intention.'

Welcome to episode 309 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shawn Blanc about the way he produces products for his audience.

Today we’re talking to Shawn Blanc about his story of going from indie blogger to successful entrepreneur. He’ll talk about productivity, starting new things, serving your audience, and how to build a strong company without sacrificing every hour to your work.

His business ideas are very much aligned towards helping his audience get the best possible outcome, and his story will leave you feeling inspired and motivated to continue creating and serving your readers.

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308: Virtual Events – Earn an Income by Teaching Classes Online with Tomas Hoyos

An image of two people speaking in front of a camera and the title of Tomas Hoyos' episode on the Food Blogger Pro Podcast, 'Virtual Events.'

Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs.

You know how a lot of classes are held online these days? Have you ever thought about teaching one yourself?

Tomas is here on the podcast today to chat about how you can use his product, Airsubs, to develop a direct relationship with your audience by hosting live cooking events. Not only will he talk about how one creator made $50,000 in just one week by hosting classes on Airsubs, he unpacks why online events like this can be so lucrative for creators, especially in 2021.

It’s a great interview that will give you a ton of insights into promoting, hosting, and selling online classes of your own!

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307: Will Write for Food – How to Make Money by Writing about Food with Dianne Jacob

An image of typewriters and the title of Dianne Jacob's episode on the Food Blogger Pro Podcast, 'Will Write for Food.'

Welcome to episode 307 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob about food writing as a profession and the re-release of her book, “Will Write for Food.”

Food writing is both an art and a science, and Dianne Jacob is back on the podcast today to talk about best practices for writing cookbooks, working with publishers, and making an income as a food writer.

You can find the latest version of Dianne’s book, “Will Write for Food,” wherever books are sold, and in it you’ll find even more strategies that can help you get paid for writing about food online or in print. Leave a comment below about one major takeaway you had from this episode for a chance to win a copy of her book!

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306: Core Web Vitals – What Food Bloggers Need to Know About User Experience and Google with Andrew Wilder

An image of a laptop on a desk with code on the screen and the title of Andrew Wilder's episode on the Food Blogger Pro Podcast, 'Core Web Vitals.'

Welcome to episode 306 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing part of our most recent member Q&A with Andrew Wilder from NerdPress where he talks about Core Web Vitals.

Google has already started using things like mobile friendliness, security, and intrusive popups to impact search rankings, and the big news on the block is that Core Web Vitals, a way to quantify user experience on a website, will impact rankings soon as well.

There are three signals that measure “good” user experience:

  • Largest Contentful Paint (LCP)
  • First input Delay (FID)
  • Cumulative Layout Shift (CLS)

Google wants readers to have a good experience on the sites that are ranking in the first few spots in search results, and Core Web Vitals are one of the ways they’re tracking that.

If this all sounds confusing, don’t worry –– you’ve come to the right place! In this episode, we’re sharing part of our most recent member Q&A with our incredible WordPress and Site Speed Expert, Andrew Wilder, where he covered the ins and outs of page experience and Core Web Vitals.

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305: Non-Traditional Success – Optimizing for Happiness with Jason Glaspey

An image of trophies and the title of Jason Glaspey's episode on the Food Blogger Pro Podcast, 'Non-Traditional Success.'

Welcome to episode 305 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Glaspey about optimizing your life and business for maximum happiness.

How do you define success with your blog or business?

It’s an interesting question to think about, especially as you dive into different business growth strategies.

Jason is here today to talk about how he measures success and how that influences the way he views business and spends his time.

It’s a fascinating conversation, and we’re hoping it’ll help you figure out how you can do more of the work that you enjoy.

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