264: Persistence – Building a Seven-Figure Blogging Business with Chelsea Lords

An image of a drop of water and the title of Chelsea Lord's episode on the Food Blogger Pro Podcast, 'Persistence.'

Welcome to episode 264 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Lords about growing her website traffic and building her seven-figure blogging business.

It’s time to welcome Chelsea Lords from Chelsea’s Messy Apron back to the podcast!

Her original episode on the FBP Podcast is one of our all-time most-downloaded episodes, and we’re so excited we had the chance to welcome her back to the show and catch up on how her blog has grown and evolved since we last talked to her.

You’ll hear how her social media and traffic strategies have shifted, how and why she strives to create the most helpful content she can for her readers, and how she managed to grow Chelsea’s Messy Apron into a seven-figure revenue business.

What was your biggest takeaway from this episode? Let us know in the comments below!

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263: Creating with Confidence – Consistency, Quality Content, and Establishing Trust with Tieghan Gerard

An image of a coffee mug and some books and the title of Tieghan Gerard's episode on the Food Blogger Pro Podcast, 'Creating with Confidence.'

Welcome to episode 263 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tieghan Gerard about running her brand, growing her blog, and working with her family.

Today we’re welcoming Tieghan Gerard back to the podcast after four whole years!

Tieghan has been pretty busy these past few years; she learned how to delegate work to her team, grow her personal brand, and set boundaries when they’re needed. She also realized that awesome, high-quality content needs to be at the core of everything she does because it helps her build a following and branch out to do other exciting projects that helps her grow her business.

We loved catching up with Tieghan in this episode, and we know you’ll love getting a peek behind-the-scenes of how she runs Half Baked Harvest!

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262: A Food Blogging Journey – Freelancing, Ads, Working with Brands, Catering, and Writing a Cookbook with Mary Cressler and Sean Martin

An image of a table with a camera, sunglasses, and a compass on it and the title of Mary Cressler and Sean Martin's episode on the Food Blogger Pro Podcast, 'A Food Blogging Journey.'

Listen to this episode of The Food Blogger Pro Podcast using the player above or check it out on Apple Podcasts, Google Podcasts, or Spotify. Welcome to episode 262 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Cressler and Sean Martin from Vindulge. Last week on the podcast, Bjork […]

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261: Managing Sponsored Content – How to Work With Brands with Bruno Bornsztein

An image of a computer on a desk and the title of the 261st episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 261 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bruno Bornsztein from InfluenceKit on how to understand the value of your sponsored content work.

It’s Part 2 of our Managing Sponsored Content series here on the Food Blogger Pro Podcast! Bruno from InfluenceKit is rounding out this mini series in a conversation with Bjork about how to create awesome sponsored content.

Creating sponsored content is like creating your regular content. You already publish an awesome recipe with great pictures on your blog or on social media. Sponsored content just allows you to continue to make the content that you love to make…and then get paid for it.

There are parts of the sponsored content process, however, that are different. You need to build relationships, negotiate for your rate, sign contracts, understand the brand’s goals, and report back on the performance on your post’s performance.

And it’s there where you can hunker down and optimize your work to create more value for brands, more value for your audience, and more revenue for you.

If you want to learn even more about maximizing your sponsored content revenue, be sure to get registered for our free workshop with Bruno this Thursday, July 16 at 1pm ET / 12pm CT!

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260: Managing Sponsored Content – How Pinch of Yum Works with Brands with Jenna Arend

An image of a computer on a desk and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work.

Sponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we’re going to be talking about how you can manage your sponsored content work.

Today, we’re starting the sponsored content conversation with an interview with the Communications Manager of Pinch of Yum, Jenna.

She’ll give you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

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259: Keep Showing Up – Finding Success On YouTube with Beth Le Manach

An image of a camera taking video of two people and the title of Beth Le Manach's episode on the Food Blogger Pro Podcast, 'Keep Showing Up.'

Welcome to episode 259 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Le Manach about effectively creating and sharing content on YouTube.

Do you know how to create engaging content on YouTube? Or how to make money from YouTube videos?

If not, you’re in luck! This week on the podcast, we’re talking to the talented Beth Le Manach from Entertaining with Beth about creating YouTube content and getting more views.

If you want to start creating YouTube videos, or maybe you already post on YouTube and want to level-up your channel, we think you’ll learn a lot from this episode. But even if you’re not interested in YouTube, her advice about remembering the purpose of your content is a great reminder for everyone.

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258: Uncorked – Conversations on Race and Wine with Julia Coney

An image of wine corks and the title of Julia Coney's episode on the Food Blogger Pro Podcast, 'Uncorked.'

Welcome to episode 258 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julia Coney about wine, race, and Netflix’s “Uncorked.”

If you’ve listened to The Food Blogger Pro Podcast for a while, you’ll know that we love talking with creators and people who want to make an impact. We’re having another one of those conversations today with wine writer, Julia Coney.

When it comes to understanding racial injustice, it’s important to invest the time in educating yourself and forever be in pursuit of making a difference. Julia’s insights and experiences are one way we can educate ourselves and lean into having these tough but valuable conversations.

Today, you’ll hear Julia’s stories about race issues in the wine industry, advice for having important conversations about racial injustice, and thoughts about why the movie, “Uncorked,” is so impactful.

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257: Where Do We Go From Here – Pinch of Yum Post Recap

An image of signs and the title of the 257th episode on the Food Blogger Pro Podcast, 'Where Do We Go From Here.'

Welcome to episode 257 of The Food Blogger Pro Podcast! This week on the podcast, Bjork and Lindsay talk about the resources they’re using to learn about racism and some ways that we can support black-owned businesses.

After a two-week hiatus from the podcast, we’re back with an incredibly important episode from our fearless leaders, Bjork and Lindsay Ostrom.

These past few weeks have been complicated, sad, frustrating, difficult, and unjust.

Also in these past few weeks, we’ve listened to powerful conversations, participated in important discussions with our team, and are holding ourselves accountable to being actively anti-racist, challenging injustice, and using our platform to amplify messages of hope and change.

In this episode, Bjork and Lindsay share some resources for supporting black-owned businesses and learning more about anti-racism.

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An Update

We’re taking a break from the podcast this week to reflect and offer help and support to those who need it.

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256: Career Transitioning – Love Your Next Career with Wendy Braitman

An image of a girl at a desk with a cup of coffee and the title of the 256th episode on the Food Blogger Pro Podcast, 'Career Transitioning.'

Welcome to episode 256 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews career coach, Wendy Braitman about the importance of breaking big goals into small, actionable steps.

Do you have a specific career goal in mind? Maybe it’s a certain number of pageviews or working with a specific brand or making a full-time income from blogging.

They’re all huge goals, and when goals are this big, it’s sometimes tough to figure out how you can get there.

A lot needs to happen between now and the point where we achieve those goals, and that’s what Wendy is here to discuss today.

This episode is all about the importance of accountability, setting up systems, and breaking those big goals into small, actionable, achievable steps.

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