The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

384: How Toni Okamoto Runs Two Food Blogs and Grew Her Email List to Over 80,000 Subscribers

Leslie
by Leslie on Nov 22, 2022 in ,
Hands placing a bowl of figs on a cutting board and the title of Toni Okamoto's episode on the Food Blogger Pro Podcast, 'Running Two Food Blogs.'

Welcome to episode 384 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Toni Okamoto from Plant-Based on a Budget about how she runs her two food blogs and how she’s grown her email list to over 80,000 subscribers.

Today, we’re really excited to share this conversation with Toni Okamoto! She’s the creator behind not one, but two, successful food blogs: Plant-Based on a Budget and Food Sharing Vegan.

In this episode, you’ll hear what she’s done to get both blogs accepted into Mediavine, why she decided to expand her team, how she’s grown her email list to over 80,000 subscribers, and more.

Toni’s passion for her work shines through in this interview, and we know you’ll have so many takeaways after learning her story and content creation strategy!

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383: TikTok, Whisk, and the Importance of Leaning into Video as a Food Creator with Julie Tran Deily

Leslie
by Leslie on Nov 15, 2022 in
A person recording a cooking video on their phone and the title of Julie Tran Deily's episode on the Food Blogger Pro Podcast, 'TikTok and Whisk.'

Welcome to episode 383 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Tran Deily about how food creators can use Whisk when sharing videos on TikTok.

When sharing recipe videos on social media, it can be hard to direct your followers to the actual recipe on your blog. Social media platforms just really don’t make it easy for us, do they?

Enter: Whisk! You can use this handy app to add a recipe link directly to your TikTok videos, and it’s what we’re chatting about today with Julie Tran Deily.

Julie used to work for Whisk, and she’s also been running her food blog, The Little Kitchen, for over 12 years. Video is a huge part of her strategy, and in this episode, she’s sharing her process for creating viral food videos, as well as a peek into how she uses tools like Whisk to grow her social media following and increase her blog’s pageviews.

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382: 4 Tips for Negotiating Sponsored Content Contracts and Setting Your Rates with Jenny Meassick

Leslie
by Leslie on Nov 8, 2022 in
Two people shaking hands and the title of Jenny Meassick's episode on the Food Blogger Pro Podcast, 'Negotiating Sponsored Content Contracts.'

Welcome to episode 382 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenny Meassick from Chocolate & Lace about how she works with brands and negotiates sponsored content contracts.

There are so many ways you can earn money as a food creator, one of which is by working with brands and creating sponsored content. And that’s what we’re talking about today with Jenny from Chocolate & Lace!

Jenny’s been blogging for over ten years, and she currently earns the majority of her blogging income by working with brands. She has a very strategic approach when it comes to sponsored content, and we’re really excited to share her process with you in this episode.

You’ll hear her best tips for negotiating sponsored content contracts, how she sets her rates, how she nurtures strong relationships with the brands she works with, and more. We hope you enjoy this episode!

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381: Developing Foolproof Recipes with Katie Webster

Alexa
by Alexa on Nov 1, 2022 in ,
iAn image of recipe ingredients and the title of Katie Webster's episode on the Food Blogger Pro Podcast, 'Developing Foolproof Recipes.'

Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers.

As food bloggers and business owners, the “product” we’re creating for our readers or “customers” are our recipes, so it’s important for them to be as comprehensive as possible.

Katie Webster from Healthy Seasonal Recipes has a unique and reliable process for testing the recipes she publishes on her site, and she’s here today to talk you through the whole thing!

You’ll hear about how she starts the process, why she develops a hypothesis draft, and how she ultimately decides that a recipe is at its final stage.

This episode is a must-listen for any and all recipe developers!

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380: What Google is Expecting from Food Creators with Arsen Rabinovich

Alexa
by Alexa on Oct 25, 2022 in
An image of people making food and the title of Arsen Rabinovich's episode on the Food Blogger Pro Podcast, 'What Google Is Expecting from Food Creators.'

Welcome to episode 380 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Arsen Rabinovich from TopHatRank about how content ranks with the Google Algorithm.

Us, to Google Search: Why are you the way that you are?

If you’ve ever had similar feelings towards the world’s most popular search engine, you’re not alone! And luckily, Arsen Rabinovich is here to talk all about content that performs well in Google search results.

And while the way that the Google Algorithm works isn’t 100% understood, we can learn from other pieces of content within search engine results to understand what Google looks for in “good content.”

Bjork and Arsen have a great, approachable conversation in this episode, and career bloggers and newbies alike will definitely learn a thing or two that they can apply to their own content creation endeavors!

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379: 5 Tips for Growing Your Blog with a Full-Time Job with Shweta Garg

Leslie
by Leslie on Oct 18, 2022 in ,
A woman typing on a laptop and the title of Shweta Garg's episode on the Food Blogger Pro Podcast, 'Growing Your Blog with a Full-Time Job.'

Welcome to episode 379 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shweta Garg from Masala & Chai about how she’s grown her blog while working a full-time job.

Are you growing your blog while also working a full-time job? Do you struggle to find enough hours in the day to get everything done? If so, you’re not alone!

Today, we’re chatting with Shweta, the blogger behind the site Masala and Chai. Since launching her blog, she has been growing it while also working a full-time job, and she’s been very strategic in maximizing her time and resources to grow and monetize her site.

In this episode, you’ll hear her five best tips for growing your blog while also working a full-time job, as well as what she’s done to earn $9,000 in one month from her blog. We hope you enjoy hearing Shweta’s story and advice in this episode!

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378: Monetizing as a Food Creator Through Digital Products, Cookbooks, and Ads with Tessa Arias

Leslie
by Leslie on Oct 11, 2022 in ,
Camera in front of a laptop and the title of Tessa Arias' episode on the Food Blogger Pro Podcast, 'Monetizing as a Food Creator.'

Welcome to episode 378 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tessa Arias from Handle the Heat about the unique ways she monetizes her business as a food creator.

Today, we’re really excited to share this conversation with Tessa! She’s a professionally trained chef, cookbook author, and blogger behind the site Handle the Heat and a big proponent of diversifying your income streams as a food creator.

In this episode, you’ll hear how she sells both physical and digital products on her blog, her best tips for those who want to start selling digital products like courses, why she doesn’t want to rely entirely on ad revenue, and more.

Tessa’s story is so inspiring, and she offers some really insightful advice for other food creators in this conversation. If you’ve been looking for some unique ways to monetize your business, you won’t want to miss this episode!

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377: Q4 Advice for Food Creators from the Food Blogger Pro Experts

Leslie
by Leslie on Oct 4, 2022 in ,
Tablescape with lots of pumpkins and the title of this week's episode on the Food Blogger Pro Podcast, 'Q4 Advice.'

Welcome to episode 377 of The Food Blogger Pro Podcast! This week on the podcast, the Food Blogger Pro Experts share their best advice for getting the most out of Q4 as a food creator.

Let’s talk about Q4! The last three months of the year (also known as Q4) are a very important time for food creators for a few reasons. More people will be searching for recipes as the holidays roll around, and advertisers are spending more money, which can impact creators who are monetizing through display ads or sponsored content.

So, what should we be doing as food creators to maximize our earning potential during Q4? That’s what we’re chatting about today!

In this episode, a few of the Food Blogger Pro Experts share their best tips for approaching Q4. From adjusting your content strategy to pitching yourself to brands to sharing more on Pinterest, there are so many different ways you can make the most of this season as a content creator.

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376: Organizing and Running Large-Scale Virtual Events for Creators with Stefani Pollack

Leslie
by Leslie on Sep 27, 2022 in
A person cooking in front of a laptop and the title of Stefani Pollack's episode on the Food Blogger Pro Podcast, 'Virtual Events.'

Welcome to episode 376 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stefani Pollack from The Bake Fest about organizing and running virtual events.

As food bloggers, we spend a lot of our time working by ourselves, and it can often feel isolating. So how can we connect with other bloggers and build relationships with brands we love?

Enter: The Bake Fest! This virtual event for bakers features online baking and business classes, product demos, and more, and it’s a great place to build those connections with other creators and companies. In today’s episode, we’re chatting with Stefani, the founder of The Bake Fest, all about why she decided to start running these virtual events, how they work, and more.

Her next event, The Bake Fest Holiday Edition, will be on Saturday, October 8, 2022, so be sure to check it out and get registered if you’re interested in attending!

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375: From Blogger to Cookbook Author (Part Two) – Preserving Family Recipes Through Cookbooks with Yvette Marquez-Sharpnack

Leslie
by Leslie on Sep 20, 2022 in , ,
Two people holding hands and the title of Yvette Marquez-Sharpnack's episode on the Food Blogger Pro Podcast, 'From Blogger to Cookbook Author (Part 2).'

Welcome to episode 375 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez-Sharpnack from Muy Bueno in Part Two of our From Blogger to Cookbook Author series.

Welcome back to our From Blogger to Cookbook Author series! In this two-part series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And in this final installment of this series, we’re chatting with Yvette Marquez-Sharpnack! In addition to running her blog, Muy Bueno, she has also written two cookbooks, and she’s currently working on a third. Suffice it to say she knows a thing or two about the cookbook process!

In this episode, you’ll hear how she wrote her cookbook proposals, what it was like writing a cookbook with a co-author, and her best tips for creators who want to write a cookbook one day. We hope you enjoy this episode!

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