Podcasts Archive

Finance Mini-Series: Investing in Your Business with Megan Porta

by Emily @ FBP on Jan 9, 2025 in Monetizing an Online Food Business

Welcome to episode 498 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Megan Porta from Eat Blog Talk and Pip and Ebby as the first part of our Finance Mini-Series. In this series, we’ll be chatting all about the finance side of food blogging — investing in your business, taxes, negotiating brand partnerships, bookkeeping, and more!

You might recognize Megan Porta from her podcast, Eat Blog Talk (chances are, if you listen to this podcast, you also listen to hers)! Megan has also been a food blogger herself for over 14 years at Pip and Ebby and knows a lot about balancing her time between her many areas of focus.

In this podcast interview, Bjork and Megan chat about all things investing as an entrepreneur. Megan shares her strategies for making decisions about investments, how to invest in yourself, how to invest in your business in the early stages, and how investing in yourself and your business can help you overcome plateaus and avoid burnout.

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How to Reclaim Your Time and Find Your Focus

by Ann @ Food Blogger Pro on Jan 7, 2025 in Running an Online Business

Welcome to episode 497 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jaimee Campanella.

In this episode, Jaimee Campanella gets real about the time management struggles bloggers and entrepreneurs face. She shares her journey of finding the balance between work and family and how being intentional with your time is a game-changer. From doing a time audit to figuring out how to prioritize tasks, Jaimee explains how you can stay on track without burning out and make time for what really matters.

Jaimee also talks about creating a joyful structure for your business, knowing when to outsource, and why documenting processes is key for sustainability. It’s all about blending creativity with structure so that you can stay productive without losing your passion. If you’re ready to break free from the time scarcity trap and create a work-life balance that actually works, this episode will be right up your alley!

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FBP Rewind: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura

by Ann @ Food Blogger Pro on Dec 31, 2024 in Food Blog SEO

Welcome to episode 496 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our favorite episodes with Ashley Segura from TopHatRank!

As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent!

She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.

It’s a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!

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FBP Rewind: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk

by Emily @ FBP on Dec 24, 2024 in Building Traffic and Growing Your Audience

Welcome to episode 495 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our favorite episodes with Aleka Shunk from Cooking With Keywords!

Since launching her course, Cooking With Keywords, Aleka has taught countless students about the ins and outs of keyword research, and in this week’s podcast episode, she’s sharing her best tips to develop a strong keyword research strategy.

You’ll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you’re just diving into keyword research for the first time or you’re a seasoned pro, we know you’ll have so many takeaways from this conversation. Enjoy!

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The Secret to Building a Family Business and Reaching 2 Million Pageviews

by Ann @ Food Blogger Pro on Dec 17, 2024 in Food Blogger Stories

Welcome to episode 494 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Echo and Erica Blickenstaff from the food blog Favorite Family Recipes.

In this episode, Echo and Erica Blickenstaff dive into the ups and downs of running a family business. The key to their success? Dividing responsibilities and playing to each other’s strengths. After struggling with everyone doing everything (hello, burnout!), they sat down to figure out who would take on what. Once that was sorted, it was like a weight was lifted, and they were able to dive deeper into their areas of expertise.

They also talk about the challenges of growing a business while staying true to your roots. After taking a hit from Google’s algorithm updates, they realized the importance of diversifying their revenue streams and not relying too much on search traffic. With 2 million monthly page views (!!!) and a focus on authentic, family-driven content, they’ve learned to balance growth with staying genuine. Whether you’re running a family business or just trying to keep things organized, this episode is full of actionable tips and inspiring insights!

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Creating Viral Food Content on Social Media with Kimberly Espinel

by Emily @ FBP on Dec 10, 2024 in Food Photography

Welcome to episode 493 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel, food photographer and author of How To Make Your Food Famous.

We are excited to welcome Kimberly back to the podcast to discuss her new book, How To Make Your Food Famous, and her strategies for building a successful career as a food creator, especially in today’s ever-evolving social media landscape.

Kimberly discusses how she made the leap from her job as a social worker specializing in adoption to working for herself as a freelance food photographer, starting with brand partnerships and scaling her business along the way. She emphasizes the importance of listening to your audience — paying attention to what resonates with them and shaping your offerings around their needs — and shares her formula for creating viral food content.

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The Art of SEO with Stephan Spencer

by Ann @ Food Blogger Pro on Dec 3, 2024 in Food Blog SEO

Welcome to episode 492 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stephan Spencer.

In this episode, Stephan Spencer, author of *The Art of SEO*, breaks down why SEO is still as important as ever, even with AI changing the search landscape. While AI may shift how we search, SEO remains the backbone of the internet. Stephan encourages listeners to stay focused on their SEO goals, keep investing in strategies that work, and adapt to the evolving world of search.

You’ll also hear Stephan talk about about the power of experimentation! Don’t be afraid to tweak things like title tags and test different tactics—whether it’s a boost or a drop, tracking results is key and tools like Google Search Console, SEMRush, and Ahrefs can help you monitor performance and refine your strategy. Lastly, you’ll learn about the importance of creating content that resonates with your audience—Google rewards authentic, helpful content, so the more personal and valuable your content is, the better it’ll perform in search.

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Writing Standout Recipes and Navigating AI as a Food Creator

by Emily @ FBP on Nov 26, 2024 in Food Writing

Welcome to episode 491 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Raeanne Sarazen.

Raeanne Sarzen wrote the book on recipes… literally. In 2023, Raeanne published The Complete Recipe Writing Guide: Mastering Recipe Development, Writing, Testing, Nutrition Analysis, and Food Styling. How did she get to be the expert in recipe writing? Raeanne is a Registered Dietitian and a classically trained chef who has worked in hospitals as a clinical dietitian, restaurant kitchens, in food publishing as a writer, editor, and test kitchen professional), and as a culinary nutrition consultant. So yes, she knows a thing or two about developing, writing, testing, and perfecting recipes!

In this interview, Bjork and Raeanna discuss the recipe development process, how food publishing has changed over the years, what it takes to write a great recipe, and how food creators can stand out online, especially in a world with AI.

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Give to Grow with Mo Bunnell

by Ann @ Food Blogger Pro on Nov 19, 2024 in Running an Online Business

Welcome to episode 490 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mo Bunnell from Bunnell Idea Group about his new book, Give to Grow.

In this week’s episode, we’re excited to share Mo’s incredible journey from the world of actuaries to the vibrant realm of entrepreneurship. Mo dives deep into how he transitioned from crunching numbers to building a thriving business, discovering that the real magic lies in forging genuine connections. He emphasizes that generosity and relationship-building are key ingredients for success, and you’ll definitely want to hear his insights!

Mo also explores the power of reciprocity in fostering meaningful relationships. He shares practical tips on making clear, trustworthy offers that can open doors to high-value connections, even if you’re starting from scratch. Whether you have a long list of contacts or are just beginning, Mo’s advice on tracking opportunities and nurturing relationships will inspire you to take proactive steps toward collaboration and growth. Don’t miss this chance to learn how to elevate your networking game!

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Evolving Your Brand: When and How to Sell Products as a Food Creator

by Emily @ FBP on Nov 12, 2024 in Monetizing an Online Food Business

Welcome to episode 489 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Leslie from The Blogger Genius Podcast and MiloTree.

In this week’s podcast episode, Jillian Leslie explains everything you need to know about selling a product as a food creator. Bjork and Jillian discuss the strategy behind developing a product and the importance of leaning into problem-solving for your audience.

Jillian also walks listeners through how to get started selling products, how to scale products and generate recurring revenue, and how to overcome perfectionism within your business.

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