244: Diversification – Solving Business Challenges & Acquiring Profitable Businesses with Kevin McArdle

An image of an iPad and the title of the 244th episode on the Food Blogger Pro Podcast, 'Diversification.'

Welcome to episode 244 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kevin McArdle about running businesses, solving challenges, and building your portfolio.

This week’s episode is a good one because it’s all about diversifying your portfolio, and not in the ways we typically talk about in terms of food blogging.

Bjork interviews Kevin McArdle from SureSwift Capital about investing in businesses, building solutions to your audience’s needs, and the lessons Kevin when starting his business.

I had so many takeaways from this episode, and we hope you learn of some ways that you can grow (both personally and financially) through diversification in this episode.

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240: Income – Making More Money Without Doing More Work with Bjork Ostrom

An image of coins and the title of the 240th episode on the Food Blogger Pro Podcast, 'Income.'

Welcome to episode 240 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through the ways you can create income without doing more work.

Making more money without doing more work…that’s the dream, right?

Well, now it’s a reality!

Bjork is here today to chat through some of the ways you can work smarter and make more money without doing more work. It’s a really helpful reminder that we don’t necessarily need to be hustling all the time to get our businesses to a new level; some small tweaks in your day-to-day can help get you there as well.

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238: Understanding Ads – How to Increase Your Earnings from Ads with Bjork Ostrom

An image of a computer and the title of the 238th episode on the Food Blogger Pro Podcast, 'Understanding Ads.'

Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site.

Ads can be an effective way to earn money from blogging, but how do you know you’re making the most out of your ad placements?

That’s what Bjork is here to talk about today! He’s sharing seven tips to help you increase the earnings you’re receiving from the ads you’re running on your site without having to increase your pageviews.

From understanding viewability and impressions to encouraging your readers to stick around on your site, this episode of the podcast will help you make sense of the wonderful world of ad revenue!

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229: Email Marketing – Strategies for Bloggers with Allea Grummert

An image of a computer and a camera and the title of the 229th episode on the Food Blogger Pro Podcast, 'Email Marketing.'

Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing.

What comes to mind when you hear the words, “email marketing”? Is it something you’re excited about? Or is it “yet another thing” you have to figure out?

Whatever your relationship with email is, you’ll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy.

We’re so excited for you to check out this episode, and if you listen all the way through, you’ll find out how you can schedule a free 30-minute strategy call with Allea!

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228: Focus – The Freedom of a Niche with Isabel Orozco-Moore

An image of a camera on a table and the title of the 228th episode on the Food Blogger Pro Podcast, 'Focus.'

Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more.

It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that’s exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise.

But that’s not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you’ll find useful and actionable tips in this episode. Enjoy!

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225: Your Questions Answered – Bjork Answers Your Blog Monetization, Content, and Social Questions

An image of cards with questions marks on them and the title of the 225th episode on the Food Blogger Pro Podcast, 'Your Questions Answered.'

Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A.

This is an exciting podcast episode because it will give you a taste of what it’s like to be a Food Blogger Pro member!

We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn’t get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members’ questions about video, ads, social media, and monetization today.

Live Q&A days are always some of our favorite days of the month, and we’re so excited to be able to give you a sneak peek into how these member-only events work. Enjoy!

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223: Full Potential – Extracting All of the Juice from Your Content with Bjork Ostrom

An image of oranges and the title of the 223rd episode on the Food Blogger Pro Podcast, 'Full Potential.'

Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog.

As bloggers, we’re creating new content all the time. But what about your older content, the unsung heroes of your content catalog? Are you getting all of the “juice” out of them that you possibly can?

This episode focuses on juicing your older content for all that it’s worth, and one of the ways to do that is by having a post log. Pinch of Yum uses their post log to track and document specific post updates, and you’ll learn how you can make one for your own blog.

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222: All In – Leaving a Full-Time Job to Work on a Side Gig with Tommy Griffith

An image of poker chips and the title of Tommy Griffith's episode on the Food Blogger Pro Podcast, 'All-In.'

Welcome to episode 222 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tommy Griffith from ClickMinded about his decision to turn his side gig into his full-time job.

Today’s guest is Tommy Griffith, the man behind ClickMinded, the site that helps businesses learn more about SEO.

But that’s not the entire focus of today’s episode. In fact, it’s about leaving his stable full-time job to pursue his side-gig. He talks about the importance of finding your unfair advantage, why you’re the most important part of your business, and how to build a successful sales funnel.

Tommy has such an interesting story, and we hope you enjoy this episode!

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221: Live – Bjork Goes Live to Answer Your Blogging Questions

An image of a computer and the title of Bjork Ostrom’s Instagram Live episode on the Food Blogger Pro Podcast, 'Live.'


Welcome to episode 221 of The Food Blogger Pro Podcast! This week on the podcast, Bjork goes live on Instagram to answer your questions about blogging.

One of our favorite things about working with a community for food bloggers is connecting with that community.

When we were thinking about ways we could connect with our podcast community, we quickly figured out that it’s difficult to connect with your podcast listeners. Podcast episodes are typically made up of two distinct “sides” — a recording happening on one side, and then the listening happening on the other. Rarely do those sides meet in the middle.

That is, of course, until today. 😉

Bjork went live on Instagram yesterday to connect with our community and answer their blogging questions, and we turned it into today’s podcast episode! He answers questions SEO, keywords, podcasting, monetization, and more, and all of the questions you’ll hear are sourced from our incredible community. Enjoy!

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218: Monetization – Display Ad Strategy, Finding Your Sponsored Content Rate, and Affiliate Marketing for Bloggers

An image of money and the title of the 218 episode on the Food Blogger Pro Podcast, 'Monetization.'

Welcome to episode 218 of The Food Blogger Pro Podcast! This week on the podcast, we’re focusing on monetization and chatting through display ads, sponsored content, and affiliate marketing.

It’s time to tackle one of the most popular topics we get asked about: monetization! We focus on three different ways that you can be monetizing your blog in this episode.

First, you’ll hear from Bjork as he talks about display ads and how to evaluate their success. He also talks about why it’s important to consider your user experience when it comes to ad placement.

Then, Danielle! She’s here to talk all about sponsored content. She focuses on how to find your rate, how to work with brands, and how to approach brands for future deals.

Last, Alexa and Bjork talk about affiliate marketing. While we’re in the process of removing affiliate links from Food Blogger Pro, affiliate marketing can still be an effective way to generate income as a blogger.

It’s a great episode, and we can’t wait for you to dive in. Enjoy!

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