Monetizing an Online Food Business Podcasts

Welcome to episode 456 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke from Her Paper Route.

We are thrilled to welcome back Chelsea Clarke to the podcast this week. Chelsea is an expert at all things monetizing, buying, selling, and optimizing sites and she shares lots of that expertise in this interview.

Bjork and Chelsea chat about the current state of the industry for online creators, and how the slew of recent Google algorithm updates have impacted the industry. Chelsea also shares how she has reacted to these changes with her sites (hint: it includes Pinterest, video, and email marketing).

Chelsea also explains more about how buying and selling websites works, and how you can make your own site more valuable for yourself (and for potential investors)!

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Welcome to episode 455 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Barbara Hobart.

Barbara Hobart is a television writer and producer who also happens to work with food bloggers and other entrepreneurs to identify, create, and manufacture custom products.

In this interview, Bjork and Barbara chat about why food creators might consider selling their own products to generate new revenue streams and increase brand awareness. They walk through all of Barbara’s recommendations for how to develop, manufacture, and distribute a product, and what kinds of products tend to perform well for food creators.

We always love to chat about diversifying income streams on the podcast, and this is a great episode to get you thinking about how you might do that! Don’t miss it.

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Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy.

We first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side).

Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months!

In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more.

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Welcome to episode 433 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zhen Zhou from Greedy Girl Gourmet.

We first got to know Zhen when she joined Bjork for a Coaching Call on Food Blogger Pro back in July, and we loved that conversation so much we wanted to bring her on the podcast!

In this interview, Zhen shares more about her journey from working in the corporate world to working full-time as a content creator. She shares her strategy for monetizing from the early days of blogging up until now, and how she has diversified her income.

Zhen is also working to create a community of food bloggers through her Facebook group (Connecting Bloggers) and is very transparent with the steps she’s taken to find success as a creator.

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