271: Serving Your Subscribers – Running a Subscription-Based Business in 2020 with Melissa Lanz

An image of people talking and the title of Melissa Lanz's episode on the Food Blogger Pro Podcast, 'Serving Your Subscribers.'

Welcome to episode 271 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Melissa Lanz from The Fresh 20 about running subscription businesses in 2020.

Do you have a subscription-based business? If not, this episode may convince you to add one to your monetization strategy!

Melissa runs the subscription-based business, The Fresh 20, and she’s back here on the podcast this week to talk about how you can help your readers with a useful subscription service. She’ll help you understand the best way to find and serve “your people,” identify your audience’s problems, and offer solutions with the content you produce.

Subscription businesses can be a great way to create a sustainable income as an entrepreneur AND serve your audience. You’ll learn how in this episode!

Keep Reading

264: Persistence – Building a Seven-Figure Blogging Business with Chelsea Lords

An image of a drop of water and the title of Chelsea Lord's episode on the Food Blogger Pro Podcast, 'Persistence.'

Welcome to episode 264 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Lords about growing her website traffic and building her seven-figure blogging business.

It’s time to welcome Chelsea Lords from Chelsea’s Messy Apron back to the podcast!

Her original episode on the FBP Podcast is one of our all-time most-downloaded episodes, and we’re so excited we had the chance to welcome her back to the show and catch up on how her blog has grown and evolved since we last talked to her.

You’ll hear how her social media and traffic strategies have shifted, how and why she strives to create the most helpful content she can for her readers, and how she managed to grow Chelsea’s Messy Apron into a seven-figure revenue business.

What was your biggest takeaway from this episode? Let us know in the comments below!

Keep Reading

261: Managing Sponsored Content – How to Work With Brands with Bruno Bornsztein

An image of a computer on a desk and the title of the 261st episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 261 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bruno Bornsztein from InfluenceKit on how to understand the value of your sponsored content work.

It’s Part 2 of our Managing Sponsored Content series here on the Food Blogger Pro Podcast! Bruno from InfluenceKit is rounding out this mini series in a conversation with Bjork about how to create awesome sponsored content.

Creating sponsored content is like creating your regular content. You already publish an awesome recipe with great pictures on your blog or on social media. Sponsored content just allows you to continue to make the content that you love to make…and then get paid for it.

There are parts of the sponsored content process, however, that are different. You need to build relationships, negotiate for your rate, sign contracts, understand the brand’s goals, and report back on the performance on your post’s performance.

And it’s there where you can hunker down and optimize your work to create more value for brands, more value for your audience, and more revenue for you.

If you want to learn even more about maximizing your sponsored content revenue, be sure to get registered for our free workshop with Bruno this Thursday, July 16 at 1pm ET / 12pm CT!

Keep Reading

260: Managing Sponsored Content – How Pinch of Yum Works with Brands with Jenna Arend

An image of a computer on a desk and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work.

Sponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we’re going to be talking about how you can manage your sponsored content work.

Today, we’re starting the sponsored content conversation with an interview with the Communications Manager of Pinch of Yum, Jenna.

She’ll give you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

Keep Reading

244: Diversification – Solving Business Challenges & Acquiring Profitable Businesses with Kevin McArdle

An image of an iPad and the title of the 244th episode on the Food Blogger Pro Podcast, 'Diversification.'

Welcome to episode 244 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kevin McArdle about running businesses, solving challenges, and building your portfolio.

This week’s episode is a good one because it’s all about diversifying your portfolio, and not in the ways we typically talk about in terms of food blogging.

Bjork interviews Kevin McArdle from SureSwift Capital about investing in businesses, building solutions to your audience’s needs, and the lessons Kevin when starting his business.

I had so many takeaways from this episode, and we hope you learn of some ways that you can grow (both personally and financially) through diversification in this episode.

Keep Reading

240: Income – Making More Money Without Doing More Work with Bjork Ostrom

An image of coins and the title of the 240th episode on the Food Blogger Pro Podcast, 'Income.'

Welcome to episode 240 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through the ways you can create income without doing more work.

Making more money without doing more work…that’s the dream, right?

Well, now it’s a reality!

Bjork is here today to chat through some of the ways you can work smarter and make more money without doing more work. It’s a really helpful reminder that we don’t necessarily need to be hustling all the time to get our businesses to a new level; some small tweaks in your day-to-day can help get you there as well.

Keep Reading

238: Understanding Ads – How to Increase Your Earnings from Ads with Bjork Ostrom

An image of a computer and the title of the 238th episode on the Food Blogger Pro Podcast, 'Understanding Ads.'

Welcome to episode 238 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can optimize and increase the earnings you receive from the ads on your site.

Ads can be an effective way to earn money from blogging, but how do you know you’re making the most out of your ad placements?

That’s what Bjork is here to talk about today! He’s sharing seven tips to help you increase the earnings you’re receiving from the ads you’re running on your site without having to increase your pageviews.

From understanding viewability and impressions to encouraging your readers to stick around on your site, this episode of the podcast will help you make sense of the wonderful world of ad revenue!

Keep Reading

229: Email Marketing – Strategies for Bloggers with Allea Grummert

An image of a computer and a camera and the title of the 229th episode on the Food Blogger Pro Podcast, 'Email Marketing.'

Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing.

What comes to mind when you hear the words, “email marketing”? Is it something you’re excited about? Or is it “yet another thing” you have to figure out?

Whatever your relationship with email is, you’ll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy.

We’re so excited for you to check out this episode, and if you listen all the way through, you’ll find out how you can schedule a free 30-minute strategy call with Allea!

Keep Reading

228: Focus – The Freedom of a Niche with Isabel Orozco-Moore

An image of a camera on a table and the title of the 228th episode on the Food Blogger Pro Podcast, 'Focus.'

Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more.

It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that’s exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise.

But that’s not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you’ll find useful and actionable tips in this episode. Enjoy!

Keep Reading

225: Your Questions Answered – Bjork Answers Your Blog Monetization, Content, and Social Questions

An image of cards with questions marks on them and the title of the 225th episode on the Food Blogger Pro Podcast, 'Your Questions Answered.'

Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A.

This is an exciting podcast episode because it will give you a taste of what it’s like to be a Food Blogger Pro member!

We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn’t get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members’ questions about video, ads, social media, and monetization today.

Live Q&A days are always some of our favorite days of the month, and we’re so excited to be able to give you a sneak peek into how these member-only events work. Enjoy!

Keep Reading