469: How Erin Collins Went from 25,000 to 250,000 Instagram Followers While Self-Publishing a Cookbook

Welcome to episode 469 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Collins from Meaningful Eats. 

Erin started her blog, Meaningful Eats, in 2012. Since then, she has self-published a cookbook (another one is coming out soon!), grown her site to 1 million monthly page views, and gained over 275,000 Instagram followers.

In this interview, Erin talks about how she achieves a work-life balance by delegating tasks and how being aware of her “zone of genius” allows her to focus on what she’s most passionate about. She also discusses how she committed to growing her Instagram following by honing in on her audience’s needs.

She self-published her cookbook “Gluten-Free Cookies, Brownies, and Bars” last fall and generated over $100,000 in revenue in the first nine months! It was great to hear about her process of self-publishing a cookbook. We can’t wait for you to dive in to hear more about her story!

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465: Creating a Subscription Platform for Your Food Blog with Jen Matichuk

Welcome to episode 465 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jen Matichuk.

Are you tired of brand partnerships or navigating the Google algorithm? Have you ever considered starting a membership for your community? Then you won’t want to miss this podcast episode with Jen Matichuk from Memberful.

And yes, Memberful is a podcast sponsor, but this episode isn’t sponsored by them! We were just really excited to have an honest conversation about what it looks like to create a membership as a food creator, and how you might go about doing it.

In this episode, Bjork and Jen chat about how to determine if a membership is the right option for your business, how to choose a subscription platform, how to predict if a subscription model will be successful for you, how to market content behind a paywall, and more!

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462: Monetizing Three Blogs, Outsourcing Tasks, and Self-Publishing a Cookbook with Julie Evink from Julie’s Eats & Treats

Welcome to episode 462 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julie Evink from Julie’s Eats & Treats.

Julie started her first blog, Julie’s Eats & Treats, back in 2010. Since that time she has taken her site full-time, started two other blogs, grown a team, and is self-publishing a cookbook!

In this interview, Julie shares more about growing her blog and how that experience changed her approach to her other two sites. She also chats about outsourcing tasks, how she hires team members, and what she thinks is working really well in her businesses currently.

Her cookbook is being released today (May 21!), so we also get to hear about the process of self-publishing a cookbook. It’s always fun to hear about the journey of someone who has been blogging for as long as Julie has (14+ years!) and we know you’ll enjoy this interview as much as we did.

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459: How Lisa Bass from Farmhouse on Boone Diversified Her Business and Found Work-Life Balance

Welcome to episode 459 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lisa Bass from Farmhouse on Boone.

Lisa Bass first started her site, Farmhouse on Boone, in 2016. Since then, she has diversified her brand to include a podcast, YouTube channel, courses, and more (all while raising 8 children)!

In this podcast interview, Bjork and Lisa talk about balancing her business with her family life, and how she has built a team to support her business over the years. Lisa also chats about how each arm of her business ranks in terms of income, and why she continues to prioritize YouTube.

Lisa has been one of our most-requested podcast guests and we’re so happy to have her join us! Hope you enjoy the episode.

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456: Monetizing, Diversifying, and Leaning Into Pinterest and Email with Chelsea Clarke

Welcome to episode 456 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke from Her Paper Route.

We are thrilled to welcome back Chelsea Clarke to the podcast this week. Chelsea is an expert at all things monetizing, buying, selling, and optimizing sites and she shares lots of that expertise in this interview.

Bjork and Chelsea chat about the current state of the industry for online creators, and how the slew of recent Google algorithm updates have impacted the industry. Chelsea also shares how she has reacted to these changes with her sites (hint: it includes Pinterest, video, and email marketing).

Chelsea also explains more about how buying and selling websites works, and how you can make your own site more valuable for yourself (and for potential investors)!

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455: Creating Your Own Products and Adding a Revenue Stream with Barbara Hobart

Welcome to episode 455 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Barbara Hobart.

Barbara Hobart is a television writer and producer who also happens to work with food bloggers and other entrepreneurs to identify, create, and manufacture custom products.

In this interview, Bjork and Barbara chat about why food creators might consider selling their own products to generate new revenue streams and increase brand awareness. They walk through all of Barbara’s recommendations for how to develop, manufacture, and distribute a product, and what kinds of products tend to perform well for food creators.

We always love to chat about diversifying income streams on the podcast, and this is a great episode to get you thinking about how you might do that! Don’t miss it.

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454: Catherine Zhang on Being a Netflix Star and the Power of Social Media

Welcome to episode 454 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Catherine Zhang.

Catherine Zhang has quite a resume: she was on (and won) Netflix’s Zumbo’s Just Desserts season 2, runs two food blogs, has over 1 million followers between Instagram and TikTok, and owns Kurepu Crepes — a dessert shop with locations in Perth and Sydney. She also happens to have a Bachelor of Science majoring in Food and Nutrition Science, and spent two years working in pastry kitchens.

Safe to say, she has had tremendous success as a creator over the last few years. In this podcast interview, Bjork and Catherine chat about her professional journey, how she balances her businesses, and the power of social media.

It is a really fun and inspiring interview — Catherine is so intentional about everything she does for her businesses and will definitely leave you with a lot to think about.

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452: YouTube, Meal Plans, and Business Growth with Nisha Vora

Welcome to episode 452 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life.

Nisha Vora (who just so happens to be the YouTube Expert on Food Blogger Pro!) is back on the podcast this week to chat about all things YouTube, business growth, and meal plans!

Bjork and Nisha kick off the conversation with a deep dive into YouTube — YouTube shorts, longer-form videos, monetization on the platform, and more.

Nisha also recently launched Meal Plans by Rainbow Plant Life and shares more about the process of developing and marketing the meal plans, and what the future of Rainbow Plant Life might look like!

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449: Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy

Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy.

We first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side).

Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months!

In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more.

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448: How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

Welcome to episode 448 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Faith Christensen from Faith’s Fresh.

Faith first started posting food content to Instagram and TikTok when she was in 2019 when she learned she was intolerant to gluten and dairy. Since that time, she has taken her career as a food creator full-time and grown her social media accounts to over 2.5 million followers (!!!).

In this interview, Bjork and Faith talk about Faith’s strategy for creating video content, how she uses trending audio, her tips for navigating the algorithms, and why she decided to work with a management agency to support her with brand partnerships.

If you’re looking to up your game on TikTok or Instagram this year, you won’t want to skip this interview!

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