456: Monetizing, Diversifying, and Leaning Into Pinterest and Email with Chelsea Clarke

Welcome to episode 456 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke from Her Paper Route.

We are thrilled to welcome back Chelsea Clarke to the podcast this week. Chelsea is an expert at all things monetizing, buying, selling, and optimizing sites and she shares lots of that expertise in this interview.

Bjork and Chelsea chat about the current state of the industry for online creators, and how the slew of recent Google algorithm updates have impacted the industry. Chelsea also shares how she has reacted to these changes with her sites (hint: it includes Pinterest, video, and email marketing).

Chelsea also explains more about how buying and selling websites works, and how you can make your own site more valuable for yourself (and for potential investors)!

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455: Creating Your Own Products and Adding a Revenue Stream with Barbara Hobart

Welcome to episode 455 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Barbara Hobart.

Barbara Hobart is a television writer and producer who also happens to work with food bloggers and other entrepreneurs to identify, create, and manufacture custom products.

In this interview, Bjork and Barbara chat about why food creators might consider selling their own products to generate new revenue streams and increase brand awareness. They walk through all of Barbara’s recommendations for how to develop, manufacture, and distribute a product, and what kinds of products tend to perform well for food creators.

We always love to chat about diversifying income streams on the podcast, and this is a great episode to get you thinking about how you might do that! Don’t miss it.

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454: Catherine Zhang on Being a Netflix Star and the Power of Social Media

Welcome to episode 454 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Catherine Zhang.

Catherine Zhang has quite a resume: she was on (and won) Netflix’s Zumbo’s Just Desserts season 2, runs two food blogs, has over 1 million followers between Instagram and TikTok, and owns Kurepu Crepes — a dessert shop with locations in Perth and Sydney. She also happens to have a Bachelor of Science majoring in Food and Nutrition Science, and spent two years working in pastry kitchens.

Safe to say, she has had tremendous success as a creator over the last few years. In this podcast interview, Bjork and Catherine chat about her professional journey, how she balances her businesses, and the power of social media.

It is a really fun and inspiring interview — Catherine is so intentional about everything she does for her businesses and will definitely leave you with a lot to think about.

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452: YouTube, Meal Plans, and Business Growth with Nisha Vora

Welcome to episode 452 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life.

Nisha Vora (who just so happens to be the YouTube Expert on Food Blogger Pro!) is back on the podcast this week to chat about all things YouTube, business growth, and meal plans!

Bjork and Nisha kick off the conversation with a deep dive into YouTube — YouTube shorts, longer-form videos, monetization on the platform, and more.

Nisha also recently launched Meal Plans by Rainbow Plant Life and shares more about the process of developing and marketing the meal plans, and what the future of Rainbow Plant Life might look like!

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449: Monetizing Through Bread, Courses, and a Food Blog with Matthew Duffy

Welcome to episode 449 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matthew Duffy.

We first got to know Matthew when he joined Bjork for a 2-hour-long marathon Coaching Call as a Food Blogger Pro member. He started his career in food as a professional chef in Michelin-starred restaurants before becoming a private chef to a slew of celebrities. Since that time, Matthew has become an online food creator with his courses, social media accounts, and food blog (while also baking lots of bread and panettone on the side).

Since his Coaching Call last fall, Matthew has kept the FBP team updated on his progress with his site (spoiler alert: there has been a lot of progress!). One major win? His site traffic has grown from 6,000 monthly pageviews to over 45,000 in just 5 months!

In this interview, Matthew shares more about his professional background, why he decided to start sharing content on social media and his blog, more about his different streams of income, and lots more.

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448: How Faith Christensen Grew Her TikTok and Instagram Platforms to 2.5 Million Followers

Welcome to episode 448 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Faith Christensen from Faith’s Fresh.

Faith first started posting food content to Instagram and TikTok when she was in 2019 when she learned she was intolerant to gluten and dairy. Since that time, she has taken her career as a food creator full-time and grown her social media accounts to over 2.5 million followers (!!!).

In this interview, Bjork and Faith talk about Faith’s strategy for creating video content, how she uses trending audio, her tips for navigating the algorithms, and why she decided to work with a management agency to support her with brand partnerships.

If you’re looking to up your game on TikTok or Instagram this year, you won’t want to skip this interview!

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442: How Eric King Took easygayoven Full-Time by Diversifying His Income Streams

Welcome to episode 442 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric King from easygayoven.

This podcast episode is chock-full of pearls of wisdom — there is really no other way to describe it! Eric has been running easygayoven full-time for just over two years, but you would think it had been much longer with all of the knowledge he has to share.

Eric shares about the beginning of his career in journalism and social media and how it influenced his strategy for easygayoven. He also explains how he took his site full-time by diversifying his income streams (and what he’d do differently).

Bjork and Eric also chat about brand partnerships, Substack, storytelling, and so much more in this wide-ranging interview. It’s just a joy to listen to!

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433: Transitioning from the Corporate World to Full-time Creator with Zhen Zhou from Greedy Girl Gourmet

Welcome to episode 433 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zhen Zhou from Greedy Girl Gourmet.

We first got to know Zhen when she joined Bjork for a Coaching Call on Food Blogger Pro back in July, and we loved that conversation so much we wanted to bring her on the podcast!

In this interview, Zhen shares more about her journey from working in the corporate world to working full-time as a content creator. She shares her strategy for monetizing from the early days of blogging up until now, and how she has diversified her income.

Zhen is also working to create a community of food bloggers through her Facebook group (Connecting Bloggers) and is very transparent with the steps she’s taken to find success as a creator.

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428: How to Diversify Your Income with a Meal Planning Membership App with Liam Smith from MealPro App

Welcome to episode 428 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liam Smith from the MealPro App.

If you’ve been listening to The Food Blogger Pro Podcast for any length of time, you know how important it is to diversify your income as a food blogger. And one of the ways that you might consider doing that is by starting a meal planning membership app!

Liam Smith founded the MealPro App as a white-label meal planning app to allow food creators to easily (and affordably) personalize an app for their community.

Bjork and Liam chat about the process of developing the app, how food bloggers can monetize through the app, and the importance of surveying your community to better meet their needs.

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424: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive

Welcome to episode 424 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive.

It’s hard to keep up with AI, as the technology, legislation, and our understanding of it, are rapidly evolving. As content creators, it’s imperative that we stay as informed as possible to understand how AI will alter the future of food blogging, and what we need to do now to stay ahead of these changes.

And that’s why Paul Bannister is back on the podcast this week! Bjork and Paul discuss how AI tools are currently using existing content, like recipes from food blogs, and how online search might change in the coming years.

They share actionable steps you can take to protect your content, and how you might want to change your content and business strategy in a world of AI. This episode is a must-listen for anyone in the content creation space.

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