Tiny Bites: How to Customize GA4 to be More Like UA

Welcome to Tiny Bites from the Food Blogger Pro Podcast! In this episode of Tiny Bites, Bjork interviews Alison Bechdol from Digital-ade about GA4 data models and how to change yours if your data isn’t looking quite right.

As of July 1, 2023 Google Analytics 4, or GA4, is the default property within Google Analytics. There is a steep (and, it seems, long) learning curve to using GA4, especially because GA4 uses and collects data completely differently than Universal Analytics (or UA) did. New metrics, new language, new data… it’s a lot to familiarize yourself with!

In this podcast interview (our first episode of Tiny Bites!), Bjork chats with Alison Bechdol (who is also the Google Analytics Expert here at Food Blogger Pro) about some tips and trips that will make this transition from UA to GA4 a little easier.

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424: The Future of Content Creation (and Protection) in a World of AI with Paul Bannister from Raptive

Welcome to episode 424 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive.

It’s hard to keep up with AI, as the technology, legislation, and our understanding of it, are rapidly evolving. As content creators, it’s imperative that we stay as informed as possible to understand how AI will alter the future of food blogging, and what we need to do now to stay ahead of these changes.

And that’s why Paul Bannister is back on the podcast this week! Bjork and Paul discuss how AI tools are currently using existing content, like recipes from food blogs, and how online search might change in the coming years.

They share actionable steps you can take to protect your content, and how you might want to change your content and business strategy in a world of AI. This episode is a must-listen for anyone in the content creation space.

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418: Navigating the Changing Landscape of Technology in Food Blogging with Lauren Gray

Welcome to episode 418 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren Gray from Once Coupled.

Lauren is the Founder and Director of Development at Once Coupled, a small development agency that works with food bloggers and other online publishers. She also happens to be the Web Development Expert here at Food Blogger Pro and is truly an expert on all things themes, plugins, and WordPress.

And that’s exactly what Bjork and Lauren are chatting about in today’s podcast episode! They cover a lot of ground, from Site Editor and Block Editor to custom themes and technical debt.

If you’re curious about making changes to your website, updating your theme, or looking to add specific functionalities to your site, this is an interview you won’t want to miss!

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410: AI, Third-Party Cookies, and Changes in Video Advertising Standards with Paul Bannister from Raptive

Welcome to episode 410 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive.

If it feels like the last few years have come with a lot of changes in the online world, that’s because there have been tons of changes. We’re talking ChatGPT and AI, the removal of third-party cookies, the rapid growth of video, and more.

Luckily, our guest on the podcast today is just the person to break down these big changes and explain how it all relates to content creators. Bjork is chatting with Paul Bannister, the CSO and co-founder of Raptive (formerly AdThrive and CafeMedia) about all of these buzzy topics.

Whether you’re hoping to qualify for Raptive in the future, are already a Raptive creator, or are just curious about all of the tech news in the online space, this is a really informative listen!

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407: How Core Web Vitals and Image Size Impact Search Ranking with Andrew Wilder

Welcome to episode 407 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress.

Do you ever feel overwhelmed by the nitty gritty tech side of running a food blog? Well then, this week’s podcast episode is for you. Bjork is chatting with Andrew Wilder, our WordPress Support Expert, and the Founder and CEO of NerdPress.

In this episode, Andrew takes a deep dive into Core Web Vitals and explains how they’re calculated, and why it’s important to optimize your site with Core Web Vitals in mind. They also discuss the best practices for blog image sizes, including the best method for compressing your images, and frequently asked questions about Featured Images.

Andrew is a frequent flyer guest on the podcast for a reason — he is super knowledgeable, and can teach us all about the tech side of blogging that many of us struggle with! If that sounds like you, you won’t want to miss this episode.

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392: How Pinch of Yum’s 1.1 Million Follower Instagram Account Got Hacked (and Recovered!)

A phone opened to the Instagram login page and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, 'Hacked Instagram Account.'

Welcome to episode 392 of The Food Blogger Pro Podcast! This week on the podcast, Bjork explains how the Pinch of Yum Instagram account got hacked and eventually recovered.

Last month, Bjork and Lindsay went through something we all fear as content creators: they completely lost access to the Pinch of Yum Instagram account after Lindsay’s Facebook account got hacked. Talk about a scary situation!

They were eventually able to get the accounts recovered, but they went through a few very stressful days trying to get everything sorted out. In this episode, Bjork shares the entire story of how this happened, how they were able to recover the accounts, and what measures they’re taking to prevent this from happening in the future.

Last but not least, Bjork also provides some tips for how you can secure your own social media accounts to hopefully avoid a situation like this.

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363: What Bloggers Need to Know About Google Analytics 4 with Alison Bechdol

Hands typing on a laptop and the title of Alison Bechdol's episode on the Food Blogger Pro Podcast, 'Google Analytics 4.'

Welcome to episode 363 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alison Bechdol, our Google Analytics Expert, about Google Analytics 4 and how it will affect bloggers.

If you haven’t heard, Google will be sunsetting Universal Analytics in July 2023, and it’s being replaced by Google Analytics 4.

But what does that mean for bloggers? At what point should we make the switch to GA4? And what do we need to do to actually make that transition?

That’s what we’re chatting about in this episode with Alison, our FBP Google Analytics Expert! She’s sharing how GA4 differs from Universal Analytics, when bloggers should make the switch, how to correctly install GA4, and more.

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347: Building Accessible Websites – Writing Good Alt Text, Identifying Issues, and Creating Content That’s Accessible for Everyone with Bet Hannon

An image of a laptop and the title of Bet Hannon's episode on the Food Blogger Pro Podcast, 'Building Accessible Websites.'

Welcome to episode 347 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bet Hannon from Bet Hannon Business Websites about how to build an accessible website.

As food bloggers, it’s so important that we make our websites accessible and that we share content with the world that everyone can enjoy, including those with disabilities.

But how exactly do you create an accessible website? How do you know if your site has accessibility issues?

That’s what Bet is here to talk about today! In this episode, we dive deep into the world of accessibility, from writing alt text correctly to identifying issues that you should consider fixing on your site to ensure that everyone can enjoy the content you’re publishing.

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339: Tech Check-In – The Best Plugins and Tools for Food Bloggers in 2022 with Andrew Wilder

An image of laptops and headphones and the title of Andrew Wilder's episode on the Food Blogger Pro Podcast, 'Tech Check-In.'

Welcome to episode 339 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress about the current state of tech for food bloggers.

Today on the podcast, we’re really excited to be chatting again with our WordPress Support Expert, Andrew Wilder!

Through his company, NerdPress, Andrew and his team do maintenance and support for WordPress websites, and 95% of their clients are food bloggers. Suffice to say, he knows his stuff when it comes to WordPress food and recipe sites.

In this episode, you’ll hear Andrew’s thoughts on the current state of tech for food bloggers. From an update on what’s new with Core Web Vitals to his current list of go-to plugins for food bloggers, this episode is jam-packed with information that will help you set your blog up for success in 2022. Enjoy!

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