Creating Viral Food Content on Social Media with Kimberly Espinel

Welcome to episode 493 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel, food photographer and author of How To Make Your Food Famous.

We are excited to welcome Kimberly back to the podcast to discuss her new book, How To Make Your Food Famous, and her strategies for building a successful career as a food creator, especially in today’s ever-evolving social media landscape.

Kimberly discusses how she made the leap from her job as a social worker specializing in adoption to working for herself as a freelance food photographer, starting with brand partnerships and scaling her business along the way. She emphasizes the importance of listening to your audience — paying attention to what resonates with them and shaping your offerings around their needs — and shares her formula for creating viral food content.

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461: Building a Career as a Photographer and Storytelling Through Visuals with Alanna O’Neil

Welcome to episode 461 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alanna O’Neil.

Alanna O’Neil has been a photographer for almost as long as she can remember. Despite starting her career in fashion, she took a risk and moved to Hawaii to start a career as a photographer and hasn’t looked back.

In this interview, Alanna shares more about building a career as a freelance photographer, developing your skills as a photographer, building a portfolio, and the importance of storytelling through visuals.

She has an incredibly calming and inspiring energy, and this interview will give you a lot to think about as an entrepreneur, creative, and photographer. Don’t miss it!

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429: Tips for Styling, Editing, and Monetizing Food Photography with Rachel Korinek

Welcome to episode 429 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Korinek from Two Loves Studio.

Food photography can be overwhelming, no matter if you’re a beginner or if you’ve been blogging for a decade! Luckily we have Rachel Korinek to help walk us through the tips and tricks that make food photography and editing just a little bit easier.

In this podcast episode, Bjork and Rachel chat about Rachel’s journey as an entrepreneur, and how her definition of success has changed over the years. She also shares her strategies for shooting multiple recipes in one day, and how she prepares in advance for her food photography days.

She also has lots of valuable advice about styling foods that aren’t photogenic (meatloaf, anyone?). The episode ends with a series of listener questions about phone photography, editing, and background props — it’s a good one!

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411: Working with Brands and Knowing What Your Work is Worth with Shanika Graham-White and Darnell White

Welcome to episode 411 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shanika Graham-White and Darnell White from Orchids + Sweet Tea about how they work together to run two businesses, partner with brands, and create content with their audience in mind.

We’re really excited to share this week’s conversation with Shanika Graham-White and Darnell White. They’re the creators behind the food blog Orchids + Sweet Tea, and the production company, Brooklyn Sweet Tea Productions.

In this episode, you’ll hear all about the evolution of their businesses, how they negotiate with brands, and more about their experience as black creators in the food blogging space.

It’s a really inspiring episode with tons of actionable takeaways, and we can’t wait for you to give it a listen!

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408: How a Diagnosis with a Chronic Illness Transformed Helena Murphy’s Career in Food Photography

Welcome to episode 408 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Helena Murphy from Helena Rose Photography.

One of the best parts of working as a food creator is that you have the ability to determine exactly what your career looks like. By prioritizing your interests and diversifying your income streams, you can shape what your day-to-day work consists of to meet your needs!

And that’s exactly what Bjork is chatting about with Helena Murphy in today’s podcast episode. Helena shares her journey from corporate marketing to freelance product and food photography, and how her diagnosis with Crohn’s disease influenced both her personal, and professional life.

Helena is an incredible photographer and has self-published both a magazine and a cookbook. She has a really inspiring story, and we’re excited to share this interview with you!

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355: 5 Easy Ways to Improve Your Food Photography with Joanie Simon

Joanie Simon taking a photo and the title of Joanie Simon's episode on the Food Blogger Pro Podcast, 'Improve Your Food Photography.'

Welcome to episode 355 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon about ways to improve your food photography.

We’ve all heard the phrase, “We eat with our eyes first,” right? So it should come as no surprise that food content creators place so much emphasis on growing their photography skills!

Today, we are talking with one of the biggest names in the food photography space: Joanie Simon from The Bite Shot. She originally came on the podcast three years ago, and it’s been so incredible to see how her business has grown since then.

Through her courses, videos, and book, Joanie has taught students all around the world how to improve their food photography. And in this episode, she’s sharing some of her best tips with our listeners!

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354: Sharing Zambian Food and Growing a Freelance Photography Business with Clara Kapelembe Bwali

A laptop showing Zambian food and the title of Clara Kapelembe Bwali's episode on the Food Blogger Pro Podcast, 'Sharing Zambian Food.'

Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world.

We’re really excited to share this episode with Clara from Black Garlic with you today! She’s a freelance food photographer, food stylist, and blogger based in Zambia.

Clara has built her business from the ground up, and in this episode, you’ll hear how she has grown her photography skills, booked her first clients, and used social media to share both her photography and Zambian food with the world.

Clara’s story is so inspiring, and her passion for her work really shines through in the interview. We hope you enjoy it!

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345: Building Long-Term Relationships with Brands – Running a Creative Production Agency with Alisha Cohen

An image of a person typing on a computer and the title of Alisha Cohen's episode on the Food Blogger Pro Podcast, 'Building Long-Term Relationships with Brands.'

Welcome to episode 345 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alisha Cohen from LISH Creative about running a production agency and shooting content for brands.

As content creators, a great way to earn an income doing what we love is to partner with brands that we love. But how do we find those brands, and more importantly, how do we work with them on a long-term basis?

That’s what we’re chatting about today with Alisha Cohen!

Alisha is the founder of LISH Creative, a creative production agency that produces colorful, eye-catching photography, video, and stop motion for some of the world’s most distinguished brands.

In this episode, you’ll hear how she launched her business, what it’s like running a production agency, how expanding her social media presence has helped her book clients, and what some of her best tips are for nurturing long-term relationships with brands.

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330: Honing Your Craft – How Ana Zelić Improved Her Food Photography Skills and Got Her First Cookbook Deal

A camera and a laptop with photo editing software open and the title of Ana Zelic's episode on the Food Blogger Pro Podcast, 'Honing Your Craft.'

Welcome to episode 330 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ana Zelić from Ana’s Baking Chronicles about how she strategically improved her food photography skills over time and got her first cookbook deal.

Ana is a food blogger, food photographer, and soon-to-be author, and she’s here on the podcast today to talk about her food photography journey!

Her debut cookbook “The Cake Chronicles” comes out November 30th, and in this episode, she shares why she doubled down on improving her photography skills, what tools she uses when shooting photos, how she got her cookbook deal, and what she learned going through the cookbook writing process.

It’s a really great interview, and we know you’ll feel so inspired after hearing Ana’s story!

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314: Creative Food Photography – How Kimberly Espinel Teaches and Inspires Food Photographers

An image of hands holding a camera and the title of Kimberly Espinel's episode on the Food Blogger Pro Podcast, 'Creative Food Photography.'

Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style.

When you’re just starting out as a food blogger, it can be hard to find your personal style as a photographer. You might find yourself emulating the style of other creatives and struggle to find a rhythm that works best for you. And that’s where Kimberly comes in!

Kimberly is an award-winning food photographer, blogger, teacher, and author who helps food photographers find their unique style. She talks about how she grew her business, how she is able to create content that serves her community, and why she thinks focusing on your mindset is so important when working as a creative.

Her passion for her work shines through in this episode, and her story will leave you feeling inspired and motivated to continue creating meaningful content for your audience.

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