466: How to Respond to the Recent Google Updates with Ann Smarty

Welcome to episode 466 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ann Smarty from Smarty Marketing.

Ann Smarty has been working in the SEO industry for over 20 years, and she has lots of expertise to share with us in this interview! Bjork and Ann chat about the current state of SEO, including a deep dive into the impact of the recent Google Helpful Content Updates.

They also discuss the history of backlinks with SEO and how to approach link-building as a content creator (and why it’s more about community than you might think).

Ann has a really great perspective on the importance of developing a holistic SEO strategy and why diversifying your income and traffic sources matters now, more than ever. Don’t miss this episode!

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463: How a Love of SEO and Entrepreneurship Helped Shaunda Necole Grow Three Successful Websites and Hit 1 Million Monthly Pageviews

Welcome to episode 463 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shaunda Necole from The Soul Food Pot.

Shaunda Necole has a true passion for being an entrepreneur — from her first business owning a cheerleading product company to today, running three websites, a food tour of Las Vegas, writing books, and more.

In this interview, she shares more about her love of SEO and keyword research and how her SEO strategy has changed in light of Google’s recent Helpful Content Updates. She also explains how she divides her time between her three websites (a food blog, a travel website, and her personal site), in addition to her SEO consulting, Las Vegas food tours, and upcoming travel book.

In a time where SEO can feel really unpredictable, Shaunda’s perspective and approach to SEO is one we all need to hear (and she clearly knows what she’s doing — her food blog hits 1 million monthly pageviews during the holiday season)! We hope you enjoy this episode as much as we did.

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458: SEO Tips from a Food Blogger Who Works Full-time at an SEO Agency with Marley Braunlich

Welcome to episode 458 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Braunlich from Baked Abundance.

Marley Braunlich started working full-time at an SEO agency shortly after launching her food blog, Baked Abundance. In this interview, she shares more about balancing a full-time job and a side hustle (especially when they’re both in the same industry!) and how she manages burnout.

Marley also explains what tips and tricks she has learned from her full-time job and how she has worked to optimize her site for search engines and build domain authority.

If you want to increase your site traffic (who isn’t?!) without losing the aspects of food blogging that bring you joy, you won’t want to miss this interview!

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441: FBP Rewind — Blogging with a Full-Time Job – How Focusing on SEO Led to $2,000 Monthly Earnings with Cree Carraway

Welcome to episode 441 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Cree Carraway from Cooking With Bliss, which was part of our Blogging with a Full-Time Job series.

From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time.

In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life. It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy!

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439: Developing a Content Strategy to Stand Out From The Crowd with Joe Pulizzi

Welcome to episode 439 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Pulizzi.

Joe Pulizzi knows a lot about content marketing and has been an entrepreneur in this space for over a decade. And this week on the podcast he joins us to share all of his tips and tricks for differentiating yourself in the crowd as a food creator!

Bjork and Joe also discuss the importance of finding your niche as a creator and how you should approach creating content as you grow your business. They also chat about building trust with your audience, and why it is such a critical aspect of content marketing.

This episode is the perfect deep-dive into content strategy as you start brainstorming your content calendar for the new year — don’t miss it!

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Tiny Bites: How Can Food Creators Succeed in a World with AI?

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about creating content and SEO in a world with AI.

It’s hard to believe that technologies like ChatGPT and Bard have only been available for the last year. AI is constantly evolving and, with it, our understanding of how it will impact content creation. It’s easy to feel helpless with the growth of AI technologies — is there a world in which food creators can succeed against AI?

That’s why we’ve asked Jeff Coyle to join us on the podcast. He’s here to discuss the impact of AI on online content creation and what you can do to protect yourself and your business against the competition from AI.

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Tiny Bites: Understanding and Reacting to Google Algorithm Updates

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser from Venture 4th Media about the recent Google algorithm updates.

Understanding and Reacting to Google Algorithm Updates

Google has been… very busy in Q3 and Q4 of 2023. If the updates feel nonstop, it’s because they have been.

Some of these updates may impact your site traffic positively, some may impact your site traffic negatively, and some may have no real impact. But every update tends to cause some unease for online creators. So what can you do about them?

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399: E-E-A-T, Static Homepages, AI, and More Food Blog SEO Advice with Casey Markee

An image of a computer screen and the title of Casey Markee's episode on the Food Blogger Pro Podcast, 'Food Blog SEO Advice.'

Welcome to episode 399 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing a few recipe SEO takeaways from a Q&A we had for our members with Casey Markee.

We host Live Q&As every month for our Food Blogger Pro members, and one of our most recent Q&As was with our SEO Expert, Casey Markee.

In today’s episode, we’re re-sharing five major takeaways from that conversation and giving you a bit more information about how you can implement his advice, where you can go to see examples, and where you can go to learn more.

It’s a new “style” of episode for us, and we hope you enjoy it! And if you’re interested in getting access to the full SEO Q&A with Casey and you’re not already a Food Blogger Pro member, listen to the end for a discount code to join!

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389: FBP Rewind – How Sarah Cook Went From 17k to 600k Monthly Pageviews

An image of a cassette and the title of Sarah Cook's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 389 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Sarah Cook from Sustainable Cooks where she talks about what specific strategies she implemented to grow her blog’s traffic and increase her revenue.

For today’s FBP Rewind episode, we’re rewinding back to our September 2021 interview with Sarah Cook from Sustainable Cooks!

Sarah’s story is so inspiring, and in this episode, she shares everything she did to go from 17k to 600k monthly pageviews with her blog. She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more.

It’s a great interview, and we hope you can apply some of these tips and skills to grow your own traffic. Let’s rewind!

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388: FBP Rewind – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO

An image of a cassette and the title of Emma Duckworth's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 388 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Emma Duckworth from Emma Duckworth Bakes where she talks about how she’s grown her blog by focusing on SEO.

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2021 interview with Emma Duckworth from Emma Duckworth Bakes!

After growing her business for a few years, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

If SEO is a focus for you at the moment, you won’t want to miss this episode!

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