367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura

Hand typing on a laptop and the title of Ashley Segura's episode on the Food Blogger Pro Podcast, 'Writing Great Blog Posts.'

Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts.

As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent!

She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.

It’s a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!

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362: How to Increase Your Organic Traffic with Keyword Research with Aleka Shunk

Hands typing on a laptop and the title of Aleka Shunk's episode on the Food Blogger Pro Podcast, 'Keyword Research.'

Welcome to episode 362 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Aleka Shunk from Cooking With Keywords about how to increase your organic traffic through keyword research.

Today, we’re really excited to be chatting all about keyword research with Aleka Shunk, the creator of Cooking With Keywords!

Since launching her course, Aleka has taught over 900 students about the ins and outs of keyword research, and she’s sharing her best tips to develop a strong keyword research strategy in this episode.

You’ll learn what keywords and modifiers are, how to get started with keyword research, what tools you should use, and more. Whether you’re just diving into keyword research for the first time or you’re a seasoned pro, we know you’ll have so many takeaways from this conversation. Enjoy!

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343: Blogging with a Full-Time Job (Part Two) – How Focusing on SEO Led to $2,000 Monthly Earnings with Cree Carraway

An image of a notebook and a computer and the title of Cree Carraway's episode on the Food Blogger Pro Podcast, 'Blogging with a Full-Time Job (Part Two).'

Welcome to episode 343 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cree Carraway from Cooking With Bliss in Part Two of our Blogging with a Full-Time Job series.

Welcome back to our Blogging with a Full-Time Job series! In this three-part series, we’re interviewing a few Food Blogger Pro members about what’s working (and what’s not) when it comes to balancing a full-time job with blogging.

And today, Bjork is chatting with Cree Carraway from Cooking With Bliss. From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time.

In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life.

It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy!

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337: Shifting Your Mindset – Leaning into SEO and Learning from Industry Experts with Ali Stafford

An image of smiley faces and the title of Ali Stafford's episode on the Food Blogger Pro Podcast, 'Shifting Your Mindset.'

Welcome to episode 337 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ali Stafford from Alexandra’s Kitchen about how she’s grown her traffic by leaning into SEO and learning from industry experts.

We’re really excited to be chatting with Ali from Alexandra’s Kitchen in today’s episode! She’s a seasoned food blogger who has been sharing her recipes online since 2006.

But over the past few years, she has been shifting her mindset to focus on growing her traffic and leveling up her content strategy. In this episode, you’ll hear what changes she’s been implementing to focus on SEO, how she has strategically worked with consultants to grow her business, and more.

Whether you just launched your blog or you’ve been blogging for years, we know you will have a lot of great takeaways from this episode. Enjoy!

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333: Serving Your Audience – How Emma Duckworth Doubled Her Pageviews by Focusing on SEO

An image of a concert audience and the title of Emma Duckworth's episode on the Food Blogger Pro Podcast, 'Serving Your Audience.'

Welcome to episode 333 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emma Duckworth from Emma Duckworth Bakes about how she’s grown her blog by focusing on SEO.

SEO: love it or hate it, it’s undoubtedly an important area for food bloggers to focus their time and energy on. And that’s why we’re chatting about it with Emma Duckworth in this episode!

This year, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

It’s a fantastic interview that will encourage you to reflect on your own SEO strategy. We hope you enjoy it!

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327: Understanding the Google Algorithm – Tracking Google Updates and Analyzing Traffic Drops with Casey Markee

An image of a person using Google Search Console on a laptop and the title of Casey Markee's episode on the Food Blogger Pro Podcast, 'Understanding the Google Algorithm.'

Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm.

We’re so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today!

As our resident SEO wizard, he has helped countless FBP members out by answering their toughest SEO questions over the years. And at his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, unnatural link issues for food blogs, and more.

In this episode, he’s chatting with Bjork all about what food bloggers need to know about the Google algorithm. You’ll hear Casey’s insights on how to understand Google updates, how to effectively use Google Search Console, how to get the most out of your ads, and more.

If you’re looking to increase your traffic, or you’re just curious and want to learn more about the Google algorithm, we know you’ll enjoy this interview!

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301: Less Work, More Traffic – A Free Workshop (+ 7 Ways to Strategically Use Google Search Console!)

An image of traffic and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, 'Less Work, More Traffic.'

Welcome to episode 301 of The Food Blogger Pro Podcast!

We’re holding a FREE event next week on Tuesday, April 27 at 1pm ET / 12pm CT called Less Work, More Traffic. In this workshop, we’ll teach you how to think strategically about the content that’s already on your site in order to build your audience and get more traffic.

You can register for free here, and if you want a bit of a preview of what we’re going to share during the workshop, you’re in the right place!

In this episode of the podcast, Bjork talks about the event and then shares seven different ways you can use Google Search Console to optimize your site for search traffic.

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278: Lessons from a Veteran Food Blogger – How to Overcome a 60% Dip in Traffic with Carrie Forrest

An image of an office and the title of Carrie Forrest's episode on the Food Blogger Pro Podcast, 'Lessons from a Veteran Food Blogger.'

Welcome to episode 278 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest about some of the SEO enhancement she has made to her blog this year.

Do you know which of your posts are performing the best? Do you know which ones aren’t getting any search traffic?

That’s what Carrie is back on the podcast to talk about today!

Carrie has been blogging for over 10 years, and in that time, she has published a lot of content. But not all content performs equally.

As the result of an SEO audit after she experienced a large dip in traffic, Carrie decided to refresh and delete nearly 2/3 of the content on her site. Through that process of learning about the health of her site as a whole, Carrie now better understands how her content performs and how her content supports the mission of her blog.

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243: Best-in-Class Content – Keyword Research, Creating Value, and Authority with Ewen Finser

An image of trophies and the title of the 243rd episode on the Food Blogger Pro Podcast, 'Best-in-Class Content.'

Welcome to episode 243 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ewen Finser about creating awesome content that search engines and your readers will love.

We hear from a lot of bloggers who are interested in increasing their traffic. And while there’s a ton of information out there about this very topic, today’s podcast episode focuses on a refreshing way to understand search engines and SEO: you want to give the best possible answer to your readers and to search engines. Simple as that.

And that’s exactly what Ewen is here to discuss today.

From organizing content in a logical way that maximizes SEO benefits to understanding the nitty gritty of keyword research, you’ll learn a lot about website structure and optimizing content in this interview. Enjoy!

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223: Full Potential – Extracting All of the Juice from Your Content with Bjork Ostrom

An image of oranges and the title of the 223rd episode on the Food Blogger Pro Podcast, 'Full Potential.'

Welcome to episode 223 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the importance of a post log and how you can create one for your own blog.

As bloggers, we’re creating new content all the time. But what about your older content, the unsung heroes of your content catalog? Are you getting all of the “juice” out of them that you possibly can?

This episode focuses on juicing your older content for all that it’s worth, and one of the ways to do that is by having a post log. Pinch of Yum uses their post log to track and document specific post updates, and you’ll learn how you can make one for your own blog.

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