338: Reflecting and Looking Forward – 5 Themes From 2021 with Bjork Ostrom

An image of disco balls and the title of Bjork Ostroms's episode on the Food Blogger Pro Podcast, 'Reflecting and Looking Forward.'

Welcome to episode 338 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about five themes that he’s noticed when reflecting back on the past year.

As we enter into the new year, it can be really helpful to look back on the previous year and reflect on some of the lessons learned. So we’re doing just that in this episode!

You’ll hear five themes that Bjork has identified when reflecting on 2021 and how he’s going to use that knowledge to his advantage in 2022. From insight on creating valuable content to delegating tasks to defining your life goals, this episode is packed full of great advice to help you start the year off strong.

Plus! As a bonus in this episode, you’ll hear about The Food Blogger Pro Podcast Facebook Group that we just launched for podcast listeners. Within this brand-new Facebook Group, you’ll be able to chat about recent episodes, submit questions for future interviews, and more. Be sure to check it out to continue the conversation!

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335: Baking for Business – How Amanda Schonberg Helps Home Bakers Start, Grow, and Scale Their Baking Businesses

An image of ingredients for baking and the title of Amanda Schonberg's episode on the Food Blogger Pro Podcast, 'Baking for Business.'

Welcome to episode 335 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Schonberg about how to build a successful baking business.

As food creators, when we think about earning an income doing what we love, we oftentimes focus on areas like affiliate marketing, sponsored content, and ads. But what about earning money actually selling the food that we’re creating?

That’s what we’re chatting about with Amanda Schonberg today! She runs Chef Schonberg’s Sweets, a licensed e-commerce bakery, as well as Baking for Business, an online platform that teaches home bakers how to build their brands and confidently sell their baked goods.

In this episode, you’ll hear how she got her own baking business off the ground, what she teaches her students at Baking for Business, and what her best advice is for those looking to enter into this space. It’s a jam-packed, inspiring episode, and we really hope you enjoy it!

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332: Featured Podcast – Strategically Monetizing Your Food Blog with Bjork on the Eat, Capture, Share Podcast

An audio control panel and the title of Bjork Ostrom's featured episode on the Food Blogger Pro Podcast, 'Featured Podcast.'

Welcome to episode 332 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork’s episode from the Eat, Capture, Share podcast with Kimberly Espinel.

In today’s episode, we’re switching things up because it’s actually Bjork in the interview seat! We’re really excited to be featuring an episode of the Eat, Capture, Share Podcast.

Kimberly recently interviewed Bjork about his journey to becoming a successful entrepreneur and online business owner. You’ll hear what the first streams of revenue were for Pinch of Yum, Bjork’s advice for those wanting to make a living through food blogging, and why he believes in the idea of 1% infinity.

It’s a really inspiring conversation, and we know you’ll enjoy hearing more about Bjork’s story. We hope you enjoy this featured podcast episode!

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331: Building Community – How Abbey Rodriguez Founded and Grew Tastemaker Conference

Several people talking to each other and the title of Abbey Rodriguez's episode on the Food Blogger Pro Podcast, 'Building Community.'

Welcome to episode 331 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Abbey Rodriguez about how she founded and grew Tastemaker Conference.

From developing recipes to writing posts to creating content for social media, we can find ourselves spending a lot of time alone as food creators. So how can we foster community and build relationships with others in this industry?

Enter: Tastemaker Conference! It’s one of the most popular food blogger conferences, and it’s a great place to connect with fellow food creators and brands and learn from industry experts.

In this episode, you’ll hear why Abbey Rodriguez founded Tastemaker Conference, as well as what to expect at the 2022 Tastemaker Conference in Chicago. Plus, she even shares a limited-time offer on tickets for podcast listeners that you won’t want to miss, so be sure to check out the episode!

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323: Understanding the Numbers – Optimizing Your Blog’s Financials with Ansley Beutler

An image of a keyboard, notebook, and calculator and the title of Ansley Beutler's episode on the Food Blogger Pro Podcast, 'Understanding the Numbers.'

Welcome to episode 323 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials about optimizing your blog’s financials to set your business up for success.

While Ansley Beutler is well-known for sharing delicious and healthy recipes on The Fit Peach, she’s also a CPA and an expert when it comes to the financial side of running a food blog!

Through her consultancy business Peach Perfect Financials, she helps bloggers level up their business and gain control and clarity over their finances.

In this episode, she shares why you should have a business bank account, how to keep track of your expenses, how to structure your business to optimize your taxes, and more.

Whether you just launched your blog or if you’ve been blogging for years, we think you’ll have a lot of great takeaways from this episode. Enjoy!

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321: The EXITpreneur’s Playbook – Maximizing Your Profits When Selling a Business with Joe Valley

An image of a notebook and the title of Joe Valley's episode on the Food Blogger Pro Podcast, 'The EXITpreneur's Playbook.'

Welcome to episode 321 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Valley about making a great exit and maximizing your profits when selling a business.

When it comes down to it, we’re not able to run our businesses forever. And most business owners wait to sell until they’re exhausted and emotionally rundown, and by that time, it’s too late to have a great exit.

Enter: Joe Valley! After facilitating nearly half a billion dollars in exits, Joe has written the bestselling book, “The EXITpreneur’s Playbook” to help online business owners get the maximum value and best deal structure possible when selling their businesses.

Even if you’re not quite ready to sell your own business, this interview will show you what areas to focus on to create a successful pathway to your own eventual exit.

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320: Learning By Doing – How Chelsey White Grew Her Online Community of Millions as a Solopreneur

An image of a laptop and the title of Chelsey White's episode on the Food Blogger Pro Podcast, 'Learning By Doing.'

Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she’s grown her various social media platforms and how her content strategy has evolved over time.

Today on the podcast, we’re talking to the baking queen herself: Chelsey White from Chelsweets!

While she originally started by just baking cakes for her coworkers, Chelsey has since built up a massive social media following sharing her elaborate cakes and baking creations online. With over 1.2 million followers on Instagram and 2 million followers on TikTok, she has established herself as one of the top names in the food space.

In this episode, she shares how she started sharing content online, how she likes to approach sponsored content, and how she adapts her content for different social media platforms.

It’s a super fun, inspiring interview, and we hope you enjoy hearing Chelsey’s story!

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319: From Attorney to Food Blogger – How Mike Johnson Grew His Popular Instagram Account into a Full-Time Business

An image of a scale and the title of Mike Johnson's episode on the Food Blogger Pro Podcast, 'From Attorney to Food Blogger.'

Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account.

We’re so excited we had a chance to talk to Mike in today’s episode! He has a super interesting story; he went from attorney to full-time blogger after running an incredibly successful New York City food-focused Instagram account.

He’s on the show today to talk about what the process of transitioning to full-time blogger looked like, as well as how he runs his business and creates revenue for himself.

If you’re curious about what a day in the life of a full-time blogger looks like, or you’re interested in figuring out how to maximize your blog revenue, we know you’ll find some helpful nuggets of inspiration in this interview!

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318: FBP Rewind – How Food Bloggers Can Make the Most Out of Q4

An image of a cassette and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum’s General Manager, Jenna, questions about preparing for Q4.

It’s another FBP Rewind episode today, and we’re so excited to revisit our October 2020 Q&A with Jenna Arend from the Pinch of Yum team!

We hold these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

And in this Q&A, we focused on all the ways that food bloggers can make the most out of Q4!

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers. Not only are people hungry for recipes, but advertising spending also goes up during these three months, and sponsors are looking for bloggers and content creators who can create seasonal content.

We hope that you enjoy this Q&A and that it leaves you feeling inspired and motivated as we get closer and closer to Q4.

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316: Book Nook – Five Takeaways from Rich Dad Poor Dad with Bjork Ostrom

An image of shelves of books and the title of the Book Nook episode on the Food Blogger Pro Podcast, 'Book Nook – Five Takeaways from Rich Dad Poor Dad with Bjork Ostrom.'

Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, “Rich Dad Poor Dad.”

This week on the podcast, we’re sharing another episode in our new Book Nook series! In this series, Bjork reviews one of his favorite business books and outlines some key takeaways that you can apply to your blog or business.

In this episode, we’re focusing on “Rich Dad Poor Dad,” a powerful personal finance book that explains how you can make your money work for you. Bjork shares some of his main takeaways from the book and shares how bloggers and content creators can implement this advice to grow their own businesses.

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