Welcome to episode 423 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lauren and Liz Allen from Tastes Better from Scratch.
Twin sisters Liz and Lauren Allen started Tastes Better from Scratch in 2009 and have been working together on the blog ever since. They are incredibly strategic about every aspect of their business, from hiring and content creation to data privacy and goal setting.
In this interview, Bjork chats with Liz and Lauren about how they’ve expanded their business over the years and worked to maintain the huge growth they saw in 2020 that skyrocketed their pageviews from 5 to 11 million per month.
They are also open and honest about their plans for the future of Tastes Better from Scratch in a world with AI and changing data privacy laws. If you’re looking for new ways to think about growing your business while leaning into your strengths, you won’t want to miss this episode!