261: Managing Sponsored Content – How to Work With Brands with Bruno Bornsztein

An image of a computer on a desk and the title of the 261st episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 261 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bruno Bornsztein from InfluenceKit on how to understand the value of your sponsored content work.

It’s Part 2 of our Managing Sponsored Content series here on the Food Blogger Pro Podcast! Bruno from InfluenceKit is rounding out this mini series in a conversation with Bjork about how to create awesome sponsored content.

Creating sponsored content is like creating your regular content. You already publish an awesome recipe with great pictures on your blog or on social media. Sponsored content just allows you to continue to make the content that you love to make…and then get paid for it.

There are parts of the sponsored content process, however, that are different. You need to build relationships, negotiate for your rate, sign contracts, understand the brand’s goals, and report back on the performance on your post’s performance.

And it’s there where you can hunker down and optimize your work to create more value for brands, more value for your audience, and more revenue for you.

If you want to learn even more about maximizing your sponsored content revenue, be sure to get registered for our free workshop with Bruno this Thursday, July 16 at 1pm ET / 12pm CT!

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258: Uncorked – Conversations on Race and Wine with Julia Coney

An image of wine corks and the title of Julia Coney's episode on the Food Blogger Pro Podcast, 'Uncorked.'

Welcome to episode 258 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julia Coney about wine, race, and Netflix’s “Uncorked.”

If you’ve listened to The Food Blogger Pro Podcast for a while, you’ll know that we love talking with creators and people who want to make an impact. We’re having another one of those conversations today with wine writer, Julia Coney.

When it comes to understanding racial injustice, it’s important to invest the time in educating yourself and forever be in pursuit of making a difference. Julia’s insights and experiences are one way we can educate ourselves and lean into having these tough but valuable conversations.

Today, you’ll hear Julia’s stories about race issues in the wine industry, advice for having important conversations about racial injustice, and thoughts about why the movie, “Uncorked,” is so impactful.

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256: Career Transitioning – Love Your Next Career with Wendy Braitman

An image of a girl at a desk with a cup of coffee and the title of the 256th episode on the Food Blogger Pro Podcast, 'Career Transitioning.'

Welcome to episode 256 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews career coach, Wendy Braitman about the importance of breaking big goals into small, actionable steps.

Do you have a specific career goal in mind? Maybe it’s a certain number of pageviews or working with a specific brand or making a full-time income from blogging.

They’re all huge goals, and when goals are this big, it’s sometimes tough to figure out how you can get there.

A lot needs to happen between now and the point where we achieve those goals, and that’s what Wendy is here to discuss today.

This episode is all about the importance of accountability, setting up systems, and breaking those big goals into small, actionable, achievable steps.

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252: Expert Check-In – What You Should Know About Traffic, Sponsored Content, and Pinterest in 2020

An image of a desk with a computer and a phone and the title of the 252nd episode on the Food Blogger Pro Podcast, 'Expert Check-In.'

Welcome to episode 252 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder, Danielle Liss, and Kate Ahl about traffic, sponsored content, and Pinterest strategies.

Today, Bjork is interviewing three of our Food Blogger Pro Experts. If you’re not a Food Blogger Pro member, or maybe you are a member and you’re not really sure what our experts do, they volunteer their time on the forum and during Live Q&As to help our members out with their trickiest questions. Our experts specialize in certain topics like SEO, affiliate marketing, social media, email marketing, and more, and that’s what they teach our members about on Food Blogger Pro.

So in today’s episode, you’ll hear from Andrew Wilder, who specializes in WordPress tech and traffic, Danielle Liss, who’s a lawyer and focuses on sponsored content and all-things legal, and then Kate Ahl, who is our Pinterest Expert. All three are here on the podcast talking about what you need to know about traffic, sponsored content, and Pinterest in 2020.

It’s safe to say that 2020 has gotten off to a unique start, so these areas of traffic, working with sponsors, and social media need to be approached in a different way. Traffic is up, sponsors are adjusting their strategies, and Pinterest has reported higher users than ever before.

Today’s episode will equip you with some of the strategies and confidence you need to navigate this year as a business owner and blogger.

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251: Empathy – The Power of Understanding and Serving Your Audience with Laurie Buckle

An image of graffiti hearts and the title of the 251st episode on the Food Blogger Pro Podcast, 'Empathy.'

Welcome to episode 251 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Laurie Buckle from CookIt Media about knowing and serving your audience.

Let’s talk about understanding your audience.

As content creators, we publish tons of recipes, blog posts, resources…but are they actually serving our audience? Who is our audience, anyway?

They’re interesting questions, right? It’s easy to go through the motions of developing, shooting, and publishing a recipe without really thinking about who we’re writing to or why they need this content.

Luckily, Laurie from CookIt Media, an influencer marketing agency, is here today to talk through these questions and help you deeply and personally understand the audience you’re serving.

It’s especially important to understand where your content fits into what your audience needs these days, but the advice Laurie gives during this interview will make a lasting impression on you and your blog.

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250: Focus Management – Conditioning Yourself to Do More Meaningful Work with Dave Crenshaw

An image of a camera shutter and the title of the 250th episode on the Food Blogger Pro Podcast, 'Focus Management.'

Welcome to episode 250 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dave Crenshaw about productivity, avoiding “switchtasking,” and managing your focus.

Do you actually notice how many times your focus drifts from the task you’re supposed to be working on each day? Or how often you multitask?

Maybe you’re noticing yourself switchtasking even more often now during these difficult, strange times we’re currently experiencing.

If this sounds like you, this episode will surely help you out. Dave shares some actionable strategies that can help you combat your wavering focus and reliance on staying connected in this episode, and you’ll even learn how you can download his newest book, “The Result,” for free.

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249: Team Check-In – Redesigning a Membership Site, Fulfilling a Need in the Market, and Step-by-Step Recipe Videos

An image of the Food Blogger Pro team and the title of the 249th episode on the Food Blogger Pro Podcast, 'Team Check-In.'

Welcome to episode 249 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about some of the new and exciting projects they’re working on.

Today’s episode is a little different from some of our more recent episodes. In fact, it’s kind of like a piece of content that we publish at the beginning of each month for our Food Blogger Pro members called a “Happening Now” video.

In these videos, the team talks through some of the specific things they’re working at the moment. We’ll talk about a new tool we’re using, a new process we’re implementing, new projects we’re working on, or just a new insight we’re excited to share.

These videos are just a good reminder for us to check-in with the community and chat about what’s working and what’s not during that specific time, and it’s a great way for our members to be totally in-the-loop with what we’re up to.

So today, we’re giving you a sneak peak of what a Happening Now video may sound like. We talk about the Food Blogger Pro redesign, a new tool we’re building, and an update to one of the plugins we built, so we hope you enjoy this little sneak peek behind-the-scenes!

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247: Covering the Basics – Running a Business During a Pandemic

An image of a desk and the title of the 247th episode on the Food Blogger Pro Podcast, 'Covering the Basics.'

Welcome to episode 247 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we’re approaching the COVID–19 outbreak personally and with our businesses.

Oof. These past few weeks have been interesting to say the least.

Not only is it confusing, stressful, and scary personally, it can add a whole level of uncertainty when you’re running a business.

There isn’t a right or a wrong way to approach content during this time, but in this episode, Bjork talks about the ways we’re approaching business during the COVID–19 outbreak.

One thing we really want you to remember during this strange time is that the content you’re creating is helpful, it is making a difference, and it is bringing people value. You can serve your audience during tough times – and this episode should give you some ideas on how to do that.

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246: Hiring – Building a Better Team with Moses Balian

An image of a notebook and the title of the 246th episode on the Food Blogger Pro Podcast, 'Hiring.'

Welcome to episode 246 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Moses Balian about contractors, employees, and building a team.

As you’re growing your business, there may come a time when you’re ready to hire some help.

But should you hire them as a contractor or as an employee? That’s what Moses is here to talk about today!

He’ll talk you through those initial decisions, using a PEO (that’s a Professional Employer Organization), producing important tax and employee documents, and how employee benefits work.

It’s a really interesting conversation, and if you’re at the point where you could use another set of hands to work on your business, we think this episode will help you navigate your next steps.

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244: Diversification – Solving Business Challenges & Acquiring Profitable Businesses with Kevin McArdle

An image of an iPad and the title of the 244th episode on the Food Blogger Pro Podcast, 'Diversification.'

Welcome to episode 244 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kevin McArdle about running businesses, solving challenges, and building your portfolio.

This week’s episode is a good one because it’s all about diversifying your portfolio, and not in the ways we typically talk about in terms of food blogging.

Bjork interviews Kevin McArdle from SureSwift Capital about investing in businesses, building solutions to your audience’s needs, and the lessons Kevin when starting his business.

I had so many takeaways from this episode, and we hope you learn of some ways that you can grow (both personally and financially) through diversification in this episode.

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