416: Preserving Family Recipes with a Food Blog with Sarah and Kaitlin Leung from The Woks of Life

Welcome to episode 416 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah and Kaitlin Leung from The Woks of Life.

For Sarah and Kaitlin Leung, their food blog, The Woks of Life, is a family affair. They have run the blog with their parents, Judy and Bill, for over ten years, and now they all work together full-time!

Bjork chats with Sarah and Kaitlin about the early days of The Woks of Life, including why they started documenting their family’s Chinese recipes, and how they grew their site while working full-time.

Sarah and Kaitlin share more about the division of labor when running a food blog as a family, and what they’ve learned over the last ten years of blogging. They have a really unique perspective on food blogging, and it’s a can’t-miss episode.

Keep Reading

412: How to Support Your Mental Health as a Content Creator with Sherry Walling

Welcome to episode 412 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sherry Walling, a clinical psychologist and founder of ZenFounder.

Sherry is back on the podcast today to talk about something we should all be discussing more — the mental health of entrepreneurs.

If you have a career as a content creator, it can be difficult to separate your personal life from your professional life. It can also be lonely to run your own business. Not to mention the challenges of sharing parts of your life on social media!

All this to say that entrepreneurs face a unique set of challenges when it comes to mental health, and this powerful episode with Sherry is one you won’t want to miss. She shares more about the habits you can incorporate into your life to better manage anxiety, stress, and grief, and prioritize your emotional and physical well-being.

Keep Reading

409: Legal Hot Topics: AI, Privacy Policies, and Sponsored Content with Danielle Liss

Welcome to episode 409 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal.

The legal side of food blogging can be stressful, overwhelming, and complicated. Most food bloggers don’t get into the business because of their passion for contracts and privacy policies! But that’s why we have experts like Danielle to help us navigate these issues.

In this week’s podcast episode, Danielle is back on the podcast (this is her 9th episode!) to chat about legal hot topics in 2023. Danielle breaks down updates in privacy legislation, and the impact of AI on contracts and confidentiality, and explains more about whitelisting and dark ads.

Danielle is a master at explaining tricky topics in a straightforward (and entertaining!) way, and this episode is a must-listen for any business owner!

Keep Reading

404: Habits for Creators: A Gratitude Practice for Your Business

Welcome to episode 404 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is wrapping up his mini-series on habits with a discussion on the habit of gratitude.

In this solo mini-series, Bjork has covered four habits that he recommends creators incorporate into their routines. So far, Bjork has covered the importance of a monthly review, the habit of continual learning, and the habit of who.

In today’s episode, Bjork chats about the habit of gratitude in both your personal, and professional life. If you don’t already have a gratitude practice in your life, this episode is just what you need to get started — practical tips, resources, and more.

We hope you enjoy the last episode of our habits mini-series. We’ll be back to our regularly scheduled programming next week!

Keep Reading

403: Habits for Creators: Building the Habit of Who

Welcome to episode 403 of The Food Blogger Pro Podcast! This week on the podcast, we have the third episode in our series on habits for creators, all about the habit of who.

Do you ever feel like you need to be an expert in everything you do, both in your personal and professional life? If so, you’re not alone, and today’s episode is for YOU.

In the third episode of Bjork’s mini-series on habits, he is chatting all about the importance of surrounding yourself with trusted experts who can help you with specific aspects of your life and business.

You’ll learn more about creating a personal board of directors, determining who your experts are, and why you need to be asking “who can help with this?”.

Keep Reading

402: Habits for Creators: How to Prioritize Continual Learning

Welcome to episode 402 of The Food Blogger Pro Podcast! This week on the podcast, we have the second episode in our series on habits for creators, which is all about the habit of continual learning.

Do you currently set aside time in your schedule for continual learning? Or do you feel like you’re just too busy to make time for it?

Either way, we hope that today’s episode will help you to rethink continual learning, and give you inspiration for incorporating it into your life as an entrepreneur.

Bjork chats about the importance of continual learning as a business owner, time blocks, and habit pairing — you won’t want to miss this episode!

Keep Reading

401: Habits for Creators: Why You Should Start a Monthly Review of Your Business

Welcome to episode 401 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is kicking off the Habits Series on the podcast with a discussion about monthly reviews.

This solo episode with Bjork is the first in our Habits Series, in which Bjork will dive into simple, but effective habits that you can (and should!) incorporate into your business.

Bjork explains the concept of a monthly review of your business’s finances and analytics, and how it can benefit your business and help you think more strategically about growth.

It’s a really informative listen, and we hope you’ll take away some helpful tips and tricks that you can incorporate into your business moving forward!

Keep Reading

400: 4 Takeaways from 400 Episodes of The Food Blogger Pro Podcast

An image of a mug of coffee on a table and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, '400 Episodes.'

Welcome to episode 400 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is chatting about four takeaways that he has observed during his interviews with experts, food creators, and friends over the last 400 podcast episodes.

In this episode, Bjork reflects on conversations from the last few years and discusses four themes that came up time and time again in these interviews, and in some way contributed to the success of the guests.

Over the course of the episode, Bjork unpacks each of these themes and provides examples and takeaways to help listeners apply these themes to their own businesses.

As we celebrate 400 episodes, we wanted to thank YOU for listening to The Food Blogger Pro Podcast – we couldn’t do it without you!

Keep Reading

397: Demystifying Finances and Taxes as a Food Creator with Amy Northard

Welcome to episode 397 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Northard from Amy Northard, CPA about accounting for food creators.

Taxes and bookkeeping can be a major source of anxiety for anyone, but especially anyone who is self-employed… like many food creators! It can be difficult to know where to get started with managing your business finances, or how you might be able to improve your accounting processes!

Luckily, that’s what Bjork is chatting with Amy Northard about in today’s podcast episode! Amy is a CPA and Partner at Amy Northard, CPA (“The Accountants for Creatives”) and is an expert at setting up bookkeeping systems and navigating taxes for business owners in the creative space.

In this episode, you’ll hear more about when and how to start bookkeeping for your business, the best ways to prepare for tax season, when you might want to outsource your accounting needs, and more.

Keep Reading

396: The Business of Sprinkles with Sweetapolita’s Rosie Alyea

An image of sprinkles and cake and the title of Rosie Alyea's episode on the Food Blogger Pro Podcast, 'The Business of Sprinkles.'

Welcome to episode 396 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosie Alyea from Sweetapolita about serving your audience and transitioning from blogger to shop owner.

This episode with Rosie is full of inspiration, and we’re so excited to be talking to her this week about the way she transitioned from blogging to running a multi-million dollar product-based business!

A common theme in this episode is the importance of serving your audience, and you’ll learn how Rosie did that as a blogger and now as a sprinkle business owner.

It’s a super entertaining interview, and we hope the conversation opens you up to other ideas and ways that you can be supporting your audience where they need it most!

Keep Reading