308: Virtual Events – Earn an Income by Teaching Classes Online with Tomas Hoyos

An image of two people speaking in front of a camera and the title of Tomas Hoyos' episode on the Food Blogger Pro Podcast, 'Virtual Events.'

Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs.

You know how a lot of classes are held online these days? Have you ever thought about teaching one yourself?

Tomas is here on the podcast today to chat about how you can use his product, Airsubs, to develop a direct relationship with your audience by hosting live cooking events. Not only will he talk about how one creator made $50,000 in just one week by hosting classes on Airsubs, he unpacks why online events like this can be so lucrative for creators, especially in 2021.

It’s a great interview that will give you a ton of insights into promoting, hosting, and selling online classes of your own!

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302: Growth Strategies – Growing Your Brand on YouTube and Beyond with Nisha Vora

An image of seedlings and the title of Nisha Vora's episode on the Food Blogger Pro Podcast, 'Growth Strategies.'

Welcome to episode 302 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life about how she has grown her brand online.

Nisha is a lawyer-turned-food blogger, and she’s here on the podcast to talk about her journey and to share what has made the biggest impacts in growing her brand online.

She talks about creating engaging YouTube videos and how YouTube analytics can help shape your video strategy, as well as how she’s building her team in order to thrive in the work she loves to do.

Her brand, Rainbow Plant Life, has seen quite a bit of growth over the past few years, and you’ll learn about her most successful growth strategies in this episode.

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291: Going Live – How to Inspire Your Audience Through Live Events with Angel Marie

An image of a microphone and the title of Angel Marie's episode on the Food Blogger Pro Podcast, 'Going Live.'

Welcome to episode 291 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Angel Marie about planning and hosting webinars.

Webinars or live events can be a great way to communicate with your audience, sell a product or service, or switch up the way you produce content online.

That said, presenting information to your audience in a live event may seem a bit overwhelming. There’s the marketing piece, the “getting ready to go live” piece, the actual presentation piece, and the post-event follow-up piece, and they all have to work together to effectively communicate your ideas and advice.

It can feel like… a lot. But there are ways you can streamline the process to help you teach and inspire your audience through these live events.

Angel, the Content Educator over at ConvertKit, is a pro at hosting and facilitating live events, and she’s here on the podcast to help you become more confident in presenting your ideas in a live setting. She’s an incredible communicator, presenter, and motivator, and her tips and ideas will help you overcome any doubts or uncertainties you have about going live in front of your audience.

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259: Keep Showing Up – Finding Success On YouTube with Beth Le Manach

An image of a camera taking video of two people and the title of Beth Le Manach's episode on the Food Blogger Pro Podcast, 'Keep Showing Up.'

Welcome to episode 259 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Le Manach about effectively creating and sharing content on YouTube.

Do you know how to create engaging content on YouTube? Or how to make money from YouTube videos?

If not, you’re in luck! This week on the podcast, we’re talking to the talented Beth Le Manach from Entertaining with Beth about creating YouTube content and getting more views.

If you want to start creating YouTube videos, or maybe you already post on YouTube and want to level-up your channel, we think you’ll learn a lot from this episode. But even if you’re not interested in YouTube, her advice about remembering the purpose of your content is a great reminder for everyone.

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255: How-To Videos – Engaging Video Made Simple with Jake Poses

An image of a camera and the title of the 255th episode on the Food Blogger Pro Podcast, 'How-To Videos.'

Welcome to episode 255 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jake Poses from Jumprope about this new video-sharing app.

Creating recipe videos can seem like a big undertaking. Between the set-up, the lighting, the gear, and the editing, it can seem like a lot for people just getting started with video.

Jumprope is a new app that’s designed to make the process of producing video for your audience easier. Not only can you edit and share how-to videos within the Jumprope app, you can then export your videos from there in the sizes and formats you need for YouTube, Instagram, and blog posts. Create once and share everywhere.

It’s a really slick app, and we think you’ll get a lot out of this conversation with Jake. Between his understanding what of it takes to build a business to his insights into what it means to drill for and find “oil,” this conversation will inspire you to do, share, and create.

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249: Team Check-In – Redesigning a Membership Site, Fulfilling a Need in the Market, and Step-by-Step Recipe Videos

An image of the Food Blogger Pro team and the title of the 249th episode on the Food Blogger Pro Podcast, 'Team Check-In.'

Welcome to episode 249 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about some of the new and exciting projects they’re working on.

Today’s episode is a little different from some of our more recent episodes. In fact, it’s kind of like a piece of content that we publish at the beginning of each month for our Food Blogger Pro members called a “Happening Now” video.

In these videos, the team talks through some of the specific things they’re working at the moment. We’ll talk about a new tool we’re using, a new process we’re implementing, new projects we’re working on, or just a new insight we’re excited to share.

These videos are just a good reminder for us to check-in with the community and chat about what’s working and what’s not during that specific time, and it’s a great way for our members to be totally in-the-loop with what we’re up to.

So today, we’re giving you a sneak peek of what a Happening Now video may sound like. We talk about the Food Blogger Pro redesign, a new tool we’re building, and an update to one of the plugins we built, so we hope you enjoy this little sneak peek behind-the-scenes!

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232: Repurposing Video – Maximizing the Impact of Recipe Videos with Brita Britnell

An image of a camera with food on it and the title of the 232rd episode on the Food Blogger Pro Podcast, 'Repurposing Video.'

Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos.

If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever.

Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience.

You’re doing all that work; don’t just archive that video content and forget about it. Repurpose it. And today, you’ll learn how. Enjoy!

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206: YouTube for Food Influencers with Tim Schmoyer

An image of Tim Schmoyer and the title of his episode on the Food Blogger Pro Podcast, 'Youtube for Food Influencers.'

Welcome to episode 206 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tim Schmoyer about creating, delivering, and capturing value on YouTube.

While we know that “hands and pans” videos perform well on social media platforms like Instagram and Facebook, are they really the best types of videos to share on YouTube?

Tim Schmoyer is here today to talk about the nuances that go into creating a powerful presence on YouTube. If you’re already making food and recipe videos, you’ll love learning about how you can create, deliver, and capture value on YouTube in this interview. If you’re not already creating content on YouTube, this episode should shed some light on the many positive outcomes of sharing videos on this platform.

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177: A Video in 2019 Q&A with Emily Caruso

Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum’s Video Specialist, as part of our recent Video in 2019 Summit.

We recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year.

Our last session of the day was a Q&A with Pinch of Yum’s Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more.

Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you’re producing videos without a fancy studio, you’ll find this episode inspirational, motivational, and full of helpful tips!

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173: Creating What You Can’t Find with Sven Raphael Schneider

Welcome to episode 173 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sven Raphael Schneider from Gentleman’s Gazette about starting and growing his business by fulfilling a need.

Sven Raphael Schneider started his business, Gentleman’s Gazette, out of a need. He was looking for information on men’s fashion, and he couldn’t find it.

So he fulfilled the need he saw and created the content himself.

From there, he learned a lot about running a business, from diversifying his income to understanding the correlation between quality and sales. You’ll learn all about his strategies for growth in this episode.

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