Food Writing Podcasts

Welcome to episode 520 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Erin Clarke from Well Plated by Erin.

In this episode, we are thrilled to welcome back Erin Clarke (after 9 years!!!) to dive into the behind-the-scenes journey of traditionally publishing a cookbook — from developing the recipes and managing timelines to copy-editing and more. Erin opens up about how she balanced her cookbook projects with her ongoing blog work, as well as the challenges and rewards of publishing a cookbook.

Bjork and Erin also chat about the marketing side of cookbook creation — how Erin mapped out the social media strategy for her cookbook promotion, why she crafted all of her captions in advance, and how she documented the entire cookbook process on social media to create excitement and drive sales. Erin emphasizes that cookbook writing shouldn’t be motivated by money but by a passion for cookbooks and the long-term brand legitimacy and awareness that these books help build.

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Welcome to episode 510 of The Food Blogger Pro Podcast! This week on the podcast, we are welcoming back Chelsea Cole from A Duck’s Oven.

This is Chelsea’s third (!!!) appearance on the podcast and we’re thrilled to have her back. In her previous two interviews, she has shared her wisdom on self-publishing and creating content within her sous-vide niche. But today she is back on the podcast with a bit of a 180 — to discuss her first traditionally published cookbook in a totally different niche — a fan cookbook for the A Court of Thorns and Roses (ACOTAR) series.

In this interview, Bjork and Chelsea discuss cookbook publishing and how it can be a part of your overall business strategy. Chelsea also shares how she chose the subject matter for her new cookbook and what it was like to write and develop a cookbook for a (very devoted) fan base, all while giving birth to and raising her first child!

Chelsea also explains more about the royalty structure for cookbooks, how cookbooks can be a source of passive income for food creators, and how she is thinking about her current reinvention as a food creator.

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Welcome to episode 491 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Raeanne Sarazen.

Raeanne Sarzen wrote the book on recipes… literally. In 2023, Raeanne published The Complete Recipe Writing Guide: Mastering Recipe Development, Writing, Testing, Nutrition Analysis, and Food Styling. How did she get to be the expert in recipe writing? Raeanne is a Registered Dietitian and a classically trained chef who has worked in hospitals as a clinical dietitian, restaurant kitchens, in food publishing as a writer, editor, and test kitchen professional), and as a culinary nutrition consultant. So yes, she knows a thing or two about developing, writing, testing, and perfecting recipes!

In this interview, Bjork and Raeanna discuss the recipe development process, how food publishing has changed over the years, what it takes to write a great recipe, and how food creators can stand out online, especially in a world with AI.

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Welcome to episode 443 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews David Lebovitz.

David Lebovitz is a pastry chef, cookbook author, and OG food blogger (he first started his blog in 1999!). He has witnessed every new platform, algorithm update, and trend in the last 25 years and is still one of the most successful food creators in the business.

In this interview, Bjork and David chat about David’s recent pivot from food blogging to his Substack newsletter. David shares what he loves about Substack, what he misses about blogging, and how he has had so much success with his newsletter.

We are big fans of David (and his sense of humor!) and know you’ll love this episode.

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Welcome to episode 391 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Ekus from The Ekus Group about what the cookbook publishing process looks like.

As food bloggers and food creators, many of us dream about writing our own cookbooks one day. But what does it take to get a cookbook deal, and what does the cookbook publishing process actually look like?

That’s what we’re chatting about in this interview with Sally Ekus! She’s a literary agent at The Ekus Group and has brokered over 300 book deals with top publishers across the country.

In this episode, you’ll learn what she does as a literary agent, what steps are involved in the cookbook publishing process, how to set yourself up for success to potentially write a cookbook in the future, and more.

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