391: Behind the Scenes of the Cookbook Publishing Process with Sally Ekus

A row of cookbooks and the title of Sally Ekus's episode on the Food Blogger Pro Podcast, 'Cookbook Publishing Process'

Welcome to episode 391 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Ekus from The Ekus Group about what the cookbook publishing process looks like.

As food bloggers and food creators, many of us dream about writing our own cookbooks one day. But what does it take to get a cookbook deal, and what does the cookbook publishing process actually look like?

That’s what we’re chatting about in this interview with Sally Ekus! She’s a literary agent at The Ekus Group and has brokered over 300 book deals with top publishers across the country.

In this episode, you’ll learn what she does as a literary agent, what steps are involved in the cookbook publishing process, how to set yourself up for success to potentially write a cookbook in the future, and more.

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381: Developing Foolproof Recipes with Katie Webster

iAn image of recipe ingredients and the title of Katie Webster's episode on the Food Blogger Pro Podcast, 'Developing Foolproof Recipes.'

Welcome to episode 381 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Webster from Healthy Seasonal Recipes about the process of developing rock-solid recipes for your readers.

As food bloggers and business owners, the “product” we’re creating for our readers or “customers” are our recipes, so it’s important for them to be as comprehensive as possible.

Katie Webster from Healthy Seasonal Recipes has a unique and reliable process for testing the recipes she publishes on her site, and she’s here today to talk you through the whole thing!

You’ll hear about how she starts the process, why she develops a hypothesis draft, and how she ultimately decides that a recipe is at its final stage.

This episode is a must-listen for any and all recipe developers!

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375: From Blogger to Cookbook Author (Part Two) – Preserving Family Recipes Through Cookbooks with Yvette Marquez-Sharpnack

Two people holding hands and the title of Yvette Marquez-Sharpnack's episode on the Food Blogger Pro Podcast, 'From Blogger to Cookbook Author (Part 2).'

Welcome to episode 375 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez-Sharpnack from Muy Bueno in Part Two of our From Blogger to Cookbook Author series.

Welcome back to our From Blogger to Cookbook Author series! In this two-part series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And in this final installment of this series, we’re chatting with Yvette Marquez-Sharpnack! In addition to running her blog, Muy Bueno, she has also written two cookbooks, and she’s currently working on a third. Suffice it to say she knows a thing or two about the cookbook process!

In this episode, you’ll hear how she wrote her cookbook proposals, what it was like writing a cookbook with a co-author, and her best tips for creators who want to write a cookbook one day. We hope you enjoy this episode!

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374: From Blogger to Cookbook Author – How Adrianna Adarme Sold 110,000 Copies of Her Cookbook

A person reading a cookbook and the title of Adrianna Adarme's episode on the Food Blogger Pro Podcast, 'From Blogger to Cookbook Author (Part 1).'

Welcome to episode 374 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adrianna Adarme from A Cozy Kitchen in Part One of our From Blogger to Cookbook Author series.

We’re excited to officially launch a two-part series called From Blogger to Cookbook Author! In this series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And today, we’re kicking things off with Adrianna Adarme! Since launching her blog in 2011, she has published two cookbooks, and her second cookbook has sold over 110,000 copies.

You’ll hear how she got both her cookbook deals, how much her advances were for her cookbooks, how royalties work, and more. If you’ve ever dreamed of writing a cookbook, we know you’ll have a lot of takeaways from this episode!

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369: Developing Your Voice and Connecting With Your Readers When Writing with Jessica Holmes

A person writing in a journal and the title of Jessica Holmes' episode on the Food Blogger Pro Podcast, 'Developing Your Voice.'

Welcome to episode 369 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Holmes about how to develop your voice and connect with your readers through your writing.

From recipe testing to sharing content on social media, so much goes into being a food blogger. But without a doubt, one of the most important skills to focus on as a blogger is your writing, and that’s what we’re chatting about today with Jess!

Before becoming a full-time blogger, Jess worked as a copywriter, and she’s sharing all of her best writing advice in this episode. You’ll hear her tips on how to develop your voice as a writer, how to share your personality while also writing for SEO, and more.

If you’re looking to level up your writing and connect with your readers on a deeper level, you won’t want to miss this episode!

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367: Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura

Hand typing on a laptop and the title of Ashley Segura's episode on the Food Blogger Pro Podcast, 'Writing Great Blog Posts.'

Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts.

As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent!

She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.

It’s a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!

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364: Self-Publishing a Cookbook as an Online Food Creator with Chelsea Cole

An image of a bookshelf and the title of Chelsea Cole's episode on the Food Blogger Pro Podcast, 'Self-Publishing a Cookbook.'

Welcome to episode 364 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck’s Oven about self-publishing a cookbook.

We’re so excited to welcome Chelsea back to the podcast after three years!

When we last chatted with Chelsea, she had just self-published her first cookbook, and since then, she’s been busy: she has become a full-time blogger and self-published another cookbook.

And in this episode, she’s sharing everything she has learned when it comes to planning, writing, designing, self-publishing, and marketing your own cookbook. If you’ve ever dreamed of writing a cookbook one day, you won’t want to miss this episode!

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307: Will Write for Food – How to Make Money by Writing about Food with Dianne Jacob

An image of typewriters and the title of Dianne Jacob's episode on the Food Blogger Pro Podcast, 'Will Write for Food.'

Welcome to episode 307 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob about food writing as a profession and the re-release of her book, “Will Write for Food.”

Food writing is both an art and a science, and Dianne Jacob is back on the podcast today to talk about best practices for writing cookbooks, working with publishers, and making an income as a food writer.

You can find the latest version of Dianne’s book, “Will Write for Food,” wherever books are sold, and in it you’ll find even more strategies that can help you get paid for writing about food online or in print. Leave a comment below about one major takeaway you had from this episode for a chance to win a copy of her book!

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