Using Hashtags on Instagram to Grow Your Food Blog’s Followers and Reach


These words or phrases preceded by the pound or hash sign have gotten quite popular over the past few years, and for good reason! They can be an important part of your social media strategy, they can get your content in front of more people, and they can help you reach new followers interested in your niche.

Today we’re focusing on hashtags on Instagram, and in this post, we’ll help you shape your hashtag strategy, find hashtags, and effectively use hashtags on your Instagram posts.

Let’s dive into the wonderful world of hashtags, shall we?!

Keep Reading

The Definitive Guide to Video Sizes for Social Media (Updated for 2020)

Are you creating videos for your blog posts? If so, you probably want to share them on social media.

Videos can be shared on pretty much every social media platform, which is great for getting the most out of the videos you’re producing.

But it can also be a bit confusing because there are different recommendations for each platform. Between the videos you share on Instagram Stories and on the Facebook Feed, the recommended dimensions can vary quite a bit.

Luckily, we have your back. 😊 This post will be constantly updated with new recommendations so you can be confident you’re sharing the right kind of video to each social platform.

Keep Reading

The Gear We Use For Recipe Videos

Note: The Pinch of Yum video gear is also covered in our Food Video Course. To view the course, you can sign up for Food Blogger Pro here.

We’ve started shooting videos for Pinch of Yum’s YouTube channel and social media channels, and it has been a fun challenge for us!

We’ve had a handful of people email (and post to the FBP forum) asking us what equipment we’re using to shoot these videos. That’s why we put together this list of what we’re using, some basic examples of how we use it, as well as some other common video-related questions we’ve gotten recently. We’ll cover:

  1. Equipment for Shooting DSLR Recipe Videos
  2. Equipment for Shooting iPhone Recipe Videos
  3. Editing Software for Recipe Videos
  4. What’s the best lighting for cooking videos?
  5. How do I make cooking videos like Tasty?
  6. What’s the best camera for shooting recipe videos?
  7. How do I edit cooking videos?

Keep Reading

New Course: Instagram for Food Bloggers

Hey friends!

You guessed it – NEW COURSE TODAY!

The course we are releasing today is all about using Instagram to build your visual brand as a food blogger. The Instagram for Food Bloggers course has 21 lessons total including a bonus lesson that’s strictly Q&A based off the questions you asked in the survey prior to the launch of this course.

One thing that’s really fun about this course is the fact that we were able to create a setup where you will be able to see my phone on the screen as I do different things in the Instagram app. So as I go through each concept, tip, or trick in the lessons, I will be demonstrating it all live on my iPhone.

Keep Reading

4 Ways Twitter Can Help You Grow Your Blog

We all love social media. We love it! I know there are some of you out there who are saying "Ugh, how can she say that?? I hate social media!" But deep down, under all that prickly disdain, you know that social media is one of the keys to blog success. And isn’t it?

While we all love social media, we all probably have a fondness for one, maybe two, platforms that really pull our heartstrings. For me, it’s Facebook. I can surf Facebook for minutes to hours every single day given half a chance.

But Twitter? Nah. Not me. Twitter was "after my time" – meaning only that Facebook was the thing right after MySpace took a dive, and it stole my heart. Twitter was late to the party, and who wants to truncate all the wonderful, descriptive things that you have to say? Let’s just say Twitter is not my cup of tea, er, coffee.

That is, Twitter was not my cup of coffee until I learned about Twitter. No, it’s not just a way for teenagers to send mass messages about their daily activities. Used properly, Twitter can be a really powerful tool. Let’s explore how some Twitter nuances can really help you grow your blog, all in 140 characters or less.

Keep Reading

5 Things I Learned in my First Month Using YouTube

Confession: I’m a complete rookie when it comes to YouTube.

Our subscriber base just recently climbed out of single digits (40!) and we’ve released a total of 10 videos.

So, naturally, I’m writing a post giving advice on using YouTube. 🙂

I know it seems a wee bit cray-zee but I’m a huge believer in the idea of expert enough. As a matter of fact, I’ll go so far as to say that sometimes not being the ultimate expert can actually make you a better teacher (see the above link for reasons why).

So if this isn’t The Expert’s Guide to YouTube, then what it is? I think a better way to describe this post would be A Look into my Notebook: 5 Things I Learned in my First Month Using YouTube.


Over the last few weeks I’ve piled up an impressive stack of (digital) notes on building a YouTube channel. I’ve tinkered, explored, researched, Googled, YouTubed (ironic, I know), and even Skyped with the channel manager for a top 20 YouTube channel.

After a while I started to notice some common themes with the advice that people were giving me. That advice, along with some other “ah ha” moments, are included in this list of the five things I learned in my first month using YouTube.

Here they are:

Keep Reading