11 Content Ideas for Food Bloggers Inspired by Pinterest Predicts 2022

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Since Pinterest is typically one of a food blogger’s top traffic sources, it’s no surprise that we’re excited about their new Pinterest Predicts 2022 report.

Pinterest Predicts is a “not-yet-trending report” where Pinterest tries to identify the searches and topics that will be trending in the new year. And the reason they produce this report each year is to help content creators take advantage of their predictions via the posts, videos, and photos they share on Pinterest!

If you go to the Pinterest Predicts page, you can filter by category (“Food and beverage” being one of them), so we thought it would be fun to unpack four of their most interesting food and beverage predictions for 2022. Let’s dive in!

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What Food Bloggers Are Focusing on in 2022

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Is it just me or does the end of the year always feel like the perfect time to step back and set some blogging goals for the year ahead?

It can be so helpful to analyze what’s working (and what’s not!) in your current strategy to decide what to focus your time and energy on moving forward.

As you’re thinking about your goals for the new year, we wanted to get a feel for what food bloggers are focusing on in 2022 to give you some ideas and inspiration!

We surveyed The Food Blogger Pro community, as well as the team behind Food Blogger Pro and our sister companies, to get their thoughts, and we can’t wait to share the results with you today.

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5 Ways to Create Instagram Reels as a Food Blogger

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It’s no secret that Instagram Reels are popular now. Like really popular.

And that means, as food bloggers, we have an opportunity to grow our Instagram accounts by leaning into creating Reels!

While you might initially just think about sharing recipe videos on Reels, there are so many other unique ways food creators can use this social media feature to their advantage. Let’s dive into them!

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The Definitive Guide to Video Sizes for Social Media (Updated for 2021)

An image of Pinch of Yum's Beet And Burrata Salad With Fried Bread recipe with the name of the blog post, 'The Definitive Guide to Video Sizes for Social Media'

Are you creating videos for your blog posts? If so, you probably want to share them on social media.

Videos can be shared on pretty much every social media platform, which is great for getting the most out of the videos you’re producing.

But it can also be a bit confusing because there are different recommendations for each platform. Between the videos you share on Instagram Stories and on the Facebook Feed, the recommended dimensions can vary quite a bit.

Luckily, we have your back. 😊
This post will be constantly updated with new recommendations so you can be confident you’re sharing the right kind of video to each social platform.

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How Food Bloggers Can Use Instagram Live

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Nowadays, it feels like there are a bajillion and one ways to connect with your audience on social media.

From TikTok to Facebook to Instagram Reels… the list goes on and on!

While each social media platform has its own advantages, one great way that food bloggers can connect with their followers is through Instagram Live.

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Top 5 Tips for Food Bloggers on YouTube

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Confession: I am definitely not an expert when it comes to YouTube. 

So, naturally, here I am writing a post about advice on creating food content on YouTube. 🙂

I know it seems a wee bit cray-zee, but I’m a huge believer in the idea of expert enough. As a matter of fact, I’ll go so far as to say that sometimes not being the ultimate expert can actually make you a better teacher (see the above link for reasons why).

So if this isn’t The Expert’s Guide to YouTube, then what is it?

I think a better way to describe this post would be A Look into My Notebook: My Personal Top 5 Tips for Food Bloggers on YouTube

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Using Hashtags on Instagram to Grow Your Food Blog’s Followers and Reach

#letstalkhashtags

These words or phrases preceded by the pound or hash sign have gotten quite popular over the past few years, and for good reason! They can be an important part of your social media strategy, they can get your content in front of more people, and they can help you reach new followers interested in your niche.

Today we’re focusing on hashtags on Instagram, and in this post, we’ll help you shape your hashtag strategy, find hashtags, and effectively use hashtags on your Instagram posts.

Let’s dive into the wonderful world of hashtags, shall we?!

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The Gear We Use For Recipe Videos

Note: The Pinch of Yum video gear is also covered in our Food Video Course. To view the course, you can sign up for Food Blogger Pro here.

We’ve started shooting videos for Pinch of Yum’s YouTube channel and social media channels, and it has been a fun challenge for us!

We’ve had a handful of people email (and post to the FBP forum) asking us what equipment we’re using to shoot these videos. That’s why we put together this list of what we’re using, some basic examples of how we use it, as well as some other common video-related questions we’ve gotten recently. We’ll cover:

  1. Equipment for Shooting DSLR Recipe Videos
  2. Equipment for Shooting iPhone Recipe Videos
  3. Editing Software for Recipe Videos
  4. What’s the best lighting for cooking videos?
  5. How do I make cooking videos like Tasty?
  6. What’s the best camera for shooting recipe videos?
  7. How do I edit cooking videos?

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