5 Ways to Make Money on Instagram as a Food Creator

Here at Food Blogger Pro, we’re big believers in diversifying your income streams. And one potential income stream for food creators is… Instagram! 

With the sun-setting of Instagram’s Reels Play Bonus in March of 2023, many Instagram creators are looking for new (or just more!) ways to monetize their Instagram accounts. While many food bloggers primarily use Instagram as a means to drive traffic back to their sites, there are lots of other opportunities for earning money on the platform.

Curious to learn more? Let’s dive in!

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The Definitive Guide to Video Sizes for Social Media (Updated for 2024)

An image of Pinch of Yum's Beet And Burrata Salad With Fried Bread recipe with the name of the blog post, 'The Definitive Guide to Video Sizes for Social Media'

Are you creating videos for your blog posts? If so, you probably want to share them on social media.

Videos can be shared on pretty much every social media platform, which is great for getting the most out of the videos you’re producing.

But it can also be a bit confusing because there are different recommendations for each platform. Between the videos you share on Instagram Stories and on the Facebook Feed, the recommended dimensions can vary quite a bit.

Luckily, we have your back. 😊 This post will be constantly updated with new recommendations so you can be confident you’re sharing the right kind of video to each social platform:

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The Best Strategy for Getting More Saves on Instagram

Instagram algorithm. Those two words might fill you with dread, or they might ignite your competitive spirit. Whichever team you’re on, Instagram saves are a critical, yet often overlooked, part of the elusive Instagram algorithm.

And that’s what we’re here to help you navigate… everything you would ever need to know about Instagram saves!

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The Gear We Use For Recipe Videos

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Filming recipe videos is a great way to visually show your readers and followers how to make a recipe. Videos are also incredibly popular on almost every social media platform. 

Maybe you’re already filming recipe videos and just want to up your game, or maybe you’re a recipe video newbie looking for the best camera for cooking videos. Either way, we’re here to help! 

We are going to take a deep dive into the gear that our sister site and food blog, Pinch of Yum, uses for recipe videos – from cameras and tripods to editing software.

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Three Ways to Repurpose Your Recipe Videos

a photo of someone shooting a recipe video with the title of this article 'Three Ways to Repurpose Your Recipe Videos'

If you make recipe videos for your blog posts, I know you know that they take a lot of work.

There’s the planning, the shooting, the editing, the promoting… not to mention cleaning up the kitchen after the whole ordeal is over. 😉

So if you’re doing all of that hard work for just one video, is there a way to make that content work for you long-term? A way to take that content and repurpose it in a different way that will allow you to reach more people without doing more work?

The answer: Yes!

And in fact, we’re talking about three different ways that you can repurpose your recipe videos in this article.

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11 Content Ideas for Food Bloggers Inspired by Pinterest Predicts 2022

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Since Pinterest is typically one of a food blogger’s top traffic sources, it’s no surprise that we’re excited about their new Pinterest Predicts 2022 report.

Pinterest Predicts is a “not-yet-trending report” where Pinterest tries to identify the searches and topics that will be trending in the new year. And the reason they produce this report each year is to help content creators take advantage of their predictions via the posts, videos, and photos they share on Pinterest!

If you go to the Pinterest Predicts page, you can filter by category (“Food and beverage” being one of them), so we thought it would be fun to unpack four of their most interesting food and beverage predictions for 2022. Let’s dive in!

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What Food Bloggers Are Focusing on in 2022

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Is it just me or does the end of the year always feel like the perfect time to step back and set some blogging goals for the year ahead?

It can be so helpful to analyze what’s working (and what’s not!) in your current strategy to decide what to focus your time and energy on moving forward.

As you’re thinking about your goals for the new year, we wanted to get a feel for what food bloggers are focusing on in 2022 to give you some ideas and inspiration!

We surveyed The Food Blogger Pro community, as well as the team behind Food Blogger Pro and our sister companies, to get their thoughts, and we can’t wait to share the results with you today.

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5 Ways to Create Instagram Reels as a Food Blogger

A screenshot of Pinch of Yum's Instagram Reels and the title of this article, '5 Ways to Create Instagram Reels as a Food Blogger'

It’s no secret that Instagram Reels are popular now. Like really popular.

And that means, as food bloggers, we have an opportunity to grow our Instagram accounts by leaning into creating Reels!

While you might initially just think about sharing recipe videos on Reels, there are so many other unique ways food creators can use this social media feature to their advantage. Let’s dive into them!

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