Are you creating videos for your blog posts? If so, you probably want to share them on social media.
Videos can be shared on pretty much every social media platform, which is great for getting the most out of the videos you’re producing.
But it can also be a bit confusing because there are different recommendations for each platform. Between the videos you share on Instagram Stories and on the Facebook Feed, the recommended dimensions can vary quite a bit.
Luckily, we have your back. 😊 This post will be constantly updated with new recommendations so you can be confident you’re sharing the right kind of video to each social platform:
And be sure to bookmark or save this post so you can refer back to it if/when recommendations change in the future!
You can share videos on Facebook within shared posts on the news feed, Reels, and in Facebook Stories. We have different recommendations for each:
Facebook News Feed
- Format: While they support almost all types of videos, they recommend MP4, MOV, or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Recommended Dimensions: 1080 x 1080 pixels
- Maximum File Size: 4 GB
- Video Length: 1 second to 241 minutes
Facebook Stories
- Format: While other video types are supported, they recommend MP4, MOV, or GIF
- Ratio: 9:16
- Recommended Dimensions: 1080 x 1920 pixels
- Maximum File Size: 4 GB
- Video Length: 1 second to 2 minutes
Facebook Reels
- Format: MP4, MOV
- Ratio: 9:16
- Recommended Dimensions: 1080 pixels x 1920 pixels
- Maximum File Size: 4 GB
- Video Length: up to 60 seconds
Instagram is interesting because it has three different places you can share videos – the feed, Stories, and Reels. We have different recommendations for each:
Instagram Feed
- Format: While other video types are supported, they recommend MP4, MOV, or GIF
- Ratio: 4:5
- Recommended Dimensions: 1080 x 1350 pixels
- Maximum File Size: The maximum file size for videos that are 10 minutes or less is 650 MB. The maximum file size for videos up to 60 minutes is 3.6 GB.
- Video Length: 1 second to 60 minutes (Note: When you share a video on your Instagram feed, a preview of it (the first 60 seconds of your video) will appear in your feed. Once the preview ends, the video pauses and viewers need to tap “Keep watching.” The full video will be visible from feed, your profile grid, and your profile’s video tab).
Instagram Reels
- Format: MP4, MOV
- Ratio: 9:16
- Recommended Dimensions: 1080 x 1920 pixels
- Maximum File Size: 4 GB
- Video Length: 0 – 90 seconds
Instagram Stories
- Format: While other video types are supported, they recommend MP4, MOV, or GIF
- Ratio: 9:16
- Recommended Dimensions: 1080 x 1920 pixels
- Maximum File Size: 250 MB
- Video Length: 15 seconds per story
TikTok
Similar to Instagram Reels, TikTok is a great place to share raw, authentic, short-form videos. Here are the requirements:
- Format: MP4, MOV
- Ratio: 9:16
- Recommended Dimensions: 1080 x 1920 pixels
- Maximum File Size: 287.6 MB
- Length: Up to 10 minutes when uploaded from your phone or computer; up to 60 seconds when recorded in-app. (Note: Duet and Stitch are not currently available for videos longer than 60 seconds.)
You can share videos on Pinterest as Video Pins or as Idea Pins. There are different recommendations for each:
Video Pins
- Format: MP4, MOV, M4V
- Ratio: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical)
- Recommended Dimensions: 1080 x 1080 pixels (1:1 ratio) or 1080 x 1920 pixels (9:16 ratio)
- Maximum File Size: 2 GB
- Video Length: 4 seconds – 15 minutes
- Text:
- Title: Up to 100 characters. If no title, description will show in feed.
- Description: Up to 500 characters.
- For either title or description, the first 50-60 characters are likely to show up in feed.
Idea Pins
- Format: MP4, M4V (MOV only for Android and iOS)
- Ratio: 9:16
- Recommended Dimensions: 1080 x 1920 pixels
- Maximum File Size: 100 MB for Web, 1 GB for Android, iOS
- Video Length: 3 – 60 seconds
YouTube
You can embed videos from YouTube into blog posts, so the recommendations found below also apply to blog posts. You can now also share YouTube Shorts, which have different requirements.
Standard YouTube Videos
- Format: MP4 is recommended, though YouTube will also accept MOV, MPEG-1, MPEG-2, MPEG4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
- Ratio: 16:9
- Recommended Dimensions: 1920 x 1080 pixels
- Maximum File Size: 256 GB
- Video Length: By default, you can upload videos that are up to 15 minutes long. Verified accounts can upload videos longer than 15 minutes. The maximum video length for Verified accounts is 256 GB or 12 hours (whichever is less).
- Video Thumbnail Resolution: 1280 x 720 pixels
YouTube Shorts
- Format: MP4
- Ratio: 9:16
- Recommended Dimensions: 1080 x 1920 pixels
- Maximum File Size: 256 GB
- Video Length: up to 60 seconds (Note: Recording with music from the YouTube library or original audio from other videos is limited to 15 seconds.)
Don’t forget about LinkedIn! Here are our recommendations when it comes to sharing videos on there:
- Format: MP4
- Ratio: 9:16 (portrait), 16:9 (landscape), 1:1 (square)
- Recommended Dimensions: 1080 x 1920 pixels (portrait), 1920 x 1080 pixels (landscape), 1920 x 1920 pixels (square)
- File Size: between 75 KB and 200 MB
- Video Length: 3 seconds – 30 minutes
Last, but not least, Twitter! While you can share YouTube and other video links within tweets, Twitter lets you directly upload landscape, portrait, and square videos within the app itself. Here are the recommendations:
- Format: MP4, MOV
- Ratio: 16:9 (landscape), 9:16 (portrait), 1:1 (square)
- Recommended Dimensions: 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait), 720 x 720 pixels (square)
- Maximum File Size: 512 MB
- Length: 140 seconds. Some accounts can upload videos up to 10 minutes in length (reach out to your Twitter account manager for more information)
Now a few questions for you: What other questions do you have about video? What is your favorite platform to share videos on?
This was really interesting to read! I love the range of post, there is really something for everyone. Thank you for sharing your suggestions too, great post!
Thanks for reading, Ghulam!
This is so helpful! Currently on premier pro editing and just reached out for this guide 🙂
Woo hoo!! So glad it’s helpful, Catherine 😊
Please add recommendations for LinkedIn, too.
Question: on my Samsung phone, can I edit the video, keeping it in proportion, but making the subject a little larger. A file would go from 1920 x 1080 to 1732 x 904, for example.
Thanks for the note, Diane! We’ll try and add recommendations for LinkedIn when updating the post in the future. 😊
Are you referring to videos for Instagram Stories or a different platform?
I prefer FB videos and Instagram Post videos (1 min), to be 4:5 I don’t know the equivalence in px and would like to know. thanks in advance!
Good question, Norma! I believe that would be 1200 x 1500 px, but I haven’t tested that out myself yet.
I hope that helps! 😊
So what’s the best format to shoot a video, so it will work with both FB and Instagram?
A tall video?
I also see that the content is a bit different on FB and Instagram (Instagram videos are faster and shorter)
Good question, Roni!
If you’re looking to post those videos within your Instagram and Facebook feeds, I’d recommend making those videos 1080px X 1080px. If you’re posting them in Stories, it’s best to do 1080px X 1920px.
I hope that helps!
Hi there! Thanks for all the great info—it’s such a help. Any recommendations on max file size for videos to be used in Google Web Stories?
Hi, Lauren! I did some digging and found this article that recommends keeping your videos under 4 MB. Smaller file sizes allow for faster downloading, so it’s best to keep things as small as possible.
I hope that helps!
I’m in my first six months of publishing my newsletter. Hardly have time to think about video. Is it really something a startup should be considering?
Hi, Wayne! Video is definitely very popular right now, so there’s a lot of growth opportunity there for content creators.
But if you’re just starting out and don’t have the time to do it, I wouldn’t worry about it right now! Just focus on making the best content you can and maybe think about adding video in later.
I noticed that you listed Facebook Reels are up to 30 seconds. They now allow up to 60 seconds, which is great news making it easier to share the same video on both FB and IG!
Thanks for the heads up, Shannon! We’ll update this in the blog post. 🙂
Love that you can share the same video on both FB and IG now! 🙌
Love this guide! So helpful! FYI — Instagram Reels can now be up to 90 seconds.
Oh, awesome — thanks for the heads up here, Lesli! Just went in and updated that within the post. 😊