The Definitive Guide to Video Sizes for Social Media (Updated for 2021)

An image of Pinch of Yum's Beet And Burrata Salad With Fried Bread recipe with the name of the blog post, 'The Definitive Guide to Video Sizes for Social Media'

Are you creating videos for your blog posts? If so, you probably want to share them on social media.

Videos can be shared on pretty much every social media platform, which is great for getting the most out of the videos you’re producing.

But it can also be a bit confusing because there are different recommendations for each platform. Between the videos you share on Instagram Stories and on the Facebook Feed, the recommended dimensions can vary quite a bit.

Luckily, we have your back. 😊 This post will be constantly updated with new recommendations so you can be confident you’re sharing the right kind of video to each social platform:

And be sure to bookmark or save this post so you can refer back to it if/when recommendations change in the future!

Facebook

You can share videos on Facebook within both shared posts on the news feed and in Facebook Stories. We have different recommendations for each:

Facebook News Feed

Screenshot of video on an iPhone that reads 'Facebook News Feed, 1080 X 1080 px'
  • Format: They support almost all types of videos, but they recommend MP4
  • Recommended Dimensions: 1080px X 1080px
  • File Size: up to 4GB
  • Length: 241 minutes or less

Facebook Stories

Screenshot of video on an iPhone that reads 'Facebook Stories, 1080 X 1920 px'
  • Format: MP4, MOV
  • Recommended Dimensions: 1080px X 1920px
  • File Size: up to 4GB
  • Length: up to 2 minutes

Instagram

Instagram is interesting because it has four different places you can share videos – the feed, Stories, Reels, and IGTV. We have different recommendations for each:

Instagram Feed

Screenshot of video on an iPhone that reads 'Instagram Feed, 1080 X 1080 px'
  • Format: MP4
  • Recommended Dimensions: 1080px X 1080px
  • File Size: up to 250MB
  • Length: 3–60 seconds

Instagram Stories

Screenshot of video on an iPhone that reads 'Instagram Stories, 1080 X 1920 px'
  • Format: MP4, MOV
  • Recommended Dimensions: 1080px X 1920px
  • File Size: up to 4GB
  • Length: 15 seconds or less

Instagram Reels

Screenshot of video on an iPhone that reads 'Instagram Reels, 1080 X 1920 px'
  • Format: MP4, MOV
  • Recommended Dimensions: 1080px X 1920px
  • File Size: up to 4GB
  • Length: up to 60 seconds

IGTV

A phone with a screenshot of an IGTV video with the video size recommendation 1080px X 1920px
  • Format: MP4
  • Recommended Dimensions: 1080px X 1920px
  • File Size: up to 650MB (for videos that are 10 minutes or less) or 3.6GB (for videos up to 60 minutes long)
  • Length: at least one minute long (maximum of 15 minutes when uploading from mobile/maximum of 60 minutes when uploading from the web)
  • Cover Photo Size: 420px by 654px

TikTok

Similar to Instagram Reels, TikTok is a great place to share raw, authentic, short form videos. Here are the requirements:

A phone with a screenshot of a TikTok video with the video size recommendation 1080px X 1920px
  • Format: MP4, MOV
  • Recommended Dimensions: 1080px X 1920px
  • File Size: up to 287.6MB
  • Length: 15 seconds recorded in-app, 60 seconds in-app (4 sections of 15 seconds), or over 60 seconds when uploaded from another source

Pinterest

We’ve experimented with sharing vertical food videos on Pinterest (9:16 ratio), but we found that they weren’t performing as well as our square videos (1:1 ratio). As such, our latest recommendations for sharing recipe videos on Pinterest can be found below.

A phone with a screenshot of a Pinterest video with the video size recommendation 1080px X 1080px
  • Format: MP4, MOV, M4V
  • Recommended Dimensions: 1080px X 1080px
  • File Size: up to 2GB
  • Length: 4 seconds – 15 minutes
  • Description: up to 500 characters (keep in mind that only the first few lines will show in the feed)

YouTube

You can embed videos from YouTube into blog posts, so the recommendations found below also apply to blog posts. You can now also share YouTube Shorts, which have different requirements.

Standard YouTube Videos

A phone with a screenshot of a YouTube video with the video size recommendation 1920px X 1080px
  • Format: MP4
  • Recommended Dimensions: 1920px X 1080px
  • File Size: up to 400GB
  • Length: 128GB or 12 hours (whichever is less)
  • Video Thumbnail: 1280px X 720px

YouTube Shorts

A phone with a screenshot of a YouTube Shorts video with the video size recommendation 1080px X 1920px
  • Format: MP4
  • Recommended Dimensions: 1080px X 1920px
  • File Size: no limit specified
  • Length: up to 60 seconds

Twitter

While you can share YouTube and other video links within tweets, Twitter lets you directly upload both landscape and portrait videos within the app itself. Here are the recommendations:

A phone with a screenshot of a Twitter video with the video size recommendations
  • Format: MP4, MOV
  • Recommended Dimensions: 1280 X 720px for landscape videos, 720 X 1280px for portrait videos, and 720 X 720px for square videos
  • File Size: up to 512MB
  • Length: up to 2 minutes and 20 seconds

LinkedIn

Last but not least, don’t forget about LinkedIn! Here are our recommendations when it comes to sharing videos on there:

A phone with a screenshot of a LinkedIn video with the video size recommendations
  • Format: MP4
  • Recommended Dimensions: 1920 X 1080px or 1200 X 675px for landscape videos, and 720 X 920 px for portrait videos
  • File Size: between 75KB and 200MB
  • Length: 3 seconds to 30 minutes
Interested in learning more about shooting and producing videos?

Now a few questions for you: What other questions do you have about video? What is your favorite platform to share videos on?

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12 Comments

  1. This is so helpful! Currently on premier pro editing and just reached out for this guide πŸ™‚

  2. Please add recommendations for LinkedIn, too.

    Question: on my Samsung phone, can I edit the video, keeping it in proportion, but making the subject a little larger. A file would go from 1920 x 1080 to 1732 x 904, for example.

    1. Thanks for the note, Diane! We’ll try and add recommendations for LinkedIn when updating the post in the future. 😊

      Are you referring to videos for Instagram Stories or a different platform?

  3. So what’s the best format to shoot a video, so it will work with both FB and Instagram?
    A tall video?

    I also see that the content is a bit different on FB and Instagram (Instagram videos are faster and shorter)

    1. Good question, Roni!

      If you’re looking to post those videos within your Instagram and Facebook feeds, I’d recommend making those videos 1080px X 1080px. If you’re posting them in Stories, it’s best to do 1080px X 1920px.

      I hope that helps!