The Definitive Guide to Video Sizes for Social Media (Updated for 2023)

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Are you creating videos for your blog posts? If so, you probably want to share them on social media.

Videos can be shared on pretty much every social media platform, which is great for getting the most out of the videos you’re producing.

But it can also be a bit confusing because there are different recommendations for each platform. Between the videos you share on Instagram Stories and on the Facebook Feed, the recommended dimensions can vary quite a bit.

Luckily, we have your back. 😊 This post will be constantly updated with new recommendations so you can be confident you’re sharing the right kind of video to each social platform:

And be sure to bookmark or save this post so you can refer back to it if/when recommendations change in the future!

Facebook

You can share videos on Facebook within shared posts on the news feed, Reels, and in Facebook Stories. We have different recommendations for each:

Facebook News Feed

Example of a video on Facebook and the recommended video size for a Facebook News Feed video
  • Format: While they support almost all types of videos, they recommend MP4 or MOV
  • Ratio: 16:9 to 9:16
  • Recommended Dimensions: 1280 x 720 pixels
  • Maximum File Size: 4 GB
  • Video Length: 1 second to 240 minutes (4 hours)

Facebook Stories

Screenshot of video on an iPhone that reads 'Facebook Stories, 1080 X 1920 px'
  • Format: While other video types are supported, they recommend MP4, MOV, or GIF
  • Ratio: 9:16
  • Recommended Dimensions: 1080 x 1920 pixels
  • Maximum File Size: 4 GB
  • Video Length: 1 second to 2 minutes

Facebook Reels

Screenshot of video on an iPhone that reads 'Facebook Reels, 1080 px X 1920px'
  • Format: MP4, MOV
  • Ratio: 9:16
  • Recommended Dimensions: 1080 pixels x 1920 pixels
  • Maximum File Size: 4 GB
  • Video Length: up to 90 seconds

via Facebook

Instagram

Instagram has two different places you can share videos – Reels and Stories. We have different recommendations for each:

Instagram Reels

Screenshot of video on an iPhone that reads 'Instagram Reels, 1080 X 1920 px'
  • Format: MP4, MOV
  • Ratio: 9:16
  • Recommended Dimensions: 1080 x 1920 pixels
  • Maximum File Size: 4 GB
  • Video Length: 0 – 90 seconds, up to 15 minutes when shared as a post
  • Frame Rate: Minimum of 30 FPS (frames per second)

via Instagram

Instagram Stories

Screenshot of video on an iPhone that reads 'Instagram Stories, 1080 X 1920 px'
  • Format: While other video types are supported, they recommend MP4, MOV, or GIF
  • Ratio: 9:16
  • Recommended Dimensions: 1080 x 1920 pixels
  • Maximum File Size: 250 MB
  • Video Length: 15 seconds per story

TikTok

Similar to Instagram Reels, TikTok is a great place to share raw, authentic, short-form videos. Here are the requirements:

A phone with a screenshot of a TikTok video with the video size recommendation 1080px X 1920px
  • Format: MP4, MOV
  • Ratio: 9:16
  • Recommended Dimensions: 1080 x 1920 pixels
  • Maximum File Size: 287.6 MB for iOS, 72 MB for Android
  • Length: Up to 10 minutes when uploaded from your phone or computer; up to 3 minutes when recorded in-app.

Pinterest

You can share videos on Pinterest as Video Pins or as Idea Pins. There are different recommendations for each:

Video Pins

example of a Video Pin on Pinterest and the recommended video size for an Video Pin video
  • Format: MP4, MOV, M4V
  • Ratio: 1:1 (square) or 2:3, 4:5 or 9:16 (vertical)
  • Recommended Dimensions: 1080 x 1080 pixels (1:1 ratio) or 1080 x 1920 pixels (9:16 ratio)
  • Maximum File Size: 2 GB
  • Video Length: 4 seconds – 15 minutes
  • Text:
    • Title: Up to 100 characters. If no title, description will show in feed.
    • Description: Up to 500 characters.
    • For either title or description, the first 50-60 characters are likely to show up in feed.

Idea Pins

example of an Idea Pin on Pinterest and the recommended video size for an Idea Pin video
  • Format: MP4, M4V (MOV only for Android and iOS)
  • Ratio: 9:16
  • Recommended Dimensions: 1080 x 1920 pixels
  • Maximum File Size: 100 MB for Web, 1 GB for Android, iOS
  • Video Length: 1 second – 5 minutes

Please note recent updates from Pinterest suggest that they are moving away from Idea Pins. Soon all features available for Idea Pins will be available for any type of Pin. As of now, if you upload a video on the mobile app, you need to upload it as an Idea Pin. However, if you upload a video on the computer, you can choose between a Video Pin and Idea Pin. We are closely monitoring the platform and will provide updates as changes take place. 

YouTube

You can embed videos from YouTube into blog posts, so the recommendations found below also apply to blog posts. You can now also share YouTube Shorts, which have different requirements.

Standard YouTube Videos

example of a Standard YouTube video on YouTube and the recommended video size for a Standard YouTube video
  • Format: MP4 is recommended, though YouTube will also accept MOV, MPEG-1, MPEG-2,  MPEG4, MPG, AVI, WMV,  MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265)
  • Ratio: 16:9
  • Recommended Dimensions: 1920 x 1080 pixels
  • Maximum File Size: 256 GB
  • Video Length: By default, you can upload videos that are up to 15 minutes long. Verified accounts can upload videos longer than 15 minutes. The maximum video length for Verified accounts is 256 GB or 12 hours (whichever is less).
  • Video Thumbnail Resolution: 1280 x 720 pixels

YouTube Shorts

example of a YouTube Shorts video on YouTube and the recommended video size for a YouTube Shorts video
  • Format: MP4
  • Ratio: 9:16
  • Recommended Dimensions: 1080 x 1920 pixels
  • Maximum File Size: 256 GB
  • Video Length: up to 60 seconds (Note: Recording with music from the YouTube library or original audio from other videos is limited to 15 seconds.)

LinkedIn

Don’t forget about LinkedIn! Here are our recommendations when it comes to sharing videos on there:

Example of a video on LinkedIn and the recommended video size for a LinkedIn video
  • Format: MP4
  • Ratio: 4:5 (portrait), 9:16 (portrait), 16:9 (landscape), 1:1 (square)
  • Recommended Dimensions: 1536 x 1920 (portrait 4:5), 1080 x 1920 pixels (portrait 9:16), 1920 x 1080 pixels (landscape), 1920 x 1920 pixels (square)
  • File Size: between 75 KB and 200 MB
  • Video Length: 3 seconds – 30 minutes

Twitter

Last, but not least, Twitter! While you can share YouTube and other video links within tweets, Twitter lets you directly upload landscape, portrait, and square videos within the app itself. Here are the recommendations:

A phone with a screenshot of a Twitter video with the video size recommendations
  • Format: MP4, MOV
  • Ratio: 16:9 (landscape), 9:16 (portrait), 1:1 (square) 
  • Recommended Dimensions: 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait), 720 x 720 pixels (square)
  • Maximum File Size: 512 MB
  • Length: 140 seconds. Some accounts can upload videos up to 10 minutes in length (reach out to your Twitter account manager for more information)
  • Recommended Frame Rates: 30 FPS, 60 FPS
  • Length: 140 seconds. Twitter Blue subscribers can upload videos up to 2 hours long (10 minutes on Android).

via Twitter

Interested in learning more about shooting and producing videos?

Now a few questions for you: What other questions do you have about video? What is your favorite platform to share videos on?

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20 Comments

  1. This is so helpful! Currently on premier pro editing and just reached out for this guide πŸ™‚

  2. Please add recommendations for LinkedIn, too.

    Question: on my Samsung phone, can I edit the video, keeping it in proportion, but making the subject a little larger. A file would go from 1920 x 1080 to 1732 x 904, for example.

    1. Thanks for the note, Diane! We’ll try and add recommendations for LinkedIn when updating the post in the future. 😊

      Are you referring to videos for Instagram Stories or a different platform?

  3. So what’s the best format to shoot a video, so it will work with both FB and Instagram?
    A tall video?

    I also see that the content is a bit different on FB and Instagram (Instagram videos are faster and shorter)

    1. Good question, Roni!

      If you’re looking to post those videos within your Instagram and Facebook feeds, I’d recommend making those videos 1080px X 1080px. If you’re posting them in Stories, it’s best to do 1080px X 1920px.

      I hope that helps!

    1. Hi, Lauren! I did some digging and found this article that recommends keeping your videos under 4 MB. Smaller file sizes allow for faster downloading, so it’s best to keep things as small as possible.

      I hope that helps!

    1. Hi, Wayne! Video is definitely very popular right now, so there’s a lot of growth opportunity there for content creators.

      But if you’re just starting out and don’t have the time to do it, I wouldn’t worry about it right now! Just focus on making the best content you can and maybe think about adding video in later.

  4. I noticed that you listed Facebook Reels are up to 30 seconds. They now allow up to 60 seconds, which is great news making it easier to share the same video on both FB and IG!

    1. Thanks for the heads up, Shannon! We’ll update this in the blog post. πŸ™‚

      Love that you can share the same video on both FB and IG now! πŸ™Œ