260: Managing Sponsored Content – How Pinch of Yum Works with Brands with Jenna Arend

An image of a computer on a desk and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work.

Sponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we’re going to be talking about how you can manage your sponsored content work.

Today, we’re starting the sponsored content conversation with an interview with the Communications Manager of Pinch of Yum, Jenna.

She’ll give you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

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259: Keep Showing Up – Finding Success On YouTube with Beth Le Manach

An image of a camera taking video of two people and the title of Beth Le Manach's episode on the Food Blogger Pro Podcast, 'Keep Showing Up.'

Welcome to episode 259 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Le Manach about effectively creating and sharing content on YouTube.

Do you know how to create engaging content on YouTube? Or how to make money from YouTube videos?

If not, you’re in luck! This week on the podcast, we’re talking to the talented Beth Le Manach from Entertaining with Beth about creating YouTube content and getting more views.

If you want to start creating YouTube videos, or maybe you already post on YouTube and want to level-up your channel, we think you’ll learn a lot from this episode. But even if you’re not interested in YouTube, her advice about remembering the purpose of your content is a great reminder for everyone.

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258: Uncorked – Conversations on Race and Wine with Julia Coney

An image of wine corks and the title of Julia Coney's episode on the Food Blogger Pro Podcast, 'Uncorked.'

Welcome to episode 258 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julia Coney about wine, race, and Netflix’s “Uncorked.”

If you’ve listened to The Food Blogger Pro Podcast for a while, you’ll know that we love talking with creators and people who want to make an impact. We’re having another one of those conversations today with wine writer, Julia Coney.

When it comes to understanding racial injustice, it’s important to invest the time in educating yourself and forever be in pursuit of making a difference. Julia’s insights and experiences are one way we can educate ourselves and lean into having these tough but valuable conversations.

Today, you’ll hear Julia’s stories about race issues in the wine industry, advice for having important conversations about racial injustice, and thoughts about why the movie, “Uncorked,” is so impactful.

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257: Where Do We Go From Here – Pinch of Yum Post Recap

An image of signs and the title of the 257th episode on the Food Blogger Pro Podcast, 'Where Do We Go From Here.'

Welcome to episode 257 of The Food Blogger Pro Podcast! This week on the podcast, Bjork and Lindsay talk about the resources they’re using to learn about racism and some ways that we can support black-owned businesses.

After a two-week hiatus from the podcast, we’re back with an incredibly important episode from our fearless leaders, Bjork and Lindsay Ostrom.

These past few weeks have been complicated, sad, frustrating, difficult, and unjust.

Also in these past few weeks, we’ve listened to powerful conversations, participated in important discussions with our team, and are holding ourselves accountable to being actively anti-racist, challenging injustice, and using our platform to amplify messages of hope and change.

In this episode, Bjork and Lindsay share some resources for supporting black-owned businesses and learning more about anti-racism.

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248: Running at an Incline – How Pinch of Yum is Approaching Content in a Difficult Season

An image of a runner running up some stairs and the title of the 248th episode on the Food Blogger Pro Podcast, 'Running at an Incline.'

Welcome to episode 248 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how Pinch of Yum is coping with this season.

What has your blog looked like these past few weeks? Are you posting more? Did you have to rearrange your entire editorial calendar? Are you sitting on recipes that you already have shot? Are you getting more done than usual? What have you had to let go?

These are the types of questions Bjork asks Lindsay, bosswoman behind the food blog, Pinch of Yum, in today’s episode.

It’s an incredibly honest and raw discussion on how Pinch of Yum is approaching the act of creating content during this uniquely challenging time, and Lindsay talks about how she’s planning on delivering value to her readers and finding her role in this season.

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245: Feeling Stuck – What To Do When You Feel Like You’ve Done Everything with Bjork Ostrom

An image of a spiral and the title of the 245th episode on the Food Blogger Pro Podcast, 'Feeling Stuck.'

Welcome to episode 245 of The Food Blogger Pro Podcast! This week on the podcast, Bjork reads an email we recently received and offers advice on how to overcome the feelings of feeling stuck.

Today’s podcast episode is actually one of our new favorites because it actually came together in less than a week.

We received an email from a fellow blogger last week, and in the email, she describes why she’s feeling a bit stuck. She’s optimizing her posts, she’s creating pictures for Pinterest, she’s focusing on email marketing, but her traffic isn’t where she wants it to be. She feels like there’s something that’s she’s missing – a key that will unlock her blog’s potential.

And that sounds familiar, right? “I’m doing all of these things…why am I not seeing results?”

So this episode is all about that – what to do when you feel like you’ve done everything.

You’ll hear this blogger’s anonymous email in its entirety in this episode, and I’m sure the sentiments that are shared in the email will sound really familiar to you. Then Bjork will offer some high-level advice and specific strategies that you can implement if you’re feeling stuck in a similar way.

It’s definitely a different kind of episode, but we hope you enjoy it!

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239: Ten Years – The Seasons of Pinch of Yum with Lindsay Ostrom

An image of candles and the title of Lindsay Ostrom's episode on the Food Blogger Pro Podcast, 'Ten Years.'

Welcome to episode 239 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about navigating the different seasons in her blogging journey.

Pinch of Yum is turning 10 this year, and as I’m sure you can imagine, it has changed quite a bit in that time.

In today’s episode of the podcast, you’ll hear about the different seasons of Pinch of Yum and how Lindsay navigated them while building her blog into a business. And she covers it all – from running her blog as a side hustle to transitioning to it being her full-time gig to hiring team members to current day.

Regardless of what season of your blogging journey you’re currently in, you’ll find a lot of advice in this episode that can help you navigate the good, the tough, and everything in-between.

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232: Repurposing Video – Maximizing the Impact of Recipe Videos with Brita Britnell

An image of a camera with food on it and the title of the 232rd episode on the Food Blogger Pro Podcast, 'Repurposing Video.'

Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos.

If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever.

Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience.

You’re doing all that work; don’t just archive that video content and forget about it. Repurpose it. And today, you’ll learn how. Enjoy!

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228: Focus – The Freedom of a Niche with Isabel Orozco-Moore

An image of a camera on a table and the title of the 228th episode on the Food Blogger Pro Podcast, 'Focus.'

Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more.

It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that’s exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise.

But that’s not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you’ll find useful and actionable tips in this episode. Enjoy!

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227: FBP Rewind – 5 Tips to Improve Your Food Photography with Rachel Korinek

An image of a cassette with a blue filter and the title of the 227th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with food photographer, Rachel Korinek.

It’s time for another FBP Rewind episode, and this one is extra special because we’re rewinding back to one of our top five most downloaded episodes, 5 Tips to Improve Your Food Photography with Rachel Korinek.

Rachel is such a talented photographer, and this episode will help you fine-tune and tweak your photography to help create a more appealing and yummy visual.

It’s a great episode, and we hope you can apply some of these tips and skills to your own photography. Let’s rewind!

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