272: Create Your Own Room – Finding Balance with Les Alfred

An image of flowers and the title of Les Alfred's episode on the Food Blogger Pro Podcast, 'Create Your Own Room.'

Welcome to episode 272 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Les Alfred from Balanced Black Girl about building a brand that allows you to share your message.

Have you ever worked on a project and just felt that something about it was…off? It’s as though it just doesn’t fit with your vision, your wants, or your passions?

That’s exactly where Les found herself two years ago when she was a food and fitness blogger at The Balanced Berry. She took a step back, leaned into the discomfort she was feeling, and ultimately started a new brand, podcast, and website all under the Balanced Black Girl name.

It’s under this brand that Les is able to relay the message she feels called to share to her audience and have meaningful conversations with others who help her spread her mission.

In this conversation, Les shares advice for bloggers who feel like they need a break, how she deals with Impostor Syndrome, and how to manage feeling lost and get back on track.

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269: Quality Content – How To Create The Best Recipes for Your Readers with Sally McKenney

An image of a computer on a desk and the title of Sally McKenney's episode on the Food Blogger Pro Podcast, 'Quality Content.'

Welcome to episode 269 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally McKenney about how she creates the very best recipe content for her readers.

We’re so excited to welcome Sally from Sally’s Baking Addiction back to the podcast after five years. Fun fact: she was the first true interviewee on The Food Blogger Pro Podcast!

This episode is loaded with valuable information for any blogger at any part of the blogging journey. Sally talks about what it’s like to run a blog and balance being a parent, how she delegates tasks, the work she’ll always do for her blog, and the kind of work that has been most beneficial to her blog’s growth.

Then she’ll talk about the importance of creating awesome content for your readers. What does it look like? How do you update your older content to be even better? She answers all of these questions (and more!) in this interview.

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267: FBP Rewind – An Architect’s Journey to Becoming a Freelance Food Photographer with Ashley McLaughlin

An image of a cassette and the title of Ashley McLaughlin's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 267 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode about freelance food photography with Ashley McLaughlin.

We’re revisiting one of our past episodes about food photography this week! We interviewed Ashley McLaughlin back in 2017 about her freelance food photography business, and we’re resharing that episode with you today.

Architecture and food…it doesn’t sound like there would be many similarities between the two, right? But there are, and Ashley’s background in architecture helped her understand experience, perspective, and design in a culinary setting.

After staring her blog, Edible Perspective, as a way to stay creative, Ashley’s love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she’s a full-time freelance food photographer who has photographed multiple cookbooks for bloggers.

It’s a good reminder that your blog isn’t the only money-maker in this industry; freelance food photography or writing can be a great way to build an income by doing what you love.

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265: Adapting and Adjusting – Having a Gratitude Mindset with Beth Moncel

An image of a notebook and the title of Beth Moncel's episode on the Food Blogger Pro Podcast, 'Adapting and Adjusting.'

Welcome to episode 265 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Moncel about adapting and growing her blog over the past five years.

We’re so excited to welcome Beth Moncel from Budget Bytes back to the podcast today! She was our 11th guest on the podcast, so we’re excited to catch-up with her in this episode.

While we do talk about the things that successfully help her run her blog in this episode, we also talk about where she has struggled these past few years. Between hiring, listening to her readers, and adapting to drops in traffic, Beth has learned and grown, and we hope that this episode will teach you how you can adjust to changes in your own blogging journey.

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264: Persistence – Building a Seven-Figure Blogging Business with Chelsea Lords

An image of a drop of water and the title of Chelsea Lord's episode on the Food Blogger Pro Podcast, 'Persistence.'

Welcome to episode 264 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Lords about growing her website traffic and building her seven-figure blogging business.

It’s time to welcome Chelsea Lords from Chelsea’s Messy Apron back to the podcast!

Her original episode on the FBP Podcast is one of our all-time most-downloaded episodes, and we’re so excited we had the chance to welcome her back to the show and catch up on how her blog has grown and evolved since we last talked to her.

You’ll hear how her social media and traffic strategies have shifted, how and why she strives to create the most helpful content she can for her readers, and how she managed to grow Chelsea’s Messy Apron into a seven-figure revenue business.

What was your biggest takeaway from this episode? Let us know in the comments below!

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263: Creating with Confidence – Consistency, Quality Content, and Establishing Trust with Tieghan Gerard

An image of a coffee mug and some books and the title of Tieghan Gerard's episode on the Food Blogger Pro Podcast, 'Creating with Confidence.'

Welcome to episode 263 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tieghan Gerard about running her brand, growing her blog, and working with her family.

Today we’re welcoming Tieghan Gerard back to the podcast after four whole years!

Tieghan has been pretty busy these past few years; she learned how to delegate work to her team, grow her personal brand, and set boundaries when they’re needed. She also realized that awesome, high-quality content needs to be at the core of everything she does because it helps her build a following and branch out to do other exciting projects that helps her grow her business.

We loved catching up with Tieghan in this episode, and we know you’ll love getting a peek behind-the-scenes of how she runs Half Baked Harvest!

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262: A Food Blogging Journey – Freelancing, Ads, Working with Brands, Catering, and Writing a Cookbook with Mary Cressler and Sean Martin

An image of a table with a camera, sunglasses, and a compass on it and the title of Mary Cressler and Sean Martin's episode on the Food Blogger Pro Podcast, 'A Food Blogging Journey.'

Listen to this episode of The Food Blogger Pro Podcast using the player above or check it out on Apple Podcasts, Google Podcasts, or Spotify. Welcome to episode 262 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mary Cressler and Sean Martin from Vindulge. Last week on the podcast, Bjork […]

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260: Managing Sponsored Content – How Pinch of Yum Works with Brands with Jenna Arend

An image of a computer on a desk and the title of Jenna Arend's episode on the Food Blogger Pro Podcast, 'Managing Sponsored Content.'

Welcome to episode 260 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenna Arend from the Pinch of Yum team about some of the systems they use to manage their sponsored content work.

Sponsored content is a great way to diversify your income as a blogger, and for the next two weeks on the podcast, we’re going to be talking about how you can manage your sponsored content work.

Today, we’re starting the sponsored content conversation with an interview with the Communications Manager of Pinch of Yum, Jenna.

She’ll give you a behind-the-scenes tour of how the Pinch of Yum team uses processes to handle their sponsored content work. Between establishing a system for initial conversations with brands to contract review, we’re hoping that you’re able to take some of the systems that the Pinch of Yum team relies on and use them to streamline your own sponsored content efforts.

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259: Keep Showing Up – Finding Success On YouTube with Beth Le Manach

An image of a camera taking video of two people and the title of Beth Le Manach's episode on the Food Blogger Pro Podcast, 'Keep Showing Up.'

Welcome to episode 259 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Le Manach about effectively creating and sharing content on YouTube.

Do you know how to create engaging content on YouTube? Or how to make money from YouTube videos?

If not, you’re in luck! This week on the podcast, we’re talking to the talented Beth Le Manach from Entertaining with Beth about creating YouTube content and getting more views.

If you want to start creating YouTube videos, or maybe you already post on YouTube and want to level-up your channel, we think you’ll learn a lot from this episode. But even if you’re not interested in YouTube, her advice about remembering the purpose of your content is a great reminder for everyone.

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258: Uncorked – Conversations on Race and Wine with Julia Coney

An image of wine corks and the title of Julia Coney's episode on the Food Blogger Pro Podcast, 'Uncorked.'

Welcome to episode 258 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Julia Coney about wine, race, and Netflix’s “Uncorked.”

If you’ve listened to The Food Blogger Pro Podcast for a while, you’ll know that we love talking with creators and people who want to make an impact. We’re having another one of those conversations today with wine writer, Julia Coney.

When it comes to understanding racial injustice, it’s important to invest the time in educating yourself and forever be in pursuit of making a difference. Julia’s insights and experiences are one way we can educate ourselves and lean into having these tough but valuable conversations.

Today, you’ll hear Julia’s stories about race issues in the wine industry, advice for having important conversations about racial injustice, and thoughts about why the movie, “Uncorked,” is so impactful.

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