248: Running at an Incline – How Pinch of Yum is Approaching Content in a Difficult Season

An image of a runner running up some stairs and the title of the 248th episode on the Food Blogger Pro Podcast, 'Running at an Incline.'

Welcome to episode 248 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how Pinch of Yum is coping with this season.

What has your blog looked like these past few weeks? Are you posting more? Did you have to rearrange your entire editorial calendar? Are you sitting on recipes that you already have shot? Are you getting more done than usual? What have you had to let go?

These are the types of questions Bjork asks Lindsay, bosswoman behind the food blog, Pinch of Yum, in today’s episode.

It’s an incredibly honest and raw discussion on how Pinch of Yum is approaching the act of creating content during this uniquely challenging time, and Lindsay talks about how she’s planning on delivering value to her readers and finding her role in this season.

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245: Feeling Stuck – What To Do When You Feel Like You’ve Done Everything with Bjork Ostrom

An image of a spiral and the title of the 245th episode on the Food Blogger Pro Podcast, 'Feeling Stuck.'

Welcome to episode 245 of The Food Blogger Pro Podcast! This week on the podcast, Bjork reads an email we recently received and offers advice on how to overcome the feelings of feeling stuck.

Today’s podcast episode is actually one of our new favorites because it actually came together in less than a week.

We received an email from a fellow blogger last week, and in the email, she describes why she’s feeling a bit stuck. She’s optimizing her posts, she’s creating pictures for Pinterest, she’s focusing on email marketing, but her traffic isn’t where she wants it to be. She feels like there’s something that’s she’s missing – a key that will unlock her blog’s potential.

And that sounds familiar, right? “I’m doing all of these things…why am I not seeing results?”

So this episode is all about that – what to do when you feel like you’ve done everything.

You’ll hear this blogger’s anonymous email in its entirety in this episode, and I’m sure the sentiments that are shared in the email will sound really familiar to you. Then Bjork will offer some high-level advice and specific strategies that you can implement if you’re feeling stuck in a similar way.

It’s definitely a different kind of episode, but we hope you enjoy it!

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239: Ten Years – The Seasons of Pinch of Yum with Lindsay Ostrom

An image of candles and the title of Lindsay Ostrom's episode on the Food Blogger Pro Podcast, 'Ten Years.'

Welcome to episode 239 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about navigating the different seasons in her blogging journey.

Pinch of Yum is turning 10 this year, and as I’m sure you can imagine, it has changed quite a bit in that time.

In today’s episode of the podcast, you’ll hear about the different seasons of Pinch of Yum and how Lindsay navigated them while building her blog into a business. And she covers it all – from running her blog as a side hustle to transitioning to it being her full-time gig to hiring team members to current day.

Regardless of what season of your blogging journey you’re currently in, you’ll find a lot of advice in this episode that can help you navigate the good, the tough, and everything in-between.

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232: Repurposing Video – Maximizing the Impact of Recipe Videos with Brita Britnell

An image of a camera with food on it and the title of the 232rd episode on the Food Blogger Pro Podcast, 'Repurposing Video.'

Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos.

If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever.

Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience.

You’re doing all that work; don’t just archive that video content and forget about it. Repurpose it. And today, you’ll learn how. Enjoy!

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228: Focus – The Freedom of a Niche with Isabel Orozco-Moore

An image of a camera on a table and the title of the 228th episode on the Food Blogger Pro Podcast, 'Focus.'

Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more.

It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that’s exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise.

But that’s not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you’ll find useful and actionable tips in this episode. Enjoy!

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227: FBP Rewind – 5 Tips to Improve Your Food Photography with Rachel Korinek

An image of a cassette with a blue filter and the title of the 227th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with food photographer, Rachel Korinek.

It’s time for another FBP Rewind episode, and this one is extra special because we’re rewinding back to one of our top five most downloaded episodes, 5 Tips to Improve Your Food Photography with Rachel Korinek.

Rachel is such a talented photographer, and this episode will help you fine-tune and tweak your photography to help create a more appealing and yummy visual.

It’s a great episode, and we hope you can apply some of these tips and skills to your own photography. Let’s rewind!

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226: FBP Rewind – The Year of the Pivot with Melissa Coleman

An image of a cassette with a blue filter and the title of the 226th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Melissa Coleman called, “The Year of the Pivot.”

We’re rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, author, and designer behind the blog, The Faux Martha.

This episode is still one of our very favorite FBP Podcast episodes, and we think it’ll be helpful, especially since we’re already a month into the Q4 craziness that we typically face as food bloggers.

I think Melissa’s experiences will resonate with you as she talks about why it’s important to play, how to recover from a “fall” in your business, and how to find what feeds your soul.

This is such a great episode, and we’re so excited to re-share it with you today!

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216: Content – Are Recipes Copyrightable, Layers in Food Photography, and New Resources for Food Bloggers

An image of table with food on it and a girl taking a picture of it and the title of the 216 episode on the Food Blogger Pro Podcast, 'Content.'

Welcome to episode 216 of The Food Blogger Pro Podcast! This week on the podcast, we talk about whether or not recipes are copyrightable, how to incorporate layers into your food photography, and some of the new resources we have for food bloggers on Food Blogger Pro.

We’d go so far to say that content is the bread and butter of food blogs. If you look at all the techy stuff, the SEO, the plugins, the monetization…content is at the core of it all. And that’s our focus for today!

First, you’ll hear from Danielle, our incredible Legal Expert here at Food Blogger Pro, and she talks all about recipe copyrighting and how to properly give credit to other content creators. We get asked questions about this all the time in the Food Blogger Pro forums, and Danielle makes it easy to understand and implement.

Next up: Lindsay! And because we focus on *food* and we eat with our eyes, photography is a huge, important part of the content creation equation. She talks about styling, layering, and her approach to photography in this episode.

And last: Alexa. You’ll hear a quick update about some of the new content we’ve recently published to Food Blogger Pro for our members. We talk about a recent Q&A, new tools we’re using, new courses we’re planning, and more.

It’s a great episode, and our goal is that it helps you streamline your content creation process and helps eliminate some questions you might have around creating content for your food blog. Enjoy!

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212: New – A New Format, Crafting New Content, and New Courses for Bloggers

An image of podcasting equipment with a blue overlay and the title of the 212 episode on the Food Blogger Pro Podcast, 'New.'

Welcome to episode 212 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn about the new podcast format, new courses on Food Blogger Pro, how bloggers can approach creating new content, and more.

It’s the first episode of our new format for the Food Blogger Pro Podcast! We’re trying a little 10ish episode experiment with this podcast format, and we’d love to hear what you think.

In this new format, we’re going to split each episode up into a few mini interviews, all surrounding the same topic.

Today’s topic is “New,” and we talk about the new format, some of the new content we’ve published to Food Blogger Pro, how bloggers can approach creating new content, and more.

We’re so excited to launch into this new series!

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210: Pinch of Yum’s Instagram Playbook with Lindsay Ostrom

An image of Lindsay Ostrom and the title of her episode on the Food Blogger Pro Podcast, 'Pinch of Yum’s Instagram Playbook.'

Welcome to episode 210 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about her Instagram Playbook.

We have some exciting news for ya today – we’re holding a brand new, free, and virtual event next week called “Our Instagram Playbook.” During that event, Lindsay and Bjork will be opening the Pinch of Yum Instagram Playbook and talking through the intentional strategies and decisions that have helped grow the Pinch of Yum Instagram account to over 850,000 followers.

This episode of the podcast is a bit of a teaser for that event, and Lindsay talks all about why having rules set up for the Pinch of Yum Instagram account has been so beneficial to her. You’ll learn all about where the idea of a playbook originated, what has contributed the most to the Pinch of Yum account’s growth, why we believe engagement is the most important, and more.

And…be sure to register for our free event next week at foodbloggerpro.com/playbook!

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