340: TikTok Strategy – How Benjamin Delwiche Gained 500K TikTok Followers in One Year

An image of TikTok on a phone and the title of Benjamin Delwiche's episode on the Food Blogger Pro Podcast, 'TikTok Strategy.'

Welcome to episode 340 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Benjamin Delwiche from Benjamin the Baker about how he has grown his TikTok account to over 500k followers.

During the day, you can find Benjamin Delwiche working full-time as a math teacher, but on nights and weekends, you’ll find him sharing TikTok videos about the science of baking!

Over the past year, he has grown his TikTok from the ground up, and he just recently surpassed 500k followers on the platform. In this episode, you’ll hear how he intentionally leaned into a niche on TikTok, how he works with brands on the platform, and his best advice for creators looking to grow on TikTok.

It’s an incredible interview that will leave you feeling inspired and motivated to get the most out of TikTok as a content creator. We hope you enjoy it!

Keep Reading

336: FBP Rewind – The Freedom of a Niche with Isabel Orozco-Moore

An image of a cassette and the title of Isabel Orozco-Moore's episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 336 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Isabel Orozco-Moore from Isabel Eats where she talks about leaning into a niche, delegating tasks, and more.

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2019 interview with Isabel Orozco-Moore from Isabel Eats!

After blogging for a year, Isabel decided to completely rebrand her site and lean into sharing just Mexican recipes. By narrowing down her focus, she was able to strengthen her brand and solidify her content strategy.

But that’s not all that Isabel and Bjork cover in this episode! You’ll also hear how she made her first hire, how she decided what tasks to delegate, how she monetizes her blog, and more.

Keep Reading

334: Crafting the Perfect Pitch – How to Build and Nurture Strong Relationships with Brands with Chandice Probst

An image of hands gesturing in front of a laptop and the title of Chandice Probst's episode on the Food Blogger Pro Podcast, 'Crafting the Perfect Pitch.'

Welcome to episode 334 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst about how to craft the perfect pitch when reaching out to brands.

While Chandice runs the popular food and entertaining blog This Vivacious Life, she’s also the Sponsor Director for Tastemaker Conference. And that means that she has learned a lot about pitching to brands and getting sponsorship opportunities over the years!

Today on the podcast, she’s sharing all her tips and tricks for food bloggers looking to create the perfect pitch. From focusing on mindset and building confidence in yourself to writing enticing emails that brands won’t be able to resist, this episode will give you all the information you need to confidently reach out to brands.

It’s a thought-provoking conversation that will leave you feeling inspired and motivated to reflect on your own pitching strategy. Enjoy!

Keep Reading

332: Featured Podcast – Strategically Monetizing Your Food Blog with Bjork on the Eat, Capture, Share Podcast

An audio control panel and the title of Bjork Ostrom's featured episode on the Food Blogger Pro Podcast, 'Featured Podcast.'

Welcome to episode 332 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork’s episode from the Eat, Capture, Share podcast with Kimberly Espinel.

In today’s episode, we’re switching things up because it’s actually Bjork in the interview seat! We’re really excited to be featuring an episode of the Eat, Capture, Share Podcast.

Kimberly recently interviewed Bjork about his journey to becoming a successful entrepreneur and online business owner. You’ll hear what the first streams of revenue were for Pinch of Yum, Bjork’s advice for those wanting to make a living through food blogging, and why he believes in the idea of 1% infinity.

It’s a really inspiring conversation, and we know you’ll enjoy hearing more about Bjork’s story. We hope you enjoy this featured podcast episode!

Keep Reading

330: Honing Your Craft – How Ana Zelić Improved Her Food Photography Skills and Got Her First Cookbook Deal

A camera and a laptop with photo editing software open and the title of Ana Zelic's episode on the Food Blogger Pro Podcast, 'Honing Your Craft.'

Welcome to episode 330 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ana Zelić from Ana’s Baking Chronicles about how she strategically improved her food photography skills over time and got her first cookbook deal.

Ana is a food blogger, food photographer, and soon-to-be author, and she’s here on the podcast today to talk about her food photography journey!

Her debut cookbook “The Cake Chronicles” comes out November 30th, and in this episode, she shares why she doubled down on improving her photography skills, what tools she uses when shooting photos, how she got her cookbook deal, and what she learned going through the cookbook writing process.

It’s a really great interview, and we know you’ll feel so inspired after hearing Ana’s story!

Keep Reading

329: Social Media Strategy – Creating a Content Plan, Growing Your Following, and Diversifying Your Platforms with Andrea Balogun

A hand holding up a phone and the title of Andrea Balogun's episode on the Food Blogger Pro Podcast, 'Social Media Strategy.'

Welcome to episode 329 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design about how to craft an effective social media strategy.

Have you ever wanted to pick the brain of a social media consultant? Here’s your chance!

Andrea is a content strategy and design consultant, and she’s here on the podcast today to talk about how to effectively market your brand and grow your following on social media.

In this episode, she shares her advice on a lot of different topics, including how to repurpose your content across various social media outlets, how to lean into a particular topic or series on social media, why it’s important to diversify your platforms, and more.

Andrea’s advice will be a great reminder of why it’s important to really think about your goals and purpose when sharing on social media. We hope you enjoy this episode!

Keep Reading

328: Hosting Events – How Liz Della Croce Plans and Runs Successful Food Blogger Retreats

An overhead shot of a suitcase, camera, and a hat and the title of Liz Della Croce's episode on the Food Blogger Pro Podcast, 'Hosting Events.'

Welcome to episode 328 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Della Croce from The Lemon Bowl about how she plans and runs food blogger retreats.

When it comes to earning money as food creators, we usually think of the classic revenue streams like ads and sponsored content. But what about hosting events? That’s what we’re focusing on today!

In this episode, Bjork chats with Liz about how she runs events and food blogger retreats in addition to her own food blog. You’ll hear how she plans her events based on the desires of her attendees, how she gets brands involved with retreats, how she plans out her attendee lists, and more.

It’s a fantastic interview that will inspire you to think about how you can diversify your income streams and capitalize on your own strengths to grow your business. Enjoy!

Keep Reading

327: Understanding the Google Algorithm – Tracking Google Updates and Analyzing Traffic Drops with Casey Markee

An image of a person using Google Search Console on a laptop and the title of Casey Markee's episode on the Food Blogger Pro Podcast, 'Understanding the Google Algorithm.'

Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm.

We’re so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today!

As our resident SEO wizard, he has helped countless FBP members out by answering their toughest SEO questions over the years. And at his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, unnatural link issues for food blogs, and more.

In this episode, he’s chatting with Bjork all about what food bloggers need to know about the Google algorithm. You’ll hear Casey’s insights on how to understand Google updates, how to effectively use Google Search Console, how to get the most out of your ads, and more.

If you’re looking to increase your traffic, or you’re just curious and want to learn more about the Google algorithm, we know you’ll enjoy this interview!

Keep Reading

326: Content Batching – Planning, Scheduling, and Creating Blog Posts Months Ahead of Time with Karli Bitner

An image of a person typing on a laptop and the title of Karli Bitner's episode on the Food Blogger Pro Podcast, 'Content Batching.'

Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content.

As food bloggers, it can sometimes feel like we’re stuck in this never-ending cycle of producing more and more content. To avoid burnout, how do we develop strategies for content creation that are sustainable over a long period of time?

That’s what we’re discussing with Karli in today’s episode! To maximize her time with her family this year, she batch produced all of her blog posts for 2021 before 2020 ended. In this episode, she shares why she likes content batching, how she plans and schedules her content, and how she has expanded her team to maximize her productivity.

It’s a really great interview that will inspire you to reflect on your own content creation strategy. We hope you enjoy it!

Keep Reading

325: Bilingual Blogging – How Alejandra Graf Shares Recipes on Her Blog in English and Spanish

An image of flags from different countries and the title of Alejandra Graf's episode on the Food Blogger Pro Podcast, 'Bilingual Blogging.'

Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish.

We’re so excited to share this episode with Alejandra with you today! Her story is really fascinating, and the way that she shares content is a bit unique compared to other content creators.

After immigrating to the United States from Mexico, she launched her food blog, BrownSugar&Vanilla, where she shares family-friendly vegan recipes. But she also has another version of her site called Piloncillo&Vainilla where she shares all the same recipes — but in Spanish!

In this episode, you’ll learn how she uses a plugin to share content in both languages, how the traffic compares on the two versions of her blog, and more. It’s a really fascinating, inspiring interview that demonstrates the unique ways you can share content with different audiences.

Keep Reading