Running an Online Business Podcasts

394: How Leslie Stephens Grew Her Substack Newsletter to Thousands of Paid Subscribers

Emily @ FBP
by Emily @ FBP on Jan 31, 2023 in

Welcome to episode 395 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Leslie Stephens from the morning person newsletter about social media addiction and launching her Substack newsletter.

As content creators, many of us have a love/hate relationship with social media, and know just how addicting it can be. At the same time, social media is a great tool for sharing content and growing your audience! And that’s what we’re chatting about today with Leslie Stephens.

Leslie is the writer behind morning person newsletter, which has thousands of paid subscribers. She joined Bjork on the podcast to talk about her career path before starting her popular Substack newsletter, her decision to study social media addiction, and how her studies have influenced the choices she has made with her newsletter.

In this episode, you’ll hear more about being intentional with your social media use, navigating vulnerability in the online space, and why you might consider launching a newsletter on Substack.

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387: How to Optimize Your Website Design as a Food Blogger with Madison Wetherill

Leslie Jeon
by Leslie Jeon on Dec 13, 2022 in ,
Hands typing on a laptop and the title of Madison Wetherill's episode on the Food Blogger Pro Podcast, 'Optimize Your Website Design.'

Welcome to episode 387 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace + Vine Studios about optimizing your website design as a food blogger.

When it comes down to it, website design is so much more than just your website layout and logo; a large component of it is how you convey your brand’s messaging and voice throughout all the pages on your site.

Madison Wetherill is the web designer behind Grace + Vine Studios, and she’s here on the podcast today to share all her best tips for optimizing your website design as a food blogger!

In this episode, you’ll hear how she works with food bloggers, how she helps her clients develop and showcase their brand’s voice, and her best tips for enhancing the user experience on your site. We hope you enjoy this episode!

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386: Getting the Most Out of Your Email Marketing Strategy with Matt Ragland

Leslie Jeon
by Leslie Jeon on Dec 6, 2022 in ,
Hands typing on a laptop and the title of Matt Ragland's episode on the Food Blogger Pro Podcast, 'Email Marketing Strategy.'

Welcome to episode 386 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Ragland about getting the most out of your email marketing strategy.

If you’re already creating content for your blog or social media, another great place to share that content is via email. And that’s what we’re chatting about today with Matt Ragland!

Matt has years of experience in the world of email marketing, and in this interview, you’ll hear what he learned working at ConvertKit, why email marketing is so powerful, his best tips for getting more people to sign up for your email list, and how he helps creators develop high-converting weekly email newsletters.

Whether you’re looking to get started with email marketing or take your current email marketing strategy to the next level, we know you’ll have so many takeaways from this conversation!

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376: Organizing and Running Large-Scale Virtual Events for Creators with Stefani Pollack

Leslie Jeon
by Leslie Jeon on Sep 27, 2022 in
A person cooking in front of a laptop and the title of Stefani Pollack's episode on the Food Blogger Pro Podcast, 'Virtual Events.'

Welcome to episode 376 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stefani Pollack from The Bake Fest about organizing and running virtual events.

As food bloggers, we spend a lot of our time working by ourselves, and it can often feel isolating. So how can we connect with other bloggers and build relationships with brands we love?

Enter: The Bake Fest! This virtual event for bakers features online baking and business classes, product demos, and more, and it’s a great place to build those connections with other creators and companies. In today’s episode, we’re chatting with Stefani, the founder of The Bake Fest, all about why she decided to start running these virtual events, how they work, and more.

Her next event, The Bake Fest Holiday Edition, will be on Saturday, October 8, 2022, so be sure to check it out and get registered if you’re interested in attending!

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373: How to Leverage Your Expertise and Passion to Teach Online Cooking Classes with Cynthia Samanian

Leslie Jeon
by Leslie Jeon on Sep 6, 2022 in ,
Cooking ingredients on a counter and the title of Cynthia Samanian's episode on the Food Blogger Pro Podcast, 'Tech Online Cooking Classes'

Welcome to episode 373 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cynthia Samanian from Culinary Creator Business School about teaching online cooking classes.

Have you ever wanted to teach online cooking classes but you’re not sure how to get started? Well, Cynthia is here to help you out!

She’s the creator of Culinary Creator Business School, a program that teaches culinary business owners how to teach their first online cooking class in 90 days or less, and she’s here on the podcast today to share her best advice with our listeners.

In this episode, you’ll hear what her business journey has looked like, why she decided to launch her program, her best tip for those wanting to teach online classes, and more. Enjoy!

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371: Becoming Full-Time Entrepreneurs and Growing Multiple Businesses with Bjork & Lindsay on the Simple Pin Podcast

Leslie Jeon
by Leslie Jeon on Aug 23, 2022 in ,
Three plants and the title of Bjork and Lindsay Ostrom's episode on the Food Blogger Pro Podcast, 'Growing Multiple Businesses.'

Welcome to episode 371 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork and Lindsay’s episode from the Simple Pin Podcast with Kate Ahl.

Today’s episode is a bit unusual because Bjork and Lindsay are actually the ones being interviewed! We’re really excited to be featuring an episode of the Simple Pin Podcast.

Kate recently interviewed Bjork and Lindsay about their entrepreneurial journey, and we knew we wanted to share this inspiring conversation with our listeners. You’ll hear how they grew Pinch of Yum while working full-time jobs, what they’ve learned over the years as they’ve grown their various businesses, what they’ve found surprising about being entrepreneurs, and more.

If you’ve ever wanted to hear more about Bjork and Lindsay’s story, you won’t want to miss this episode!

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366: How Rob and Jen Morris Teach Home Bakers How to Start a Successful Bakery Business

Leslie Jeon
by Leslie Jeon on Jul 19, 2022 in
Baked goods in a bakery and the title of Rob and Jen Morris' episode on the Food Blogger Pro Podcast, 'Start a Successful Bakery Business.'

Welcome to episode 366 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rob and Jen Morris about how they teach home bakers how to start a bakery business.

We’re really excited to welcome Rob and Jen back to the podcast after three years!

When they last came on the show, Jen and Rob were running their bakery, Cupcakeology, but since then, they have closed up shop and started sharing their expertise as baking business coaches.

Through their Start Small Win Big Academy, they teach home bakers how to start a profitable and successful bakery business — just like they did! You’ll hear why they decided to make this switch, how they’re grown their new business, what success their students have had, and more.

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365: How to Find Your Zone of Genius and Hire the Right People with Emily Perron

Leslie Jeon
by Leslie Jeon on Jul 12, 2022 in
People typing on laptops and the title of Emily Perron's episode on the Food Blogger Pro Podcast, 'Hiring the Right People.'

Welcome to episode 365 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about the Zone of Genius and hiring.

Have you ever heard of the Zone of Genius?

When working in this zone, you capitalize on your innate abilities and interests to do work that truly fulfills you. And a great way to do this is by delegating tasks and building a team!

In this episode, Emily explains how to find your Zone of Genius, how to decide what to outsource first, how to write a compelling job list, and more.

If you’ve been thinking about hiring out some tasks and potentially growing your team, you won’t want to miss this episode!

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356: Achieving Financial Independence, Overcoming Imposter Syndrome, and Sharing Content Confidently with Jillian Johnsrud

Leslie Jeon
by Leslie Jeon on May 10, 2022 in
Two people raising their hands in the air and the title of Jillian Johnsrud's episode on the Food Blogger Pro Podcast, 'Achieving Financial Independence.'

Welcome to episode 356 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Johnsrud about achieving financial independence and sharing content confidently.

We’re so excited we had a chance to talk to Jillian in today’s episode!

She is the author of the book, “Fire the Haters: Finding Courage to Create Online in a Critical World,” and she is on a mission to help others build a life that perfectly lines up with their values, passion, and purpose.

And in this episode, she’s doing just that! She shares some of her best tips for achieving financial independence, overcoming imposter syndrome, dealing with negative comments, and cultivating a healthy relationship with your work.

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346: 600K YouTube Subscribers – How Jenné Claiborne Built Her Team, Leaned into Video, and Went From Private Chef to Content Creator

Leslie Jeon
by Leslie Jeon on Mar 1, 2022 in , ,
An image of a phone with the YouTube app opened and the title of Jenné Claiborne's episode on the Food Blogger Pro Podcast, '600K YouTube Subscribers.'

Welcome to episode 346 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenné Claiborne from Sweet Potato Soul about how she has built her business as a content creator and gained over 600k subscribers on YouTube.

We’re really excited to be chatting with Jenné from Sweet Potato Soul today! She’s a vegan chef, cookbook author, food blogger, and successful YouTuber with over 600k subscribers.

From working as an actor to offering personal chef services to becoming a full-time content creator, Jenné has had quite the entrepreneurial journey. In this episode, you’ll hear what she’s learned along the way, how she has been growing her team, why she focuses so much on video, and what the revenue streams currently look like for her business.

It’s a really great episode, and Jenné is just such an inspiring, hard-working creator. We know you’ll have lots of takeaways from this conversation!

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