190: Push Notifications for Bloggers with Josh Wetzel

Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog.

Chances are that you’ve seen a prompt on a blog that says something like, “Do you want to opt-in to browser notifications?” Pinch of Yum might be one of them!

Those are called push notifications, and OneSignal is a company that helps you create those push notifications to increase user engagement on your site.

Josh Wetzel, OneSignal’s Chief Revenue Officer, is here today to talk about the benefits of using push notifications on your blog and the results that you may see after enabling them for your website.

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188: Optimizing Your Website’s Images with Simon Duduica

Welcome to episode 188 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Simon Duduica about optimizing images on your website.

We know that optimization is important when it comes to building a website, so today’s interview focuses on optimizing images.

Optimizing images on food blogs is especially important. Food blogs are typically heavy-handed with their use of images, and for good reason: people eat with their eyes. That said, it’s just as important that your images look good as it is to optimize them for site performance and speed.

That’s where ShortPixel comes in. They help you optimize your images in a way that doesn’t compromise quality or that “drool-worthiness” we all want to see in our images.

ShortPixel’s Head of Technology, Simon, is here to chat through what optimizing your images means and how you can make sure the images on your site are optimized.

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180: Establishing Your Expertise with Jeff Coyle

Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.

Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential.

This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic.

You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more.

Let’s dive in!

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163: What WordPress’ Gutenberg Update Means for You with Raquel Smith

Welcome to episode 163 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Raquel Smith from WP Tasty about WordPress’ new Gutenberg update.

If you’re running your blog on WordPress, chances are you’ve heard of Gutenberg. Gutenberg is WordPress’ new WYSIWYG post editor, and it’ll be a part of WordPress core before we know it.

But will this new way of editing impact you and your posts? You betcha. And Raquel is here to talk all about what you can expect once Gutenberg is live on your site.

Between setting up a staging site to test your plugins to understanding what blocks are, this episode will get you prepared for the Gutenberg release later this year!

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142: How to Fix 5 Common Blogging Tech Mistakes with Andrew Wilder

Welcome to episode 142 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Andrew Wilder about the top five tech mistakes he sees on food blogs.

The first time our Site Speed Expert, Andrew, was on the podcast, he chatted all about best practices for securing your website.

Now he’s back to talk about five of the most common tech mistakes he sees on blogs.

Between choosing the right hosting to optimizing images, there are a lot of tech decisions to make about your blog. Andrew’s advice will make you a lot more confident to make those decisions. Enjoy!

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138: How to Get the Most Out of Your Content with Ashley Ward

Welcome to episode 138 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Ward from SEMrush about optimizing the content on your website.

Content is the core of your blog, but how do you know you’re getting the most out of the recipes and posts you publish?

That’s why Ashley is here. She explains that there’s a lot you can do with your content after you set it live. Between evaluating your stats to forming strategies, optimizing your content can happen different forms. If you’ve wanted to learn how to own your niche or use your competitors when creating content, this episode is for you!

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136: Optimizing for Search Results on Google and Pinterest with Raquel Smith

Welcome to episode 136 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Raquel Smith about how optimize search results on Google and Pinterest.

Structured data, optimization, and rich snippets are common things for bloggers to think about, but just because they’re common doesn’t mean they’re easy to understand.

If SEO talk is enough to make your head spin, you’re not alone, so Raquel is here to make recipe SEO much more approachable and understandable. She has managed the development of WP Tasty’s two WordPress plugins, Tasty Recipes and Tasty Pins, and you’ll learn how these plugins can have a major impact on your recipes.

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122: Site Speed in a Mobile-First World with Lauren Gray

Welcome to episode 122 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Lauren Gray from Once Coupled about mobile-first considerations, site speed recommendations, and theme frameworks.

Mobile-first, frameworks, photo size, https…you’ve probably heard these terms in the blogging space before. And the words alone are enough to make your head spin.

Developer and Food Blogger Pro Expert Lauren Gray is a pro at helping you make these tech decisions for your blog. And while they might seem like small decisions, they really will have a big impact on your site’s usability, search engine ranking, and workflow. This episode focuses on why you should start thinking about making these decisions for your business.

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119: How an Accidental Entrepreneur went from $0 to $80,000 in Five Months with Brian Gardner

Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism.

Brian was the pioneer of premium WordPress themes, and it happened a bit by accident. He was balancing a full-time job and his WordPress theme business at the same time. But once he realized that it would be “financially irresponsible” to work both jobs, he decided to jump head-first into his WordPress business.

From there Brian built StudioPress, which powers over 500,000 WordPress sites with its Genesis Framework. Learn how he dealt with competition, how he built his business, and why it’s helpful to use a framework and child theme for your blog.

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095: How Embracing the Mess Propelled a Career with Jillian Tohber Leslie from MiloTree

Welcome to episode 95 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jillian Tohber Leslie from Catch My Party and MiloTree about making successful career changes by embracing the mess.

Last week, Bjork talked about 5 techniques you can use to keep gooing when you’re feeling overwhelmed with your blog. To go back and listen to that episode, click here.

Embrace The Mess

As with life, business isn’t always pretty. No matter how put-together someone’s business looks from the outside, you can bet your bottom dollar that they’ve had their own fair share of messy affairs to deal with in their business.

Jillian Tohber Leslie learned early in her career that the key to moving forward was embracing this messiness and using it to help propel her career and her businesses forward. She and her husband started Catch My Party, the largest party ideas site on the web, and went on to found MiloTree, a social and email growth popup that’s perfect for bloggers.

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