Monetizing an Online Food Business Podcasts

421: Scaling Three Food Blogs and Tips for Hiring a Virtual Assistant with Cheryl Malik

Emily @ FBP
by Emily @ FBP on Aug 8, 2023 in ,

Welcome to episode 421 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cheryl Malik from 40Aprons.

Cheryl first started food blogging in 2009, and now runs three different food blogs, in addition to an agency that matches food bloggers with virtual assistants.

In this interview, Bjork and Cheryl chat about growing and diversifying her business over the years and how she manages her time efficiently while managing all of her different businesses.

She also shares recommendations for hiring team members, and how to effectively onboard new team members. It’s a really practical episode that will give you lots of advice for thinking strategically about growing your team and your business.

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420: ChatGPT, Substack, and the Changing Landscape of Food Writing with Dianne Jacob

Emily @ FBP
by Emily @ FBP on Aug 1, 2023 in ,

Welcome to episode 420 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob.

Dianne Jacob has been an expert in the food writing space for twenty years (she literally wrote the book on it!). We were happy to welcome her back to the podcast to chat about the changing landscape of food writing.

In this interview, Bjork and Dianne discuss how AI might alter the food blogging space, and how food bloggers can best position themselves to adapt to these changes. Dianne also shares more about her Substack newsletter, and why she prefers writing for her Substack newsletter to blogging.

Both Bjork and Dianne have been in the food writing space for decades now, and it’s fascinating to hear them discuss what they think the future of food blogging might look like. Don’t miss this episode!

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415: How and Why To Self-Publish a Cookbook with Matt Briel from Lulu

Emily @ FBP
by Emily @ FBP on Jun 27, 2023 in ,

Welcome to episode 415 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Briel from Lulu.

Have you ever dreamed of writing a cookbook? Are you intimidated by the process of finding a publisher? Or are you just curious why a food blogger might want to write a cookbook? If you answered yes to any of those questions, this podcast episode is for you!

Matt Briel is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, a print-on-demand, self-publishing, and distribution platform.

Bjork and Matt chat about the differences between traditional publishing and self-publishing, why you might want to consider self-publishing a cookbook, and how to be successful when self-publishing content. It’s a super informative episode that will give you a lot to think about when it comes to cookbooks!

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414: How Kyleigh Sage Combines Brand Work and Ad Revenue to Make $10,000-$15,000 a Month

Emily @ FBP
by Emily @ FBP on Jun 20, 2023 in

Welcome to episode 414 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kyleigh Sage from Barley & Sage.

There are lots of different opportunities for food content creators to make money. And one of the most common ways is by partnering with brands!

In this interview, Bjork and Kyleigh chat about partnering with brands on sponsored content and freelance work (even when you don’t have a large social media following), including how to effectively pitch to brands and negotiate your contracts.

Kyleigh is honest and transparent about her strategies for working with brands and how she navigates pricing her work. It’s clear that she is passionate about helping other food bloggers find success, and you won’t want to miss this interview!

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406: Monetization Strategies in the Influencer Industry with Brittany Hennessy

Emily @ FBP
by Emily @ FBP on Apr 25, 2023 in

Welcome to episode 406 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brittany Hennessy from Carbon August about influencer marketing.

Do you consider yourself to be an influencer? As a food creator, whether or not you have a large social media following, you are definitely influencing your audience. And today’s guest is the expert when it comes to all things influencer.

In this episode, Bjork is chatting with Brittany Hennessy, an author and pioneer in the influencer industry. They discuss her career path, experiences working at a media company, and why creators are more important than ever in the marketing space.

It’s a thought-provoking episode that will help you think more critically about your strengths as a content creator, and how to build a stronger, more profitable business.

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405: How Keyword Research, Resilience, and Resourcefulness Helped Casey Rooney Make a Six-Figure Income in Two Years

Emily @ FBP
by Emily @ FBP on Apr 18, 2023 in ,

Welcome to episode 405 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Rooney from Get On My Plate.

As food bloggers, it can be easy to feel like you need to be doing everything to succeed. If you’re not writing blog posts every day, killing it on social media, partnering with brands, etc., you won’t ever achieve your goals. But that is not true. And Casey Rooney is the perfect illustration of that!

She started her food blog, Get On My Plate, in 2021, and has had incredible success growing her site over the last two years. She has leaned into her passion for SEO and content creation and made a six-figure income in 2022.

In this episode, Casey shares more about her workflow, keyword research process, and why she doesn’t focus on social media. It’s a really refreshing and inspiring episode, and we’re excited to share it with you!

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396: The Business of Sprinkles with Sweetapolita’s Rosie Alyea

Alexa @ FBP
by Alexa @ FBP on Feb 14, 2023 in , ,
An image of sprinkles and cake and the title of Rosie Alyea's episode on the Food Blogger Pro Podcast, 'The Business of Sprinkles.'

Welcome to episode 396 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosie Alyea from Sweetapolita about serving your audience and transitioning from blogger to shop owner.

This episode with Rosie is full of inspiration, and we’re so excited to be talking to her this week about the way she transitioned from blogging to running a multi-million dollar product-based business!

A common theme in this episode is the importance of serving your audience, and you’ll learn how Rosie did that as a blogger and now as a sprinkle business owner.

It’s a super entertaining interview, and we hope the conversation opens you up to other ideas and ways that you can be supporting your audience where they need it most!

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390: Overcoming Burnout and Building a Successful Career as a Food Creator with Karishma Pradhan

Leslie Jeon
by Leslie Jeon on Jan 3, 2023 in ,
Flames burning and the title of Karishma Pradhan's episode on the Food Blogger Pro Podcast, 'Overcoming Burnout.'

Welcome to episode 390 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karishma Pradhan from Home Cooking Collective about how she overcame burnout and built a successful career as a food creator.

Today, we’re really excited to share this conversation with Karishma Pradhan! She runs the site Home Cooking Collective, and she has a really unique story to share about how she became a full-time food creator.

In this episode, you’ll hear what her career used to look like as a data analyst, why she transitioned to working for herself, how she overcame feelings of burnout, and how she earns an income now by sharing food content online.

It’s a really inspiring interview that emphasizes the importance of finding work that serves you and empowers your physical and mental health. We hope you enjoy it!

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385: Teaching Cooking Classes in Your Community as a Food Creator with Ashley Covelli

Leslie Jeon
by Leslie Jeon on Nov 29, 2022 in
A person filming herself grating a pear and the title of Ashley Covelli's episode on the Food Blogger Pro Podcast, 'Teaching Cooking Classes.'

Welcome to episode 385 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Covelli from Big Flavors from a Tiny Kitchen about teaching cooking classes as a food creator.

Have you ever wanted to teach your own cooking classes but are not sure how to get started? Then you won’t want to miss this episode with Ashley!

In addition to sharing recipes on her blog, Big Flavors from a Tiny Kitchen, Ashley also runs online cooking classes in partnership with local libraries. You’ll hear how she started doing these classes, how she got comfortable being on camera, what equipment she uses to run the classes, and more.

If you’re looking to add a new revenue stream to your business, cooking classes might be a fun option to look into!

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384: How Toni Okamoto Runs Two Food Blogs and Grew Her Email List to Over 80,000 Subscribers

Leslie Jeon
by Leslie Jeon on Nov 22, 2022 in ,
Hands placing a bowl of figs on a cutting board and the title of Toni Okamoto's episode on the Food Blogger Pro Podcast, 'Running Two Food Blogs.'

Welcome to episode 384 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Toni Okamoto from Plant-Based on a Budget about how she runs her two food blogs and how she’s grown her email list to over 80,000 subscribers.

Today, we’re really excited to share this conversation with Toni Okamoto! She’s the creator behind not one, but two, successful food blogs: Plant-Based on a Budget and Food Sharing Vegan.

In this episode, you’ll hear what she’s done to get both blogs accepted into Mediavine, why she decided to expand her team, how she’s grown her email list to over 80,000 subscribers, and more.

Toni’s passion for her work shines through in this interview, and we know you’ll have so many takeaways after learning her story and content creation strategy!

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