Welcome to episode 251 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Laurie Buckle from CookIt Media about knowing and serving your audience.
Let’s talk about understanding your audience.
As content creators, we publish tons of recipes, blog posts, resources…but are they actually serving our audience? Who is our audience, anyway?
They’re interesting questions, right? It’s easy to go through the motions of developing, shooting, and publishing a recipe without really thinking about who we’re writing to or why they need this content.
Luckily, Laurie from CookIt Media, an influencer marketing agency, is here today to talk through these questions and help you deeply and personally understand the audience you’re serving.
It’s especially important to understand where your content fits into what your audience needs these days, but the advice Laurie gives during this interview will make a lasting impression on you and your blog.