206: YouTube for Food Influencers with Tim Schmoyer

An image of Tim Schmoyer and the title of his episode on the Food Blogger Pro Podcast, 'Youtube for Food Influencers.'

Welcome to episode 206 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tim Schmoyer about creating, delivering, and capturing value on YouTube.

While we know that “hands and pans” videos perform well on social media platforms like Instagram and Facebook, are they really the best types of videos to share on YouTube?

Tim Schmoyer is here today to talk about the nuances that go into creating a powerful presence on YouTube. If you’re already making food and recipe videos, you’ll love learning about how you can create, deliver, and capture value on YouTube in this interview. If you’re not already creating content on YouTube, this episode should shed some light on the many positive outcomes of sharing videos on this platform.

Keep Reading

205: Fitness, Finance, and Fun – How (and Why) You Need to Build a Personal Board of Directors

An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Fitness, Finance, and Fun - How (and Why) You Need to Build a Personal Board of Directors.'

Welcome to episode 205 of The Food Blogger Pro Podcast! This week on the podcast, Bjork wraps up our Projects series by talking about building his Personal Board of Directors.

In the final episode of our four-part Projects series, Bjork is here to talk about forming his Personal Board of Directors.

The people on his Personal Board of Directors help keep him accountable and encourage him to set aside the time to do the things that are important to him. In this episode, you’ll learn how to form a Personal Board of Directors for yourself, what seats you might want to fill, and how the people on your Personal Board of Directors can help you grow as a business owner and person. Enjoy!

Keep Reading

204: Company Structure – LLCs, S-Corps, and Accounting, oh my!

An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Company Structure - LLCs, S-CORPs, and Accounting, oh my.'

Welcome to episode 204 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we’ve structured our businesses and the tools we use to manage them.

If you’re generating income with your blog, it’s important that you have your business structured in a way that you not only understand, but that helps you make strategic decisions in the future.

Bjork is here today to chat through how we have our businesses set up, as well as the tools we use to keep track of our financials. You’ll learn why it’s important to separate your business income from your personal income, how to make sure your books are in order, and more to give you a better idea of how you could be managing your blog expenses and income.

Keep Reading

203: Low-Hanging Fruit – How We’re Finding and Juicing the Low-Hanging Fruit in Our Businesses

An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'Low-Hanging Fruit.'

Welcome to episode 203 of The Food Blogger Pro Podcast! This week on the podcast, Bjork chats about how we’re strategically targeting our low-hanging fruit.

Working smarter, not harder. Sounds like the dream, right? That’s exactly what this episode is about; putting in a bit of work and getting a big return.

This episode is part two of our four-part “Projects” series, and Bjork is sharing some ways that you can be thinking more strategically about the low-hanging fruit in your own business. He’ll encourage you to find the things you’re already doing and do them a little bit better so that you can be more efficient and effective with your work.

Keep Reading

202: WP Tasty – Our Early Stage Strategy for Building Traffic and Marketing with Bjork Ostrom

An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, '202: WP Tasty - Our Early Stage Strategy for Building Traffic and Marketing with Bjork Ostrom.'

Welcome to episode 202 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about WP Tasty’s traffic and marketing strategy.

We’re so excited for this episode because it marks the start of our four-part series, “Projects.”

Today’s episode focuses on WP Tasty, our sister site for WordPress plugins for food bloggers. One of the words that you’ll hear Bjork say a few times throughout this episode is the word “intentional,” and it’s at the core of the strategies that we’re sharing today.

We encourage you to take some of the strategies you’ll hear today and see if you can apply them to your own blog or business in an intentional way!

Keep Reading

201: Email Marketing for Bloggers with Matt Molen

An image of Matt Molen and the title of his episode on the Food Blogger Pro Podcast, 'Email Marketing for Bloggers.'

Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy.

Today’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing.

It’s easy to just set up an rss-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it.

But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list.

It’s a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening.

Keep Reading

200: The State of Food Blogger Pro with Bjork Ostrom

An image of Bjork Ostrom and the title of his episode on the Food Blogger Pro Podcast, 'The State of Food Blogger Pro.'

Welcome to episode 200 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the tools that we use to run Food Blogger Pro.

And the day is here! To celebrate, we’re focusing on…Food Blogger Pro!

More specifically, this episode focuses on how we run Food Blogger Pro as a membership site, business, and producer of content. Bjork talks about all of the tools that are essential to running Food Blogger Pro, and we encourage you to think about the ways that you could incorporate some of them into your own blog or business.

Whether this is your first Food Blogger Pro Podcast episode or your 200th, thank you for making the FBP Podcast a part of your week!

Keep Reading

199: The State of Pinch of Yum with Lindsay Ostrom

An image of Lindsay Ostrom and the title of her episode on the Food Blogger Pro Podcast, 'The State of Pinch of Yum.'

Welcome to episode 199 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how she’s managing life, work, and her new normal.

Today marks part one of a two-part series here on the Food Blogger Pro Podcast where we’re focusing on the states of two of our businesses – Pinch of Yum and Food Blogger Pro.

Today’s focus is on Pinch of Yum. A lot has changed for Lindsay and her food blog these past few months. Lindsay now has a young daughter, she took a three-month maternity leave at the end of last year, and she’s now back at work three days a week.

Because of these changes, her schedule and workflow has had to change a bit, and that’s what she’s here covering today. She’ll talk about her new schedule, how she works most efficiently, and why photography and post templates are especially helpful for her to get her tasks done.

Keep Reading

198: Using Google Ads as a Blogger with Chris Schaeffer

An image of Chris Shaeffer and the title of his podcast episode on the Food Blogger Pro Podcast, 'Using Google Ads as a Blogger.'

Welcome to episode 198 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Schaeffer all about Google Ads.

We see ads all the time, but do you know how to run, optimize, and analyze your own ads?

Enter: Chris Schaeffer. He’s actually working with our WP Tasty team to help optimize their Google Ads, so he’s here today to chat about the strategies, tools, and placements you can consider as you’re getting ads set up for your content.

If the idea of running your own ads makes you want to cry, this episode will calm those nerves and give you a great starting point to a pain-free ad strategy.

Keep Reading

197: Making Sense of Your Website Analytics with Jeff Sauer

An image of Jeff Sauer and the title of his episode on the Food Blogger Pro Podcast, 'Making Sense of Your Analytics.'

Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data.

We’re so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before, episode 76 to be exact, and he’s here today to continue that awesome conversation.

Jeff is a pro at making analytics data meaningful, which helps him and his clients make smart decisions about their businesses.

You’ll learn about some helpful tools that you can incorporate into your workflow, some important concepts to remember as you’re analyzing your analytics data, and how you can start to fully understand your readership and conversion numbers.

Keep Reading