What are you giving away for free on your blog? It’s an important question, because giving things away for free is one of the best strategies for increasing the income you’re earning from your blog.
Giving things away for free in order to increase your income? Seems a bit backwards, doesn’t it? Let me explain.
If you’ve been blogging for longer than two days you’ve probably noticed something:
Things change.
This thing works, then it doesn’t. That thing paid really well, but now pays pennies. This thing doesn’t send you much traffic, but then it does.
It’s overwhelming to keep up with it all. I know from experience.
I also know that overwhelm is almost always a negative emotion that breeds inaction, either through giving up (“I’ll do it tomorrow”) or diving head-first into learning but never actually implementing (“I’ll move forward once I understand it a little bit better”).
It can feel like the sky is falling when you build momentum in a certain direction only to have that momentum squashed by a change in the advertising industry, a change in your ability to connect with fans, a change in an algorithm, or the emergence of AI.
But it’s also really important to remember that there are things that will always stay the same with blogging or building a presence online.
We all love a good deal, right? But even better than getting a good deal is when you can see the value of that deal.
What’s the difference? A deal without a lot of value might be a sale on an item you will never use. “But it’s on sale! I must buy it!” And then it sits on the shelf never to be touched again until it’s inevitably tossed out. Not such a good value. A deal on something that you use every day? Now THAT’S a good value! So without further ado…
We’re announcing… the Food Blogger Pro Deals and Discounts page!
Oh, sweet – it’s a NEW COURSE DAY.
Because I’m happeeeeeee….
Today we are superexcited to be releasing a new course on natural light for food photography which includes 9 lessons about how to use natural light to make the most of your food photos.
We’re calling this course Natural Lighting for Food Photography and you can find it in the Food Photography module.
This course was really fun to record because I did some things that I’ve never officially done before to test the quality of our natural light in our house.
There are many things I love in this world.
For example, I love…
I’d love to talk about all of these things in this post, but I understand that you’re probably here to learn about those last two items: Google Apps and backup plans.
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This post is a sequel to the 4 ways you should be backing up your computer and blog that I wrote back in May. If you haven’t read that post yet I’d encourage you to check it out after you’re done reading this.
So let’s talk about those last two items in my list of loves. First, Google Apps.
I worked for four years as "the I.T. guy" at a local non-profit, which means that I saw lots of different computer desktops.
Call me crazy, but I found it really interesting.
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There were two things I noticed when working on computers:
So, while people usually didn't have an organized desktop, they realized that they probably should.
The good news is that it's not that hard! Here's how:
There aren’t many things I’d rather be doing than accounting.
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Okay, well… actually…
…now that I think of it there are quite a few things I’d rather be doing than accounting.
Things like:
Are you with me or are you with me?
Here’s the deal though: if you’re working to build your blog into a business then you need to treat it like one. That means doing a good job with your accounting.
While I don’t like spending time in Excel or QuickBooks, I do like knowing that our books are in order and that we’re keeping track of our income and expenses.
So how do anti-spreadsheet people like Lindsay and I manage to keep our books in order?
We do it by using a system I call Zen Accounting for Bloggers.
It's a simple system that we developed over the past few years. This system allows us to keep really clean books while spending less than 30 minutes a week on taxes/accounting/bookkeeping.
And today I’d like to share that simple system with you.