Running Your Food Blog Like a Business

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If you’ve started your blog from scratch, you’re a CEO. Did you know that?

It’s one of those things that’s kind of obvious, but we don’t think about it much because it’s… intimidating? Scary? Official? All of the above?

But it’s true. And you’ve probably spent countless hours, days, weekends, and years DIYing it all, creating content, photographing recipes, searching for keywords, responding to comments, and sharing your recipes on social media.

And if you’re making money, working with sponsors, running ads, selling products, and/or joining affiliate programs, your blog is a business.

So let me ask you this: are you treating it that way?

To achieve serious blog growth (both in traffic and in income), you should be.

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Trending Now in Food Blogging – May

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Can someone please tell me how in the world it’s May already?! I feel like I was just writing about Thanksgiving, Christmas, and New Year’s Resolution trends.

The coronavirus has influenced the food blogging industry in some interesting ways this year, and here’s what’s trending in food blogging in May 2020:

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3 Resources That Can Help You Get More Traffic to Your Blog Posts

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Since you’re reading this article, I’m going to go out on a limb and say that you probably love some of the elements of producing content for your blog. You might love the recipe development process, the photography, or the cooking. Or maybe all of it!

And I’m going to go out on another limb and say you probably have a lot of content on your blog (and are generating more and more every month). Maybe you have over 50 posts on your blog. Or over 500. Or over 1000 like we have on our sister site and food blog, Pinch of Yum.

And all of that content (both your new blog posts and the ones that already exist on your blog) takes a lot of time and effort to create. You put in the work; now it’s time to make that content work for you for the long run.

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7 Ways to Write Better Recipes as a Food Blogger

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As food bloggers, we’ve honestly got one of the coolest jobs in the world. Because how rewarding is it to create a delicious recipe from scratch and then see others recreate it and enjoy it?

That being said, I know writing recipes can be difficult. While you can have an amazing idea in your head, it’s tricky to get all those thoughts onto paper and communicate them in an effective way to your readers.

Luckily, there are a few easy ways that you can write better recipes as a food blogger. Let’s get into them!

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3 Ways to See Long-Term Success as a Food Blogger

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If you’ve been blogging for any period of time, you’ve probably realized by now that your to-do list is always growing.

Even right now you may be thinking that you need to…

  • Figure out how Pinterest works
  • Learn about shooting recipe videos
  • Find a theme for your blog
  • Create a logo
  • Start sharing content on Instagram and Facebook
  • Learn about food photography
  • Understand SEO and email marketing
  • Establish your brand

… and feel like you should have had ALL of that done rightthisverysecond.

And that’s all on top of creating valuable, helpful, awesome blog content! 🤪

But I have some good news about your to-do list –– you have permission to choose what you do. This is your blog, after all. Just because someone has a podcast, works with brands, and posts 47 times a day on Instagram doesn’t mean that you have to, too.

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Trending Now in Food Blogging – April

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Hello, and happy spring!

The birds are chirping, the flowers are blooming, the sun is shining, and we’re so excited to welcome this new season with open arms.

With a new season comes new trending searches, and we’ve gathered some food-related searches that are popular in the month of April to help you plan out your editorial calendar.

Without further ado, here are some of the topics your readers might be searching for this upcoming month:

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How Food Bloggers Can Use Instagram Live

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Nowadays, it feels like there are a bajillion and one ways to connect with your audience on social media.

From TikTok to Facebook to Instagram Reels… the list goes on and on!

While each social media platform has its own advantages, one great way that food bloggers can connect with their followers is through Instagram Live.

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Juicing the Low-Hanging Fruit and Getting the Most Value from the Existing Content on Your Blog

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When you think about SEO, how do you feel?

A. 😬
B. 😭
C. 😱
D. All of the above

It’s 100% okay and normal to pick any of these options (especially the last one). But it really doesn’t have to be that way. 

As you probably know, “SEO” stands for search engine optimization. That means that there are things you can be doing to your posts to optimize them for search results. So if a post is optimized better, there’s a greater chance for it to show up higher in search results.

SEO isn’t a one-and-done kind of thing though; there are a ton of different tips and tweaks that you can apply to your blog posts to help you get more traffic (and in turn more email subscribers, higher revenue, additional social media followers, and all of the other positive outcomes that can result from more people visiting your site).

And I’m not just talking about new posts; you can actually improve the existing posts on your site. We like to call this “juicing the low-hanging fruit” because you’re addressing content you’ve already created and just making it a tiny bit better. And that’s what we’re focusing on today.

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