Trending Recipe Ideas this Winter

If you’re trying to brainstorm some fresh new recipes to share on your blog or social media this upcoming season, we’ve got you covered. In this post, we’re sharing a roundup of trending recipe ideas this winter to help give you some inspiration for your content calendar!

Cinnamon Rolls and the title of this blog post 'Trending Recipe Ideas this Winter'

Oh, the weather outside is frightful… but the food is so delightful! ❄️

It’s almost wintertime here in the Northern hemisphere, and that means it’s time to snuggle up by the fire with a warm, comforting meal. Or a steaming mug of hot chocolate and a cookie or two. Honestly, both scenarios sound pretty wonderful to me!

Looking for more specific ideas for each month? You can check out our monthly food content trends posts here:

Let’s get right into it, shall we?


Friends, we are entering the season of holiday desserts, and to me, cookies are the epitome of holiday baking. Gingerbread cookies, peanut butter blossoms, thumbprint cookies… I love ’em all!

So it should come as no surprise that cookie searches skyrocket in December, right?

Google Trends results for cookie recipes.

Consider sharing a roundup of your ten favorite cookie recipes on your blog, or perhaps host a cookie-baking challenge with your readers for the entire month of December (à la Pinch of Yum’s Holiday Bucket List). How fun would that be?


Something else people will undoubtedly be searching for this holiday season? Peppermint!

Google Trends results for peppermint.

Peppermint is such a unique flavor because there are so many ways you can enjoy it this time of year. Peppermint mochas, peppermint brownies, peppermint bark… I’ll take one of each, please!

It’s time to start sharing all the peppermint recipes, my friends.


Whether you love it or hate it, eggnog will most definitely be another popular search term as we head into December! Just look at these spikes:

Google Trends results for eggnog.

Do you know the secret to making perfect eggnog at home? Or do you have a recipe for eggnog scones or eggnog cookies? Now is the time to share those recipes!

Healthy Ingredients

While December is all about holiday recipes and comfort food, chances are your readers might be looking for some healthier options once January rolls around.

Google Trends results for healthy recipes.

One fun way to encourage healthy eating might be to run a challenge or share a meal plan on your blog!

For instance, Pinch of Yum previously ran a series called Plant-Powered January where they shared two new fun and delicious veggie-forward recipes each week for the entire month of January. They also put together weekly meal plans and grocery lists for the recipes to help their readers get prepared and ready to cook each week.

6 Pictures of plant based meals that reads 'Plant-Powered January (30 Days of Eating + Loving Veggies'

This is also a great time of year to share immune-boosting recipes or content with your followers as cold and flu season really picks up!


Speaking of challenges… have you heard of Veganuary? It’s an annual challenge that encourages people to follow a vegan lifestyle for the month of January.

Google Trends results for veganuary.

Veganuary helps raise awareness about the benefits of eating plant-based and encourages individuals and businesses to try and incorporate more plant-based meals and cruelty-free products into their everyday lives.

With the popularity of Veganuary, you might see an uptick in traffic this time of year if you’re a vegan blogger. And if you like to share vegan recipes from time to time, January would be a great time to post a few on your blog or social media!

Super Bowl Food

As we move into February, there will be one thing on (almost) everyone’s mind: the Super Bowl. And more specifically, Super Bowl food!

Google trends results for Super Bowl food.

While some people gather to watch the actual football game, others are strictly there for the food. Truly, is there anything better than munching on a huge spread of game-day snacks?

To help your readers prep for the big day, you could consider sharing a roundup of your all-time favorite Super Bowl party foods. Or you could create an Instagram Reel or TikTok video showcasing what your Super Bowl spread will look like, featuring some popular recipes from your blog.

Three cheers for football and food!

Valentine’s Day Recipes

Another important day for food in February? Valentine’s Day! It falls on February 14 each year, and readers will be looking for lots of great recipes to enjoy with their loved ones.

Google Trends results for Valentine's Day recipes.

Looking for ideas of what content to create this Valentine’s Day? It might be fun to share a three-course dinner for two on your blog! You could share tips for prepping everything ahead of time and even pair it with a fun cocktail.

Or if you’re flying solo this Valentine’s Day, consider posting about some of your favorite ways to enjoy the holiday by yourself, with family, or with friends.


Of course, we can’t chat about Valentine’s Day without mentioning chocolate. Searches for chocolate will be higher in February, so it’s the perfect time to post some new chocolate recipes on your blog or social media.

Google Trends results for chocolate.

And while searches for chocolate definitely spike for Valentine’s Day, they also spike right before Christmas, so chocolate recipes in winter are really a no-brainer.

And don’t feel like you’re limited to just chocolate recipes! Share some tips about the best ways to melt chocolate, or break down all the different types of chocolate in a blog post.

Let’s all give chocolate the love it deserves this February. ❤️

Don’t forget these holidays!

Be sure to mark these upcoming dates on your calendar, and consider sharing some fun recipes that your readers can celebrate with.

  • Saint Nicholas Day (Nikolaus): Wednesday, December 6
  • Hanukkah: Thursday, December 7 – Friday, December 15
  • First Day of Winter (for those of us in the Northern hemisphere!): Thursday, December 21
  • Christmas: Monday, December 25
  • Boxing Day: Tuesday, December 26
  • Kwanzaa: Tuesday, December 26 – Monday, January 1
  • New Year’s Eve: Sunday, December 31
  • New Year’s Day: Monday, January 1
  • Groundhog Day: Friday, February 2
  • Chinese New Year: Saturday, February 10
  • Super Bowl: Sunday, February 11
  • Mardi Gras: Tuesday, February 13
  • Valentine’s Day: Wednesday, February 14
  • Presidents’ Day: Monday, February 19

For our friends in the Southern hemisphere…

While the Food Blogger Pro team is based in the Northern hemisphere, we know that so many members of our community live all around the world.

All of our friends in the Southern hemisphere are about to enter summer, and, to be honest, we’re kind of jealous of all of the warmer temperatures they’re about to experience. And with warmer temps comes all different kinds of food trends!

If you (or your readers) are based in the Southern hemisphere, we recommend checking out this great chart — it breaks down what fruits and vegetables are currently in season in Australia, so it might help you think of some fun recipes to share with your audience.

Now let’s chat: Which trending recipe ideas are you most excited about this winter? Did this post give you any new content ideas? Let us know in the comments below!

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