Working with brands on sponsored content is one of the most popular ways that food bloggers, influencers, and content creators can monetize their online businesses.
That said, when it comes time to negotiate your rate and your work with a brand, it can get a little intimidating and complicated.
But knowing what to expect by doing some work ahead of time can help you feel more comfortable and confident when you get to the negotiations.
Allow us to introduce to you the concept of MAGIC, a framework created by our Legal Expert, Danielle Liss from Businessese, in our Negotiating with Brands Quick Win lesson available to all Food Blogger Pro Members.
This framework will help you approach negotiating with brands as a collaboration-based exercise, versus one rooted in conflict. It’ll help you identify and articulate what both sides want in a sponsored partnership so that both you and the brand are happy with the contracted work.