It’s SUMMER! The season of sunshine and fresh foods and beaches and sand between our toes.
(Well, at least for those of us in the Northern Hemisphere — we’re sending all the warm vibes to our friends facing colder temps in the Southern Hemisphere.)
And that means it’s also the time of year for some exciting (and delicious) trending searches in food blogging! So, if you’re looking for ideas for summer-inspired content, look no further: here’s what’s trending in July! ☀️
If you’re not new to the food blogging game, you’ll know there are always food-related holidays to look out for. In a time like the summer where there aren’t that many well-known holidays to prepare for, it might be fun to pick out a few of these food holidays for which you can create recipes. One of my favorite resources to stay current on all of these crazy holidays is Foodimentary.
Did you know that July 6 is National Fried Chicken Day or that July 11 honors one of my favorite summer drinks, mojitos, on National Mojito Day? OR that July is National Pickle Month? Anyone? Bueller?
Yeah, I didn’t either. That’s why a site like Foodimentary is a great resource for food bloggers to stay current with these fun holidays and give you some ideas to build out your editorial calendar for the month.
I’m a chronic procrastinator when it comes to planning recipes for my blog, so keeping an eye on upcoming holidays or times of the year is key for me. While the searches for the 4th of July are an obvious focal point, searches for other less-common times of the year start to increase. For instance, in July, some people are already starting to look for back-to-school lunch and snack recipes, as well as “Christmas in July” ideas.
And be sure to be on the lookout for these upcoming dates as well:
- Canada Day: Thursday, July 1
- Independence Day: Sunday, July 4
- Last Day of Summer: Wednesday, September 22
After a slight delay, the Summer Olympics are officially on this year! They’ll be kicking off on Friday, July 23 in Tokyo, and I can’t wait to tune in.
Is it just me, or is the best part about sporting events the food? There’s nothing like watching someone demonstrate the peak level of athletic ability… while stuffing your face with some delicious treats.
July is also the month when one of my favorite veggies is trending: corn! Three cheers for corn!
Corn is interesting because, as you can see above, it trends a few times each year. It’s trending now because it’s in-season, and it’s just so versatile.
Make dips! Make meals! Make snacks! There are so many things you can do with corn, and I am (and your readers are) here for it.
Summer Sweet Treats
Along with all of those healthy recipes, people’s interest in sweets peaks during the month of July. If you’re surprised by this like I was, I have just one word for you: s’mores. In fact, there’s a huge spike in searches for “s’mores” this month.
Everyone can make a s’more. How can you jazz it up? Make it vegan? Add different candy? Make a white chocolate version? Add cookie butter?! Make this classic dish your own and give your readers some fun ideas.
Another popular July search term? Ice cream, and lots of it.
Interest in ice cream peaks in July, so be sure to promote your frozen sweet treats this month!
Perhaps a nice fruit-filled sorbet or a…wait for it…s’mores-flavored ice cream (!!!) will make your readers (and taste-testers) happy this season.
Unsurprisingly, searches for fruit spike in July. Who would have thought?
Admittedly, “fruit” is a vague search term. One of my very favorite things about Google Trends though is checking out the top related queries for a search. If we look at those for “fruit,” this is what we see:
Dragon fruit, fruit trees, fruit flies, and fruit salad would be helpful areas of focus this time of year. What about posting some tips on removing those annoying fruit flies from your home? Or a dragon fruit fruit salad! (Try saying that five times fast.)
These related topics will give those vague trending topics some context, and help you produce (lol, get it?) helpful, valuable content for your readers.
Try Something New
Remember how we talked about The Summer Slump last month? Summer is the perfect time to try publishing new content and see how it performs with your audience and on social media.
A great thing to try: video. If you haven’t tried your hand at this popular way to repurpose your recipes, summer would be a great time to start. It’s a great way to refresh some of your older content and keep it relevant, as well as adding a little extra to your recipe’s structured data.
If you don’t know where to start, don’t worry—we’ve got your back. Check out this article about the gear you’ll need to create awesome food videos, and see what you can do. And! If you’re a member, we have a big ol’ recipe video course for ya. 📹
Go forth and do July proud, friends.
Now let’s chat: What kinds of content do you think you’ll be focusing on in the month of July?