Trending Now in Food Blogging – July

Blue graphic of ice cream cones that reads 'Trending Now in Food Blogger - July' with the Food Blogger Pro logo

It’s SUMMER! The season of sunshine and fresh foods and beaches and sand between our toes.

(Well, at least for those of us in the Northern Hemisphere — we’re sending all the warm vibes to our friends facing colder temps in the Southern Hemisphere.)

And that means it’s also the time of year for some exciting (and delicious) trending searches in food blogging! So, if you’re looking for ideas for summer-inspired content, look no further: here’s what’s trending in July! ☀️

Upcoming Holidays

If you’re not new to the food blogging game, you’ll know there are always food-related holidays to look out for. In a time like the summer where there aren’t that many well-known holidays to prepare for, it might be fun to pick out a few of these food holidays for which you can create recipes. One of my favorite resources to stay current on all of these crazy holidays is Foodimentary.

Did you know that July 6 is National Fried Chicken Day or that July 11 honors one of my favorite summer drinks, mojitos, on National Mojito Day? OR that July is National Pickle Month? Anyone? Bueller?

Yeah, I didn’t either. That’s why a site like Foodimentary is a great resource for food bloggers to stay current with these fun holidays and give you some ideas to build out your editorial calendar for the month.

I’m a chronic procrastinator when it comes to planning recipes for my blog, so keeping an eye on upcoming holidays or times of the year is key for me. While the searches for the 4th of July are an obvious focal point, searches for other less-common times of the year start to increase. For instance, in July, some people are already starting to look for back-to-school lunch and snack recipes, as well as “Christmas in July” ideas.

And be sure to be on the lookout for these upcoming dates as well:

  • Canada Day: Thursday, July 1
  • Independence Day: Sunday, July 4
  • Last Day of Summer: Wednesday, September 22

Summer Olympics

After a slight delay, the Summer Olympics are officially on this year! They’ll be kicking off on Friday, July 23 in Tokyo, and I can’t wait to tune in.

Is it just me, or is the best part about sporting events the food? There’s nothing like watching someone demonstrate the peak level of athletic ability… while stuffing your face with some delicious treats.

So, in preparation for the upcoming festivities, why not post some Olympics-related recipes? From American-flag fruit pizzas to olympic torch fruit cups, the options are truly endless.

Corn

July is also the month when one of my favorite veggies is trending: corn! Three cheers for corn!

Google Trends result for corn

Corn is interesting because, as you can see above, it trends a few times each year. It’s trending now because it’s in-season, and it’s just so versatile.

Make dips! Make meals! Make snacks! There are so many things you can do with corn, and I am (and your readers are) here for it.

Summer Sweet Treats

Along with all of those healthy recipes, people’s interest in sweets peaks during the month of July. If you’re surprised by this like I was, I have just one word for you: s’mores. In fact, there’s a huge spike in searches for “s’mores” this month.

Google Trends result for s'mores

Everyone can make a s’more. How can you jazz it up? Make it vegan? Add different candy? Make a white chocolate version? Add cookie butter?! Make this classic dish your own and give your readers some fun ideas.

Another popular July search term? Ice cream, and lots of it.

Google Trends result for ice cream

Interest in ice cream peaks in July, so be sure to promote your frozen sweet treats this month!

Perhaps a nice fruit-filled sorbet or a…wait for it…s’mores-flavored ice cream (!!!) will make your readers (and taste-testers) happy this season.

Fruit

Unsurprisingly, searches for fruit spike in July. Who would have thought?

Admittedly, “fruit” is a vague search term. One of my very favorite things about Google Trends though is checking out the top related queries for a search. If we look at those for “fruit,” this is what we see:

Top related queries from Google Trends for the search term, 'fruit'

Dragon fruit, fruit trees, fruit flies, and fruit salad would be helpful areas of focus this time of year. What about posting some tips on removing those annoying fruit flies from your home? Or a dragon fruit fruit salad! (Try saying that five times fast.)

These related topics will give those vague trending topics some context, and help you produce (lol, get it?) helpful, valuable content for your readers.

Try Something New

Remember how we talked about The Summer Slump last month? Summer is the perfect time to try publishing new content and see how it performs with your audience and on social media.

A great thing to try: video. If you haven’t tried your hand at this popular way to repurpose your recipes, summer would be a great time to start. It’s a great way to refresh some of your older content and keep it relevant, as well as adding a little extra to your recipe’s structured data.

If you don’t know where to start, don’t worry—we’ve got your back. Check out this article about the gear you’ll need to create awesome food videos, and see what you can do. And! If you’re a member, we have a big ol’ recipe video course for ya. 📹

Go forth and do July proud, friends.

Now let’s chat: What kinds of content do you think you’ll be focusing on in the month of July?

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26 Comments

    1. It is certainly a distinct taste. If you don’t like the powdered version, perhaps try fresh. It tastes completely different to me and it’s delicious. You don’t even have to peel it. Just give it a little scrub with some water and mince it like you would garlic. Prepare to have colored fingers and a yellow spot on your cutting board but it’s totally worth it!

  1. Thanks Megan! This is a great article to get us all thinking and inspired about new blog topics! Sometimes I get stumped and this really helps!

  2. Wow, this is my favourite series so far! LOVE it! I, like you, suck at planning recipes for upcoming holidays. That is why I started editorial calendar. Helps a lot! Turmeric? Seriously? Hmmm. In July. Turmeric ice cream? lol.

  3. This is great! Thanks, Alexa! You’ve confirmed my suspicion that ice cream, s’mores and easy snacks are on everyone’s radar right now.

  4. Great article! I’m often overwhelmed with information and can’t move forward so something that tells me food holidays is so helpful!

  5. You did a great job Alexa! Sometime, I may just go against the “trend” just to be obstinate — that’s an Italian quality 🙂

  6. Thank you Alexa! Random question or maybe not so random – is there any tool/website that I can use with trending topics in drinks/cocktails. I have a bartending/cocktail blog and even tho I find these trending articles really helpful, I feel that there might be more I can dig for as far as cocktail trending goes! Thank you

    1. Hey, Ivo! Definitely not random 🙂 I really like Google Trends for figuring out trends in the food space. If you search for “cocktails” (https://trends.google.com/t…, you can scroll down a bit to find “Related topics” and “Related queries,” and you can filter those by Top or Rising topics. I really like checking out the Rising “Related topics” because that shows me how I can niche down the topic I’m looking at.

      On the cocktails page, I’m seeing that Mezcal and Moscow Mules are popular rising topics right now! So instead on just focusing on summer cocktails, I might want to try posting something like, “10 Summer Cocktails using Mezcal.” Food for thought (pun intended 😉 ).

      Perhaps I’ll do a post about *how* exactly I find trends for you guys… 🙂 https://uploads.disquscdn.c…

  7. This explains all the Smores and pies with grahm cracker crusts I’ve been seeing! HA!HA! I had an idea for a smores recipe so maybe I should move forward with it after all. Thank you for sharing Foodimentary. I wondered how people knew about all those offbeat “holidays.”