Friends! It’s officially summer in the northern hemisphere! 🎉
Well, sort of. The official first day of summer falls between June 20-22 every year, but in my eyes, the start of June always signifies the beginning of copious amounts of summer produce, bottomless tropical cocktails, and long sunny days.
Does it get any better?!
But you know what a new month means: new trends in the food blogosphere! Here’s what is happening in June:
I’m not sure about you, but I am very much looking forward to summer holidays. For some reason, life just feels better in the summer.
As readers will be looking for holiday recipes and entertaining ideas this month, we’ve rounded-up a few important dates to keep in mind. As a reminder, the FBP Team is based in the U.S., so this list mostly reflects the holiday calendar in the U.S. We always recommend that you check the holidays in your region to best serve your readers.
- Pride Month: all of June
- Memorial Day
- Donut Day
- Juneteenth: June 19
- First Day of Summer/Summer Solstice(for those of us in the Northern Hemisphere)
- Father’s Day
- Canada Day: July 1
- Independence Day: July 4
Believe it or not, fall and winter holidays will be upon us soon, so be sure to give these summer holidays their due!
Grilling and BBQ
‘Tis the season for firing up the grill! Readers are in need of simple, new, and exciting ways to utilize this summery cooking method this year. And it’s only growing in popularity each year!
Do you have the secret to perfectly juicy grilled chicken? How about a vegetable marinade perfect for the grill? Or what if you post a roundup of your favorite skewer recipes? There are so many options for grilled goodness this time of year!
As a reference, BBQ is a very cyclical search term, so June is the perfect time of year to give your readers your very best BBQ-ing tips and recipes!
And while you’re sharing all your expertise about BBQ-ing, don’t forget about the salad recipes! More and more, your readers will be searching for summer salad recipes, so it might be the time to share some of your favorites.
And I’m not just talking about a bowl of greens with a little bit of dressing poured on top. Why not top salads off with all those delicious summer fruits like peaches and strawberries?
Hey—maybe even share your go-to loaded pasta salad or a decadent egg salad recipe. A salad’s a salad, right?
Dig your tent out of the garage because it’s time to go camping!
Camping season starts in early May and typically lasts until early October, so chances are your readers have the great outdoors on their minds nowadays.
And honestly, isn’t the best part of camping the food?! I spend all year long dreaming about campfire s’mores and delicious feasts served around the fire.
Could you share all your favorite camping recipes in a roundup post? Or maybe you have some unique camping hacks to share with the world? The possibilities are endless!
The Summer Slump
As we enter into the summer season, The Summer Slump might start hitting home for many bloggers.
I read this article by Ali from Gimme Some Oven years ago, and it has always stuck with me: 5 Tips for Blogging Through the Summer Slump. Your traffic (and therefore your income) might dip a bit in the summer.
I love Ali’s suggestions for blogging through the Summer Slump, rather than getting bogged down in worries that your pageviews aren’t where you want them to be. My favorite tip in the article is all about taking risks and experimenting with your blog.
Is there a series you’ve been thinking about adding to your post lineup? Do you have some off-niche recipes or posts you’ve been thinking about publishing? Try recording some recipe videos. Or maybe try a challenge with your readers to keep them engaged? Summer is the perfect time to try out your ideas! Take that risk and press Publish.
Or…take a break. When things start to feel a bit crazy in life, sometimes a break from blogging is exactly what you need. Make it as long or as short as you like, but taking a step back may just help you relax and come back to blogging in a refreshed state of mind. 💆♀️
And for those around the world…
While the June solstice marks the beginning of summer in the Northern hemisphere, it marks the beginning of winter for those of you in the Southern hemisphere! So if you (or your readers) are based in the Southern hemisphere, you could share some cozy, cold-weather recipes for that audience. Curious as to what’s in season this month? Check-out this list of foods in season in Australia this month, to help guide the recipes you share.
Now let’s chat: What are you planning on posting this month? How are you going to balance these summery trends?
Amazing article, Thanks for sharing.
Great tips on Summer slump. Also, I thought Father’s Day 2018 is on June 17?
You’re right! It was a typo on my part. 🙂 Thanks!
Glad to here reference to the summer slump! For me being busy with work & baseball coaching exacerbate this trend. I try to just keep plugging away, finding ways to get enough fresh content with less time available.
Thanks! I do pretty well with some grilling recipes, so summer is actually a pretty good time on Cooking Chat. My grill broke early last summer and we didn’t replace until this spring. So will be updating some of the popular grilling recipes to try to get them a bit higher in search!
Love this, David! That sounds like an awesome project to take on this summer.
Y’all always keep us up to date on the best trends! Thank you!
We’re glad you’ve been enjoying these posts, Dina! 😊
I love this June update, thank you! You’ve given me some ideas to re-SEO my summer/camping focused blogs. And I just read Ali’s article – great recommendation! I didn’t realize the summer slump was a thing and I experienced myself before I knew! Good to know it happens to the best of us😄
Oh man, the summer slump is such a real thing, isn’t it? And your summer/camping content sounds perfect for right now!