Friends! It’s officially summer! 🎉
Well, sort of. The official first day of summer isn’t until June 21, but in my eyes, the start of June always signifies the beginning of copious amounts of summer produce, bottomless tropical cocktails, and long and sunny pool days.
Does it get any better?!
But you know what a new month means: new trends in the food blogosphere! Here’s what is happening in June:
I’m not sure about you, but I am very much looking forward to summer holidays. Family, friends, warm weather, the beach..life is good in the summer.
Readers will be looking for holiday recipe and entertaining ideas this month, so here’s a little reminder of some upcoming holidays:
- Father’s Day: Sunday, June 16
- First Day of Summer: Friday, June 21
- Canada Day: Monday, July 1
- Independence Day: Thursday, July 4
According to the Pinterest Possibilities Planner, there are 10 million pinners that pin content about Independence Day and Father’s Day, and 37 million pinners that pin summer-related content, so there’s a ton of pinning potential with these holidays!
Believe it or not, fall and winter holidays will be upon us soon, so be sure to give these summer holidays their due!
While summer signifies “vacation getaway” season for many, others prefer to keep their vacations local. Staycations start their upward trend in June and continue through July:
Think about ways that you can encourage your readers to take some time to relax this summer, even if they can’t get out of town. Bring the fresh, tropical, vacation foods to them with seasonal produce and summery recipes.
Along those same lines, your readers who are traveling this summer are starting to look for travel tips, and you can provide them with your favorite food-related travel advice.
Do you have a favorite snack you pack to fight the airport munchies? How about your must-have road trip eats? Think about the foods that are simple to make and easy to transport.
Grilling and BBQ
Tis the season for firing up the grill! Readers are in need of simple, new, and exciting ways to utilize this summery cooking method this year. And it’s only growing in popularity each year!
Do you have the secret to perfectly juicy grilled chicken? How about a vegetable marinade perfect for the grill? Or what if you post a roundup of your favorite skewer recipes? There are so many options for grilled goodness this time of year!
As a reference, BBQ is a very cyclical search term, so June is the perfect time of year to give your readers your very best BBQ-ing tips and recipes!
The Summer Slump
I wanted to start out this article by mentioning The Summer Slump. I read this article by Ali from Gimme Some Oven years ago, and it has always stuck with me: 5 Tips for Blogging Through the Summer Slump. Unless you’re super lucky, chances are that your traffic (and therefore your income) might dip a bit in the summer.
I love Ali’s suggestions for blogging through the Summer Slump, rather than getting bogged down in worries that your page views aren’t where you want them to be. My favorite tip in the article is all about taking risks and experimenting with your blog. Is there a series you’ve been thinking about adding to your post lineup? Do you have some off-niche recipes or posts you’ve been thinking about publishing? Try recording some recipe videos. Or maybe try a challenge with your readers to keep them engaged? Summer is the perfect time to try out your ideas! Take that risk and press Publish.
Question: How do you think you’ll combat the Summer Slump this year?