Trending Now in Food Blogging – August

Hello, friends! It’s that time again when we take a look at what’s trending in the food blogging space in August. These posts are designed to outline some of the trending ingredients and search terms in the following month so that you’re all prepped and ready to create awesome, click-worthy content on your blog.

You’ll notice that there’s a very strong theme to the searches happening in August, so this is a really great opportunity to curate content that resonates with those searchers. Any ideas what it might be?

Ready to find out? Let’s jump in.


It’s the most wonderful time of the year! …for parents at least. Back-to-school searches peak this month as parents are looking for quick and easy lunch and snack ideas for their kiddos, as well as teacher gifts and organization ideas. Perhaps posting a roundup of your favorite back-to-school lunches or a few tips on how to keep an organized meal plan while the kids are in school might be able to help out your readers.

And don’t forget about college students! Searches for “mug cakes” are still popular this year, and the college-aged folk may have a particular affection for these microwavable treats. Readers are interested in more personalized recipes that have built-in portion control, endless flavor combinations, and customization for dietary restrictions; mug cakes are the perfect culmination of those features.

Peanut Butter

The fact that this search term peaks during this month can almost definitely be attributed to the whole back-to-school search craze. While PB&Js are a classic sandwich combo for kids going back to school, try turning this winning duo into a new and inventive snack or lunch idea.

Another idea: Some schools are deemed “peanut-free” due to allergies. Writing up a list of peanut butter alternatives or peanut-free lunch ideas may help those with this restriction.


Okay, this trend kind of cracks me up. You know what happens at the end of each summer: you have a literal mountain of zucchini to use up before it goes back. And unsurprisingly, your readers are looking for ways to use it up.

My suggestion? Don’t reinvent the wheel. As my girl Daenerys Targaryen once said, break the wheel.

There are so many zucchini fritter, bread, noodle, and muffin recipes out there. Try jazzing it up a bit to help your content get seen and shared. What if you added a Nutella swirl to your zucchini bread? Or you could create the perfect summer-fall hybrid breakfast: zucchini pumpkin muffins! Or maybe you could find a way to use up all of your readers’ leftover summer produce – the ultimate summer veggie hash, anyone?! Use that noggin of yours to really create something that will stand out.

Healthy Ideas

According to one source, parents are looking to keep their families healthy during this month. Healthy breakfast, lunch, or dinner ideas would a great place to start, but there are other ways to cash in on this trending search. If you combine “healthy ideas” with the whole back-to-school and peanut butter trends, you could have a winning post or recipe on your hands. This time of year seems to be especially hectic for families, so perhaps healthy on-the-go snacks and meals would be of value to your readers.

Remember when we talked about foods with a purpose last month? I think the same sentiments apply here. People want to be educated about how the foods they feed to their families will benefit them and help them feel their very best. Putting this information in an easy-to-digest format can help families maintain a healthy diet during the busy back-to-school season.


These red, juicy fruits are trending this month! And for good reason: they’re in the peak of their season in August!

Honestly, it doesn’t get much better than a thick, salty tomato slice on top of some warm bread in the summer, but try thinking of some creative ways to use this trendy fruit. Use them as a cup for dip! Use them in end-of-summer salads! Use them in a toasty roasted tomato sauce for fall! Tomatoes are so versatile; I’m sure you’ll find a delicious way to use them.

Upcoming Holidays

August is summer’s last hurrah, and people are already starting to search for fall and, dare I say, winter holidays. Here are some upcoming holidays to keep on your radar:

  • Labor Day: Monday, September 3
  • Halloween: Wednesday, October 31
  • Thanksgiving: Thursday, November 22

Which of these trending searches are you most excited to tackle this month? Which do you think will resonate the most with your readers?

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