Hello, friends! It’s that time again when we take a look at what’s trending in the food blogging space in August. These posts are designed to outline some of the trending ingredients and search terms in the following month so that you’re all prepped and ready to create awesome, click-worthy content on your blog.
You’ll notice that there’s a very strong theme to the searches happening in August, so this is a really great opportunity to curate content that resonates with those searchers. Any ideas what it might be?
Ready to find out? Let’s jump in.
Back-to-school searches peak this month, but as we all know, back-to-school is probably looking a little different this year.
Many parents are navigating unknown territories this year with balancing home-schooling, work, and running the family. On the other hand, students need to adjust to learning at home.
I think the most important thing to remember in times like these is that readers want to feel supported. Whether that’s through easy, quick dinners, ideas for making home schooling a little more tolerable, or ways to effectively manage time when it seems a lot more limited, you can support your readers with your content during these difficult, unusual times.
And don’t forget about college students! College-aged folk may or may not be heading back to campus this year. For students who are living away from home this fall, remember that they probably have limited access to cooking gear. Think about recipes that college kids can make in their dorms with microwaves and/or small blenders.
Okay, this trend kind of cracks me up. You know what happens at the end of each summer: you have a literal mountain of zucchini to use up before it goes back. And unsurprisingly, your readers are looking for ways to use it up.
My suggestion? Don’t reinvent the wheel. As Daenerys Targaryen once said, break the wheel.
There are so many zucchini fritter, bread, noodle, and muffin recipes out there. Try jazzing it up a bit to help your content get seen and shared. What if you added a Nutella swirl to your zucchini bread? Or you could create the perfect summer-fall hybrid breakfast: zucchini pumpkin muffins! Or maybe you could find a way to use up all of your readers’ leftover summer produce – the ultimate summer veggie hash, anyone?! Use that noggin of yours to really create something that will stand out.
These red, juicy fruits are trending this month! And for good reason: they’re in the peak of their season in August!
Honestly, it doesn’t get much better than a thick, salty tomato slice on top of some warm bread in the summer, but try thinking of some creative ways to use this trendy fruit. Use them as a cup for dip! Use them in end-of-summer salads! Use them in a toasty roasted tomato sauce for fall! Tomatoes are so versatile; I’m sure you’ll find a delicious way to use them.
Along those same lines, canning starts its upward trend in August.
And it totally makes sense; readers want to find ways to preserve all of the yummy summer produce they’ve picked, grown, and/or bought. Canning always intimidates me, so I’d love to see an easy-to-follow canning post full of tips and tricks to make my first canning experience as easy as possible.
Another idea? Host “Canning Week” on your blog and feature your favorite canning recipes like jams, salsas, preserves, and pickled veggies. Or you could team up with some of your blogging friends and link to each others’ canning recipes throughout the month. External link building at its finest!
One last thought: one of my favorite tools on Google Trends is the little “Related Queries” section at the bottom of each page to show you what else is trending with your original search term. According to Google Trends, a related query to “canning” is “canning with Instant Pot,” and creating content around that search term is an easy way to capitalize on a popular cooking tool and a trending search term.
August is summer’s last hurrah, and people are already starting to search for fall and, dare I say, winter holidays. Here are some upcoming holidays to keep on your radar:
- Labor Day: Monday, September 7
- Halloween: Saturday, October 31
- Thanksgiving: Thursday, November 26
We wanna know: Which of these trending searches are you most excited to tackle this month? Which do you think will resonate the most with your readers?