In the most recent Traffic and Income Report on Pinch of Yum I shared how Kiersten Frase’s eBook, How to Monetize Your Food Blog (affiliate link), made me realize that we could be doing a much better job of creating income from the ads we’re running on Pinch of Yum.
It made me realize that I need to change our advertising mindset (on Pinch of Yum) from “set it and forget it” to “always be testing it.”
This realization inspired me to create a spreadsheet to track our advertising numbers, because it’s tough to test something unless you have easy to understand data to test it against.
Why am I posting about this on the Food Blogger Pro blog?