Articles About Creating an Income

Many food bloggers would like to “go pro” and turn their blog into a full-time income. It’s possible, but it takes a lot of hard work, dedication, luck, and diversification. That last one, diversification, is a concept that people don’t often think about when they consider creating a full-time income from their blog.

People often use the phrase “don’t put all your eggs in one basket” when referring to diversification, but that phrase doesn’t really work for what I’m trying to communicate in this post. I like this phrase better:

Fill your empty egg carton.

Okay, I’ll be the first to admit that it’s not as catchy, but the visual of the egg carton helps to communicate the point that I’m hoping to make, which is this:

If you have a blog, chances are that your egg carton is pretty close to empty. In other words, there are income streams (openings in the egg carton) that are not being filled (with eggs).

It’s really hard to create a full-income from just one income source (i.e. one egg), but when you fill all of the possible income sources (i.e. openings in the egg carton), it becomes much easier to create a full-time income from your blog.

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This post is going to be short and sweet, as Lindsay and I are taking some time to soak up the sun in Arizona this week before returning to the Polar Vortex (a.k.a. Minnesota).

Edit: Lindsay will be soaking up the sun, I'll be sitting in the shade. #pronetosunburn

While the post is going to be short, the concept that I’m going to be talking about has the potential to have a long-term impact on the revenue that you create from your blog. My hope is that, after reading this short post, you'll feel empowered to take action and create (and sell) your own eBook.

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Traffic represents tangible numbers that allow you to easily see how your blog is performing, but it’s only half the battle when it comes to monetizing your blog.

Yes, you need to be smart about ways to increase traffic to your blog. You also need to be smart about ways to increase your effectiveness at monetizing the traffic that is already coming to your blog.

The good news is that this doesn’t require you to squeeze every last penny from your blog readers by showing more ads or pitching more products. Quite the opposite, actually. You want to be squeezing every last penny from the advertisers and affiliates you work with so you don’t have to show more ads and pitch more products to your readers.

In this post I’m going to share an example of a change we made with Pinch of Yum to increase our monthly income by over $1,500. I'll also share how this information impacted the way we structure payments for Food Blogger Pro affiliate program.

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Let’s face it. Advertising terms can be confusing.

Especially if you're one of those “i’d-rather-poke-myself-in-the-eye-than-do-anything-that-has-to-with-math” kind of people.

But if you’re looking to turn your food blog into your career (or even just your mocha money) then it’s important that you have a solid understanding of advertising terminology.

The good news is that the most common advertising terms are fairly simple to understand, especially if you have examples to look at. In this post we’re going to look at seven different advertising terms and explain them using simple and easy to understand examples. The advertising terms we’ll be looking at today are:

1. Impression
2. Fill rate
3. CPM
4. CPC
5. CTR
6. CPA
7. RPM

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