You don’t need to be the ultimate expert in order create an eBook

This post is going to be short and sweet, as Lindsay and I are taking some time to soak up the sun in Arizona this week before returning to the Polar Vortex (a.k.a. Minnesota).

Edit: Lindsay will be soaking up the sun, I'll be sitting in the shade. #pronetosunburn

While the post is going to be short, the concept that I’m going to be talking about has the potential to have a long-term impact on the revenue that you create from your blog. My hope is that, after reading this short post, you'll feel empowered to take action and create (and sell) your own eBook.

The concept I’d like to share with you is expert enough.

I first learned about the concept of expert enough from an entrepreneur named Corbett Barr and came to believe in it after Lindsay and I applied it to Tasty Food Photography, the eBook that we sell through Pinch of Yum.

There is a (not very active) site that has the expert enough manifesto posted, but I’ve changed and adjusted the concept to apply to creating an eBook.

Expert Enough: You don’t have to be the ultimate expert when writing an eBook, you just need to know something that someone else wants to know.

In many cases, not being the ultimate expert is actually an advantage.

This was the case with Tasty Food Photography.

Lindsay had received lots of positive feedback on her food photography (I agree, it’s beautiful!), but she was a bit hesitant about writing a food photography eBook because she didn’t feel like she had all of the complex technical knowledge that many full-time photographers have. As we continued to talk about the idea of Lindsay writing a food photography eBook we realized that not being the ultimate expert might actually be an advantage.

Here’s why:

Lindsay was be able to take really beautiful food photos using easy-to-understand, nontechnical methods. This is exactly the kind of thing that inexperienced food photographers are looking to learn!

Lindsay wasn’t the ultimate expert. She was expert enough. Or, to use our expert enough definition from above, Lindsay knew something that other people wanted to know.

I am 100% confident that you too have something that someone else wants to know. This is your expert enough.

My challenge to you is to believe that you're expert enough and move forward with creating your own eBook to offer to your readers. If you need help with next steps, leave a comment below or check out the Creating an eBook courses in the FBP video library.

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  1. That is a great point! I can’t tell you how many times I’ve been intimidated by situations where I wasn’t THE expert on a subject that I needed to present or educate people on, even though I knew more than most of my audience. And it’s definitely a thought that’s been in my mind looking at potential e-books. For example, I’ve just started a Paleo recipe blog, but I’m by no means the expert – but I know more than most. (What I do know is that I love eating and cooking this way, and that as a foodie I want really tasty food!!)

    Thank you for putting it into perspective!


  2. Silly question…about how long is an ebook on photography for food blogging, or say, an ebook on training for 5Ks/10Ks/Half marathons? After googling “average length of an ebook”, I get all sorts of answers. Just curious…thanks!

    1. As long as you need it to be in order to communicate all of the information you want to communicate. With an eBook you don’t need to add “fluff” in order to get it to a certain length.

  3. Sometimes I almost feel that you guys can hear me talking in my head. I was just thinking about this, and I found this post.