What Food Bloggers Are Focusing on in 2022

A photo of someone typing on a computer and the title of this article, 'What Food Bloggers Are Focusing on in 2022.'

Is it just me or does the end of the year always feel like the perfect time to step back and set some blogging goals for the year ahead?

It can be so helpful to analyze what’s working (and what’s not!) in your current strategy to decide what to focus your time and energy on moving forward.

As you’re thinking about your goals for the new year, we wanted to get a feel for what food bloggers are focusing on in 2022 to give you some ideas and inspiration!

We surveyed The Food Blogger Pro community, as well as the team behind Food Blogger Pro and our sister companies, to get their thoughts, and we can’t wait to share the results with you today.

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What to Update When Republishing Content as a Food Blogger

a photo of instant pot summer soup in bowls and the title of this blog post, 'What to Update When Republishing Content as a Food Blogger.'

Welcome to Part 3 of our Republishing Content blog series!

So far in this series, we’ve covered why you should republish content, as well as how to identify the right posts to update and republish.

And last but not least, we’re going to discuss what to update when republishing content! We’ll explore how to actually republish a post, some key areas you might want to consider updating, and more.

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How to Identify Posts to Update and Republish as a Food Blogger

a photo of bowls of yellow soup and the title of this blog post, 'How to Identify Posts to Update and Republish as a Food Blogger'

Welcome to Part 2 of our Republishing Content blog series!

In the first post of this series, we talked about the why –– why is updating and republishing old content a solid strategy for online creators?

That’s a great place to start when you’re thinking about your republishing strategy, so be sure to check out that blog post first!

But today I’m excited to talk about the process of identifying the right posts to update and republish.

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Why You Should Republish Content as a Food Blogger

An image of a pork and rice bowls with the name of the blog post, 'Why You Should Republish Content as a Food Blogger'

Hello, hello, and welcome to Part 1 of our Republishing Content Series!

Over the next few weeks, we’re going to be focusing on why you should be republishing posts on your blog to get the most out of your existing content.

We’ll be covering:

  1. Why you should republish content
  2. How to identify which posts to update and republish
  3. What exactly to update when republishing content

Without further ado, let’s kick things off by going over a few reasons why you should consider republishing content as a food blogger:

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3 Resources That Can Help You Get More Traffic to Your Blog Posts

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Since you’re reading this article, I’m going to go out on a limb and say that you probably love some of the elements of producing content for your blog. You might love the recipe development process, the photography, or the cooking. Or maybe all of it!

And I’m going to go out on another limb and say you probably have a lot of content on your blog (and are generating more and more every month). Maybe you have over 50 posts on your blog. Or over 500. Or over 1000 like we have on our sister site and food blog, Pinch of Yum.

And all of that content (both your new blog posts and the ones that already exist on your blog) takes a lot of time and effort to create. You put in the work; now it’s time to make that content work for you for the long run.

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Create Nutrition Labels for Food Blogs with Nutrifox

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Back in 2014, Food Blogger Pro launched a free tool for our community called The Nutrition Label Generator. This tool allowed members to generate quick nutrition labels for the recipes on their blogs or websites.

But there were a few problems with The Nutrition Label Generator as it was originally built:

  • You couldn’t edit the ingredients, so you couldn’t control the accuracy of the nutrition facts.
  • The generator exported images of your labels, which was a pain if you needed to update and re-upload the labels to your site.
  • Nutrition information from the label wasn’t included in your recipe’s structured data (more on why that’s important here!).

To make the tool more valuable for recipe creators, we decided to make it it a separate product from Food Blogger Pro –– it’s now called Nutrifox

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10 Food Blog SEO tips from Moz’s Beginner’s Guide to SEO

a picture of a man on a computer with food floating around his head and the title of this article, '10 Fodo Blog SEO Tips from Moz's Beginner Guide to SEO'

I just got off the phone with my dad. I often use the commute to the office to call home and check-in with my mom and dad. We usually chat about the news or things that we have planned for the day, which is exactly how the conversation went today.

Dad: “What do you have planned for today?”

Bjork: “I’m writing a post about SEO for food blogs.”

Dad: “SEO?”

Bjork: “Yeah, it stands for search engine optimization…”

…commence Bjork oversharing with dad about what SEO is and how it works, why it’s beneficial to bloggers, and how we go about doing it for our two sites, Pinch of Yum and Food Blogger Pro.

That little SEO soapbox moment made me realize how excited I get when I talk about SEO.

It makes sense, as search engine traffic is one of the most common ways that people discover Pinch of Yum and/or Food Blogger Pro. As the screenshots below show, SEO is an important part of our businesses.

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The Ideal Search Result for Food Bloggers (and How to Get it for Your Blog)

Have you ever Googled one of your recipes and been disappointed with how the result is displayed in Google (if it even displays at all)? This happens for one of two reasons:

  1. Google has decided to show your post that way.
  2. You haven’t set things up correctly on your blog.

You can’t do much about #1. Even if your blog is perfectly formatted Google might still decide that they’re going to leave out certain information from a search result. Google does as Google pleases. There’s not much you can do about it except make sure that you’re not falling victim to #2.

There is something that you can do about #2, as there are multiple components that factor into the ideal, rich search result for food bloggers. None of them are complicated, but they do require some time to set them up properly.

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What is recipe schema and how does it impact my food blog?

Schema. It’s a tough word to say, isn’t it?

It’s kind of like Bjork. You think you know how to pronounce it, but the first time you speak it out loud you find yourself doing the ole’ name + mumble combo in an effort to conceal the fact that you’re not 100% sure how to say it.

For a long time I felt the same way with my general understanding of schema. I felt like I kind of understood it, but I wasn’t 100% sure. After realizing that I wasn’t 100% sure how schema markup worked I decided to go on a schema research frenzy (like I do…).

This post is a condensed review of that research, written from a food blogging perspective.

That being said, if you’re not a food blogger you should still keep reading. Schema markup is a concept that all bloggers and website owners should understand (and implement)!

I know that a lot of you read the words “schema” and “markup” and you think “really complicated.” Thankfully that’s not the case. The good news with running a food blog is that there usually isn’t any manual coding you have to do to use schema markup on your blog.

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A Huge SEO Tip That Most Food Bloggers Miss

Search engine optimization (SEO) is an important concept to understand as you grow your food blog. Many people understand the basic concept of SEO and are applying those basic ideas to their blog, so the challenge for bloggers is finding tips and tricks that are specific to their niche that other people aren't already doing. These niche specific SEO tips are what help give one blog an edge over another blog when it comes to ranking high in search engines.

Today I'd like to share one of those niche specific, high impact SEO tips with you. The content that I'm writing about today will be specific to food blogs, but the general process could be used by other types of blogs.

The screenshot below shows the point where we started using this SEO tip with Pinch of Yum (August 15th, 2013) and the growth of organic search traffic that has happened since that date.

The direct effect from one SEO change is hard to track, but I’m confident that the tip I’ll share today will positively impact the overall SEO of your food blog.

Before I share the tip I want to talk about a general business concept. In order to do so we’ll need to reflect back to the music scene in the year 2000.

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