Have you ever Googled one of your recipes and been disappointed with how the result is displayed in Google (if it even displays at all)? This happens for one of two reasons:
- Google has decided to show your post that way.
- You haven’t set things up correctly on your blog.
You can’t do much about #1. Even if your blog is perfectly formatted Google might still decide that they’re going to leave out certain information from a search result. Google does as Google pleases. There’s not much you can do about it except make sure that you’re not falling victim to #2.
There is something that you can do about #2, as there are multiple components that factor into the ideal, rich search result for food bloggers. None of them are complicated, but they do require some time to set them up properly.
Keep in mind, this post is not necessarily about how to get your food blog to rank high in Google. It’s about how to set things up so your food blog has as many “bonus” search elements as possible.
I’m using the Vegan Crunchwrap Supreme recipe from Pinch of Yum as an example for this post. You can view the original post here and the search result here. Otherwise, here’s a screenshot of the search result:
Note #1: It’s important to know that Google doesn’t automatically reflect updates in the search results (remember, Google does as Google pleases). If you want to check to see if things are formatted correctly you should use Google’s Structured Data Testing Tool.
Note #2: We’ll be using the term “keyword” or “keyword phrase” in this post. Your keyword phrase is the phrase that you’re trying to rank for in Google. The keyword phrase for a recipe post is usually just the name of the recipe. In our example, the keyword phrase is “vegan crunchwrap supreme.” If we wanted to try to rank for a more competitive (and harder to rank for) keyword we could use “vegan crunchwrap” or just “crunchwrap.”
Note #3: This is considered a “rich result” or “rich snippet” because it displays all of these fun “extras” – ratings, calories, a description, an image, etc.
Let’s break down each element and talk about how you can replicate these results for your food blog.
1. Title and Blog Name
The biggest part of any search result is the article (or in our case, recipe) title and the blog name.
Google pulls the title of the post here, rather than the title of the recipe, so it’s important to title your posts with the name of your recipe whenever you can.
Not only that, title is also a ranking factor, so you’ll want to make sure your post titles are optimized and include your keyword.
We have this set up in the SEO plugin we use, Yoast SEO. If you download the plugin and go to SEO > Search Appearance > Content Types, you’ll see this:
For Posts (which is how we publish our recipes), the SEO title format is set to
Title, Page, Separator, Site title. In this example, that translates to, Vegan Crunchwrap Supreme Recipe – Pinch of Yum, which is what we see in our search results!
Pretty nifty, huh?
2. Recipe Image
If you do a quick Google search, you’ll notice that some results include images and some don’t. Why is that?
Images in search results come directly from the post’s structured data. We upload the photo directly into our recipe plugin, Tasty Recipes, and that’s the image Google will show in search results – most of the time.
Why do I say, “most of the time?” Google does what Google wants. Even if you upload an image there, it’s up to Google to show it in search results.
That said, you’ll want to make sure your image is optimized for search results on Google. Here’s a quick support article from our friends over at WP Tasty all about choosing the best images for SEO.
👉Want to learn more about structured data? Check out this article: “What is Recipe Schema and How Does it Impact My Blog?” 👈
3. Recipe Rating
The recipe ratings functionality usually comes bundled with a recipe plugin. Since we use Tasty Recipes, it allows readers to leave recipe ratings whenever they leave a comment on Pinch of Yum.
Google will show the average rating and the total number of reviews in the search results.
4. Time and Calories
Two other pieces of information that Google pulls straight from our structured data via our recipe plugin are time and calories.
We set that information within the recipe plugin itself:
Time and calories are what Google calls “recommended” properties, but we always like to give Google as much information about our recipes as possible.
Filling out this information is simple, is quick, and it gives our readers and Google more information about our recipes. See how important a recipe plugin is?!
👉If you need help figuring out which recipe plugin is best for you, check out this article: “Choosing a WordPress Recipe Plugin.” And if you’re a Food Blogger Pro member, be sure you check out our Understanding Recipe Plugins course! 👈
Notice how the description under the search result is an actual description of the recipe rather than the first few sentences in the post or an ingredient list?
That’s by design! We setup a recipe description for each post using our Yoast SEO plugin:
The Meta description should be descriptive of the recipe, it should include your keyword, and it should entice the reader to click on the result.
Check Your Work
That’s a [crunch]wrap! You can check to see if your updates were successful by pasting in a URL for one of your posts into Google’s Structured Data Testing Tool. If there are no Errors and no Warnings, you should be good to go!
One thing to note is that Warnings won’t necessarily hurt you; a warning is just telling you that you’re not including a certain value that Google recommends. So if you’re not shooting recipe videos, you’ll have a warning for that.
Errors, on the other hand, should be fixed immediately. You’ll get an error if you’re missing a required piece of information in your post.
We like to include as much information as possible in our posts, so if we have the values for the recommended and required fields, we include them.
If you’re not seeing updates to your search results immediately, you can nudge Google to show your updated information by submitting your URL for reindexing in Google Search Console. If you want to learn more about this free tool, we have a whole course about it on Food Blogger Pro!
How did it go? I’d love to hear if you successfully made these changes or had any issues along the way.