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The Ideal Search Result for Food Bloggers (and How to Get it for Your Blog)

Have you ever Googled one of your recipes and been disappointed with how the result is displayed in Google (if it even displays at all)? This happens for one of two reasons:

  1. Google has decided to show your post that way.
  2. You haven’t set things up correctly on your blog.

You can’t do much about #1. Even if your blog is perfectly formatted Google might still decide that they’re going to leave out certain information from a search result. Google does as Google pleases. There’s not much you can do about it except make sure that you’re not falling victim to #2.

There is something that you can do about #2, as there are multiple components that factor into the ideal, rich search result for food bloggers. None of them are complicated, but they do require some time to set them up properly.

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What is Recipe Schema and How Does it Impact my Food Blog?

If you’ve ever Googled a recipe and noticed those eye-catching results with star ratings, cook times, and photos displayed right in the search results, you’ve seen recipe schema in action. Recipe schema — also called recipe schema markup — is a type of structured data that tells search engines like Google exactly what your recipe content is about, making it eligible for those coveted rich results. For food bloggers, understanding and implementing recipe schema can be the difference between a recipe that blends into a page of blue links and one that stops a hungry searcher mid-scroll. In this post, we’re breaking down exactly what recipe schema is, why it matters for your food blog’s SEO, and answers to the most common questions bloggers have about getting started.

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A Huge SEO Tip That Most Food Bloggers Miss

Search engine optimization (SEO) is an important concept to understand as you grow your food blog. Many people understand the basic concept of SEO and are applying those basic ideas to their blog, so the challenge for bloggers is finding tips and tricks that are specific to their niche that other people aren't already doing. These niche specific SEO tips are what help give one blog an edge over another blog when it comes to ranking high in search engines.

Today I'd like to share one of those niche specific, high impact SEO tips with you. The content that I'm writing about today will be specific to food blogs, but the general process could be used by other types of blogs.

The screenshot below shows the point where we started using this SEO tip with Pinch of Yum (August 15th, 2013) and the growth of organic search traffic that has happened since that date.

The direct effect from one SEO change is hard to track, but I’m confident that the tip I’ll share today will positively impact the overall SEO of your food blog.

Before I share the tip I want to talk about a general business concept. In order to do so we’ll need to reflect back to the music scene in the year 2000.

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