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Whether you're brand new to food blogging or a seasoned pro, we're here to help you with proven tips and strategies for growing your blog. Here on the Food Blogger Pro blog, you'll learn about building traffic, food blog SEO, social media tips, and more. Keep an eye out for a new post every week!

7 awesome apps we’re using to build Pinch of Yum and Food Blogger Pro

Bjork
by Bjork on Jul 16, 2014 in

Trying to build a blog without good applications is like trying to build a house without good tools. You can do it, but it will take a lot longer.

Have you ever searched for a password you wrote down on a piece of paper and put “somewhere safe” (but you’re not quite sure where that is)? Have you ever tried to communicate a design concept over email using written text? Have you ever written the same sentence over and over in different emails to different people?

All of those things are examples of ways that we try and build our virtual house (i.e. blog) using crummy tools.

If you’re looking to build an awesome blog then you need awesome applications for your virtual toolbelt. The following seven apps are the first "tools" that I'd suggest you purchase (or download for free).

Note: Some of these apps are specific to Mac OS. If there’s an alternative option for Windows then I include it at the end of the description.

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How we improved our landing page conversion rate by 138%

Bjork
by Bjork on Jul 9, 2014 in ,

Three months ago I wrote a post called How to Increase Your Conversion Rates with A/B Testing. In the post I promised to put together quarterly updates to let everyone know how the A/B testing is going.

My hope with these quarterly updates is to:

  • Encourage you to do A/B testing if you have the time and energy.
  • If you don’t have the time and energy then I want to show you the changes we made to help increase conversion rates.

You can take the things we’ve learned about increasing conversions and apply them to your sales pages without having to do any A/B testing on your own (but I still think you should do A/B testing if you have the time).

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Introducing The Nutrition Label Generator

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by Bjork on Jun 26, 2014 in , ,

Today is a big day at Food Blogger Pro Headquarters (otherwise known as the Ostrom’s basement).

Food Blogger Pro is launching our first tool for food bloggers. We couldn’t be more excited!

We’re calling it the Nutrition Label Generator.

Any guesses as to what it does?

Yep! You got it. It generates nutrition facts labels.

We have three goals with the Nutrition Label Generator.

We want this to be a tool that is:

  1. Easy to use
  2. Accurate
  3. Value adding

Before I explain the three goals I want to quickly show you how to use the tool, explain why we're developing software tools, and discuss our software philosophy at FBP.

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The best type of affiliate marketing: What it is and why you need to do it

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by Bjork on Jun 7, 2014 in ,

I always get giddy when I talk about affiliate marketing.

It’s just so darn cool.

You know what I mean?

You don’t?

Okay…fine then. I guess I'll have to convince you.

And I'll do so by telling you about how the best type of affiliate marketing can help you increase the income you’re earning from your food blog (and I know you think that is pretty darn cool).

I want to make sure we’re all on the same page before we jump into my main point for this post, so I’d like to take a moment to share a thrilling short story entitled “A Very Basic Example of Affiliate Marketing.”

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How we increased our blog’s monthly income by over $1,500 without increasing traffic

Bjork
by Bjork on Mar 12, 2014 in ,

Traffic represents tangible numbers that allow you to easily see how your blog is performing, but it’s only half the battle when it comes to monetizing your blog.

Yes, you need to be smart about ways to increase traffic to your blog. You also need to be smart about ways to increase your effectiveness at monetizing the traffic that is already coming to your blog.

The good news is that this doesn’t require you to squeeze every last penny from your blog readers by showing more ads or pitching more products. Quite the opposite, actually. You want to be squeezing every last penny from the advertisers and affiliates you work with so you don’t have to show more ads and pitch more products to your readers.

In this post I’m going to share an example of a change we made with Pinch of Yum to increase our monthly income by over $1,500. I'll also share how this information impacted the way we structure payments for Food Blogger Pro affiliate program.

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Don’t Track Yourself: How to Block Yourself from Google Analytics

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by Bjork on Feb 12, 2014 in

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Google Analytics is an awesome tool for bloggers. Here are three reasons why:

  1. It’s free.
  2. It’s packed with a ton of useful information.
  3. It’s fun to look at (especially if you ♥ data).

Here’s the thing though: Google Analytics isn’t so awesome if the data it provides is inaccurate. If your Google Analytics data is inaccurate it’s usually because (1) something is off with the tracking code, as FBP member Rachel recently shared on the community forum, or because (2) you haven’t taken measures to make sure that you’re not tracking yourself.

We’re going to talk about that second issue in today’s blog post.

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A Huge SEO Tip That Most Food Bloggers Miss

Bjork
by Bjork on Feb 5, 2014 in ,

Search engine optimization (SEO) is an important concept to understand as you grow your food blog. Many people understand the basic concept of SEO and are applying those basic ideas to their blog, so the challenge for bloggers is finding tips and tricks that are specific to their niche that other people aren't already doing. These niche specific SEO tips are what help give one blog an edge over another blog when it comes to ranking high in search engines.

Today I'd like to share one of those niche specific, high impact SEO tips with you. The content that I'm writing about today will be specific to food blogs, but the general process could be used by other types of blogs.

The screenshot below shows the point where we started using this SEO tip with Pinch of Yum (August 15th, 2013) and the growth of organic search traffic that has happened since that date.

The direct effect from one SEO change is hard to track, but I’m confident that the tip I’ll share today will positively impact the overall SEO of your food blog.

Before I share the tip I want to talk about a general business concept. In order to do so we’ll need to reflect back to the music scene in the year 2000.

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The Food Blogger Pro Affiliate Program

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by Bjork on Jul 18, 2013 in ,

We're beyond excited to let you know that the Food Blogger Pro affiliate program has officially launched! Before I explain more about the program I wanted to say a big thanks to the team that helped make sure that every pixel was in place and every line of code written perfectly.

These were really incredible people to work with and we couldn't have done it without them.

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