Note: The Nutrition Label Generator is no longer a part of Food Blogger Pro – instead, you can find it at Nutrifox.com. We realized that there were some features that we wanted to add to the NLG but couldn’t because of how (and where) it was built. We needed to create a dedicated environment where we could be laser-focused on building an incredible tool for food bloggers. You can sign up for a free trial to Nutrifox here.
Today is a big day at Food Blogger Pro Headquarters (otherwise known as the Ostrom’s basement).
Food Blogger Pro is launching our first tool for food bloggers. We couldn’t be more excited!
We’re calling it the Nutrition Label Generator.
Any guesses as to what it does?
Yep! You got it. It generates nutrition facts labels.
We have three goals with the Nutrition Label Generator.
We want this to be a tool that is:
- Easy to use
- Value adding
Before I explain the three goals I want to quickly show you how to use the tool, explain why we’re developing software tools, and discuss our software philosophy at FBP.
How do you use the Nutrition Label Generator?
The Nutrition Label Generator is available to all FBP members. You can get to it by clicking on “Tools” in the menu above.
Here’s a quick screencast explaining how to use the Nutrition Label Generator.
Why did you develop a software tool?
As most of you know, Food Blogger Pro is a membership site. The majority of members pay a monthly membership fee (some pay a discounted yearly fee). There is no contract, so members can come and go as they please.
One of the main objectives for the owner of a membership site (that’s Lindsay and I) is to create value for the members (that’s you…hopefully). If the site owner creates value above the $29/month fee then the member will be inclined to continue their subscription.
For instance, if someone feels like the video tutorials help them earn an extra $50 a month (or save $100 a month because they don’t have to hire somone) then the membership fee is worth the cost. The member receives more value than they’re paying for (awesome). As soon as a member feels like the value dips below $29 a month, they cancel their membership (not awesome).
Right now Food Blogger Pro creates value for members in two ways:
1. A library of video tutorials specific to food blogs.
2. A community forum where bloggers can connect, troubleshoot issues, and work together to solve common problems.
For many bloggers, the value of these two things creates enough incentive for them to stay on as members.
But our hope with FBP isn’t to create enough value, it’s to create as much value as possible.
Creating as much value as possible will help members to stay subscribed longer, which helps FBP earn more revenue, which allows us to continually invest that revenue into other ways to add value.
That’s the reason why we’ve decided to start developing software tools for our members. It allows us to add a third type of value:
3. Software tools for food bloggers.
The first tool we’re launching is the Nutrition Label Generator.
Our plan for the Nutrition Label Generator
We’re officially launching the Nutrition Label Generator today, but that doesn’t mean it’s in its final form.
Here’s the idea behind an MVP:
A core component of Lean Startup methodology is the build-measure-learn feedback loop. The first step is figuring out the problem that needs to be solved and then developing a minimum viable product (MVP) to begin the process of learning as quickly as possible.
Here’s what that means for us:
- Figuring out the problem: We consistently heard from food bloggers that wanted to include nutrition labels in their blog posts but didn’t have an easy way to do it.
- Building an MVP: We created a product that would solve that problem, did some very basic testing, and released it “into the wild.”
- Measuring and learning: After launching it we’ll see how people use it and collect feedback.
- Repeat: After measuring and learning we’ll go back to building, improving the tool based on the things we learned.
And that’s our plan for the Nutrition Label Generator.
A bit about our goals for the tool
We want to create a tool that’s (1) easy to use, (2) accurate, and (3) value adding for bloggers.
1. Easy to use
If something is difficult to use then people probably won’t use it. Simple statement, but it’s true. Especially online.
That’s why we’re focusing on making this tool as easy to use as possible.
With the Nutrition Label Generator you can just drop in a list of ingredients and the tool will parse your ingredient list and pull out the essential elements.
For instance, if you were to paste this in…
½ cup diced tomatoes
¾ cup chopped almonds
pinch of salt
…the tool would read and analyze the items in bold:
½ cup diced tomatoes
¾ cup chopped almonds
pinch of salt
It’s important that the Nutritional Label Generator is accurate, so we’re using an API that connects to a pre-existing database of nutrition information.
In other words, it’s not Lindsay and I entering all in all of this info on our own (thank goodness).
3. Value adding
People appreciate when you offer information that saves time or answers a question.
Providing nutrition information for a recipe is one way you can do that for your readers.
The payoff? If someone finds your content valuable then they’ll be more likely to share it and/or come back to visit your blog often.
Here’s some feedback we’ve received on Pinch of Yum regarding the nutrition facts label that we provide with some of the recipes:
Readers appreciate when nutrition information is provided with the recipe on Pinch of Yum, and we’re confident that your readers will feel the same way.
Help us help you
As excited as I am about this tool right now, I’m even more excited to see how it develops and improves. In order to do that we need your help.
At the bottom of the Nutrition Label Generator page you’ll see a button that says “Feedback.”
If you ever have any ideas, run into any bugs, or see anything that could be improved please let us know.
Lindsay and I are really excited about sharing this new tool for Food Blogger Pro members – thanks for checking it out!