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The ‘MAGIC’ Framework for Negotiating with Brands

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Working with brands on sponsored content is one of the most popular ways that food bloggers, influencers, and content creators can monetize their online businesses.

That said, when it comes time to negotiate your rate and your work with a brand, it can get a little intimidating and complicated.

But knowing what to expect by doing some work ahead of time can help you feel more comfortable and confident when you get to the negotiations.

Allow us to introduce to you the concept of MAGIC, a framework created by our Legal Expert, Danielle Liss from Businessese, in our Negotiating with Brands Quick Win lesson available to all Food Blogger Pro Members.

This framework will help you approach negotiating with brands as a collaboration-based exercise, versus one rooted in conflict. It’ll help you identify and articulate what both sides want in a sponsored partnership so that both you and the brand are happy with the contracted work.

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New Course: Pinterest

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Oh hi! Guess what?

We just published our ✨ new and improved ✨ course all about Pinterest!

Over the past few years, Pinterest has introduced a lot of new features, so we wanted to completely update our Pinterest course to give you the most up-to-date strategies and tips to help you grow your presence on the platform.

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Three Ways to Repurpose Your Recipe Videos

a photo of someone shooting a recipe video with the title of this article 'Three Ways to Repurpose Your Recipe Videos'

If you make recipe videos for your blog posts, I know you know that they take a lot of work.

There’s the planning, the shooting, the editing, the promoting… not to mention cleaning up the kitchen after the whole ordeal is over. πŸ˜‰

So if you’re doing all of that hard work for just one video, is there a way to make that content work for you long-term? A way to take that content and repurpose it in a different way that will allow you to reach more people without doing more work?

The answer: Yes!

And in fact, we’re talking about three different ways that you can repurpose your recipe videos in this article.

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Meet the Food Blogger Pro Experts

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Psst… did you know that Food Blogger Pro members get exclusive access to experts in the field of recipe SEO, WordPress, Pinterest, email marketing, and more?

It’s true! We work with an incredible group of experts (who we like to call the Food Blogger Pro Experts) who help answer member questions in the forum, participate in Live Q&As, and contribute to our courses.

And honestly, Food Blogger Pro wouldn’t be what it is today without our wonderful experts, so we wanted to give you a chance to get to know each of them in today’s post.

Without further ado, let’s get into the introductions!

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11 Content Ideas for Food Bloggers Inspired by Pinterest Predicts 2022

an image of a matcha latte and the title of this article, '11 Content Idea for Food Bloggers Inspired by Pinterest Predicts 2022'

Since Pinterest is typically one of a food blogger’s top traffic sources, it’s no surprise that we’re excited about their new Pinterest Predicts 2022 report.

Pinterest Predicts is a “not-yet-trending report” where Pinterest tries to identify the searches and topics that will be trending in the new year. And the reason they produce this report each year is to help content creators take advantage of their predictions via the posts, videos, and photos they share on Pinterest!

If you go to the Pinterest Predicts page, you can filter by category (“Food and beverage” being one of them), so we thought it would be fun to unpack four of their most interesting food and beverage predictions for 2022. Let’s dive in!

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What Food Bloggers Are Focusing on in 2022

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Is it just me or does the end of the year always feel like the perfect time to step back and set some blogging goals for the year ahead?

It can be so helpful to analyze what’s working (and what’s not!) in your current strategy to decide what to focus your time and energy on moving forward.

As you’re thinking about your goals for the new year, we wanted to get a feel for what food bloggers are focusing on in 2022 to give you some ideas and inspiration!

We surveyed The Food Blogger Pro community, as well as the team behind Food Blogger Pro and our sister companies, to get their thoughts, and we can’t wait to share the results with you today.

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