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How to Develop Original Recipes

If you write a food blog, chances are you’ve developed countless recipes over the years. Whether an idea for a recipe has come to you in the middle of the night, during a dinner at your favorite restaurant, or from another recipe, you know that this is just the beginning of developing the recipe to be uniquely yours.

With this process can come many different questions. When is a recipe completely your own? What if you run-out of recipe inspiration? What is considered plagiarism? How do you come up with a brand new recipe? Can recipes be copyrighted? Where do you even begin?!

Let’s start with the basics.

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6 Strategies for Negotiating Sponsored Content Contracts

If you’ve ever had a paid partnership with a brand, you know that contracts come with the territory. And if you haven’t done any sponsored content yet, now is the time to brush up on your negotiating skills and contract terminology. 

We’ve reviewed the MAGIC Framework for negotiating with brands in the past, but we wanted to dive deeper into the most common areas for negotiation within contracts.

I know, I know, I can almost hear the snores through the computer screen. But learning the language of contracts can empower you to be a much stronger negotiator and can mean a difference of thousands of dollars in payment.

We’ve broken down six clauses of a sponsored content contract that often lead to negotiations between a brand and a content creator. Within each section, we’ll chat about the most important things to look out for and prioritize. Let’s dig in!

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The ‘MAGIC’ Framework for Negotiating with Brands

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Working with brands on sponsored content is one of the most popular ways that food bloggers, influencers, and content creators can monetize their online businesses.

That said, when it comes time to negotiate your rate and your work with a brand, it can get a little intimidating and complicated.

But knowing what to expect by doing some work ahead of time can help you feel more comfortable and confident when you get to the negotiations.

Allow us to introduce to you the concept of MAGIC, a framework created by our Legal Expert, Danielle Liss from Businessese, in our Negotiating with Brands Quick Win lesson available to all Food Blogger Pro Members.

This framework will help you approach negotiating with brands as a collaboration-based exercise, versus one rooted in conflict. It’ll help you identify and articulate what both sides want in a sponsored partnership so that both you and the brand are happy with the contracted work.

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New Course: Pinterest

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Oh hi! Guess what?

We just published our ✨ new and improved ✨ course all about Pinterest!

Over the past few years, Pinterest has introduced a lot of new features, so we wanted to completely update our Pinterest course to give you the most up-to-date strategies and tips to help you grow your presence on the platform.

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Three Ways to Repurpose Your Recipe Videos

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If you make recipe videos for your blog posts, I know you know that they take a lot of work.

There’s the planning, the shooting, the editing, the promoting… not to mention cleaning up the kitchen after the whole ordeal is over. 😉

So if you’re doing all of that hard work for just one video, is there a way to make that content work for you long-term? A way to take that content and repurpose it in a different way that will allow you to reach more people without doing more work?

The answer: Yes!

And in fact, we’re talking about three different ways that you can repurpose your recipe videos in this article.

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Meet the Food Blogger Pro Experts

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Psst… did you know that Food Blogger Pro members get exclusive access to experts in the field of recipe SEO, WordPress, Pinterest, email marketing, and more?

It’s true! We work with an incredible group of experts (who we like to call the Food Blogger Pro Experts) who help answer member questions in the forum, participate in Live Q&As, and contribute to our courses.

And honestly, Food Blogger Pro wouldn’t be what it is today without our wonderful experts, so we wanted to give you a chance to get to know each of them in today’s post.

Without further ado, let’s get into the introductions!

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