Google Analytics is an awesome tool for bloggers. Here are three reasons why:
- It’s free.
- It’s packed with a ton of useful information.
- It’s fun to look at (especially if you ♥ data).
Here’s the thing though: Google Analytics isn’t so awesome if the data it provides is inaccurate. If your Google Analytics data is inaccurate it’s usually because (1) something is off with the tracking code, as FBP member Rachel recently shared on the community forum, or because (2) you haven’t taken measures to make sure that you’re not tracking yourself.
We’re going to talk about that second issue in today’s blog post.