Don’t Track Yourself: How to Block Yourself from Google Analytics

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Google Analytics is an awesome tool for bloggers. Here are three reasons why:

  1. It’s free.
  2. It’s packed with a ton of useful information.
  3. It’s fun to look at (especially if you ♥ data).

Here’s the thing though: Google Analytics isn’t so awesome if the data it provides is inaccurate. If your Google Analytics data is inaccurate it’s usually because (1) something is off with the tracking code, as FBP member Rachel recently shared on the community forum, or because (2) you haven’t taken measures to make sure that you’re not tracking yourself.

We’re going to talk about that second issue in today’s blog post.

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A Huge SEO Tip That Most Food Bloggers Miss

Search engine optimization (SEO) is an important concept to understand as you grow your food blog. Many people understand the basic concept of SEO and are applying those basic ideas to their blog, so the challenge for bloggers is finding tips and tricks that are specific to their niche that other people aren't already doing. These niche specific SEO tips are what help give one blog an edge over another blog when it comes to ranking high in search engines.

Today I'd like to share one of those niche specific, high impact SEO tips with you. The content that I'm writing about today will be specific to food blogs, but the general process could be used by other types of blogs.

The screenshot below shows the point where we started using this SEO tip with Pinch of Yum (August 15th, 2013) and the growth of organic search traffic that has happened since that date.

The direct effect from one SEO change is hard to track, but I’m confident that the tip I’ll share today will positively impact the overall SEO of your food blog.

Before I share the tip I want to talk about a general business concept. In order to do so we’ll need to reflect back to the music scene in the year 2000.

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New Course – Akismet

Who's excited to continue in our essential plugins deep dive courses?

**cheering children**

Here's the down low with our most recent course:

Spam is a hassle. If not kept in check it can negatively impact the overall look, feel, and performance of your food blog. But managing spam doesn't have to be a hassle. In this course we'll install Akismet, a service that will make spam management a breeze. Not only will we learn how to install and setup Akismet, but we'll also learn how Akismet works, the difference between ham and spam and a few tips and tricks for utilizing the different features that are available with Akismet.

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7 Simple Advertising Terms Every Food Blogger Should Understand

Especially if you're one of those “i’d-rather-poke-myself-in-the-eye-than-do-anything-that-has-to-with-math” kind of people.

But if you’re looking to turn your food blog into your career (or even just your mocha money) then it’s important that you have a solid understanding of advertising terminology.

The good news is that the most common advertising terms are fairly simple to understand, especially if you have examples to look at. In this post we’re going to look at seven different advertising terms and explain them using simple and easy to understand examples. The advertising terms we’ll be looking at today are:

  1. Impression
  2. Fill rate
  3. CPM
  4. CPC
  5. CTR
  6. CPA
  7. RPM

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The Food Blogger Pro Affiliate Program

We're beyond excited to let you know that the Food Blogger Pro affiliate program has officially launched! Before I explain more about the program I wanted to say a big thanks to the team that helped make sure that every pixel was in place and every line of code written perfectly.

These were really incredible people to work with and we couldn't have done it without them.

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New Course – Giveaways

Giveaways are an incredible way to grow your social media following, attract new readers, and even do market research.

In this course, we cover the basics of getting up and running with a giveaway, customizing your giveaway with pictures and additional entry options, promoting your giveaway, and closing your giveaway once it has ended.

Ready to jump in? Head over to the Giveaways course page.

Want to learn more? Check out the video below to learn about what we'll cover in the course.

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New Course – URL Shorteners

The growth of microblogging sites like Twitter have pushed URL shorteners into the mainstream. Owl.y, Goo.gl and Bit.ly are examples of sites that offer URL shortening services.

In this course we use Bit.ly to create a basic short URL, track the stats for that URL, and then create our very own custom branded short URL.

As we say in this course, short is good!

Ready to jump in? Head over to the URL Shorteners course page.

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Member Survey and the FBP Forum

Good news from Food Blogger Pro! We're almost ready to launch the FBP forum.

Before we launch the forum, we want to get to know you a little bit better and give you an opportunity to get to know other members, so we put together a simple get-to-know-you survey.

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Course Updates – March

What's the one thing that's constant with technology? Change. 🙂

Below are the Food Blogger Pro videos that have recently been updated.

CourseAkismet

Akismet is a comment spam prevention plugin from Wordpress.com (reminder: Wordpress.com is the for-profit branch of Wordpress).

Update: When signing up for Akismet you now need to use a Wordpress.com username to login. Wordpress.com is starting to require this for many of their products and plugins. We added a note to this video to notify viewers that the sign up process will first ask them for their Wordpress.com username before asking for additional information. Even if you use a self-hosted Wordpress.org blog you'll still need to create a Wordpress.com username.

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