Building Traffic and Growing Your Audience Archives

The Gear We Use For Recipe Videos

by Bjork on Sep 1, 2022 in Building Traffic and Growing Your Audience, Recipe Video Resources, Social Media for Food Creators

Filming recipe videos is a great way to visually show your readers and followers how to make a recipe. Videos are also incredibly popular on almost every social media platform.

Maybe you’re already filming recipe videos and just want to up your game, or maybe you’re a recipe video newbie looking for the best camera for cooking videos. Either way, we’re here to help!

We are going to take a deep dive into the gear that our sister site and food blog, Pinch of Yum, uses for recipe videos – from cameras and tripods to editing software.

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How to Write a Welcome Email Series as a Food Blogger

by Emily @ FBP on Jun 30, 2022 in Building Traffic and Growing Your Audience

So you’ve decided to delve into email marketing – high five! You picked an email provider, and developed an opt-in strategy to get your readers and followers to subscribe to your newsletter. Now what?!

It is time to brainstorm your email welcome sequence to kick-off your email marketing strategy. This is where you can have some fun!

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How to Develop Original Recipes

by Emily @ FBP on Jun 9, 2022 in Building Traffic and Growing Your Audience

If you write a food blog, chances are you’ve developed countless recipes over the years. Whether an idea for a recipe has come to you in the middle of the night, during a dinner at your favorite restaurant, or from another recipe, you know that this is just the beginning of developing the recipe to be uniquely yours.

With this process can come many different questions. When is a recipe completely your own? What if you run-out of recipe inspiration? What is considered plagiarism? How do you come up with a brand new recipe? Can recipes be copyrighted? Where do you even begin?!

Let’s start with the basics.

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11 Content Ideas for Food Bloggers Inspired by Pinterest Predicts 2022

by Alexa @ FBP on Jan 13, 2022 in Building Traffic and Growing Your Audience, Social Media for Food Creators

an image of a matcha latte and the title of this article, '11 Content Idea for Food Bloggers Inspired by Pinterest Predicts 2022'

Since Pinterest is typically one of a food blogger’s top traffic sources, it’s no surprise that we’re excited about their new Pinterest Predicts 2022 report.

Pinterest Predicts is a “not-yet-trending report” where Pinterest tries to identify the searches and topics that will be trending in the new year. And the reason they produce this report each year is to help content creators take advantage of their predictions via the posts, videos, and photos they share on Pinterest!

If you go to the Pinterest Predicts page, you can filter by category (“Food and beverage” being one of them), so we thought it would be fun to unpack four of their most interesting food and beverage predictions for 2022. Let’s dive in!

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What to Update When Republishing Content as a Food Blogger

by Leslie Jeon on Oct 21, 2021 in Building Traffic and Growing Your Audience, Food Blog SEO, Sharing and Republishing Content

a photo of instant pot summer soup in bowls and the title of this blog post, 'What to Update When Republishing Content as a Food Blogger.'

Welcome to Part 3 of our Republishing Content blog series!

So far in this series, we’ve covered why you should republish content, as well as how to identify the right posts to update and republish.

And last but not least, we’re going to discuss what to update when republishing content! We’ll explore how to actually republish a post, some key areas you might want to consider updating, and more.

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How to Identify Posts to Update and Republish as a Food Blogger

by Alexa @ FBP on Oct 14, 2021 in Building Traffic and Growing Your Audience, Food Blog SEO, Sharing and Republishing Content

a photo of bowls of yellow soup and the title of this blog post, 'How to Identify Posts to Update and Republish as a Food Blogger'

Welcome to Part 2 of our Republishing Content blog series!

In the first post of this series, we talked about the why –– why is updating and republishing old content a solid strategy for online creators?

That’s a great place to start when you’re thinking about your republishing strategy, so be sure to check out that blog post first!

But today I’m excited to talk about the process of identifying the right posts to update and republish.

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Why You Should Republish Content as a Food Blogger

by Leslie Jeon on Oct 7, 2021 in Building Traffic and Growing Your Audience, Food Blog SEO, Sharing and Republishing Content

An image of a pork and rice bowls with the name of the blog post, 'Why You Should Republish Content as a Food Blogger'

Hello, hello, and welcome to Part 1 of our Republishing Content Series!

Over the next few weeks, we’re going to be focusing on why you should be republishing posts on your blog to get the most out of your existing content.

We’ll be covering:

Why you should republish content
How to identify which posts to update and republish
What exactly to update when republishing content

Without further ado, let’s kick things off by going over a few reasons why you should consider republishing content as a food blogger:

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User Controlled Analytics: The 3 Most Important Types of Analytics in Your First Year of Blogging

by Alexa @ FBP on Aug 20, 2021 in Building Traffic and Growing Your Audience

a photo of Lindsay Ostrom and the title of this blog post, 'User Controlled Analytics: The 3 Most Important Types of Analytics in Your First Year of Blogging'

Analytics: The discovery and communication of meaningful patterns in data.

Google Analytics is a funny thing. On one hand, it’s a powerful (free!) tool that offers you seemingly limitless data about your blog. On the other hand, it has the potential to be a huge distraction and an emotional roller coaster, as your mood directly reflects the ups and downs of your blog’s traffic.

If you’re new to blogging I recommend that one of the first things you do is install Google Analytics so it can start collecting data right away. After that, however, I’d do whatever you can to check it as little as possible for the first year of blogging.

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Best Photo Size for a Food Blog

by Alexa @ FBP on Jul 1, 2021 in Building Traffic and Growing Your Audience, Food Photography Resources, Organization and Productivity

a photo of Lindsay Ostrom taking a picture and the title of this blog post, 'best photo size for a food blog'

One of the most common questions we get from food bloggers is something along the lines of, “How big should the images on my site be?”

It’s not too surprising –– you know that phrase, “You eat with your eyes”? Great photos are an essential part of any successful food blog, so it makes sense that bloggers are concerned with making sure that the photos on their sites are on their sites are the right size for their posts, Google, and site speed.

Image size may seem like a simple enough topic, but it’s actually a bit more nuanced than you may think!

So let’s dive into the beautiful world of food photo sizing.

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How to Use the Yoast FAQ Block

by Alexa @ FBP on Jun 10, 2021 in Building Traffic and Growing Your Audience

a photo of a computer on a desk with a smoothie and a notebook and the title of this blog post, 'how to use the yoast faq block'

Yoast SEO is one of the most powerful SEO plugins in the wonderful world of WordPress sites, and an incredibly powerful (and likely underutilized!) feature of the plugin is their FAQ block.

This WordPress block allows you to easily add FAQs (or questions and answers) to your blog posts and pages.

We’ve gotten a lot of questions about the FAQ block on the Food Blogger Pro forums over these past few months, so this blog post will serve as a handy-dandy deep-dive into the ins and outs of using this helpful feature.

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