Juicing the Low-Hanging Fruit and Getting the Most Value from the Existing Content on Your Blog

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When you think about SEO, how do you feel?

A. 😬
B. 😭
C. 😱
D. All of the above

It’s 100% okay and normal to pick any of these options (especially the last one). But it really doesn’t have to be that way. 

As you probably know, “SEO” stands for search engine optimization. That means that there are things you can be doing to your posts to optimize them for search results. So if a post is optimized better, there’s a greater chance for it to show up higher in search results.

SEO isn’t a one-and-done kind of thing though; there are a ton of different tips and tweaks that you can apply to your blog posts to help you get more traffic (and in turn more email subscribers, higher revenue, additional social media followers, and all of the other positive outcomes that can result from more people visiting your site).

And I’m not just talking about new posts; you can actually improve the existing posts on your site. We like to call this “juicing the low-hanging fruit” because you’re addressing content you’ve already created and just making it a tiny bit better. And that’s what we’re focusing on today.

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Finding (and Staying True To) Your Voice

Tell me if this sounds familiar:

You make this really awesome recipe – I’m talking really yummy, and you can’t wait to share it with your readers. It’s full of fresh ingredients, the pictures are great, and it got rave reviews from your family.

You open your post editor to get started on the blog post, and…your mind goes blank. Words have lost their meaning. Your fingers freeze. Your mind starts filling with random SEO advice and desires to do keyword research.

What in the world do I write?

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How to get more traffic to your blog, lessons from The Matrix

a picture of a computer with a picture of Neo from the Matrix and an upwards trending graph with the title of this article, 'How to get more traffic to your blog, lessons from The Matrix'

The Matrix holds a special place in my heart. It was the first rated R movie that I saw. I can remember it like it was yesterday…

The year was 1999. My brother was nice enough to let me go with him to his friend’s house, where a few “older kids” were hanging out for the afternoon. I was 13 at the time and my brother and his friends were 16. They were trying to decide what to do when one of the guys said, “Hey! I rented The Matrix last night, we should watch it!” He proceeded to pull the movie (a VHS rental from Movie Gallery, of course) out of his backpack.

My brother, being the good brother that he is, let the guys know that I’m not allowed to watch rated R movies. There was a collective groan from the guys and I immediately felt like a middle schooler kid in a group of high schoolers (which I was).

In an effort to gain some dignity I said; “Wait! Maybe Mom and Dad will let me watch it. I’ll call and ask them.”

Phone: Ring ring ring…

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Choosing a WordPress Recipe Plugin

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One of the most important plugins for a food blogger is a recipe plugin. Recipes are at the core of most food blogs, so as a food blogger, you’ll want to make sure you’re publishing your recipes in a way that’s helpful for your readers and for search engines to understand.

And a good recipe plugin will do both!

We’re going to cover a few different things in this article to help you choose the best recipe plugin for your blog:

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The Gear We Use For Recipe Videos

Note: The Pinch of Yum video gear is also covered in our Food Video Course. To view the course, you can sign up for Food Blogger Pro here.

We’ve started shooting videos for Pinch of Yum’s YouTube channel and social media channels, and it has been a fun challenge for us!

We’ve had a handful of people email (and post to the FBP forum) asking us what equipment we’re using to shoot these videos. That’s why we put together this list of what we’re using, some basic examples of how we use it, as well as some other common video-related questions we’ve gotten recently. We’ll cover:

  1. Equipment for Shooting DSLR Recipe Videos
  2. Equipment for Shooting iPhone Recipe Videos
  3. Editing Software for Recipe Videos
  4. What’s the best lighting for cooking videos?
  5. How do I make cooking videos like Tasty?
  6. What’s the best camera for shooting recipe videos?
  7. How do I edit cooking videos?

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