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Running Your Food Blog Like a Business

a picture of pasta salad and the title of this blog post, 'Running Your Food Blog like a Business'

If you’ve started your blog from scratch, you’re a CEO. Did you know that?

It’s one of those things that’s kind of obvious, but we don’t think about it much because it’s… intimidating? Scary? Official? All of the above?

But it’s true. And you’ve probably spent countless hours, days, weekends, and years DIYing it all, creating content, photographing recipes, searching for keywords, responding to comments, and sharing your recipes on social media.

And if you’re making money, working with sponsors, running ads, selling products, and/or joining affiliate programs, your blog is a business.

So let me ask you this: are you treating it that way?

To achieve serious blog growth (both in traffic and in income), you should be.

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Announcing: The Food Blogger Pro Deals and Discounts Page!

We all love a good deal, right? But even better than getting a good deal is when you can see the value of that deal.

What’s the difference? A deal without a lot of value might be a sale on an item you will never use. “But it’s on sale! I must buy it!” And then it sits on the shelf never to be touched again until it’s inevitably tossed out. Not such a good value. A deal on something that you use every day? Now THAT’S a good value! So without further ado…

We’re announcing… the Food Blogger Pro Deals and Discounts page!

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New Course: Natural Lighting for Food Photography

Oh, sweet – it’s a NEW COURSE DAY.

Because I’m happeeeeeee….


Today we are superexcited to be releasing a new course on natural light for food photography which includes 9 lessons about how to use natural light to make the most of your food photos.

We’re calling this course Natural Lighting for Food Photography and you can find it in the Food Photography module.

This course was really fun to record because I did some things that I’ve never officially done before to test the quality of our natural light in our house.

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How to Backup Google Apps with Backupify

There are many things I love in this world.

For example, I love…

I’d love to talk about all of these things in this post, but I understand that you’re probably here to learn about those last two items: Google Apps and backup plans.

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This post is a sequel to the 4 ways you should be backing up your computer and blog that I wrote back in May. If you haven’t read that post yet I’d encourage you to check it out after you’re done reading this.

So let’s talk about those last two items in my list of loves. First, Google Apps.

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How to have an organized desktop

I worked for four years as "the I.T. guy" at a local non-profit, which means that I saw lots of different computer desktops.

Call me crazy, but I found it really interesting. 

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There were two things I noticed when working on computers:

  1. People would almost always have a random array of files and folders on their desktop.
  2. People would almost always say something along the lines of "please don't judge my messy desktop."

So, while people usually didn't have an organized desktop, they realized that they probably should.

The good news is that it's not that hard! Here's how:

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Zen Accounting for Bloggers

Graphic of man meditating that reads 'Zen Accounting for Bloggers'

There aren’t many things I’d rather be doing than accounting.

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Okay, well… actually…

…now that I think of it there are quite a few things I’d rather be doing than accounting.

Things like:

  1. Juggling porcupines
  2. Taste testing cardboard
  3. Listening to Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini on repeat.

Are you with me or are you with me?

Here’s the deal though: if you’re working to build your blog into a business then you need to treat it like one. That means doing a good job with your accounting.

While I don’t like spending time in Excel or QuickBooks, I do like knowing that our books are in order and that we’re keeping track of our income and expenses.

So how do anti-spreadsheet people like Lindsay and I manage to keep our books in order?

We do it by using a system I call Zen Accounting for Bloggers.

It's a simple system that we developed over the past few years. This system allows us to keep really clean books while spending less than 30 minutes a week on taxes/accounting/bookkeeping.

And today I’d like to share that simple system with you.

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