The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

Mastering Your Blog Business with Jaden and Scott Hair from Steamy Kitchen – FBP009

Raquel
by Raquel on Aug 25, 2015 in , , ,

For today’s episode of the Food Blogger Pro podcast, Bjork interviews Jaden and Scott Hair from the inspiring food blog Steamy Kitchen.

Food blogging starts out as a hobby for most, but after all the learning, hard work, and pride in what they’ve built, many people decide they want to turn their hobby into their business.

But, that road can seem like a rough ride if you don’t know what to expect. Fortunately, Jaden and Scott Hair, the makers of Steamy Kitchen, Food Blog Forum, and Kitchen Table Mastery, are here to tell us a little bit more about it.

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Simplifying Ad Optimization with Andy Marzka from AdThrive – FBP008

Raquel
by Raquel on Aug 18, 2015 in

For today’s episode of the Food Blogger Pro podcast, Bjork talks with Andy Marzka, founder and CEO of ad optimization service AdThrive.

Ad optimization is one of those things that totally clicks for some people and totally doesn’t click for others. And even for the people it "clicks" for, it can be a confusing, befuddling, and frustrating process to get it all figured out.

Fortunately, Andy Marzka agreed to help us understand it all a little better. Andy is the founder and CEO of AdThrive, an ad optimization service that helps you make the most money possible with your ads.

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The Art of Photography with Ashley and Gabe from Not Without Salt – FBP007

Raquel
by Raquel on Aug 11, 2015 in ,

For this episode of the Food Blogger Pro podcast, Bjork and Lindsay team up to talk with Ashley and Gabe Rodriguez from the blog Not Without Salt.

Not Without Salt was the winner of the 2013 Saveur Best Cooking Blog award. That’s a big deal. But this award wasn’t just handed over to Ashley and Gabe – no, it was won after years and years of dedication and hard work.

Photography and art are two really important things to both Ashley and Gabe – Ashley went to school to be a high school art teacher, and Gabe shoots weddings for a living. However, it’s at the intersection of photography and art where the blog Not Without Salt really shines.

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Building a YouTube Cooking Channel to 250k subscribers with Hilah & Chris from Hilah Cooking -FBP006

Raquel
by Raquel on Aug 4, 2015 in , ,

For this episode of the Food Blogger Pro podcast, we’re taking with Hilah Johnson and Chris Sharpe from the YouTube channel and food blog Hilah Cooking.

Hilah and Chris did not get started in video with their cooking channel. It all started, in fact, with a "post-apocalyptic horror comedy" film they did together – which ultimately took a dive and failed.

But just a few years later, Chris and Hilah are a very successful and popular team in the Youtube video industry. They joined Bjork on the Food Blogger Pro podcast to talk all about their journey to YouTube success.

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The Business of Food Blogging with Jason Leake from 100 Days of Real Food – FBP005

Raquel
by Raquel on Jul 28, 2015 in , ,

For this episode of the Food Blogger Pro podcast, we’re taking with Jason Leake from 100 Days of Real Food.

For those outside the food blog world, blogging seems pretty simple – just make some food, take a few pictures, and put it up on the internet. For those of us inside the food blog world, the last sentence really just made you laugh. Well, Jason Leake is right there with you.

Jason went from supportive-but-not-interested husband to full-time behind the scenes blog manager in less than 2 years. He takes care of almost everything that goes on at 100 Days of Real Food that doesn’t involve cooking, photographing or writing posts.

What that means is that Jason knows a LOT about what it takes to make a food blog run beyond the cooking & photographing part – and this is where most of us get stuck. This interview is definitely not one to miss.

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How Understanding Your Visitors Can Help You Create an Income with Dr. David Darmanin – FBP004

Raquel
by Raquel on Jul 21, 2015 in , ,

Today on the Food Blogger Pro podcast, we’re turning up the heat (pun intended) as we talk about some tech-geek stuff with Dr. David Darmanin from HotJar.

If you haven’t implemented HotJar on your site yet, you most likely just haven’t heard of it yet. What Google Analytics can’t do for you (or does with way too many details), HotJar makes as simple and beautiful as you can imagine. Dr. David Darmanin, the founder and CEO of HotJar, worked for years as a professional conversion expert and as a user experience (UX) designer for websites. When you put those two skills together, you get a tool that is so easy to use your grandmother could do it, and that is so good at converting your visitors into customers or subscribers that you’ll wonder how you ever survived without it.

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Sally McKenney from Sally’s Baking Addiction on Creating Success – FBP003

Raquel
by Raquel on Jul 14, 2015 in , ,

Welcome back to the Food Blogger Pro Podcast!

For this next episode, Bjork had the pleasure of talking with Sally McKenney, founder and creator of Sally’s Baking Addiction.

If you haven’t been over to Sally’s Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over – from cheesecake to brownies to pies, and everything you can imagine with funfetti. She’s also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of two cookbooks, Sally’s Baking Addiction and the soon-to-come Sally’s Candy Addiction.

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Lindsay Ostrom from Pinch of Yum on life as a career blogger – FBP001

Raquel
by Raquel on Jul 7, 2015 in , , ,

In the first podcast episode, Bjork interviews Lindsay about her food blog, Pinch of Yum, and digs deep into the motivation behind POY and how Lindsay built her blog.

We all know Lindsay. She’s a big part of the reason we are all here right now. But how well do we really know her? How did Pinch of Yum get started? Was it’s Bjork’s idea in the first place? How in the world did she take her baby food blog that started on Tumbler to the beautiful & inspiring food resource that it is today?

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Introducing the Food Blogger Pro Podcast!

Raquel
by Raquel on Jul 7, 2015

The Podcast! It’s here!

We are so excited to give you the very first episodes of the Food Blogger Pro Podcast. Buckle your seatbelts, because we’ve got a lot of awesome information here for you to listen to.

First, we’ve got an introductory episode for you, called Episode 000: Our Beliefs, Our Hopes, and Our Dreams. In this short blurb, Bjork talks just a bit about why he is here doing this podcast, what it means for him, and what you can expect from the FBP podcast.

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