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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

052: How to Sell 4,000 Cookbooks Before You Even Publish with Megan Gilmore from Detoxinista

Raquel
by Raquel on Jun 21, 2016 in ,

Welcome to episode 52 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Gilmore from Detoxinista.

We all know that writing a cookbook is a LOT of work. From the recipe development to the photography, a cookbook author is a busy bee. One thing you might not know, though, is that the author is also expected to presell copies of their book to their audience before it even publishes. As you might imagine, this can be quite the task!

When Megan Gilmore, the author behind Detoxinista, set out to presell copies of her first cookbook, they expected the average number of sales – somewhere around 500 cookbooks. Instead, she blew everyone at 10 Speed Press out of the water with a whopping 4,000 cookbook presales – the largest presale in the history of 10 Speed Press. Today, she’s here to tell us how she did it.

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051: Building a Brand for your Business with Aaron Scott from Your Brand Week

Raquel
by Raquel on Jun 14, 2016 in

Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork dives into the intricacies of branding with Aaron Scott from Your Brand Week.

For some new businesses, branding can be an afterthought, or even something that isn’t thought about much at all. In reality, though, your branding can be the first and last impression that a visitor can have about your business. A logo can convey meaning, type can encourage continued reading, and colors can invoke emotion. When it all comes together, your branding can be a powerful tool for your business.

Aaron Scott and his wife, Amanda, recently launched Your Brand Week, a boutique branding agency geared toward helping small businesses create meaningful brands in an affordable and efficient manner. Today, Aaron chats with Bjork about what a cohesive brand is and how it can impact your business.

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050: The Secret to Engaging Video with Tim Schmoyer from VideoCreators.com

Raquel
by Raquel on Jun 7, 2016 in

Welcome to episode 50 of the Food Blogger Pro podcast! In this episode, Bjork talks all things video with Tim Schmoyer from VideoCreators.com.

We’ve all heard it recently: video is the new thing. Get into video. Video is key. Okay, okay. We get it. We need to get into video.

But once we make that commitment and dive right in, how do we get people to watch it? And beyond that, how do we get them to keep watching it?

Keeping viewers engaged with your video is extremely important. The longer they watch your video, the more interested they are in your content, and the more positive signals they send to YouTube (or wherever you upload).

Tim Schmoyer, founder of VideoCreators.com and long-time successful YouTube Vlogger, is here today to share his secrets to creating engaging videos that your viewers just can’t peel their eyes away from.

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049: The Power of Accountability with Allison Schaaf from PrepDish

Raquel
by Raquel on May 31, 2016 in

Welcome to episode 49 of the Food Blogger Pro podcast! In this episode, Bjork chats with Allison Schaaf from the meal planning service PrepDish.

Allison Schaaf started her entrepreneurial adventure with two key components: a focused goal and great branding. But what has kept her going in creating a business that brings in hundreds of thousands of dollars every year was something else entirely. In a word:

Accountability.

Allison found a while back that working with business coaches has helped her business skyrocket. And while the coaches helped her get to where she is today, she also discovered that accountability of any sort, from a coach to a friend to a dedicated group, is what helps her set and achieve her goals.

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048: Finding success on the verge of quitting with Dustin & Lacey Baier from A Sweet Pea Chef

Raquel
by Raquel on May 26, 2016 in , ,

Welcome to episode 48 of the Food Blogger Pro podcast! This week, Bjork interviews Dustin & Lacey Baier from A Sweet Pea Chef.

A few years ago, A Sweet Pea Chef was floundering. Dustin & Lacey had grown it to the point where it was getting expensive to maintain, but they hadn’t unlocked the secrets to turning it into a successful business. They bounced from great idea to great idea, but just weren’t able to get anything to stick.

Until, one day, an internet passer-by pounced and described how inferior they were to the competition. Little did they know, this angry email would lead them down a path that would help them properly monetize their website and start turning things around.

Since then, Dustin & Lacey learned how to say no to good opportunities to focus on what’s most important, cracked the code for viral vide, and took A Sweet Pea Chef to new heights.

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047.5: Food Blogger Pro is Open for Enrollment!

Raquel
by Raquel on May 24, 2016

Welcome to episode 47.. and a half of the Food Blogger Pro podcast! In this special bonus edition, Bjork tells the story of why he and Lindsay started Food Blogger Pro, and how it has grown to help thousands of members start and grow their food blogs.

But first…

Food Blogger Pro is Open for Enrollment!

It’s the thing we’ve all been waiting for! We’ve had so many people email us asking when FBP would finally be open for enrollment again. And to our great happiness, the time has come!

We’ll be accepting new members to Food Blogger Pro today, May 24, through Thursday, June 2 at midnight CST.

–> Click here to sign up! <–

We are so excited to be bringing some new members on board. We love, love our Food Blogger Pro family, and we’re so excited to be growing it once again.

Alright, now about that story. If you ever wondered why Bjork and Lindsay started Food Blogger Pro and what that was like for them, then listen in as Bjork takes a trip down memory lane. He also talks about the benefits of being a Food Blogger Pro member, from the video library to the community forum, the access to industry experts to the special deals & discounts. It’s pretty great, if I may so so myself!

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047: The Surprisingly Simple Truth Behind Extraordinary Results with Jay Papasan

Raquel
by Raquel on May 17, 2016 in

Welcome to episode 47 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jay Papasan, coauthor of the New York Times Bestseller The ONE Thing.

If you’re anything like I am, there are always more things to do than we have time for, and prioritizing what to work on every day can be really tough. As a result, we’re pulled in so many different directions working on different projects that we find it really difficult to make any measurable progress on any one thing.

If this describes you, you are not alone. Jay Papasan and Gary Keller discovered that this was a problem that faced so many of their employees and coworkers at the Keller Williams Realty group. After Gary worked for years with his employees to help them discover the things they should be focusing on, he and Jay, a NYT bestselling book editor, came together to write a book about it, called The ONE Thing.

Today, Jay joins Bjork in an interview that is sure to change the way you are thinking about your projects and priorities.

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046: How Kate Kordsmeier Doubled Her Income with Freelancing

Raquel
by Raquel on May 10, 2016 in ,

Welcome to episode 46 of the Food Blogger Pro podcast! In this episode, Bjork talks with Kate Kordsmeier from the blog Root & Revel about her successful freelance writing career.

While many of us dream about the days when we could find enough success with our blogs that we could write for magazines like Cooking Light and Conde Nast Traveler, Kate’s already been-there-done-that. With a little experience in copywriting and a lot of drive, Kate was able to quit her full-time job and double her income with freelance writing – before she ever had a food blog.

In this interview, Kate shares a lot of tips and tricks she’s learned along the way so that you, too, can try your hand at freelance writing.

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045: How to Use Facebook Ads to Reach the Right People with Tony Rulli from IntentionalSpark.com

Raquel
by Raquel on May 3, 2016 in

Welcome to episode 45 of the Food Blogger Pro podcast! This week, Bjork interviews Tony Rulli from Intentional Spark about advertising on Facebook.

In today’s day and age, the internet can be really noisy. There are ads all over the place for products you may or may not be interested in, all sorts of conpanies asking you to buy their products, and more and more things to look at every day.

So what makes you pay attention to the few things that catch your eye? A lot of the time, what makes you pay attention is relevancy – the thing that caught your eye has something to do with you and solves a problem you already have.

So, if you’re selling a product, promoting your company, or just wanting to get the word out, the best way to get people to pay attention is to target the right people in the first place.

While this sounds complicated, Facebook actually makes it pretty easy! Listen in to today’s podcast with Tony Rulli to learn how to leverage Facebook’s powerful remarketing tools to help you create an income from your blog.

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044: Getting Started with Affiliate Marketing with Justine Grey

Raquel
by Raquel on Apr 26, 2016 in

Welcome to episode 44 of the Food Blogger Pro podcast! This week, Bjork talks with Justine Grey about how low-traffic bloggers can make an income through affiliate marketing.

Many bloggers wonder how they can make an income from their blog when they don’t have a lot of traffic. As we all know, ads pay per impression (or click), and sometimes it takes a lot of impressions to get the dollars to add up.

However, bloggers with lower traffic numbers still can make money with their blogs. How? With affiliate marketing! By sharing the products they love with their readers, smaller bloggers are able to earn commissions on those products and start earning an income sooner.

Justine Grey is an affiliate marketing guru, and she is here today to tell us all about the world of affiliate marketing.

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