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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

193: Doing Less to Accomplish More with Nora Schlesinger

Alexa @ FBP
by Alexa @ FBP on Mar 12, 2019 in , , ,
An image of Nora Schlesinger and the title of her episode on the Food Blogger Pro Podcast, 'Doing Less to Accomplish More.'

Welcome to episode 193 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nora Schlesinger from A Clean Bake about how she prioritizes her work and runs her blog.

Nora had a few other blogs before landing on her current blog, A Clean Bake. Throughout her time running these blogs, she’s learned a lot. Most importantly, how to work less and still be able to accomplish everything she wants to.

This interview focuses around the ideas of prioritizing your work and working smarter. It’s a fantastic interview, and you’ll love learning about her favorite tools, the course she took to understand SEO, and how she makes her older posts work for her.

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192: Bootstrapped Cupcakes: How Rob and Jen Built a Successful Business

Alexa @ FBP
by Alexa @ FBP on Mar 5, 2019 in , ,
An image of Jen and Rob Morris and the title of their episode on the Food Blogger Pro Podcast, 'Bootstrapped Cupcakes: How Rob and Jen Built a Successful Business.'

Welcome to episode 192 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jen and Rob Morris from Cupcakeology about starting and growing their bakery.

Have you ever dreamt of opening up your own bakery or restaurant? Jen and Rob did, too. They opened Cupcakeology in Philadelphia due to a love of desserts and management.

Jen and Rob learned a ton about running their own business, and that’s what they’re here today to chat about. You’ll learn about how they overcame the difficulties of starting their own business, how they decided to hire help, and why they eventually started a blog.

This is such a fun interview, and we know you’ll love learning about their journey.

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191: Building a Better Bio with Ryan Walker

Alexa @ FBP
by Alexa @ FBP on Feb 26, 2019 in
An image of Ryan Walker and the title of his episode on the Food Blogger Pro Podcast, 'Building a Better Bio.'

Welcome to episode 191 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ryan Walker from Link in Profile and Tap Bio.

If you’ve spent any time on Instagram, chances are that you’ve seen the words “Link in Profile” and / or “Tap Bio” before.

Link in Profile and Tap Bio are Instagram bio tools that help send your followers to your blog content. Ryan Walker, the founder of these two companies is here today to chat about these tools and how they can help you with your Instagram strategy.

He shares his tips for Instagram success, his advice for building a product or website, how to know when you should invest in your business, and so much more.

Enjoy!

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190: Push Notifications for Bloggers with Josh Wetzel

Alexa @ FBP
by Alexa @ FBP on Feb 19, 2019 in ,

Welcome to episode 190 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Josh Wetzel from OneSignal about using push notifications on your blog.

Chances are that you’ve seen a prompt on a blog that says something like, “Do you want to opt-in to browser notifications?” Pinch of Yum might be one of them!

Those are called push notifications, and OneSignal is a company that helps you create those push notifications to increase user engagement on your site.

Josh Wetzel, OneSignal’s Chief Revenue Officer, is here today to talk about the benefits of using push notifications on your blog and the results that you may see after enabling them for your website.

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189: Make Less Work with Blake Bailey

Alexa @ FBP
by Alexa @ FBP on Feb 12, 2019 in

Welcome to episode 189 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Blake Bailey from Process Street about the importance of documenting your processes.

Whether you know it or not, there are a lot of processes that go into creating blog content. Photographing a recipe, publishing a post, sharing that post on social media, reaching out to sponsors, adding ads to your site.

Blake from Process Street is here to talk about why you might to document these processes and how to get started documenting these processes.

He’ll help you save time and work smarter by automating some of your most common to-dos and prioritizing your tasks.

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188: Optimizing Your Website’s Images with Simon Duduica

Alexa @ FBP
by Alexa @ FBP on Feb 5, 2019 in

Welcome to episode 188 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Simon Duduica about optimizing images on your website.

We know that optimization is important when it comes to building a website, so today’s interview focuses on optimizing images.

Optimizing images on food blogs is especially important. Food blogs are typically heavy-handed with their use of images, and for good reason: people eat with their eyes. That said, it’s just as important that your images look good as it is to optimize them for site performance and speed.

That’s where ShortPixel comes in. They help you optimize your images in a way that doesn’t compromise quality or that “drool-worthiness” we all want to see in our images.

ShortPixel’s Head of Technology, Simon, is here to chat through what optimizing your images means and how you can make sure the images on your site are optimized.

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187: How to Self-Publish Your Own Cookbook with Chelsea Cole

Alexa @ FBP
by Alexa @ FBP on Jan 29, 2019 in ,

Welcome to episode 187 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck’s Oven about the process of self-publishing a cookbook.

It’s time for part 2 of our two-part publishing series!

This week, we’re chatting with Chelsea Cole, sous vide master, all about the steps she took to self-publish her very own cookbook.

Self-publishing is certainly different from traditional publishing, so this episode focuses on the nuances that make self-publishing so accessible and exciting for bloggers.

You’ll learn how she found her topic, how much you should expect to spend if you’re self-publishing a book, and more. Enjoy!

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186: How to Become a Published Author with Lindsey Smith

Alexa @ FBP
by Alexa @ FBP on Jan 22, 2019 in ,

Welcome to episode 186 of the Food Blogger Pro podcast! This week on the podcast, Alexa interviews Lindsey Smith, aka. The Food Mood Girl, about the traditional publishing process.

You have an awesome book idea, but you have no idea what to do with it. If this sounds like you, then this episode is for you!

Lindsey Smith is a publishing pro; she has gone through the self-publishing process in addition to working with a traditional publishing house. This episode, however, is focused on the latter–getting an agent, going through a publisher, and writing a book proposal. She also talks about how she started her own press and developed a conference for aspiring authors.

The publishing process may seem a bit daunting, but you’ll learn a ton of helpful tips in this interview like how to set your pitch apart, how your pitches will change based on the type of book you’re writing, and how you can fine-tune your book idea and proposal. Enjoy!

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185: Darkness and Light: A Photographer’s Journey from Addiction to Success with Joanie Simon

Alexa @ FBP
by Alexa @ FBP on Jan 15, 2019 in ,
A headshot of Joanie Simon and the title of this Food Blogger Pro Podcast episode, ' Darkness and Light: A Photographer’s Journey from Addiction to Success'

Welcome to episode 185 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Joanie Simon about using flash photography and recovering from addiction.

We typically talk about the benefits of shooting food photos with natural light – namely, it’s an easy way to make sure your photos look natural.

But if you take a quick peek over at Joanie’s Instagram profile (@thebiteshot), you’ll see that she’s getting beautiful, natural-looking photos using flash.

That’s right! Joanie has figured out a way to make flash photography the foundation of her successful YouTube channel, brand partnerships, and more.

But that’s not the only reason you’ll love this episode. Joanie’s journey to food blogging and photography wasn’t an easy one, and you’ll hear about her road to recovery and her story of how she got to where she is today.

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184: Build Better, Not Bigger, Businesses with Paul Jarvis

Alexa @ FBP
by Alexa @ FBP on Jan 8, 2019 in

Welcome to episode 184 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Paul Jarvis about his new book, “Company of One,” and building better businesses.

Paul is back on the Food Blogger Pro Podcast to chat about his new book, how to define growth, and so much more.

Paul understands business in a pretty unique way. His ideologies of starting small, defining growth, and continual learning will help you evaluate your blog or business and challenge you to find your own definition of success.

Plus, his new book, “Company of One,” will be out next week, so be sure to pre-order if you’re interested!

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