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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

184: Build Better, Not Bigger, Businesses with Paul Jarvis

Alexa @ FBP
by Alexa @ FBP on Jan 8, 2019 in

Welcome to episode 184 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Paul Jarvis about his new book, “Company of One,” and building better businesses.

Paul is back on the Food Blogger Pro Podcast to chat about his new book, how to define growth, and so much more.

Paul understands business in a pretty unique way. His ideologies of starting small, defining growth, and continual learning will help you evaluate your blog or business and challenge you to find your own definition of success.

Plus, his new book, “Company of One,” will be out next week, so be sure to pre-order if you’re interested!

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183: FBP Rewind: How to Keep Going with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Jan 1, 2019 in

Welcome to episode 183 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to a Bjork solo episode where he talks about how to keep going when you’re not sure you can continue.

Happy 2019! For today’s podcast episode, we’re rewinding back to a solo Bjork episode called, “How to Keep Going.”

This episode was originally published in August 2017, but the strategies, advice, and techniques Bjork shares will help you stay motivated in the new year.

It’s tough to keep going, keep doing, and keep creating, especially when you’re trying to balance it with the other aspects of your life. The tips Bjork shares in this episode will help you get up each and every day to do the work.

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182: FBP Rewind: How Finding a Niche Transformed a Business with Meggan Hill

Alexa @ FBP
by Alexa @ FBP on Dec 25, 2018 in ,

Welcome to episode 182 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with Meggan Hill from Culinary Hill.

Today we’re rewinding back to one of our most popular podcast episodes ever with Meggan Hill from the blog Culinary Hill.

Meggan has a firm understanding of her brand, her audience, and her niche, and that deep understanding helps drive her content creation and direction. And that’s exactly what Meggan talks about in this interview.

You’ll learn how she defined her niche, how that then increased her traffic, how she just finds the time to do what she does, and so much more. Enjoy this rewind episode!

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181: The Year of the Pivot with Melissa Coleman

Alexa @ FBP
by Alexa @ FBP on Dec 18, 2018 in ,

Welcome to episode 181 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Melissa Coleman from The Faux Martha about the things she learned about herself this year.

Melissa Coleman of The Faux Martha had a big year. Not only does she run a successful blog, she also published her first book, The Minimalist Kitchen, this April.

But they aren’t the only reasons she had a good year: she called this year The Year of the Pivot. She knew something needed to change, and she set out on a journey this year to make it happen.

Without revealing too much, she learned quite a bit from this experiential year, and the lessons she learned serve as a powerful message to all bloggers in this episode.

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180: Establishing Your Expertise with Jeff Coyle

Alexa @ FBP
by Alexa @ FBP on Dec 11, 2018 in , ,

Welcome to episode 180 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about becoming an expert on your blog.

Jeff helps run MarketMuse, an AI planning and optimizing software, and they focus on optimizing your content to improve your search engine ranking potential.

This episode focuses around becoming a subject matter expert on your blog; choosing a topic to go all-in on and really become “the” expert of that topic.

You’ll learn a lot about why subject matter expertise is valuable as a content creator, what a quality piece of content actually looks like, how you can prove you’re an expert, and so much more.

Let’s dive in!

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179: The Art of Buying Websites with Jeff Hunt

Alexa @ FBP
by Alexa @ FBP on Dec 4, 2018 in ,

Welcome to episode 179 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Jeff Hunt about the process of buying and selling websites.

If you want to secure a place on the internet with a website, you don’t always need to start it from scratch. Instead, you can buy a pre-existing website.

Why would you want to buy rather than start? Well, that’s a good question, and the exact reason why Jeff is here today. He’ll talk about his decision to purchase his first website, how you can make smart buying decisions, how to avoid spammy links, and so much more.

If you’re looking for ways to diversify your income, or perhaps start a new site, I think you’re really going to learn a lot from this interview.

Let’s jump in.

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178: Life, Podcasting, Blogging, and Cookbook Writing with Sonja and Alex Overhiser

Alexa @ FBP
by Alexa @ FBP on Nov 27, 2018 in ,

Welcome to episode 178 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Sonja and Alex Overhiser about balancing content, working together, and podcasting.

Sonja and Alex seem to be doing it all: publishing consistent quality blog content, focusing on SEO, sharing their content on social media, publishing a cookbook, and producing a podcast.

How do they balance it all? That’s a good question. And that’s the exact topic of this episode.

They cover their typical day-to-day, small changes that helped them find balance, and more. Let’s dive in.

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177: A Video in 2019 Q&A with Emily Caruso

Alexa @ FBP
by Alexa @ FBP on Nov 20, 2018 in

Welcome to episode 177 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Emily Caruso, Pinch of Yum’s Video Specialist, as part of our recent Video in 2019 Summit.

We recently held a free event called the Video in 2019 Summit, and it focused on ways you can level-up your recipe videos in the new year.

Our last session of the day was a Q&A with Pinch of Yum’s Video Specialist, Emily Caruso, and she answered listener-submitted questions about style, lighting, tools, and more.

Emily creates awesome Pinch of Yum recipe videos all by herself in her home, so if you’re producing videos without a fancy studio, you’ll find this episode inspirational, motivational, and full of helpful tips!

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176: Affiliate Marketing for Bloggers with Chris Guthrie

Alexa @ FBP
by Alexa @ FBP on Nov 13, 2018 in

Welcome to episode 176 of the Food Blogger Pro podcast! This week on the podcast, Bjork interviews Chris Guthrie about making affiliate marketing work for you.

This is the greatest time of year. No, not because of the holidays…because it’s gift guide season!

Joking aside, gift guides are just one of the many ways that you can make affiliate marketing work for you, and that’s exactly why Chris is here.

He’s sharing some unique strategies for affiliate marketing, and he chats about important keywords for affiliate marketing, optimization, and more.

If you’re looking for ways to up your affiliate income game, this episode is for you!

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175: FBP Rewind: How to Find Balance in Blogging with Ali Martin

Alexa @ FBP
by Alexa @ FBP on Nov 6, 2018 in ,

Welcome to episode 175 of the Food Blogger Pro podcast! This week on the podcast, we’re rewinding back to episode #24 with Ali Martin from Gimme Some Oven.

Every once in a while, we like to rewind back to a past episode of the Food Blogger Pro Podcast, and this one is a good one. It’s one of our most popular episodes, and while a lot has changed since this episode aired in December 2015, a lot of what Ali talks about is as important as ever.

We’re so excited about this FBP Rewind episode because the advice that Ali gives in this interview is timeless. She talks about important self-care tips, following your passions, and how she grows her blog every day.

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