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The Food Blogger Pro Podcast

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday!

233: 7 Questions – Ask Yourself These Questions at the End of the Year with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Dec 17, 2019 in
An image of question marks and the title of the 233rd episode on the Food Blogger Pro Podcast, '7 Questions.'

Welcome to episode 233 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through seven questions to ask yourself as you look to the new year.

At the end of each year, we all get a little retrospective. How did this year go? Was it a good year or a not-so-great year? What can I do differently next year?

This episode will help you evaluate the current year in anticipation for the year ahead. Bjork outlines the seven questions you should ask yourself to help you assess, plan, and adjust the way you tackle your business each year.

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232: Repurposing Video – Maximizing the Impact of Recipe Videos with Brita Britnell

Alexa @ FBP
by Alexa @ FBP on Dec 10, 2019 in ,
An image of a camera with food on it and the title of the 232rd episode on the Food Blogger Pro Podcast, 'Repurposing Video.'

Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos.

If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever.

Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience.

You’re doing all that work; don’t just archive that video content and forget about it. Repurpose it. And today, you’ll learn how. Enjoy!

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231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie

Alexa @ FBP
by Alexa @ FBP on Dec 3, 2019 in ,
An image of a person using a laptop and the title of the 231st episode on the Food Blogger Pro Podcast, 'A Better Experience.'

Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites.

If you’ve been around the food blogging industry for the past few years, you’ve probably heard the word “engagement” more than any other metric. And that’s because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers.

And that’s why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers’ sites. And if you’ve visited our sister site, Pinch of Yum, lately, chances are you’ve seen Slickstream in action. Heck, you might have even used Slickstream without even knowing.

This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy!

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230: Membership Sites – How to Gain and Retain Members with Mike Morrison

Alexa @ FBP
by Alexa @ FBP on Nov 26, 2019 in
An image of ‘all-in’ hands and the title of the 230th episode on the Food Blogger Pro Podcast, 'Membership Sites.'

Welcome to episode 230 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Morrison about growing and retaining your membership site audience.

You’re an expert in something, so you start a membership site to teach people what you know. But how do you grow your membership site audience?

That’s where Mike comes in. He’s here today to talk to you about not only how you can gain members and grow your membership site, but also how you can retain and support your current members.

And even if you don’t have a membership site, you’ll still be able to apply his tips on segmented marketing, onboarding, and surveying to your own blog. Enjoy!

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229: Email Marketing – Strategies for Bloggers with Allea Grummert

Alexa @ FBP
by Alexa @ FBP on Nov 19, 2019 in , ,
An image of a computer and a camera and the title of the 229th episode on the Food Blogger Pro Podcast, 'Email Marketing.'

Welcome to episode 229 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Allea Grummert about how bloggers can level-up their email marketing.

What comes to mind when you hear the words, “email marketing”? Is it something you’re excited about? Or is it “yet another thing” you have to figure out?

Whatever your relationship with email is, you’ll learn so much from this episode. Allea is here to talk all about email marketing strategies for bloggers and to take you through her six-step process for implementing a successful email marketing strategy.

We’re so excited for you to check out this episode, and if you listen all the way through, you’ll find out how you can schedule a free 30-minute strategy call with Allea!

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228: Focus – The Freedom of a Niche with Isabel Orozco-Moore

Alexa @ FBP
by Alexa @ FBP on Nov 12, 2019 in ,
An image of a camera on a table and the title of the 228th episode on the Food Blogger Pro Podcast, 'Focus.'

Welcome to episode 228 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Isabel Orozco-Moore about leaning into a niche, delegating tasks, and more.

It seems a little counterintuitive that finding a niche, or a specialized focus, can actually give you more freedom as a blogger, but that’s exactly what Isabel found when she decided to rebrand and really fine-tune her niche. By hunkering down and really focusing on Mexican cuisine, Isabel has been able to strengthen her brand and exercise her expertise.

But that’s not all that Isabel and Bjork cover in this episode. In just four years, Isabel has gone all-in on turning her blog into a business, and this episode focuses on that journey. From monetization to hiring to delegating to getting nominated for a Saveur Award, we know you’ll find useful and actionable tips in this episode. Enjoy!

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227: FBP Rewind – 5 Tips to Improve Your Food Photography with Rachel Korinek

Alexa @ FBP
by Alexa @ FBP on Nov 5, 2019 in ,
An image of a cassette with a blue filter and the title of the 227th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 227 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes with food photographer, Rachel Korinek.

It’s time for another FBP Rewind episode, and this one is extra special because we’re rewinding back to one of our top five most downloaded episodes, 5 Tips to Improve Your Food Photography with Rachel Korinek.

Rachel is such a talented photographer, and this episode will help you fine-tune and tweak your photography to help create a more appealing and yummy visual.

It’s a great episode, and we hope you can apply some of these tips and skills to your own photography. Let’s rewind!

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226: FBP Rewind – The Year of the Pivot with Melissa Coleman

Alexa @ FBP
by Alexa @ FBP on Oct 29, 2019 in ,
An image of a cassette with a blue filter and the title of the 226th episode on the Food Blogger Pro Podcast, 'FBP Rewind.'

Welcome to episode 226 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Melissa Coleman called, “The Year of the Pivot.”

We’re rewinding back to an episode we aired in December 2018 with Melissa Coleman, the blogger, author, and designer behind the blog, The Faux Martha.

This episode is still one of our very favorite FBP Podcast episodes, and we think it’ll be helpful, especially since we’re already a month into the Q4 craziness that we typically face as food bloggers.

I think Melissa’s experiences will resonate with you as she talks about why it’s important to play, how to recover from a “fall” in your business, and how to find what feeds your soul.

This is such a great episode, and we’re so excited to re-share it with you today!

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225: Your Questions Answered – Bjork Answers Your Blog Monetization, Content, and Social Questions

Alexa @ FBP
by Alexa @ FBP on Oct 22, 2019 in ,
An image of cards with questions marks on them and the title of the 225th episode on the Food Blogger Pro Podcast, 'Your Questions Answered.'

Welcome to episode 225 of The Food Blogger Pro Podcast! This week on the podcast, Bjork answers some questions from a recent member Live Q&A.

This is an exciting podcast episode because it will give you a taste of what it’s like to be a Food Blogger Pro member!

We hold an exclusive Live Q&A with our members every single month, and during those Q&As, members can ask Bjork, Lindsay, and/or our experts any questions they have about blogging. In this episode of the podcast, Bjork takes some of the questions we didn’t get to during our most recent Live Q&A and answers them for our FBP Podcast fam. He answers some of our members’ questions about video, ads, social media, and monetization today.

Live Q&A days are always some of our favorite days of the month, and we’re so excited to be able to give you a sneak peek into how these member-only events work. Enjoy!

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224: 5 Routines – Adding Structure to Your Day with Bjork Ostrom

Alexa @ FBP
by Alexa @ FBP on Oct 15, 2019 in
An image of a desk with papers and a computer and the title of Bjork Ostrom's episode on the Food Blogger Pro Podcast, '5 Routines.'

Welcome to episode 224 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about some of the routines he has implemented to help him stay focused.

Routines can help you establish habits in your work and personal lives, and in this episode, Bjork covers some of the routines that have been the most impactful in his life.

While you’re listening, we encourage you to take a look at your day to see where it might benefit from a routine. Maybe you can establish a new morning routine, or maybe you can find a way to make your inbox more manageable.

We hope this episode gets you excited about the wonderful world of routines!

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