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Using Hashtags on Instagram to Grow Your Food Blog

#letstalkhashtags

These words or phrases preceded by the pound or hash sign have gotten quite popular over the past few years, and for good reason! They can be an important part of your social media strategy, they can get your content in front of more people, and they can help you reach new followers interested in your niche.

Today we’re focusing on hashtags on Instagram, and in this post, we’ll help you shape your hashtag strategy, find hashtags, and effectively use hashtags on your Instagram posts.

Let’s dive into the wonderful world of hashtags, shall we?!

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Finding (and Staying True To) Your Voice

Tell me if this sounds familiar:

You make this really awesome recipe – I’m talking really yummy, and you can’t wait to share it with your readers. It’s full of fresh ingredients, the pictures are great, and it got rave reviews from your family.

You open your post editor to get started on the blog post, and…your mind goes blank. Words have lost their meaning. Your fingers freeze. Your mind starts filling with random SEO advice and desires to do keyword research.

What in the world do I write?

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How to get more traffic to your blog, lessons from The Matrix

a picture of a computer with a picture of Neo from the Matrix and an upwards trending graph with the title of this article, 'How to get more traffic to your blog, lessons from The Matrix'

The Matrix holds a special place in my heart. It was the first rated R movie that I saw. I can remember it like it was yesterday…

The year was 1999. My brother was nice enough to let me go with him to his friend’s house, where a few “older kids” were hanging out for the afternoon. I was 13 at the time and my brother and his friends were 16. They were trying to decide what to do when one of the guys said, “Hey! I rented The Matrix last night, we should watch it!” He proceeded to pull the movie (a VHS rental from Movie Gallery, of course) out of his backpack.

My brother, being the good brother that he is, let the guys know that I’m not allowed to watch rated R movies. There was a collective groan from the guys and I immediately felt like a middle schooler kid in a group of high schoolers (which I was).

In an effort to gain some dignity I said; “Wait! Maybe Mom and Dad will let me watch it. I’ll call and ask them.”

Phone: Ring ring ring…

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The Ideal Search Result for Food Bloggers (and How to Get it for Your Blog)

Have you ever Googled one of your recipes and been disappointed with how the result is displayed in Google (if it even displays at all)? This happens for one of two reasons:

  1. Google has decided to show your post that way.
  2. You haven’t set things up correctly on your blog.

You can’t do much about #1. Even if your blog is perfectly formatted Google might still decide that they’re going to leave out certain information from a search result. Google does as Google pleases. There’s not much you can do about it except make sure that you’re not falling victim to #2.

There is something that you can do about #2, as there are multiple components that factor into the ideal, rich search result for food bloggers. None of them are complicated, but they do require some time to set them up properly.

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Choosing a WordPress Recipe Plugin

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One of the most important plugins for a food blogger is a recipe plugin. Recipes are at the core of most food blogs, so as a food blogger, you’ll want to make sure you’re publishing your recipes in a way that’s helpful for your readers and for search engines to understand.

And a good recipe plugin will do both!

We’re going to cover a few different things in this article to help you choose the best recipe plugin for your blog:

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Why You Should Use WordPress for Your Food Blog

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When you want to start a food blog, one of the most important first decisions you need to make is which platform you’re going to use to build your blog.

If you think of your food blog like your cell phone, your blogging platform acts like an operating system (iOS, Android, etc.). You need a place for your content – your posts, your images, your pages – to live. And that place is your blogging platform (also called a Content Management System or CMS).

There are a bunch of different options available to bloggers these days, but we prefer WordPress. It’s what we use for our food blog, Pinch of Yum, and it’s actually the platform we use to run this membership site.

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