4 ways you should be backing up your computer and blog

Most people are pretty good at protecting the physical products in their lives. We put insurance on our cars, cases on our phones, and locks on our bikes. But bloggers live in a world where they also need to protect their digital products. Things like blog posts, eBooks, photos, and videos represent huge investments of time and money. Can you imagine if you woke up tomorrow, typed in the URL of your blog, pressed return, and saw a white screen? Then, in a moment of panic you looked in your computer's photos folder, only to find that your pictures were missing as well. It’s rare, but it happens. Hence the reason for backing things up.

Most people have a general concept of backing up, but I’ve found that more often than not people haven’t thoroughly backed up their computer and their blog. If you’re a full-time blogger (or wanting to become one), then it’s vital that you have your business (i.e. your computer and your blog) properly protected.

Here are four ways you should be backing up your computer and your blog.

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5 ways to make more money from your food blog

{image5}If you’re making a dollar from your food blog, you could probably be making two. If you’re making $100, you could probably be making $200. If you’re making $1,000, you could probably be making $2,000. I could keep going with that, but I’m guessing you get the point: you’re probably not maximizing the earning potential from your blog.

It’s easy to increase your blog’s income by adding additional ad units, writing spammy posts with lots of affiliate links, or pitching unrelated or untested products to your readers. That might get you a short-term income boost, but it will also zap any trust that you’ve established with your readers and crush the quality that you’ve worked so hard to establish with your brand. Not a good long-term plan.

The focus with increasing the money you make from your blog should be on finding ways to increase your income without degrading the quality of your site, which is what we’re going to focus on in this post.

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Don’t Track Yourself: How to Block Yourself from Google Analytics

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Google Analytics is an awesome tool for bloggers. Here are three reasons why:

  1. It’s free.
  2. It’s packed with a ton of useful information.
  3. It’s fun to look at (especially if you ♥ data).

Here’s the thing though: Google Analytics isn’t so awesome if the data it provides is inaccurate. If your Google Analytics data is inaccurate it’s usually because (1) something is off with the tracking code, as FBP member Rachel recently shared on the community forum, or because (2) you haven’t taken measures to make sure that you’re not tracking yourself.

We’re going to talk about that second issue in today’s blog post.

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A Huge SEO Tip That Most Food Bloggers Miss

Search engine optimization (SEO) is an important concept to understand as you grow your food blog. Many people understand the basic concept of SEO and are applying those basic ideas to their blog, so the challenge for bloggers is finding tips and tricks that are specific to their niche that other people aren't already doing. These niche specific SEO tips are what help give one blog an edge over another blog when it comes to ranking high in search engines.

Today I'd like to share one of those niche specific, high impact SEO tips with you. The content that I'm writing about today will be specific to food blogs, but the general process could be used by other types of blogs.

The screenshot below shows the point where we started using this SEO tip with Pinch of Yum (August 15th, 2013) and the growth of organic search traffic that has happened since that date.

The direct effect from one SEO change is hard to track, but I’m confident that the tip I’ll share today will positively impact the overall SEO of your food blog.

Before I share the tip I want to talk about a general business concept. In order to do so we’ll need to reflect back to the music scene in the year 2000.

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New Course – Akismet

Who's excited to continue in our essential plugins deep dive courses?

**cheering children**

Here's the down low with our most recent course:

Spam is a hassle. If not kept in check it can negatively impact the overall look, feel, and performance of your food blog. But managing spam doesn't have to be a hassle. In this course we'll install Akismet, a service that will make spam management a breeze. Not only will we learn how to install and setup Akismet, but we'll also learn how Akismet works, the difference between ham and spam and a few tips and tricks for utilizing the different features that are available with Akismet.

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7 Simple Advertising Terms Every Food Blogger Should Understand

Especially if you're one of those “i’d-rather-poke-myself-in-the-eye-than-do-anything-that-has-to-with-math” kind of people.

But if you’re looking to turn your food blog into your career (or even just your mocha money) then it’s important that you have a solid understanding of advertising terminology.

The good news is that the most common advertising terms are fairly simple to understand, especially if you have examples to look at. In this post we’re going to look at seven different advertising terms and explain them using simple and easy to understand examples. The advertising terms we’ll be looking at today are:

  1. Impression
  2. Fill rate
  3. CPM
  4. CPC
  5. CTR
  6. CPA
  7. RPM

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New Course – VaultPress

In last week's post I shared six essential plugins that every food blogger should install on their blog. The first (and most important) plugin from that list is called VaultPress. VaultPress is an important plugin because it automatically creates daily backups of your entire blog. If you're lucky, you'll never have to use it. If you're like me, you'll use it a couple times every year, and each time you use it you'll be incredibly thankful that you took the time to set it up.

We cover working with VaultPress in the WordPress Deep Dive course, but in this new course we cover all the different aspects of VaultPress, including setting up FTP and performing an example site restore after our blog goes down.

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6 Essential Plugins for Food Blogs

There are currently over 26,645 plugins available that bloggers can use to enhance their WordPress sites.

Whoa. That's a lot of plugins.

Enough to bring many people into a state that I call analysis paralysis. This is when someone constantly analyzes and researches but never makes a decision.

I've fallen victim to it many times.

If someone doesn't get stuck in analysis paralysis then they'll probably get stuck in customization craziness. This is the stage after you install the plugin and are presented with a settings or preferences page. Oftentimes victims of customization craziness do Google searches and (sort of) read through tutorials, then make changes that have:

  1. No apparent effect on their site or
  2. Completely break their site

This usually results in:

  1. Complete frustration or
  2. Complete panic

Once again, I've been there.

So what's the cure for analysis paralysis and customization craziness? The cure is to methodically walk through the setup and customization process, which is exactly what we're going to do here at Food Blogger Pro as we start our plugins deep dive courses.

With the plugins deep dive courses we'll take a look at what we consider to be the six most important plugins for food bloggers. If I were to create a food blog today, these are the six plugins that I would immediately install and activate. In this blog post I'll preview the six plugins and discuss why they're important. If you're a member of Food Blogger Pro you can expect the first course to be available next week.

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The Food Blogger Pro Affiliate Program

We're beyond excited to let you know that the Food Blogger Pro affiliate program has officially launched! Before I explain more about the program I wanted to say a big thanks to the team that helped make sure that every pixel was in place and every line of code written perfectly.

These were really incredible people to work with and we couldn't have done it without them.

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New Course – Giveaways

Giveaways are an incredible way to grow your social media following, attract new readers, and even do market research.

In this course, we cover the basics of getting up and running with a giveaway, customizing your giveaway with pictures and additional entry options, promoting your giveaway, and closing your giveaway once it has ended.

Ready to jump in? Head over to the Giveaways course page.

Want to learn more? Check out the video below to learn about what we'll cover in the course.

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