7 Simple Advertising Terms Every Food Blogger Should Understand

Especially if you're one of those “i’d-rather-poke-myself-in-the-eye-than-do-anything-that-has-to-with-math” kind of people.

But if you’re looking to turn your food blog into your career (or even just your mocha money) then it’s important that you have a solid understanding of advertising terminology.

The good news is that the most common advertising terms are fairly simple to understand, especially if you have examples to look at. In this post we’re going to look at seven different advertising terms and explain them using simple and easy to understand examples. The advertising terms we’ll be looking at today are:

  1. Impression
  2. Fill rate
  3. CPM
  4. CPC
  5. CTR
  6. CPA
  7. RPM

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The img tag and how it can super power your food blog

Do you have a favorite super hero? I have always been fascinated with Mighty Mouse. I love the idea of a tiny little mouse that has a really big impact.

There are a lot of different "Mighty Mouse" elements that exist when you're growing a blog. These are seemingly small or unknown things that in actuality have a big impact on the success of your blog. One of these "Mighty Mouse" elements is the img tag. In today's post we're going to dissect the img tag and explain how it can super power your food blog.

Want to practice doing some of this on your own? You can click on the button below to download the images and text that I'll use in the examples.

Download Lesson Files

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New Course – VaultPress

In last week's post I shared six essential plugins that every food blogger should install on their blog. The first (and most important) plugin from that list is called VaultPress. VaultPress is an important plugin because it automatically creates daily backups of your entire blog. If you're lucky, you'll never have to use it. If you're like me, you'll use it a couple times every year, and each time you use it you'll be incredibly thankful that you took the time to set it up.

We cover working with VaultPress in the WordPress Deep Dive course, but in this new course we cover all the different aspects of VaultPress, including setting up FTP and performing an example site restore after our blog goes down.

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6 Essential Plugins for Food Blogs

{image7}There are currently over 26,645 plugins available that bloggers can use to enhance their WordPress sites.

Whoa. That's a lot of plugins.

Enough to bring many people into a state that I call analysis paralysis. This is when someone constantly analyzes and researches but never makes a decision.

I've fallen victim to it many times.

If someone doesn't get stuck in analysis paralysis then they'll probably get stuck in customization craziness. This is the stage after you install the plugin and are presented with a settings or preferences page. Often times victims of customization craziness do Google searches and (sort of) read through tutorials, then make changes that have:

  1. No apparent effect on their site or
  2. Completely break their site

This usually results in:

  1. Complete frustration or
  2. Complete panic

Once again, I've been there.

So what's the cure for analysis paralysis and customization craziness? The cure is to methodically walk through the setup and customization process, which is exactly what we're going to do here at Food Blogger Pro as we start our plugins deep dive courses.

With the plugins deep dive courses we'll take a look at what we consider to be the six most important plugins for food bloggers. If I were to create a food blog today, these are the six plugins that I would immediately install and activate. In this blog post I'll preview the six plugins and discuss why they're important. If you're a member of Food Blogger Pro you can expect the first course to be available next week.

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The Food Blogger Pro Affiliate Program

We're beyond excited to let you know that the Food Blogger Pro affiliate program has officially launched! Before I explain more about the program I wanted to say a big thanks to the team that helped make sure that every pixel was in place and every line of code written perfectly.

These were really incredible people to work with and we couldn't have done it without them.

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New Course – Giveaways

Giveaways are an incredible way to grow your social media following, attract new readers, and even do market research.

In this course, we cover the basics of getting up and running with a giveaway, customizing your giveaway with pictures and additional entry options, promoting your giveaway, and closing your giveaway once it has ended.

Ready to jump in? Head over to the Giveaways course page.

Want to learn more? Check out the video below to learn about what we'll cover in the course.

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New Course – URL Shorteners

The growth of microblogging sites like Twitter have pushed URL shorteners into the mainstream. Owl.y, Goo.gl and Bit.ly are examples of sites that offer URL shortening services.

In this course we use Bit.ly to create a basic short URL, track the stats for that URL, and then create our very own custom branded short URL.

As we say in this course, short is good!

Ready to jump in? Head over to the URL Shorteners course page.

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Introducing The Community Forum

Today we're excited to introduce you to a new branch of Food Blogger Pro.

The Community Forum!

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Before talking details, I wanted to share why I feel like this is such an important part of Food Blogger Pro.

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Member Survey and the FBP Forum

Good news from Food Blogger Pro! We're almost ready to launch the FBP forum.

Before we launch the forum, we want to get to know you a little bit better and give you an opportunity to get to know other members, so we put together a simple get-to-know-you survey.

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Course Updates – March

What's the one thing that's constant with technology? Change. 🙂

Below are the Food Blogger Pro videos that have recently been updated.

CourseAkismet

Akismet is a comment spam prevention plugin from Wordpress.com (reminder: Wordpress.com is the for-profit branch of Wordpress).

Update: When signing up for Akismet you now need to use a Wordpress.com username to login. Wordpress.com is starting to require this for many of their products and plugins. We added a note to this video to notify viewers that the sign up process will first ask them for their Wordpress.com username before asking for additional information. Even if you use a self-hosted Wordpress.org blog you'll still need to create a Wordpress.com username.

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