Why You Should Use WordPress for Your Food Blog

A screenshot of the Add a Post page on WordPress with the title of this article, 'Why You Should Choose WordPress for Your Food Blog'

When you want to start a food blog, one of the most important first decisions you need to make is which platform you’re going to use to build your blog.

If you think of your food blog like your cell phone, your blogging platform acts like an operating system (iOS, Android, etc.). You need a place for your content – your posts, your images, your pages – to live. And that place is your blogging platform (also called a Content Management System or CMS).

There are a bunch of different options available to bloggers these days, but we prefer WordPress. It’s what we use for our food blog, Pinch of Yum, and it’s actually the platform we use to run this membership site.

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How to Show Conversions by Source in Google Analytics

If you’re thinking about getting serious with your food blog, then you should probably have some goals. As with everything else in life, goals help keep your blog on track and keep you moving forward. However, just having a goal often isn’t good enough. In order to make sure you meet your goals, you need to be able to track them.

Once you have your goals set up, you can look at all sorts of stats about them in your Analytics dashboard. From the total number of completions to the conversion rate (i.e. the percentage of people who completed the goal on your website), there is no shortage of information.

However, one thing that’s not super easy to visualize on a daily basis is what your conversion rate looks like from different sources. In this blog post, I’ll show you how to set up a GA dashboard to view your goal conversion rate by source.

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How to Eliminate Google Analytics Spam

There has been quite a bit of chatter on the Food Blogger Pro Forum lately regarding Google Analytics and traffic spam. In fact, if I search "spam" in FBP I see 9 posts just in the month of May regarding spam referrals in Google Analytics. That’s a ton!

Because of the general concern regarding spam traffic in Google Analytics, I thought it would be helpful to do some digging and find out more about this spam traffic, what it means for your blog, and what you can do about it.

So what is spam in Google Analytics? Read on to find out!

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How to have an organized desktop

I worked for four years as "the I.T. guy" at a local non-profit, which means that I saw lots of different computer desktops.

Call me crazy, but I found it really interesting. 


There were two things I noticed when working on computers:

  1. People would almost always have a random array of files and folders on their desktop.
  2. People would almost always say something along the lines of "please don't judge my messy desktop."

So, while people usually didn't have an organized desktop, they realized that they probably should.

The good news is that it's not that hard! Here's how:

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3 Quick Tips for using Final Cut Pro to Edit YouTube Videos

I'm not a YouTube or video expert, but I'm a big believer in expert enough and want to live out that belief on this blog. Hence the reason for blog posts like this one (or five things I learned in my first month using YouTube or the gear we use for recipe videos) where we share "real-time" tips and tricks.

Today I'm sharing three simple tips I use to improve our YouTube videos using Final Cut Pro X. The easiest way to learn the tips is by watching the video below, but I'll also provide some basic screenshots after the video as well. You can choose your own adventure. 🙂

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