Can you believe it’s nearly September?! The temperatures are starting to dip, the leaves are starting to turn, school has started back up, and the Pumpkin Spice Latte will be starting to make its way into the hearts and stomachs of many.
As with the change of any season, fall brings a whole gaggle of new trending search items. In-season produce, upcoming holidays, and popular fall pastimes all influence readers’ searches in September.
Ready to jump in? Let’s do it.
It’s (almost) the most wonderful time of the year! While it still may feel a little early to start thinking about Halloween, Thanksgiving, and Christmas, would you believe that searches for recipe ideas are already starting?! Here are some dates to put on your editorial calendar:
- Labor Day: Monday, September 7
- Canadian Thanksgiving: Monday, October 12
- Halloween: Saturday, October 31
- Election Day in the US: Tuesday, November 3
- Veterans Day: Wednesday, November 11
- American Thanksgiving: Thursday, November 26
Because it’s coming up so soon, let’s focus on Halloween for a second. According to Pinterest, there are over 1.2 billion Halloween pins on Pinterest. Billion. With a B!! It’s important to keep this in mind as other bloggers will start producing seasonal content as well.
That said, you have to ask yourself what posts can be supremely helpful to your readers. What can make your content stand out and be supremely helpful amongst the billions of other Halloween, Thanksgiving, and Christmas ideas on the internet? It’s never too early to start asking yourself these questions as we head into the fall and winter holiday season.
Along those same lines, it’s time to start revisiting some of that seasonal content you already have on your blog and see if you can make it even better, more relevant, and more shareable.
Create new Pinterest images, update the images, or add more details that can help guarantee your readers’ success. Quarter four, that is the last three months of the year, is a really important time for food bloggers because there are so many people searching for recipes. You’ll want to make sure to get your seasonal content in tip-top shape for when that time comes!
An apple a day keeps the doctor away, especially when they’re juicy and in-season! September is the perfect time of year to start formulating those apple-centric recipes, as searches for apple recipes start their two-month spike this month. Those vibrant yellows, greens, and reds are sure to create a beautiful and festive dishes for breakfast, lunch, dinner, or dessert.
You could even incorporate some of last month’s back-to-school trends into your apple creations, as these searches are still trending this month. Easy apple after-school snacks, on-the-go apple breakfasts, and quick and easy apple lunch ideas…the possibilities are endless with this wünderfruit!
!!!!!!!!! I have absolutely no shame in saying that I am 100% in love with fall. Zero. It’s the best time of year! Even if it feels like it lasts for approximately 5.4 seconds. Fall recipe searches are trending in September, and this opens up SO many fun content-sharing opportunities.
The obvious: pumpkin spice everything. Starbucks recently released their PSL, and it got me excited to start experimenting in the kitchen with pumpkin, squash, and all-things spice.
But let me ask you a question: when you think of fall, what kind of recipes come to mind? Think back to being a kid, to high school, to college. What were the recipes or foods that got you into the fall spirit? Share them, and the stories behind them, with your readers.
Tis the season for one of the most exciting food trends of the year: comfort food! And I mean, let’s be serious. We’re all in need of some comfort food this year.
Some ideas: slow cooker recipes, soups, casseroles, Instant Pot recipes, one-pot meals – basically any recipe that will give you that “hug in a bowl” feeling. 🙂
Phew! So many exciting things are happening as the season is starting to change. How are you going to make the most of fall this season?