Can you believe itās nearly September?!
The temperatures are starting to dip, the leaves are beginning to turn, school has started back up, and the Pumpkin Spice Latte will be finding its way into the hearts and stomachs of many.
As with the change of any season, fall brings a whole gaggle of new trending search items. In-season produce, upcoming holidays, and popular fall pastimes all influence readersā searches in September.
Ready to jump in? Letās do it.
Fall Holidays
Itās (almost) the most wonderful time of the year!
While it may feel a little early to start thinking about Halloween, Thanksgiving, and Christmas, would you believe that searches for recipe ideas are already starting?! Here are some dates to put on your editorial calendar:
- Labor Day
- National Cheese Pizza Day: September 5
- Rosh Hashanah
- National Guacamole Day: September 16
- Last Day of Summer (at least for those of us in the Northern hemisphere!)
- Halloween: October 31
- Veterans Day: November 11
- American Thanksgiving
That said, you have to ask yourself what posts can be beneficial for your readers. What can make your content stand out and be supremely helpful amongst the billions of other Halloween, Thanksgiving, and Christmas ideas on the internet?
Itās never too early to start asking yourself these questions as we head into the fall and winter holiday season.
Seasonal Content
Along those same lines, itās time to start revisiting some of that seasonal content you already have on your blog and see if you can make it even better, more relevant, and more shareable.
Create new pins, update the images, or add more details that can help guarantee your readersā success. Quarter four, that is the last three months of the year, is a really important time for food bloggers because there are so many people searching for recipes. Youāll want to make sure to get your seasonal content in tip-top shape for when that time comes!
Psst… are you a Food Blogger Pro member?Apples
An apple a day keeps the doctor away, especially when theyāre juicy and in-season!
September is the perfect time of year to start formulating those apple-centric recipes, as searches for apple recipes start their two-month spike this month. Those vibrant yellows, greens, and reds are sure to create beautiful and festive dishes for breakfast, lunch, dinner, or dessert.
You could even incorporate some of last monthās back-to-school trends into your apple creations, as these searches are still trending this month. Easy apple after-school snacks, on-the-go apple breakfasts, and quick and easy apple lunch ideasā¦the possibilities are endless with this wĆ¼nderfruit!
Fall
!!!!!!!!! I have absolutely no shame in saying that I am 100% in love with fall. Zero. Itās the best time of year! Even if it feels like it lasts for approximately 5.4 seconds.
Fall recipe searches are trending in September, and this opens up SO many fun content-sharing opportunities.
The obvious: pumpkin spice everything. Starbucks recently released their PSL, and it got me excited to start experimenting in the kitchen with pumpkin, squash, and all-things-spice.
But let me ask you a question: when you think of fall, what kind of recipes come to mind? Think back to being a kid, to high school, to college. What were the recipes or foods that got you into the fall spirit? Share them, and the stories behind them, with your readers.
Comfort Food
‘Tis the season for one of the most exciting food trends of the year: comfort food! And I mean, let’s be serious: we’re all in need of some comfort food this year.
Some ideas: slow cooker recipes, soups, casseroles, Instant Pot recipes, one-pot meals ā basically any recipe that will give you that āhug in a bowlā feeling. š
And for those around the worldā¦
Canadian Thanksgiving is coming up (it falls on the second Monday in October)! The foods enjoyed for Canadian Thanksgiving are very similar to those we love for American Thanksgiving – think turkey, ham, stuffing, and pies. If you get a jump start on your Thanksgiving recipe content, you might get a boost from your Canadian readers, too!
In the Southern hemisphere, the September Equinox marks the beginning of Spring! This audience may be looking for lighter recipes filled with seasonal vegetables like asparagus, broccoli or radishes. Readers might also be interested in tips on starting a fruit, vegetable or herb garden this time of year!
Phew! So many exciting things are happening as the season is starting to change.
Now let’s chat: How are you going to make the most of fall this season?
This is so helpful and valuable! Thanks for writing these posts. š
Thanks for reading, Emily š I’m so happy you’re finding value in them!
Alexa, this is so incredibly helpful! Thank you for putting this article together. It really helps with sparking my creative thought process!
That’s so great to hear, Shannon. I’m absolutely thrilled you’re finding these helpful!
I love this! Already making use of my subscription!<3
That’s awesome, Adriana! So happy you’re happy with FBP!
Thanks Alexa! You just gave me quick recipe idea! Love it when inspiration hits.
Woo hoo! Me, too. Can’t wait to see the recipe š
Loved reading this Alexa! Thanks for taking the time to do the research for us! š
Thanks so much, Katie! I’m glad you enjoyed š
So many great ideas – feeling so motivated to create yummy fall recipes!
Woo hoo! Happy to have given you some #inspo š
Oh love this article! And I can’t believe about the Pinterest hashtags! So much change in social media lately. Hard to keep up!
Love love love the “Trending in Food Blogging” blog posts! Thanks for the info!! š
Great ideas, Alexa! Your ‘trending’ posts help me stay on track every month!
So so happy to hear that!! ā¤ļø
Iām psyched for fall too! Iām itching to create new fall and seasonal recipes, but I have soooo many existing posts that really need sprucing up. Gotta find a balance!
Thanks for this motivating post!
Nancy
You got it, Nancy! Glad it was helpful. šš
Thanks for the update and reminder! I’m going to make full use of this information by pinning content that focusing on recipes that include Apples, Pumpkin, Soups and Comfort Foods. It’s so helpful to have a gentle reminder on the items that can use focus.
YUM. Sounds like a delicious start to September!
Hey FBP Team,
Just a reminder that your community is global …. I totally get that pumpkin spice, comfort food and ‘fall’ recipes would be trending strongly in the USA. The whole southern hemisphere has just stepped in to spring. I would be helpful if you could segment out trend predictions.
Cheers š
Sarah! You’re so right. Thanks for keeping us accountable. I have some ideas for adding content for those on the other side of the world in future Trending Now posts. That said, if you have any ideas, I’m all ears!
Just reading this post makes me excited for fall! It doesn’t start here in the Midwest till later, but hey. . .it’s coming! Thank you for these ideas and suggestions.
We’re really glad you enjoyed the post, Sandy. š Now that we’re in September, I feel like I’m ready for all things pumpkin spice!
If Fall recipes are trending in September does that mean I should have had my posts done two months ago for SEO purposes?
Good question, Shalini! It’s tricky because you don’t want to start on that seasonal content too early (most people don’t want to see pumpkin recipes in July), but you don’t want to wait until the end of the season either.
Now that it’s September, it might be a good time to start posting those fall recipes, and they might start to really pick up traction in October and November!
Also, keep in mind that those fall recipes will be on your blog once the next year rolls around, so they might perform even better during the autumn months of that following year.
This was super helpful! Thanks so much for creating this guide!
We’re so glad you found it helpful, Andrea! š
Yep!! I LOVE fall too! I’m already at working optimizing my pumpkin posts with improved keywords, new photos, adding the TOC, and more. Getting it done! Thanks for the trend posts, love them.