Can someone please tell me how in the world it’s May already?! I feel like I was just writing about Thanksgiving, Christmas, and New Year’s Resolution trends.
The coronavirus has influenced the food blogging industry in some interesting ways this year, and here’s what’s trending in food blogging in May 2020:
Yep. Pinterest is its own trend right now, my friends. And that’s because they’re seeing record high usage on their platform during the COVID–19 pandemic.
Since there are more people than ever trying to find information on Pinterest, what can you do to make sure your content is seen? We have a few ideas. 😊
- Check out what searches are trending this spring via this blog post from Tailwind
- Listen to this Food Blogger Pro Podcast episode about how Pinterest trends can influence your content calendar
- Join WP Tasty’s free Optimizing Your Pinterest Account email series
- Check out the new Today tab on your iOS or Android Pinterest app for some inspiration on trending searches
It’s a unique time for content creators, but hopefully these resources will equip you with the knowledge and confidence you need to make the most of it.
As we mentioned last month, spring holiday celebrations are going to look a little different this year. Even so, it’s worth keeping these holidays in mind:
- Cinco de Mayo: Tuesday, May 5
- Mother’s Day: Sunday, May 10
- Memorial Day: Monday, May 25
- First Day of Summer: Saturday, June 20
- Father’s Day: Sunday, June 21
- Canada Day: Wednesday, July 1
- Independence Day: Saturday, July 4
Nobody really knows how to celebrate these holidays virtually, so don’t feel like you need to provide the answer for your readers. Instead, give them options, ideas, inspiration, and a place they can go when they’re feeling stuck.
Margaritas & Tacos
Arguably the best part about this time of year is the fact that margaritas and tacos are trending. Can you think of a better duo? 🌮🍹
Now that it finally feels like spring, it’s the perfect time to fire up the grill, line your cups with salt, and have a fun little fiesta at home.
I also wanted to highlight these two trends because of those two very random spikes you see—October 2017 for margaritas and December 2016 for tacos. Kind of weird, right? There isn’t a popular Mexican food-based holiday close to these dates, so what’s going on?
It actually has to do with fads, when searches gain popularity quickly and then fade just as quick. Searches for these terms spiked because of something that happened in the news or in pop culture, and in these instances, Applebees launched $1 margaritas in October 2017 and Taco Bell launched $1 double stacked tacos.
If you ever see weird spikes like this on Google Trends and feel like investigating, I suggest setting a custom time range for that search term on Google Trends (I chose 10/1/2017 – 10/31/2017), and then scrolling down to the Related Queries box:
While these fads, by definition, don’t really matter in 2020, it’s something to keep in mind. Be sure to keep your eye on popular news stories to see if you can hit one of these micro trends!
May marks the month of graduations, so there’s a good chance that your readers might be searching for some fun, delicious graduation goodies. In fact, look how searches for “graduation” spike this month every year:
Of course, readers are going to be looking for different kinds of graduation ideas this year, as they’ll need ideas to help them celebrate their graduates in a socially-distant way. Easy festive recipes, gift ideas, and unique ways to celebrate will all be at the forefront of everyone’s minds.
Last but certainly not least: strawberries! These beautiful red gems start trending this month, and I couldn’t be more thrilled about it! Hey there, favorite summer fruit! 🍓
To be honest, I’m kind of surprised strawberries are trending so early in the year because I always associate strawberries with the start of summer. Regardless, there are so many ways to incorporate this fruit into your blog posts this month. Try combining strawberries with the other trends we chatted about this month – strawberries are perfect ingredients for Mother’s Day goodies. Summery strawberry-based cocktails, strawberry salads, strawberry-based desserts – there’s so much yum to be had this season!
Now let’s chat: How are you changing your content calendar based on the trends we’re seeing this month? Are you going all-in on Pinterest?