Can someone please tell me how in the world it’s May already?! I feel like we were just talking about Thanksgiving, Christmas, and New Year’s Resolution trends.
While the year flies by, it’s important to stay on top of what’s trending in the food space! Here are some topics your readers might be interested in this month:
As we mentioned last month, there are a lot of exciting holidays quickly creeping up! Make sure to mark these dates on your calendar:
- Cinco de Mayo: Wednesday, May 5
- Mother’s Day: Sunday, May 9
- Shavuot: Sunday, May 16 to Tuesday, May 18
- Memorial Day: Monday, May 31
- Juneteenth: Saturday, June 19
- First Day of Summer: Sunday, June 20 (for those of us in the Northern Hemisphere)
- Father’s Day: Sunday, June 20
- Canada Day: Thursday, July 1
- Independence Day: Sunday, July 4
And while you’re planning content for these upcoming holidays, don’t be afraid to get ahead of the crowd! A lot of people will be browsing Pinterest for inspiration a few weeks ahead of time, and they just might stumble upon your recipe.
Margaritas & Tacos
Now that it finally feels like spring, it’s the perfect time to fire up the grill, line your cups with salt, and have a fun little fiesta.
I also wanted to highlight these two trends because of those two very random spikes you see—October 2017 for margaritas and December 2016 for tacos. Kind of weird, right? There isn’t a popular Mexican food-based holiday close to these dates, so what’s going on?
It actually has to do with fads, when searches gain popularity quickly and then fade just as quick. Searches for these terms spiked because of something that happened in the news or in pop culture, and in these instances, Applebees launched $1 margaritas in October 2017 and Taco Bell launched $1 double stacked tacos.
If you ever see weird spikes like this on Google Trends and feel like investigating, I suggest setting a custom time range for that search term on Google Trends (I chose 10/1/2017 – 10/31/2017), and then scrolling down to the Related Queries box:
While these fads, by definition, don’t really matter in 2021, it’s something to keep in mind. Be sure to keep your eye on popular news stories to see if you can hit one of these micro-trends!
May marks the month of graduations, so there’s a good chance that your readers might be searching for some fun, delicious graduation goodies. In fact, look how searches for “graduation” spike this month every year:
While graduations still might not look 100% like they used to, readers will still need ideas to throw their graduates the celebration they deserve. Easy festive recipes, gift ideas, and unique ways to celebrate will all be at the forefront of everyone’s minds.
Last but certainly not least: strawberries! These beautiful red gems start trending this month, and I couldn’t be more thrilled about it! Hey there, favorite summer fruit! 🍓
To be honest, I’m kind of surprised strawberries are trending so early in the year because I always associate strawberries with the start of summer.
Regardless, there are so many ways to incorporate this fruit into your blog posts this month. Try combining strawberries with the other trends we chatted about this month — strawberries are perfect ingredients for Mother’s Day goodies. Summery strawberry-based cocktails, strawberry salads, strawberry-based desserts… there’s so much yum to be had this season!
Now let’s chat: How are you changing your content calendar based on the trends we’re seeing this month? Which trends are you most excited about?